라이브 스트리밍 유료 방송 시장 : 세계 산업 규모, 동향, 기회, 예측 - 제품 유형별(스포츠, 미디어 및 엔터테인먼트, 교육, 기타), 플랫폼별(애플리케이션, 웹사이트), 지역별, 경쟁별(2020-2030년)

The global Live Streaming Pay-Per-View Market was valued at USD 1.48 Billion in 2024 and is expected to reach USD 2.97 Billion by 2030 with a CAGR of 12.50% during the forecast period. The projected growth during the forecast period can be attributed to the adoption of 5G technology, integration of virtual and augmented reality, diverse content offerings, social media collaborations, and improved personalization algorithms. Key trends in the forecast period include the integration of virtual reality (VR) and augmented reality (AR), increased global reach and accessibility, innovations in interactive features, strategic partnerships and exclusive content, as well as new monetization opportunities for niche content.

Live video streaming is increasingly being used by educators to enhance their lesson plans and engage with students more effectively, offering both interactive benefits and potential monetary rewards. For example, in January 2023, Prosperity For All, a US-based online learning platform and course provider, reported that the penetration rate of online learning platforms increased from 6.8% in 2020 to 9.9% in 2022. This growing adoption of e-learning is contributing to the expansion of the live-streaming pay-per-view market.

Market Drivers

Rising Demand for Live Sports and Events

One of the primary drivers of the Live Streaming Pay-Per-View (PPV) Market is the increasing demand for live sports, concerts, and exclusive events. As traditional television consumption patterns shift, more consumers are turning to digital platforms for live streaming. Major sporting events like the Olympics, World Cup, and NFL games have historically been significant PPV draws, and their transition to online streaming has further fueled this demand. Streaming platforms offer the advantage of reaching a global audience, creating more opportunities for broadcasters and event organizers to monetize content through PPV models. This surge in demand is driven by the fact that fans no longer have to rely solely on cable subscriptions or pay for expensive satellite services. With the rise of streaming services like DAZN, ESPN+, and FITE TV, people can access live events anytime, anywhere, through their mobile devices or smart TVs. The ability to select specific events and pay only for the content they want to view provides consumers with a more convenient, cost-effective option. In addition to sports, PPV streaming has seen success in other live event categories, such as concerts, esports competitions, and theater performances. With the continued evolution of streaming technology and the increasing availability of high-speed internet globally, demand for live event access via PPV models is expected to grow further.

Key Market Challenges

Piracy and Content Protection

One of the significant challenges facing the Live Streaming Pay-Per-View (PPV) Market is the issue of piracy and content theft. With the growth of live streaming, unauthorized access to premium content through illegal streaming platforms has become a persistent problem. Hackers and piracy groups often find ways to bypass paywalls, using methods such as screen scraping, capturing streams, or even streaming events through illegal websites or social media platforms. This undermines the revenue model of PPV streaming services by providing free access to content that should be paid for. For instance, major sports events or concerts streamed on PPV platforms are often pirated and redistributed across the internet, leading to significant revenue losses for the rights holders and streaming services. To combat this, companies must invest heavily in advanced content protection technologies such as digital rights management (DRM), encryption, and watermarking to ensure that their streams cannot be easily copied or redistributed. Moreover, the rise of free-to-air alternatives also exacerbates this issue, as consumers may prefer to watch events on platforms that provide pirated content. This presents a difficult challenge for PPV services to maintain profitability and consumer trust, especially when piracy is rampant across the web.

Key Market Trends

Integration of Interactive and Enhanced Features

One of the key trends in the Live Streaming Pay-Per-View (PPV) Market is the growing integration of interactive and enhanced features. As competition in the digital entertainment space intensifies, platforms are increasingly offering features that enhance the user experience beyond passive viewing. These include interactive live chats, viewer polls, live betting (especially in sports), and multi-camera angles, allowing viewers to have a more engaging and immersive experience. For example, sports PPV platforms are now incorporating real-time statistics, interactive commentary, and virtual viewing experiences like 360-degree cameras to increase engagement. Some platforms are experimenting with features such as choose-your-own-adventure style viewing, where users can switch between multiple storylines or perspectives during an event. Moreover, platforms are also embracing augmented reality (AR) and virtual reality (VR) to elevate the viewing experience. This gives users the ability to feel as though they are "on-site" at the event, making PPV streaming more than just a passive activity. By integrating these features, PPV services can create a more personalized and entertaining viewing experience, which increases customer satisfaction and retention rates.

Key Market Players

• Amazon Web Services, Inc.
• Cleeng B.V.
• dacast
• Hulu, LLC
• JWP, Inc.
• Muvi LLC
• Phando.com
• Sky UK Limited
• StreamGate Pty Ltd
• TeddySoft Ltd. (Streaming Video Provider)

Report Scope:

In this report, the global Live Streaming Pay-Per-View Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Live Streaming Pay-Per-View Market, By Product Type:

• Sports
• Media & Entertainment
• Education
• Others

Live Streaming Pay-Per-View Market, By Platform:

• Application
• Website

Live Streaming Pay-Per-View Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Live Streaming Pay-Per-View Market.

Available Customizations:

Global Live Streaming Pay-Per-View Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Voice of Customer

• 4.1. Factors Influencing Purchase Decision
• 4.2. Sources of Information

5. Global Live Streaming Pay-Per-View Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type Market Share Analysis (Sports, Media & Entertainment, Education, Others)
  • 5.2.2. By Platform Market Share Analysis (Application, Website)
  • 5.2.3. By Regional Market Share Analysis
    • 5.2.3.1. North America Market Share Analysis
    • 5.2.3.2. Europe Market Share Analysis
    • 5.2.3.3. Asia-Pacific Market Share Analysis
    • 5.2.3.4. Middle East & Africa Market Share Analysis
    • 5.2.3.5. South America Market Share Analysis
  • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Live Streaming Pay-Per-View Market Mapping & Opportunity Assessment
  • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Platform Market Mapping & Opportunity Assessment
  • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Live Streaming Pay-Per-View Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type Market Share Analysis
  • 6.2.2. By Platform Market Share Analysis
  • 6.2.3. By Country Market Share Analysis
    • 6.2.3.1. United States Live Streaming Pay-Per-View Market Outlook
      • 6.2.3.1.1. Market Size & Forecast
      • 6.2.3.1.1.1. By Value
      • 6.2.3.1.2. Market Share & Forecast
      • 6.2.3.1.2.1. By Product Type Market Share Analysis
      • 6.2.3.1.2.2. By Platform Market Share Analysis
    • 6.2.3.2. Canada Live Streaming Pay-Per-View Market Outlook
      • 6.2.3.2.1. Market Size & Forecast
      • 6.2.3.2.1.1. By Value
      • 6.2.3.2.2. Market Share & Forecast
      • 6.2.3.2.2.1. By Product Type Market Share Analysis
      • 6.2.3.2.2.2. By Platform Market Share Analysis
    • 6.2.3.3. Mexico Live Streaming Pay-Per-View Market Outlook
      • 6.2.3.3.1. Market Size & Forecast
      • 6.2.3.3.1.1. By Value
      • 6.2.3.3.2. Market Share & Forecast
      • 6.2.3.3.2.1. By Product Type Market Share Analysis
      • 6.2.3.3.2.2. By Platform Market Share Analysis

7. Europe Live Streaming Pay-Per-View Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type Market Share Analysis
  • 7.2.2. By Platform Market Share Analysis
  • 7.2.3. By Country Market Share Analysis
    • 7.2.3.1. France Live Streaming Pay-Per-View Market Outlook
      • 7.2.3.1.1. Market Size & Forecast
      • 7.2.3.1.1.1. By Value
      • 7.2.3.1.2. Market Share & Forecast
      • 7.2.3.1.2.1. By Product Type Market Share Analysis
      • 7.2.3.1.2.2. By Platform Market Share Analysis
    • 7.2.3.2. Germany Live Streaming Pay-Per-View Market Outlook
      • 7.2.3.2.1. Market Size & Forecast
      • 7.2.3.2.1.1. By Value
      • 7.2.3.2.2. Market Share & Forecast
      • 7.2.3.2.2.1. By Product Type Market Share Analysis
      • 7.2.3.2.2.2. By Platform Market Share Analysis
    • 7.2.3.3. Spain Live Streaming Pay-Per-View Market Outlook
      • 7.2.3.3.1. Market Size & Forecast
      • 7.2.3.3.1.1. By Value
      • 7.2.3.3.2. Market Share & Forecast
      • 7.2.3.3.2.1. By Product Type Market Share Analysis
      • 7.2.3.3.2.2. By Platform Market Share Analysis
    • 7.2.3.4. Italy Live Streaming Pay-Per-View Market Outlook
      • 7.2.3.4.1. Market Size & Forecast
      • 7.2.3.4.1.1. By Value
      • 7.2.3.4.2. Market Share & Forecast
      • 7.2.3.4.2.1. By Product Type Market Share Analysis
      • 7.2.3.4.2.2. By Platform Market Share Analysis
    • 7.2.3.5. United Kingdom Live Streaming Pay-Per-View Market Outlook
      • 7.2.3.5.1. Market Size & Forecast
      • 7.2.3.5.1.1. By Value
      • 7.2.3.5.2. Market Share & Forecast
      • 7.2.3.5.2.1. By Product Type Market Share Analysis
      • 7.2.3.5.2.2. By Platform Market Share Analysis

8. Asia-Pacific Live Streaming Pay-Per-View Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type Market Share Analysis
  • 8.2.2. By Platform Market Share Analysis
  • 8.2.3. By Country Market Share Analysis
    • 8.2.3.1. China Live Streaming Pay-Per-View Market Outlook
      • 8.2.3.1.1. Market Size & Forecast
      • 8.2.3.1.1.1. By Value
      • 8.2.3.1.2. Market Share & Forecast
      • 8.2.3.1.2.1. By Product Type Market Share Analysis
      • 8.2.3.1.2.2. By Platform Market Share Analysis
    • 8.2.3.2. Japan Live Streaming Pay-Per-View Market Outlook
      • 8.2.3.2.1. Market Size & Forecast
      • 8.2.3.2.1.1. By Value
      • 8.2.3.2.2. Market Share & Forecast
      • 8.2.3.2.2.1. By Product Type Market Share Analysis
      • 8.2.3.2.2.2. By Platform Market Share Analysis
    • 8.2.3.3. India Live Streaming Pay-Per-View Market Outlook
      • 8.2.3.3.1. Market Size & Forecast
      • 8.2.3.3.1.1. By Value
      • 8.2.3.3.2. Market Share & Forecast
      • 8.2.3.3.2.1. By Product Type Market Share Analysis
      • 8.2.3.3.2.2. By Platform Market Share Analysis
    • 8.2.3.4. Vietnam Live Streaming Pay-Per-View Market Outlook
      • 8.2.3.4.1. Market Size & Forecast
      • 8.2.3.4.1.1. By Value
      • 8.2.3.4.2. Market Share & Forecast
      • 8.2.3.4.2.1. By Product Type Market Share Analysis
      • 8.2.3.4.2.2. By Platform Market Share Analysis
    • 8.2.3.5. South Korea Live Streaming Pay-Per-View Market Outlook
      • 8.2.3.5.1. Market Size & Forecast
      • 8.2.3.5.1.1. By Value
      • 8.2.3.5.2. Market Share & Forecast
      • 8.2.3.5.2.1. By Product Type Market Share Analysis
      • 8.2.3.5.2.2. By Platform Market Share Analysis

9. Middle East & Africa Live Streaming Pay-Per-View Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type Market Share Analysis
  • 9.2.2. By Platform Market Share Analysis
  • 9.2.3. By Country Market Share Analysis
    • 9.2.3.1. South Africa Live Streaming Pay-Per-View Market Outlook
      • 9.2.3.1.1. Market Size & Forecast
      • 9.2.3.1.1.1. By Value
      • 9.2.3.1.2. Market Share & Forecast
      • 9.2.3.1.2.1. By Product Type Market Share Analysis
      • 9.2.3.1.2.2. By Platform Market Share Analysis
    • 9.2.3.2. Saudi Arabia Live Streaming Pay-Per-View Market Outlook
      • 9.2.3.2.1. Market Size & Forecast
      • 9.2.3.2.1.1. By Value
      • 9.2.3.2.2. Market Share & Forecast
      • 9.2.3.2.2.1. By Product Type Market Share Analysis
      • 9.2.3.2.2.2. By Platform Market Share Analysis
    • 9.2.3.3. UAE Live Streaming Pay-Per-View Market Outlook
      • 9.2.3.3.1. Market Size & Forecast
      • 9.2.3.3.1.1. By Value
      • 9.2.3.3.2. Market Share & Forecast
      • 9.2.3.3.2.1. By Product Type Market Share Analysis
      • 9.2.3.3.2.2. By Platform Market Share Analysis
    • 9.2.3.4. Turkey Live Streaming Pay-Per-View Market Outlook
      • 9.2.3.4.1. Market Size & Forecast
      • 9.2.3.4.1.1. By Value
      • 9.2.3.4.2. Market Share & Forecast
      • 9.2.3.4.2.1. By Product Type Market Share Analysis
      • 9.2.3.4.2.2. By Platform Market Share Analysis
    • 9.2.3.5. Kuwait Live Streaming Pay-Per-View Market Outlook
      • 9.2.3.5.1. Market Size & Forecast
      • 9.2.3.5.1.1. By Value
      • 9.2.3.5.2. Market Share & Forecast
      • 9.2.3.5.2.1. By Product Type Market Share Analysis
      • 9.2.3.5.2.2. By Platform Market Share Analysis
    • 9.2.3.6. Egypt Live Streaming Pay-Per-View Market Outlook
      • 9.2.3.6.1. Market Size & Forecast
      • 9.2.3.6.1.1. By Value
      • 9.2.3.6.2. Market Share & Forecast
      • 9.2.3.6.2.1. By Product Type Market Share Analysis
      • 9.2.3.6.2.2. By Platform Market Share Analysis

10. South America Live Streaming Pay-Per-View Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type Market Share Analysis
  • 10.2.2. By Platform Market Share Analysis
  • 10.2.3. By Country Market Share Analysis
    • 10.2.3.1. Brazil Live Streaming Pay-Per-View Market Outlook
      • 10.2.3.1.1. Market Size & Forecast
      • 10.2.3.1.1.1. By Value
      • 10.2.3.1.2. Market Share & Forecast
      • 10.2.3.1.2.1. By Product Type Market Share Analysis
      • 10.2.3.1.2.2. By Platform Market Share Analysis
    • 10.2.3.2. Argentina Live Streaming Pay-Per-View Market Outlook
      • 10.2.3.2.1. Market Size & Forecast
      • 10.2.3.2.1.1. By Value
      • 10.2.3.2.2. Market Share & Forecast
      • 10.2.3.2.2.1. By Product Type Market Share Analysis
      • 10.2.3.2.2.2. By Platform Market Share Analysis
    • 10.2.3.3. Colombia Live Streaming Pay-Per-View Market Outlook
      • 10.2.3.3.1. Market Size & Forecast
      • 10.2.3.3.1.1. By Value
      • 10.2.3.3.2. Market Share & Forecast
      • 10.2.3.3.2.1. By Product Type Market Share Analysis
      • 10.2.3.3.2.2. By Platform Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Impact of COVID-19 on Global Live Streaming Pay-Per-View Market

• 12.1. Impact Assessment Model
  • 12.1.1. Key Segments Impacted
  • 12.1.2. Key Regions Impacted
  • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. . Amazon Web Services, Inc.
    • 14.1.1.1. Company Details
    • 14.1.1.2. Products
    • 14.1.1.3. Financials (As Per Availability)
    • 14.1.1.4. Key Market Focus & Geographical Presence
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Management Personnel
  • 14.1.2. Cleeng B.V.
    • 14.1.2.1. Company Details
    • 14.1.2.2. Products
    • 14.1.2.3. Financials (As Per Availability)
    • 14.1.2.4. Key Market Focus & Geographical Presence
    • 14.1.2.5. Recent Developments
    • 14.1.2.6. Key Management Personnel
  • 14.1.3. dacast
    • 14.1.3.1. Company Details
    • 14.1.3.2. Products
    • 14.1.3.3. Financials (As Per Availability)
    • 14.1.3.4. Key Market Focus & Geographical Presence
    • 14.1.3.5. Recent Developments
    • 14.1.3.6. Key Management Personnel
  • 14.1.4. Hulu, LLC
    • 14.1.4.1. Company Details
    • 14.1.4.2. Products
    • 14.1.4.3. Financials (As Per Availability)
    • 14.1.4.4. Key Market Focus & Geographical Presence
    • 14.1.4.5. Recent Developments
    • 14.1.4.6. Key Management Personnel
  • 14.1.5. JWP, Inc.
    • 14.1.5.1. Company Details
    • 14.1.5.2. Products
    • 14.1.5.3. Financials (As Per Availability)
    • 14.1.5.4. Key Market Focus & Geographical Presence
    • 14.1.5.5. Recent Developments
    • 14.1.5.6. Key Management Personnel
  • 14.1.6. Muvi LLC
    • 14.1.6.1. Company Details
    • 14.1.6.2. Products
    • 14.1.6.3. Financials (As Per Availability)
    • 14.1.6.4. Key Market Focus & Geographical Presence
    • 14.1.6.5. Recent Developments
    • 14.1.6.6. Key Management Personnel
  • 14.1.7. Phando.com
    • 14.1.7.1. Company Details
    • 14.1.7.2. Products
    • 14.1.7.3. Financials (As Per Availability)
    • 14.1.7.4. Key Market Focus & Geographical Presence
    • 14.1.7.5. Recent Developments
    • 14.1.7.6. Key Management Personnel
  • 14.1.8. Sky UK Limited
    • 14.1.8.1. Company Details
    • 14.1.8.2. Products
    • 14.1.8.3. Financials (As Per Availability)
    • 14.1.8.4. Key Market Focus & Geographical Presence
    • 14.1.8.5. Recent Developments
    • 14.1.8.6. Key Management Personnel
  • 14.1.9. StreamGate Pty Ltd
    • 14.1.9.1. Company Details
    • 14.1.9.2. Products
    • 14.1.9.3. Financials (As Per Availability)
    • 14.1.9.4. Key Market Focus & Geographical Presence
    • 14.1.9.5. Recent Developments
    • 14.1.9.6. Key Management Personnel
  • 14.1.10. TeddySoft Ltd. (Streaming Video Provider)
    • 14.1.10.1. Company Details
    • 14.1.10.2. Products
    • 14.1.10.3. Financials (As Per Availability)
    • 14.1.10.4. Key Market Focus & Geographical Presence
    • 14.1.10.5. Recent Developments
    • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
• 15.2. Target Product Type
• 15.3. Target Platform

16. About Us & Disclaimer