멀티채널 네트워크 시장 : 세계 산업 규모, 점유율, 동향, 기회 및 예측 - 채널 유형별, 다른 마케팅 플랫폼별, 서비스·툴별, 애플리케이션별, 지역별, 경쟁별 세분화(2020-2030년)

The Global Multi-Channel Network Market, valued at USD 7.27 Billion in 2024, is projected to experience a CAGR of 20.40% to reach USD 22.15 Billion by 2030. Multi-Channel Networks (MCNs) are third-party entities collaborating with content creators, predominantly on video-sharing platforms, to provide services such as audience development, content programming, digital rights management, and monetization. These networks aggregate numerous individual channels, enhancing their collective reach and commercial viability. The market's growth is fundamentally supported by the pervasive expansion of user-generated content and the increasing number of digital content platforms.

Key Market Drivers

The increasing digital video consumption and online viewership significantly propels the Global Multi-Channel Network Market. As audiences increasingly gravitate towards digital platforms for entertainment and information, the volume of content created and consumed continues its upward trajectory. This heightened engagement creates a fertile environment for Multi-Channel Networks (MCNs) to offer their specialized services in content management, audience development, and monetization strategies to a growing pool of creators.

Key Market Challenges

A significant challenge impeding the expansion of the Global Multi-Channel Network Market stems from the intricate revenue-sharing models commonly employed. These complex frameworks often result in a lack of clarity regarding the distribution of earnings, fostering a perception among content creators that their contributions are not equitably compensated. This opacity can erode trust and diminish creator loyalty to their affiliated MCNs, prompting them to seek more transparent or advantageous monetization opportunities elsewhere.

Key Market Trends

Multi-Channel Networks are significantly influenced by the accelerating adoption of AI-driven content and audience optimization. MCNs are increasingly deploying artificial intelligence to refine content production workflows, enhance digital rights management, and personalize viewer experiences. According to the IAB, programmatic advertising revenue, significantly propelled by AI-driven ad placements, increased by $20.6 billion since 2023 to reach $134.8 billion in 2024.

Key Market Players

• Sony Corporation
• ZEFR, Inc.
• Qianxun Spatial Intelligence Inc.
• Vevo LLC
• Studio71
• Universal Music Investments, Inc.
• BroadbandTV Corp.
• Viral Nation Inc.
• Double S Media LLC
• United Talent Agency, LLC

Report Scope:

In this report, the Global Multi-Channel Network Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Multi-Channel Network Market, By Channel Type:

• Selling Through Intermediaries
• Dual Distribution
• Reverse Channel

Multi-Channel Network Market, By Different Marketing Platform:

• GPS
• SEO
• Email
• Company Website

Multi-Channel Network Market, By Services & Tools:

• Monetization Assistance
• Cross Promotion
• Production & Editing Tools
• Funding
• Digital Rights Management

Multi-Channel Network Market, By Application:

• BFSI
• Telecommunication
• Media & Entertainment
• TV Broadcasting
• Information Technology

Multi-Channel Network Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Multi-Channel Network Market.

Available Customizations:

Global Multi-Channel Network Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Multi-Channel Network Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Channel Type (Selling Through Intermediaries, Dual Distribution, Reverse Channel)
  • 5.2.2. By Different Marketing Platform (GPS, SEO, Email, Company Website)
  • 5.2.3. By Services & Tools (Monetization Assistance, Cross Promotion, Production & Editing Tools, Funding, Digital Rights Management)
  • 5.2.4. By Application (BFSI, Telecommunication, Media & Entertainment, TV Broadcasting, Information Technology)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Multi-Channel Network Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Channel Type
  • 6.2.2. By Different Marketing Platform
  • 6.2.3. By Services & Tools
  • 6.2.4. By Application
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Multi-Channel Network Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Channel Type
      • 6.3.1.2.2. By Different Marketing Platform
      • 6.3.1.2.3. By Services & Tools
      • 6.3.1.2.4. By Application
  • 6.3.2. Canada Multi-Channel Network Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Channel Type
      • 6.3.2.2.2. By Different Marketing Platform
      • 6.3.2.2.3. By Services & Tools
      • 6.3.2.2.4. By Application
  • 6.3.3. Mexico Multi-Channel Network Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Channel Type
      • 6.3.3.2.2. By Different Marketing Platform
      • 6.3.3.2.3. By Services & Tools
      • 6.3.3.2.4. By Application

7. Europe Multi-Channel Network Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Channel Type
  • 7.2.2. By Different Marketing Platform
  • 7.2.3. By Services & Tools
  • 7.2.4. By Application
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Multi-Channel Network Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Channel Type
      • 7.3.1.2.2. By Different Marketing Platform
      • 7.3.1.2.3. By Services & Tools
      • 7.3.1.2.4. By Application
  • 7.3.2. France Multi-Channel Network Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Channel Type
      • 7.3.2.2.2. By Different Marketing Platform
      • 7.3.2.2.3. By Services & Tools
      • 7.3.2.2.4. By Application
  • 7.3.3. United Kingdom Multi-Channel Network Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Channel Type
      • 7.3.3.2.2. By Different Marketing Platform
      • 7.3.3.2.3. By Services & Tools
      • 7.3.3.2.4. By Application
  • 7.3.4. Italy Multi-Channel Network Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Channel Type
      • 7.3.4.2.2. By Different Marketing Platform
      • 7.3.4.2.3. By Services & Tools
      • 7.3.4.2.4. By Application
  • 7.3.5. Spain Multi-Channel Network Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Channel Type
      • 7.3.5.2.2. By Different Marketing Platform
      • 7.3.5.2.3. By Services & Tools
      • 7.3.5.2.4. By Application

8. Asia Pacific Multi-Channel Network Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Channel Type
  • 8.2.2. By Different Marketing Platform
  • 8.2.3. By Services & Tools
  • 8.2.4. By Application
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Multi-Channel Network Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Channel Type
      • 8.3.1.2.2. By Different Marketing Platform
      • 8.3.1.2.3. By Services & Tools
      • 8.3.1.2.4. By Application
  • 8.3.2. India Multi-Channel Network Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Channel Type
      • 8.3.2.2.2. By Different Marketing Platform
      • 8.3.2.2.3. By Services & Tools
      • 8.3.2.2.4. By Application
  • 8.3.3. Japan Multi-Channel Network Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Channel Type
      • 8.3.3.2.2. By Different Marketing Platform
      • 8.3.3.2.3. By Services & Tools
      • 8.3.3.2.4. By Application
  • 8.3.4. South Korea Multi-Channel Network Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Channel Type
      • 8.3.4.2.2. By Different Marketing Platform
      • 8.3.4.2.3. By Services & Tools
      • 8.3.4.2.4. By Application
  • 8.3.5. Australia Multi-Channel Network Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Channel Type
      • 8.3.5.2.2. By Different Marketing Platform
      • 8.3.5.2.3. By Services & Tools
      • 8.3.5.2.4. By Application

9. Middle East & Africa Multi-Channel Network Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Channel Type
  • 9.2.2. By Different Marketing Platform
  • 9.2.3. By Services & Tools
  • 9.2.4. By Application
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Multi-Channel Network Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Channel Type
      • 9.3.1.2.2. By Different Marketing Platform
      • 9.3.1.2.3. By Services & Tools
      • 9.3.1.2.4. By Application
  • 9.3.2. UAE Multi-Channel Network Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Channel Type
      • 9.3.2.2.2. By Different Marketing Platform
      • 9.3.2.2.3. By Services & Tools
      • 9.3.2.2.4. By Application
  • 9.3.3. South Africa Multi-Channel Network Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Channel Type
      • 9.3.3.2.2. By Different Marketing Platform
      • 9.3.3.2.3. By Services & Tools
      • 9.3.3.2.4. By Application

10. South America Multi-Channel Network Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Channel Type
  • 10.2.2. By Different Marketing Platform
  • 10.2.3. By Services & Tools
  • 10.2.4. By Application
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Multi-Channel Network Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Channel Type
      • 10.3.1.2.2. By Different Marketing Platform
      • 10.3.1.2.3. By Services & Tools
      • 10.3.1.2.4. By Application
  • 10.3.2. Colombia Multi-Channel Network Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Channel Type
      • 10.3.2.2.2. By Different Marketing Platform
      • 10.3.2.2.3. By Services & Tools
      • 10.3.2.2.4. By Application
  • 10.3.3. Argentina Multi-Channel Network Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Channel Type
      • 10.3.3.2.2. By Different Marketing Platform
      • 10.3.3.2.3. By Services & Tools
      • 10.3.3.2.4. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Multi-Channel Network Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Sony Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. ZEFR, Inc.
• 15.3. Qianxun Spatial Intelligence Inc.
• 15.4. Vevo LLC
• 15.5. Studio71
• 15.6. Universal Music Investments, Inc.
• 15.7. BroadbandTV Corp.
• 15.8. Viral Nation Inc.
• 15.9. Double S Media LLC
• 15.10. United Talent Agency, LLC

16. Strategic Recommendations

17. About Us & Disclaimer