스마트 포도밭 관리 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측, 제품별, 기술별, 용도별, 지역별, 경쟁별(2020-2030년)

Global Smart Vineyard Management Market was valued at USD 1.82 billion in 2024 and is expected to reach USD 3.39 billion in the forecast period with a CAGR of 10.86% through 2030. The growth of the Smart Vineyard Management Market is being fueled by the increasing adoption of precision agriculture practices aimed at enhancing vineyard productivity and sustainability. Vineyards are increasingly utilizing IoT-based sensors, GPS-guided machinery, drones, and AI-powered analytics to monitor environmental conditions, optimize irrigation, detect diseases early, and improve grape quality. Management toward data-driven vineyard management not only reduces operational costs but also ensures better yield forecasting and efficient use of resources like water, fertilizer, and labor.

Key Market Drivers

Rising Demand for Premium & Sustainable Wine

The rising demand for premium and sustainable wine is transforming consumer behavior globally. As wine drinkers increasingly prioritize both taste and ethics, vineyards that can guarantee premium quality alongside environmental responsibility stand to benefit. Notably, 78% of global wine consumers report they'd pay a premium for sustainably produced bottles, signaling a widespread shift toward conscious consumption.

This trend is especially strong among younger demographics. Around 70% of Millennials and Gen Z say sustainability heavily influences their wine purchases, meaning future market growth will be driven by values as much as by flavor. Transparency, organic certifications, reduced chemical usage, and carbon-friendly packaging have therefore become key selling points.

To meet this taste for ethical wine, vineyards are adopting a range of sustainable practices not as marketing tokenism, but as core strategy. Initiatives such as regenerative soil care, water recycling systems, solar-powered facilities, and eco-labels are now mainstream. These investments are paying off: consumers are not just trying green wines they're returning for more and are often willing to pay higher prices for trustworthy credentials.

Ultimately, the premium wine landscape is evolving. Quality still matters but values are now equally vital. Vineyards that can deliver both exceptional grapes and a clear environmental commitment are winning over sophisticated, socially minded consumers, setting a new benchmark for success in the industry.

Key Market Challenges

High Initial Investment Costs

One of the primary challenges in the smart vineyard management market is the substantial upfront capital required for adopting advanced technologies. Implementing systems such as IoT sensors, AI-enabled vineyard management software, autonomous tractors, robotic harvesters, drones, and precision irrigation networks can be financially prohibitive for small and mid-sized vineyards. These growers often operate with limited budgets and find it difficult to justify large capital expenditures, even if the long-term benefits promise higher yields and reduced labor costs. Additionally, the need for supporting infrastructure-such as wireless connectivity, cloud storage, and energy supply-further increases the total cost of implementation. Many vineyards also require customization based on terrain and climate, which adds to the expense. Without financial aid or clear short-term returns, growers are hesitant to invest in these systems, slowing overall market adoption, especially in price-sensitive and developing regions.

Beyond the purchase costs, the ongoing maintenance and upgrade expenses associated with smart vineyard systems add to the financial burden. These solutions typically require periodic servicing, software updates, calibration of sensors, and occasional hardware replacements, all of which increase operational expenditure over time. Furthermore, to maximize the return on investment, vineyard owners may need to invest in training staff or hiring skilled professionals to operate and interpret data from these systems. This human resource cost is often overlooked during planning and can affect profitability in the early years. In some regions, limited access to affordable financing options or government subsidies for smart agriculture further restricts adoption. As a result, many growers either delay investment or adopt technology in isolated stages, which diminishes the overall efficiency and integration benefits that smart vineyard management is designed to deliver.

Key Market Trends

Integration of AI & Machine Learning

The integration of Artificial Intelligence (AI) and Machine Learning (ML) in smart vineyard management is revolutionizing how vineyards operate, optimize, and predict outcomes. AI-driven platforms are enabling real-time decision-making by analyzing vast datasets collected from sensors, drones, weather stations, and satellite images. These intelligent systems can detect patterns related to vine health, disease onset, and irrigation needs far earlier than traditional methods. For instance, computer vision models now help identify leaf discoloration and pest attacks before they become visually apparent to human workers. This proactive capability allows vineyard managers to take corrective action quickly, reducing crop loss and chemical usage. Furthermore, AI-based decision support tools offer personalized recommendations for irrigation schedules, nutrient management, and harvesting timelines, improving both efficiency and grape quality. The result is a highly precise, responsive system that aligns with the industry's growing emphasis on sustainability and resource optimization.

Key Market Players

• PrecisionHawk, Inc.
• SureHarvest Services, LLC
• TracMap Limited
• YANMAR HOLDINGS CO., LTD.
• Trimble Inc.
• AGRIVI Ltd.
• AHA Viticulture
• VineView
• TeeJet Technologies
• Elmibit d.o.o.

Report Scope:

In this report, global smart vineyard management market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Smart Vineyard Management Market, By Product:

• Hardware
• Robots & Drones
• Sensors
• Others
• Software
• On-Cloud Software
• On Premises Software
• Services
• Professional
• Managed

Smart Vineyard Management Market, By Technology:

• Guidance
• Sensing
• Variable Rate Technology
• Others

Smart Vineyard Management Market, By Application:

• Yield Monitoring
• Crop Scouting
• Harvesting
• Irrigation Management
• Others

Smart Vineyard Management Market, By Region:

• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• North America
• United States
• Canada
• Mexico
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Australia
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global smart vineyard management market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Service Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Research Data
  • 2.3.1. Secondary Data
  • 2.3.2. Primary Data
• 2.4. Market Size Estimation
  • 2.4.1. Bottom-Up Approach
  • 2.4.2. Top-Down Approach
• 2.5. Market Breakdown & Triangulation
• 2.6. Research Assumptions

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Impact of COVID-19 on Global Smart Vineyard Management Market

5. Voice of Customer

6. Global Smart Vineyard Management Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product (Hardware, Software, Services)
    • 6.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
    • 6.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
    • 6.2.1.3. By Services (Professional v/s Managed)
  • 6.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
  • 6.2.3. By Application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, Others)
  • 6.2.4. By Region
  • 6.2.5. By Company (2024)
• 6.3. Market Map
  • 6.3.1. By Product
  • 6.3.2. By Technology
  • 6.3.3. By Application
  • 6.3.4. By Region

7. Europe Smart Vineyard Management Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product (Hardware, Software, Services)
    • 7.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
    • 7.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
    • 7.2.1.3. By Services (Professional v/s Managed)
  • 7.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
  • 7.2.3. By Application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, Others)
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Smart Vineyard Management Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Technology
      • 7.3.1.2.3. By Application
  • 7.3.2. United Kingdom Smart Vineyard Management Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Technology
      • 7.3.2.2.3. By Application
  • 7.3.3. Italy Smart Vineyard Management Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Technology
      • 7.3.3.2.3. By Application
  • 7.3.4. Germany Smart Vineyard Management Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Technology
      • 7.3.4.2.3. By Application
  • 7.3.5. Spain Smart Vineyard Management Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Technology
      • 7.3.5.2.3. By Application

8. North America Smart Vineyard Management Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product (Hardware, Software, Services)
    • 8.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
    • 8.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
    • 8.2.1.3. By Services (Professional v/s Managed)
  • 8.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
  • 8.2.3. By Application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, Others)
  • 8.2.4. By Country
• 8.3. North America: Country Analysis
  • 8.3.1. United States Smart Vineyard Management Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Technology
      • 8.3.1.2.3. By Application
  • 8.3.2. Mexico Smart Vineyard Management Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Technology
      • 8.3.2.2.3. By Application
  • 8.3.3. Canada Smart Vineyard Management Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Technology
      • 8.3.3.2.3. By Application

9. Asia-Pacific Smart Vineyard Management Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product (Hardware, Software, Services)
    • 9.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
    • 9.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
    • 9.2.1.3. By Services (Professional v/s Managed)
  • 9.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
  • 9.2.3. By Application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, Others)
  • 9.2.4. By Country
• 9.3. Asia-Pacific: Country Analysis
  • 9.3.1. China Smart Vineyard Management Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Technology
      • 9.3.1.2.3. By Application
  • 9.3.2. India Smart Vineyard Management Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Technology
      • 9.3.2.2.3. By Application
  • 9.3.3. Japan Smart Vineyard Management Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Technology
      • 9.3.3.2.3. By Application
  • 9.3.4. South Korea Smart Vineyard Management Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product
      • 9.3.4.2.2. By Technology
      • 9.3.4.2.3. By Application
  • 9.3.5. Australia Smart Vineyard Management Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Product
      • 9.3.5.2.2. By Technology
      • 9.3.5.2.3. By Application

10. South America Smart Vineyard Management Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product (Hardware, Software, Services)
    • 10.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
    • 10.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
    • 10.2.1.3. By Services (Professional v/s Managed)
  • 10.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
  • 10.2.3. By Application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, Others)
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Smart Vineyard Management Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Technology
      • 10.3.1.2.3. By Application
  • 10.3.2. Argentina Smart Vineyard Management Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Technology
      • 10.3.2.2.3. By Application
  • 10.3.3. Colombia Smart Vineyard Management Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Technology
      • 10.3.3.2.3. By Application

11. Middle East and Africa Smart Vineyard Management Market Outlook

• 11.1. Market Size & Forecast
  • 11.1.1. By Value
• 11.2. Market Share & Forecast
  • 11.2.1. By Product (Hardware, Software, Services)
    • 11.2.1.1. By Hardware (Robots & Drones, Sensors, Others)
    • 11.2.1.2. By Software (On-Cloud Software v/s On-Premises Software)
    • 11.2.1.3. By Services (Professional v/s Managed)
  • 11.2.2. By Technology (Guidance, Sensing, Variable Rate Technology, Others)
  • 11.2.3. By Application (Yield Monitoring, Crop Scouting, Harvesting, Irrigation Management, Others)
  • 11.2.4. By Country
• 11.3. MEA: Country Analysis
  • 11.3.1. South Africa Smart Vineyard Management Market Outlook
    • 11.3.1.1. Market Size & Forecast
      • 11.3.1.1.1. By Value
    • 11.3.1.2. Market Share & Forecast
      • 11.3.1.2.1. By Product
      • 11.3.1.2.2. By Technology
      • 11.3.1.2.3. By Application
  • 11.3.2. UAE Smart Vineyard Management Market Outlook
    • 11.3.2.1. Market Size & Forecast
      • 11.3.2.1.1. By Value
    • 11.3.2.2. Market Share & Forecast
      • 11.3.2.2.1. By Product
      • 11.3.2.2.2. By Technology
      • 11.3.2.2.3. By Application
  • 11.3.3. Saudi Arabia Smart Vineyard Management Market Outlook
    • 11.3.3.1. Market Size & Forecast
      • 11.3.3.1.1. By Value
    • 11.3.3.2. Market Share & Forecast
      • 11.3.3.2.1. By Product
      • 11.3.3.2.2. By Technology
      • 11.3.3.2.3. By Application
  • 11.3.4. Turkey Smart Vineyard Management Market Outlook
    • 11.3.4.1. Market Size & Forecast
      • 11.3.4.1.1. By Value
    • 11.3.4.2. Market Share & Forecast
      • 11.3.4.2.1. By Product
      • 11.3.4.2.2. By Technology
      • 11.3.4.2.3. By Application
  • 11.3.5. Egypt Smart Vineyard Management Market Outlook
    • 11.3.5.1. Market Size & Forecast
      • 11.3.5.1.1. By Value
    • 11.3.5.2. Market Share & Forecast
      • 11.3.5.2.1. By Product
      • 11.3.5.2.2. By Technology
      • 11.3.5.2.3. By Application

12. Market Dynamics

• 12.1. Drivers
• 12.2. Challenges

13. Market Trends & Developments

• 13.1. Product Launches
• 13.2. Mergers & Acquisitions
• 13.3. Technological Advancements

14. Global Smart Vineyard Management Market: SWOT Analysis

15. Competitive Landscape

• 151.1. PrecisionHawk, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Company Snapshot
  • 15.1.3. Products & Services
  • 15.1.4. Financials (As Reported)
  • 15.1.5. Recent Developments
  • 15.1.6. Key Personnel Details
  • 15.1.7. SWOT Analysis
• 15.2. SureHarvest Services LLC
• 15.3. TracMap Limited
• 15.4. YANMAR HOLDINGS CO., LTD.
• 15.5. Trimble Inc.
• 15.6. AGRIVI Ltd.
• 15.7. AHA Viticulture
• 15.8. VineView
• 15.9. TeeJet Technologies
• 15.10. Elmibit d.o.o.

16. Strategic Recommendations

17. About Us & Disclaimer