미디어 소비 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 미디어 유형별(전통적 미디어, 현대 미디어), 모드별, 수익 모델별, 지역별, 경쟁별(2020-2030년)

The Global Media Consumption Market, valued at USD 2395.14 Billion in 2024, is projected to experience a CAGR of 8.87% to reach USD 3988.23 Billion by 2030. The Global Media Consumption Market encompasses the aggregate engagement of individuals with various content forms across diverse platforms, including traditional broadcast, print, and digital channels. Key drivers supporting its expansion include increasing global internet penetration, the widespread adoption of smart devices, and the proliferation of on-demand content services. These factors facilitate broader access and personalized experiences for consumers worldwide.

Key Market Drivers

One of the primary drivers shaping the Global Media Consumption Market is the rising penetration and usage of mobile devices. The widespread adoption of smartphones and tablets, combined with their continuously advancing functionalities, has shifted media access from static environments to an always-connected, on-the-go experience. Consumers increasingly expect instant content availability, supported by expanding mobile network infrastructure. This trend is reinforced by rising data usage levels; according to the November 2024 Ericsson Mobility Report, global mobile network data traffic is projected to grow by 21% year-on-year in 2024, largely fueled by increasing video content consumption. This seamless connectivity enables users to interact with a broad spectrum of media formats, including video streaming, digital news, and social media, regardless of time or location.

Key Market Challenges

The escalating content fragmentation represents a significant impediment to the growth of the Global Media Consumption Market. This phenomenon, characterized by a vast and increasing number of platforms and content offerings, directly contributes to consumer fatigue and subscription overload. As audiences navigate a labyrinth of choices, the effort required to discover and manage desired content across numerous services diminishes the overall perceived value of individual subscriptions. This leads to dissatisfaction and a reluctance to commit to additional services, ultimately constraining market expansion.

Key Market Trends

The market for immersive media, encompassing Augmented Reality (AR) and Virtual Reality (VR), represents a transformative shift in global media consumption, offering interactive and sensory environments. This expansion is evident across sectors, with the global Extended Reality (XR) market valued at USD 108,457.5 million in 2024, projected to grow at a compound annual growth rate of 36.20% from 2024 to 2031, according to the XR Association. This substantial growth is partly driven by increasing enterprise adoption, as highlighted by an XR Association survey in June 2024 where 72% of manufacturing professionals reported a positive return on investment from integrating XR into employee training. This demonstrates the tangible value of immersive technologies.

Key Market Players

• Netflix, Inc.
• Kakao Corporation
• Naver Corporation
• Facebook, Inc.
• Amazon.com, Inc.
• Gannett Co., Inc.
• Fuji Media Holdings, Inc.
• Hearst Corporation
• Warner Media, LLC
• Discovery, Inc.

Report Scope:

In this report, the Global Media Consumption Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Media Consumption Market, By Type of Media:

• Traditional Media (TV, Laptop/Desktop, Newspaper, Magazine, Radio, Others)
• Modern Media (OTT, Social Media, Gaming, Digital Comics & Webtoons)

Media Consumption Market, By Mode:

• Online
• Offline

Media Consumption Market, By Revenue Model:

• Subscription-Based
• Advertisement-Based
• Others

Media Consumption Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Media Consumption Market.

Available Customizations:

Global Media Consumption Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Media Consumption Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type of Media (Traditional Media (TV, Laptop/Desktop, Newspaper, Magazine, Radio, Others), Modern Media (OTT, Social Media, Gaming, Digital Comics & Webtoons))
  • 5.2.2. By Mode (Online, Offline)
  • 5.2.3. By Revenue Model (Subscription-Based, Advertisement-Based, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Media Consumption Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type of Media
  • 6.2.2. By Mode
  • 6.2.3. By Revenue Model
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Media Consumption Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type of Media
      • 6.3.1.2.2. By Mode
      • 6.3.1.2.3. By Revenue Model
  • 6.3.2. Canada Media Consumption Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type of Media
      • 6.3.2.2.2. By Mode
      • 6.3.2.2.3. By Revenue Model
  • 6.3.3. Mexico Media Consumption Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type of Media
      • 6.3.3.2.2. By Mode
      • 6.3.3.2.3. By Revenue Model

7. Europe Media Consumption Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type of Media
  • 7.2.2. By Mode
  • 7.2.3. By Revenue Model
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Media Consumption Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type of Media
      • 7.3.1.2.2. By Mode
      • 7.3.1.2.3. By Revenue Model
  • 7.3.2. France Media Consumption Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type of Media
      • 7.3.2.2.2. By Mode
      • 7.3.2.2.3. By Revenue Model
  • 7.3.3. United Kingdom Media Consumption Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type of Media
      • 7.3.3.2.2. By Mode
      • 7.3.3.2.3. By Revenue Model
  • 7.3.4. Italy Media Consumption Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type of Media
      • 7.3.4.2.2. By Mode
      • 7.3.4.2.3. By Revenue Model
  • 7.3.5. Spain Media Consumption Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type of Media
      • 7.3.5.2.2. By Mode
      • 7.3.5.2.3. By Revenue Model

8. Asia Pacific Media Consumption Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type of Media
  • 8.2.2. By Mode
  • 8.2.3. By Revenue Model
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Media Consumption Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type of Media
      • 8.3.1.2.2. By Mode
      • 8.3.1.2.3. By Revenue Model
  • 8.3.2. India Media Consumption Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type of Media
      • 8.3.2.2.2. By Mode
      • 8.3.2.2.3. By Revenue Model
  • 8.3.3. Japan Media Consumption Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type of Media
      • 8.3.3.2.2. By Mode
      • 8.3.3.2.3. By Revenue Model
  • 8.3.4. South Korea Media Consumption Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type of Media
      • 8.3.4.2.2. By Mode
      • 8.3.4.2.3. By Revenue Model
  • 8.3.5. Australia Media Consumption Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type of Media
      • 8.3.5.2.2. By Mode
      • 8.3.5.2.3. By Revenue Model

9. Middle East & Africa Media Consumption Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type of Media
  • 9.2.2. By Mode
  • 9.2.3. By Revenue Model
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Media Consumption Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type of Media
      • 9.3.1.2.2. By Mode
      • 9.3.1.2.3. By Revenue Model
  • 9.3.2. UAE Media Consumption Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type of Media
      • 9.3.2.2.2. By Mode
      • 9.3.2.2.3. By Revenue Model
  • 9.3.3. South Africa Media Consumption Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type of Media
      • 9.3.3.2.2. By Mode
      • 9.3.3.2.3. By Revenue Model

10. South America Media Consumption Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type of Media
  • 10.2.2. By Mode
  • 10.2.3. By Revenue Model
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Media Consumption Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type of Media
      • 10.3.1.2.2. By Mode
      • 10.3.1.2.3. By Revenue Model
  • 10.3.2. Colombia Media Consumption Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type of Media
      • 10.3.2.2.2. By Mode
      • 10.3.2.2.3. By Revenue Model
  • 10.3.3. Argentina Media Consumption Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type of Media
      • 10.3.3.2.2. By Mode
      • 10.3.3.2.3. By Revenue Model

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Media Consumption Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Netflix, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Kakao Corporation
• 15.3. Naver Corporation
• 15.4. Facebook, Inc.
• 15.5. Amazon.com, Inc.
• 15.6. Gannett Co., Inc.
• 15.7. Fuji Media Holdings, Inc.
• 15.8. Hearst Corporation
• 15.9. Warner Media, LLC
• 15.10. Discovery, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer