챗봇 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 봇 통신별(텍스트, 음성, 비디오), 최종 이용 업계별(소매 및 E-Commerce, 헬스케어 및 생명과학), 지역별, 경쟁별(2020-2030년)

The Global Chatbot Market, valued at USD 6.16 Billion in 2024, is projected to experience a CAGR of 25.1% to reach USD 23.61 Billion by 2030. A chatbot is a computer program engineered to simulate conversation with human users, primarily via text or voice interfaces, employing artificial intelligence (AI) and natural language processing (NLP) to understand and generate responses. The market's expansion is fundamentally driven by the escalating demand for 24/7 customer support at reduced operational expenditures, continuous advancements in AI and NLP technologies, and evolving consumer preferences for instant self-service interactions.

Key Market Drivers

The continuous advancements in Artificial Intelligence and Natural Language Processing serve as a primary driver for the global chatbot market. Continuous improvements in AI algorithms and deep learning models enable chatbots to understand complex human queries and generate coherent, contextually relevant responses with greater accuracy. These technological enhancements expand chatbot functionality, moving beyond basic inquiries to sophisticated interactions that closely emulate human conversation, thereby increasing their utility across diverse enterprise applications.

Key Market Challenges

The inherent concern regarding data privacy significantly impedes the expansion of the global chatbot market. Consumers are increasingly hesitant to engage with automated systems that may collect, process, and store their personal information, particularly sensitive data. This apprehension erodes user trust, which is fundamental for widespread adoption and sustained interaction with chatbot services. According to the International Association of Privacy Professionals (IAPP), in 2023, 68% of consumers globally expressed concern about their online privacy, with 57% specifically identifying artificial intelligence as a significant threat to their privacy.

Key Market Trends

The Global Chatbot Market is significantly shaped by the increasing integration of multimodal artificial intelligence, which allows chatbots to move beyond text-only interactions. This trend focuses on processing and combining various data types, including text, voice, images, and video, to create more comprehensive and intuitive user experiences. Multimodal AI enables chatbots to understand complex queries presented through diverse inputs, leading to more effective communication and problem resolution. For instance, according to a Google Cloud announcement in October 2025, Gemini Enterprise launched with next-generation conversational AI agents that can be deployed across telephony, web, mobile, email, and chat in over 40 languages, demonstrating a clear move towards integrating multiple communication modalities. This advanced capability enhances the chatbot's ability to interpret nuanced user intent and respond contextually, thereby increasing overall user satisfaction and expanding the range of applications for chatbots across industries

Key Market Players

• IBM Corporation
• eGain Corporation
• Nuance Communications Inc. (Microsoft Corp.)
• Creative Virtual Ltd
• Avaamo Inc.
• EdgeVerve Systems Limited
• Zendesk Inc.
• Inbenta Holdings Inc.
• Serviceaide Inc.
• Amelia US LLC (Ipsoft Inc.)

Report Scope:

In this report, the Global Chatbot Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Chatbot Market, By Bot Communication:

• Text
• Audio
• Video

Chatbot Market, By End User Vertical:

• Retail & eCommerce
• Healthcare & Life Sciences

Chatbot Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Chatbot Market.

Available Customizations:

Global Chatbot Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Chatbot Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Bot Communication (Text, Audio, Video)
  • 5.2.2. By End User Vertical (Retail & eCommerce, Healthcare & Life Sciences)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Chatbot Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Bot Communication
  • 6.2.2. By End User Vertical
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Chatbot Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Bot Communication
      • 6.3.1.2.2. By End User Vertical
  • 6.3.2. Canada Chatbot Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Bot Communication
      • 6.3.2.2.2. By End User Vertical
  • 6.3.3. Mexico Chatbot Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Bot Communication
      • 6.3.3.2.2. By End User Vertical

7. Europe Chatbot Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Bot Communication
  • 7.2.2. By End User Vertical
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Chatbot Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Bot Communication
      • 7.3.1.2.2. By End User Vertical
  • 7.3.2. France Chatbot Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Bot Communication
      • 7.3.2.2.2. By End User Vertical
  • 7.3.3. United Kingdom Chatbot Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Bot Communication
      • 7.3.3.2.2. By End User Vertical
  • 7.3.4. Italy Chatbot Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Bot Communication
      • 7.3.4.2.2. By End User Vertical
  • 7.3.5. Spain Chatbot Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Bot Communication
      • 7.3.5.2.2. By End User Vertical

8. Asia Pacific Chatbot Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Bot Communication
  • 8.2.2. By End User Vertical
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Chatbot Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Bot Communication
      • 8.3.1.2.2. By End User Vertical
  • 8.3.2. India Chatbot Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Bot Communication
      • 8.3.2.2.2. By End User Vertical
  • 8.3.3. Japan Chatbot Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Bot Communication
      • 8.3.3.2.2. By End User Vertical
  • 8.3.4. South Korea Chatbot Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Bot Communication
      • 8.3.4.2.2. By End User Vertical
  • 8.3.5. Australia Chatbot Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Bot Communication
      • 8.3.5.2.2. By End User Vertical

9. Middle East & Africa Chatbot Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Bot Communication
  • 9.2.2. By End User Vertical
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Chatbot Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Bot Communication
      • 9.3.1.2.2. By End User Vertical
  • 9.3.2. UAE Chatbot Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Bot Communication
      • 9.3.2.2.2. By End User Vertical
  • 9.3.3. South Africa Chatbot Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Bot Communication
      • 9.3.3.2.2. By End User Vertical

10. South America Chatbot Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Bot Communication
  • 10.2.2. By End User Vertical
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Chatbot Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Bot Communication
      • 10.3.1.2.2. By End User Vertical
  • 10.3.2. Colombia Chatbot Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Bot Communication
      • 10.3.2.2.2. By End User Vertical
  • 10.3.3. Argentina Chatbot Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Bot Communication
      • 10.3.3.2.2. By End User Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Chatbot Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. IBM Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. eGain Corporation
• 15.3. Nuance Communications Inc. (Microsoft Corp.)
• 15.4. Creative Virtual Ltd
• 15.5. Avaamo Inc.
• 15.6. EdgeVerve Systems Limited
• 15.7. Zendesk Inc.
• 15.8. Inbenta Holdings Inc.
• 15.9. Serviceaide Inc.
• 15.10. Amelia US LLC (Ipsoft Inc.)

16. Strategic Recommendations

17. About Us & Disclaimer