산악 전기자전거 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 배터리별, 유형별, 용도별, 지역별, 경쟁별(2020-2030년)

The Global Mountain E-Bikes Market was valued at USD 8.81 Billion in 2024 and is projected to reach USD 14.86 Billion by 2030, growing at a CAGR of 9.1% during the forecast period. The market is witnessing robust growth driven by advancements in motor and battery technology, increasing environmental awareness, and expanding infrastructure. Technological improvements have enhanced bike performance on challenging terrains, appealing to a wide spectrum of users-from hobbyists to professional riders. The emphasis on sustainability is motivating consumers to shift toward greener transportation alternatives, with government incentives further accelerating adoption. Infrastructural developments, including the creation of dedicated trails and charging facilities, are enhancing rider convenience and supporting e-bike tourism. These combined factors are fostering a favorable ecosystem for sustained market expansion.

Key Market Drivers

Technological Advancements

Breakthroughs in motor and battery technology have greatly elevated the capabilities of mountain e-bikes. Features such as high-efficiency mid-drive motors and long-lasting battery systems now offer superior torque, extended riding range, and smoother power delivery, making them ideal for off-road terrains. Enhanced systems like regenerative braking, advanced motor control, and intelligent energy management contribute to a more refined riding experience. These developments not only optimize performance but also reduce maintenance expenses over time. Smart technology integration-including GPS, fitness tracking, and wireless connectivity-is increasingly standard, attracting tech-savvy consumers. As innovation continues, mountain e-bikes are expected to deliver even higher efficiency, improved performance, and more intelligent rider interfaces.

Key Market Challenges

High Initial Cost

While international tourism growth is set to fuel demand for mountain e-bikes as recreational and adventure tools, the high upfront cost remains a major hurdle for consumers. Premium models featuring advanced motors, resilient frames, and high-capacity batteries can be financially out of reach for many. Despite their long-term value in terms of lower maintenance and environmental benefits, the initial investment may deter budget-conscious buyers. To overcome this, manufacturers are working on cost-effective designs and exploring flexible financing plans. As competition grows and technology matures, prices are anticipated to decline, broadening consumer access and market penetration.

Key Market Trends

Smart Technology Integration

The incorporation of smart features in mountain e-bikes is becoming a key market trend. Riders are increasingly drawn to e-bikes equipped with GPS, real-time performance tracking, and connectivity features. These technologies enhance functionality by enabling users to monitor speed, distance, battery status, and even physiological data like heart rate. Integrated mobile apps further enrich the experience by providing maintenance reminders and customized route recommendations. As innovation continues, future models may leverage AI and machine learning for predictive maintenance and performance optimization, setting new benchmarks in the mountain e-bike segment.

Key Market Players

• Trek Bicycle Corporation
• Specialized Bicycle Components, Inc.
• Giant Manufacturing Co. Ltd.
• Canyon Bicycles GmbH
• Winora Group
• Riese & Muller GmbH
• BMC Switzerland AG
• Fantic Motor S.p.A.
• Aventon Bikes
• Cycle Me

Report Scope:

In this report, the Global Mountain E-Bikes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mountain E-Bikes Market, By Type:

• Pedal Assist
• Throttle Control
• Others

Mountain E-Bikes Market, By Application:

• Racing
• Leisure

Mountain E-Bikes Market, By Battery:

• Lithium-Ion
• Sealed Lead Acid
• Others

Mountain E-Bikes Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe & CIS
  • Germany
  • France
  • U.K.
  • Spain
  • Italy
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
• South America
  • Brazil
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Mountain E-Bikes Market.

Available Customizations:

Global Mountain E-Bikes Market report with the given market data, TechSci Research offers customizations according to the company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Research Tenure Considered
• 1.2. Market Definition
• 1.3. Scope of the Market
• 1.4. Markets Covered
• 1.5. Years Considered for Study
• 1.6. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Regions

4. Global Mountain E-Bikes Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Type Market Share Analysis (Pedal Assist, Throttle Control, and Others)
  • 4.2.2. By Application Market Share Analysis (Racing and Leisure)
  • 4.2.3. By Battery Market Share Analysis (Lithium-Ion, Sealed Lead Acid, and Others)
  • 4.2.4. By Regional Market Share Analysis
  • 4.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
• 4.3. Mountain E-Bikes Market Mapping & Opportunity Assessment

5. North America Mountain E-Bikes Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type Market Share Analysis
  • 5.2.2. By Application Market Share Analysis
  • 5.2.3. By Battery Market Share Analysis
  • 5.2.4. By Country Market Share Analysis
    • 5.2.4.1. United States Mountain E-Bikes Market Outlook
      • 5.2.4.1.1. Market Size & Forecast
        • 5.2.4.1.1.1. By Value
      • 5.2.4.1.2. Market Share & Forecast
        • 5.2.4.1.2.1. By Type Market Share Analysis
        • 5.2.4.1.2.2. By Application Market Share Analysis
        • 5.2.4.1.2.3. By Battery Market Share Analysis
    • 5.2.4.2. Canada Mountain E-Bikes Market Outlook
      • 5.2.4.2.1. Market Size & Forecast
        • 5.2.4.2.1.1. By Value
      • 5.2.4.2.2. Market Share & Forecast
        • 5.2.4.2.2.1. By Type Market Share Analysis
        • 5.2.4.2.2.2. By Application Market Share Analysis
        • 5.2.4.2.2.3. By Battery Market Share Analysis
    • 5.2.4.3. Mexico Mountain E-Bikes Market Outlook
      • 5.2.4.3.1. Market Size & Forecast
        • 5.2.4.3.1.1. By Value
      • 5.2.4.3.2. Market Share & Forecast
        • 5.2.4.3.2.1. By Type Market Share Analysis
        • 5.2.4.3.2.2. By Application Market Share Analysis
        • 5.2.4.3.2.3. By Battery Market Share Analysis

6. Europe & CIS Mountain E-Bikes Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type Market Share Analysis
  • 6.2.2. By Application Market Share Analysis
  • 6.2.3. By Battery Market Share Analysis
  • 6.2.4. By Country Market Share Analysis
    • 6.2.4.1. France Mountain E-Bikes Market Outlook
      • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
      • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Type Market Share Analysis
        • 6.2.4.1.2.2. By Application Market Share Analysis
        • 6.2.4.1.2.3. By Battery Market Share Analysis
    • 6.2.4.2. Germany Mountain E-Bikes Market Outlook
      • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
      • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Type Market Share Analysis
        • 6.2.4.2.2.2. By Application Market Share Analysis
        • 6.2.4.2.2.3. By Battery Market Share Analysis
    • 6.2.4.3. United Kingdom Mountain E-Bikes Market Outlook
      • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
      • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Type Market Share Analysis
        • 6.2.4.3.2.2. By Application Market Share Analysis
        • 6.2.4.3.2.3. By Battery Market Share Analysis
    • 6.2.4.4. Italy Mountain E-Bikes Market Outlook
      • 6.2.4.4.1. Market Size & Forecast
        • 6.2.4.4.1.1. By Value
      • 6.2.4.4.2. Market Share & Forecast
        • 6.2.4.4.2.1. By Type Market Share Analysis
        • 6.2.4.4.2.2. By Application Market Share Analysis
        • 6.2.4.4.2.3. By Battery Market Share Analysis
    • 6.2.4.5. Spain Mountain E-Bikes Market Outlook
      • 6.2.4.5.1. Market Size & Forecast
        • 6.2.4.5.1.1. By Value
      • 6.2.4.5.2. Market Share & Forecast
        • 6.2.4.5.2.1. By Type Market Share Analysis
        • 6.2.4.5.2.2. By Application Market Share Analysis
        • 6.2.4.5.2.3. By Battery Market Share Analysis

7. Asia-Pacific Mountain E-Bikes Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type Market Share Analysis
  • 7.2.2. By Application Market Share Analysis
  • 7.2.3. By Battery Market Share Analysis
  • 7.2.4. By Country Share Analysis
    • 7.2.4.1. China Mountain E-Bikes Market Outlook
      • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
      • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Type Market Share Analysis
        • 7.2.4.1.2.2. By Application Market Share Analysis
        • 7.2.4.1.2.3. By Battery Market Share Analysis
    • 7.2.4.2. Japan Mountain E-Bikes Market Outlook
      • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
      • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Type Market Share Analysis
        • 7.2.4.2.2.2. By Application Market Share Analysis
        • 7.2.4.2.2.3. By Battery Market Share Analysis
    • 7.2.4.3. India Mountain E-Bikes Market Outlook
      • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
      • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Type Market Share Analysis
        • 7.2.4.3.2.2. By Application Market Share Analysis
        • 7.2.4.3.2.3. By Battery Market Share Analysis
    • 7.2.4.4. South Korea Mountain E-Bikes Market Outlook
      • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
      • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Type Market Share Analysis
        • 7.2.4.4.2.2. By Application Market Share Analysis
        • 7.2.4.4.2.3. By Battery Market Share Analysis

8. Middle East & Africa Mountain E-Bikes Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type Market Share Analysis
  • 8.2.2. By Application Market Share Analysis
  • 8.2.3. By Battery Market Share Analysis
  • 8.2.4. By Country Market Share Analysis
    • 8.2.4.1. South Africa Mountain E-Bikes Market Outlook
      • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
      • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Type Market Share Analysis
        • 8.2.4.1.2.2. By Application Market Share Analysis
        • 8.2.4.1.2.3. By Battery Market Share Analysis
    • 8.2.4.2. Saudi Arabia Mountain E-Bikes Market Outlook
      • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
      • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Type Market Share Analysis
        • 8.2.4.2.2.2. By Application Market Share Analysis
        • 8.2.4.2.2.3. By Battery Market Share Analysis
    • 8.2.4.3. UAE Mountain E-Bikes Market Outlook
      • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
      • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Type Market Share Analysis
        • 8.2.4.3.2.2. By Application Market Share Analysis
        • 8.2.4.3.2.3. By Battery Market Share Analysis
    • 8.2.4.4. Turkey Mountain E-Bikes Market Outlook
      • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
      • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Type Market Share Analysis
        • 8.2.4.4.2.2. By Application Market Share Analysis
        • 8.2.4.4.2.3. By Battery Market Share Analysis

9. South America Mountain E-Bikes Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type Market Share Analysis
  • 9.2.2. By Application Market Share Analysis
  • 9.2.3. By Battery Market Share Analysis
  • 9.2.4. By Country Market Share Analysis
    • 9.2.4.1. Brazil Mountain E-Bikes Market Outlook
      • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
      • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Type Market Share Analysis
        • 9.2.4.1.2.2. By Application Market Share Analysis
        • 9.2.4.1.2.3. By Battery Market Share Analysis
    • 9.2.4.2. Argentina Mountain E-Bikes Market Outlook
      • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
      • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Type Market Share Analysis
        • 9.2.4.2.2.2. By Application Market Share Analysis
        • 9.2.4.2.2.3. By Battery Market Share Analysis

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

12. Porters Five Forces Analysis

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. Trek Bicycle Corporation
    • 13.1.1.1. Company Details
    • 13.1.1.2. Types
    • 13.1.1.3. Financials (As Per Availability)
    • 13.1.1.4. Key Market Focus & Geographical Presence
    • 13.1.1.5. Recent Developments
    • 13.1.1.6. Key Management Personnel
  • 13.1.2. Specialized Bicycle Components, Inc.
  • 13.1.3. Giant Manufacturing Co. Ltd.
  • 13.1.4. Canyon Bicycles GmbH
  • 13.1.5. Winora Group
  • 13.1.6. Riese & Muller GmbH
  • 13.1.7. BMC Switzerland AG
  • 13.1.8. Fantic Motor S.p.A.
  • 13.1.9. Aventon Bikes
  • 13.1.10. Cycle Me

14. Strategic Recommendations

15. About Us & Disclaimer