스피어 피싱 대책 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 컴포넌트별, 보호 유형별, 최종사용자별, 지역별 및 경쟁(2021-2031년)

The Global Spear Phishing Protection Market is projected to expand significantly, rising from USD 2.04 Billion in 2025 to USD 3.75 Billion by 2031, reflecting a CAGR of 10.68%. These cybersecurity solutions focus on identifying and obstructing targeted email attacks that mimic trusted entities to illicitly acquire sensitive information or funds. Growth in this sector is largely propelled by the rising incidence of business email compromise events and the severe financial repercussions organizations suffer from successful breaches, alongside stricter global privacy mandates that force enterprises to implement strong defenses for compliance and data protection.

However, the market faces a substantial obstacle regarding the technical complexity of mitigating false positives, where authentic emails are erroneously blocked. This inaccuracy interferes with corporate communications and generates operational inefficiencies, often deterring prospective users who are concerned about workflow interruptions. Data from the Anti-Phishing Working Group indicates that 932,923 confirmed phishing attacks occurred in the third quarter of 2024, a volume that demands exceptional detection precision, which remains a difficult challenge for security vendors to fully resolve.

Market Driver

The Global Spear Phishing Protection Market is being fundamentally transformed by the sophistication of AI-driven cyber threats, as attackers utilize generative artificial intelligence to engineer highly personalized and grammatically perfect deception campaigns. These advanced capabilities enable cybercriminals to automate the production of convincing lures on a massive scale, successfully evading traditional signature-based security that looks for known malicious patterns. This technological shift has triggered a sharp rise in data-harvesting attacks; for instance, SlashNext's '2024 Phishing Intelligence Report' from December 2024 recorded a massive 703% increase in credential phishing attacks during the year's second half, underscoring the rapid escalation of these AI-enhanced social engineering methods.

Simultaneously, the growing prevalence of Business Email Compromise (BEC) attacks serves as a major driver for market adoption, as companies race to minimize the heavy financial liabilities linked to these targeted schemes. Unlike mass phishing, BEC operations carefully mimic senior executives or trusted suppliers to trick employees into approving fraudulent transfers, necessitating specialized behavioral analysis tools for detection. The scale of this threat is immense, with Cloudflare's '2025 Year-in-Review Report' from December 2025 revealing that 5.6% of all global email traffic-over one in twenty emails-was malicious. The economic fallout motivates substantial investment in defense, highlighted by the FBI's '2024 Internet Crime Report' from April 2025, which noted that adjusted losses from BEC incidents totaled approximately $2.8 billion.

Market Challenge

A major barrier to the expansion of the Global Spear Phishing Protection Market is the technical struggle to minimize false positives. Security systems are required to differentiate between malicious impersonations and authentic business communications with near-perfect precision, a challenge that intensifies as attack methods become more sophisticated. When defensive algorithms erroneously identify legitimate emails as threats, companies face serious workflow disruptions, such as stalled sensitive negotiations or delayed invoice processing. This operational friction frequently dissuades potential clients from fully activating automated blocking capabilities, as they often value business continuity over stringent threat prevention.

This reluctance is further complicated by the high financial stakes of modern email transactions, which demand strict filtering while making the cost of mistakes intolerable. According to the Anti-Phishing Working Group, the average wire transfer request in Business Email Compromise (BEC) attacks hit $89,520 during the second quarter of 2024. Since valid transfers often resemble these high-value fraudulent requests in terms of urgency and format, security vendors confront the formidable task of calibrating detection engines to allow legitimate large-scale transactions while intercepting fraud. The inability to ensure zero interference with these vital financial communications restricts the market's potential to secure risk-averse organizations.

Market Trends

The market is currently experiencing a distinct transition toward cloud-native, API-based security architectures that integrate directly into cloud email platforms, bypassing conventional Secure Email Gateways (SEGs). This adoption is fueled by the necessity to monitor internal traffic and remediate threats after delivery, as legacy perimeter defenses struggle to identify advanced obfuscation strategies. The urgency of this architectural shift is highlighted by the diminishing effectiveness of standard filters; Cofense's '2024 Annual State of Email Security Report' from February 2024 reported a 104.5% year-over-year increase in malicious emails successfully evading Secure Email Gateways, emphasizing the inadequacy of relying exclusively on gateway-level protection.

In parallel, defensive mechanisms are evolving to counter multi-channel threats, specifically the surge in QR code phishing aimed at exploiting mobile devices. Cybercriminals use these image-based attacks to bypass text analysis tools and shift the threat to personal smartphones, effectively circumventing corporate network security. This attack vector specifically zeroes in on high-value targets to bypass organizational defenses. As noted in Abnormal Security's 'H1 2024 Email Threat Report' from February 2024, C-Suite executives faced QR code attacks 42 times more often than the average employee, spurring demand for solutions that feature computer vision and mobile defense capabilities.

Key Market Players

• Cisco Systems, Inc.
• Microsoft Corporation
• Mimecast Ltd.
• Proofpoint, Inc.
• Symantec Corporation
• Barracuda Networks Inc.
• Trend Micro Incorporated
• IronScales
• Phishlabs
• Cofense, Inc

Report Scope

In this report, the Global Spear Phishing Protection Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Spear Phishing Protection Market, By Component

• Solutions
• Services

Spear Phishing Protection Market, By Protection Type

• Data Leak Protection
• Email Encryption
• Zero-Day Prevention
• Ransomware Protection
• Multi-Layer Malware Protection
• Social Engineering Protection
• Denial of Service Attack Protection

Spear Phishing Protection Market, By End User

• BFSI
• Government & Defense
• Healthcare
• Telecommunication
• Retail
• Media & Entertainment
• Transportation
• Others

Spear Phishing Protection Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Spear Phishing Protection Market.

Available Customizations:

Global Spear Phishing Protection Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Spear Phishing Protection Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Solutions {Cloud, Hybrid, On Premise}, Services {Professional, Managed})
  • 5.2.2. By Protection Type (Data Leak Protection, Email Encryption, Zero-Day Prevention, Ransomware Protection, Multi-Layer Malware Protection, Social Engineering Protection, Denial of Service Attack Protection)
  • 5.2.3. By End User (BFSI, Government & Defense, Healthcare, Telecommunication, Retail, Media & Entertainment, Transportation, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Spear Phishing Protection Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Protection Type
  • 6.2.3. By End User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Spear Phishing Protection Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Protection Type
      • 6.3.1.2.3. By End User
  • 6.3.2. Canada Spear Phishing Protection Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Protection Type
      • 6.3.2.2.3. By End User
  • 6.3.3. Mexico Spear Phishing Protection Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Protection Type
      • 6.3.3.2.3. By End User

7. Europe Spear Phishing Protection Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Protection Type
  • 7.2.3. By End User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Spear Phishing Protection Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Protection Type
      • 7.3.1.2.3. By End User
  • 7.3.2. France Spear Phishing Protection Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Protection Type
      • 7.3.2.2.3. By End User
  • 7.3.3. United Kingdom Spear Phishing Protection Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Protection Type
      • 7.3.3.2.3. By End User
  • 7.3.4. Italy Spear Phishing Protection Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Protection Type
      • 7.3.4.2.3. By End User
  • 7.3.5. Spain Spear Phishing Protection Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Protection Type
      • 7.3.5.2.3. By End User

8. Asia Pacific Spear Phishing Protection Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Protection Type
  • 8.2.3. By End User
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Spear Phishing Protection Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Protection Type
      • 8.3.1.2.3. By End User
  • 8.3.2. India Spear Phishing Protection Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Protection Type
      • 8.3.2.2.3. By End User
  • 8.3.3. Japan Spear Phishing Protection Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Protection Type
      • 8.3.3.2.3. By End User
  • 8.3.4. South Korea Spear Phishing Protection Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Protection Type
      • 8.3.4.2.3. By End User
  • 8.3.5. Australia Spear Phishing Protection Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Protection Type
      • 8.3.5.2.3. By End User

9. Middle East & Africa Spear Phishing Protection Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Protection Type
  • 9.2.3. By End User
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Spear Phishing Protection Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Protection Type
      • 9.3.1.2.3. By End User
  • 9.3.2. UAE Spear Phishing Protection Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Protection Type
      • 9.3.2.2.3. By End User
  • 9.3.3. South Africa Spear Phishing Protection Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Protection Type
      • 9.3.3.2.3. By End User

10. South America Spear Phishing Protection Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Protection Type
  • 10.2.3. By End User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Spear Phishing Protection Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Protection Type
      • 10.3.1.2.3. By End User
  • 10.3.2. Colombia Spear Phishing Protection Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Protection Type
      • 10.3.2.2.3. By End User
  • 10.3.3. Argentina Spear Phishing Protection Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Protection Type
      • 10.3.3.2.3. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Spear Phishing Protection Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Cisco Systems, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Microsoft Corporation
• 15.3. Mimecast Ltd.
• 15.4. Proofpoint, Inc.
• 15.5. Symantec Corporation
• 15.6. Barracuda Networks Inc.
• 15.7. Trend Micro Incorporated
• 15.8. IronScales
• 15.9. Phishlabs
• 15.10. Cofense, Inc

16. Strategic Recommendations

17. About Us & Disclaimer