방송용 스위처 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 유형별, 용도별, 포트 수별, 포트 유형별, 비디오 해상도별, 지역별 및 경쟁 상황(2021-2031년)

The Global Broadcast Switchers Market is projected to expand from USD 3.49 Billion in 2025 to USD 4.87 Billion by 2031, achieving a compound annual growth rate (CAGR) of 5.71%. As mission-critical components in video production, broadcast switchers act as the central command hub within professional studios and mobile units, allowing operators to select, composite, and manipulate various video feeds into a unified output for recording or live transmission. This market growth is primarily bolstered by the industry's accelerating transition toward IP-based architectures, which provide superior flexibility and scalability compared to traditional workflows, alongside the global push for Ultra High Definition content in live sports that necessitates infrastructure upgrades to handle increased data rates and resolutions.

Despite these advancements, market expansion is hindered by the significant financial requirements and specialized technical expertise needed to deploy modern systems. Broadcasters facing intense pressure to sustain profitability often postpone capital investments in new technologies, a trend further complicated by the industry's transformation from hardware reliance to software-centric solutions. According to the International Trade Association for Broadcast and Media (IABM), the technology mix in 2025 will be increasingly software-driven, accounting for 48% of the sector compared to 41% for hardware. This evolution presents a substantial obstacle for organizations that lack the specific IT capabilities required to manage these complex and secure production environments.

Market Driver

The Global Broadcast Switchers Market is being fundamentally reshaped by the adoption of remote production workflows and cloud-based technologies. As the industry moves from legacy SDI environments to IP-based frameworks, facilities are prioritizing software-defined switchers that facilitate resource pooling and decentralized operations. This technological evolution enables production teams to control video feeds from various locations, thereby enhancing scalability for fluctuating workloads and significantly lowering logistics costs. The momentum of this transition is evident in widespread industry adoption; according to the 'Broadcast Transformation Report 2024' by Haivision in April 2024, 84% of broadcasters have integrated cloud-based technologies into their workflows, prompting manufacturers to re-engineer switcher interfaces for seamless, low-latency performance in hybrid cloud environments.

Concurrently, the exponential growth of live entertainment and sports broadcasting serves as a major catalyst for infrastructure enhancements. To deliver premium viewing experiences, broadcasters are expanding their capabilities to support high-resolution formats and complex multi-camera configurations, necessitating robust switching solutions that can handle immense input volumes without sacrificing signal quality. The magnitude of modern production requirements is illustrated by major global events; the International Olympic Committee's 'Paris 2024 Facts and Figures' from July 2024 noted that Olympic Broadcasting Services generated over 11,000 hours of content, setting a new record. This demand for high-performance reliability fuels financial growth for industry leaders, as reflected in EVS's 'Full Year 2023 Results' from February 2024, which reported record revenues of EUR 173.2 million due to sustained investment in live production technology.

Market Challenge

A major impediment to growth in the broadcast switchers market is the substantial capital investment and specialized technical knowledge required to deploy modern systems. As the sector shifts toward complex IP-based architectures, organizations encounter the dual burden of funding costly infrastructure replacements while simultaneously addressing a critical shortage of IT skills. These operational and economic pressures compel broadcasters to prolong the lifespan of legacy equipment and postpone capital projects rather than upgrading to advanced switching solutions. Consequently, these high barriers to entry retard the migration rate essential for market expansion, a challenge that particularly affects mid-tier broadcasters with finite resources.

This hesitation to invest is empirically reinforced by recent industry trends emphasizing fiscal austerity. According to data from the DPP in 2024, 73% of technology leaders at public service broadcasters cited cost reduction as their primary business objective, prioritizing operational efficiency over the acquisition of new technology. This prevailing focus on cost containment severely limits the budgets available for next-generation broadcast switchers, thereby stalling the widespread adoption of these mission-critical systems and hindering the overall growth trajectory of the market.

Market Trends

The Global Broadcast Switchers Market is being revolutionized by the integration of intelligent scene detection and AI-driven automation, which enhance operational efficiency while minimizing manual errors during complex live productions. Manufacturers are increasingly incorporating machine learning algorithms into switcher interfaces to automate routine functions such as real-time scene categorization, macro execution, and camera tracking, thereby enabling technical directors to prioritize creative storytelling over mechanical tasks. This technological shift meets the industry's demand for high-quality output using leaner teams, and its rapid acceptance is reflected in recent data; according to Haivision's 'Broadcast Transformation Report 2025' from February 2025, 25% of broadcasters now utilize artificial intelligence, a figure that has more than doubled since the previous year.

Simultaneously, the development of multi-format switchers is accelerating to satisfy the demand for omnichannel content delivery across social media and digital platforms. Driven by viewer fragmentation that compels broadcasters to distribute content beyond traditional linear feeds, modern switchers are engineered to natively support various streaming protocols like SRT and multiple aspect ratios alongside standard SDI outputs. This functionality facilitates the simultaneous production of vertical video for mobile devices and horizontal formats for television, streamlining workflows for digital-first strategies. This trend is underscored by shifting consumption habits; the IABM's 'State of MediaTech Report' from April 2024 highlighted that full episode views of Channel 4 programming on YouTube surged by 331% in early 2024, emphasizing the critical need for switchers capable of seamless multi-platform distribution.

Key Market Players

• Blackmagic Design Pty. Ltd.
• Broadcast Pix, Inc.
• Evertz Microsystems Ltd.
• FOR-A Company Ltd.
• Grass Valley USA LLC
• Imagine Communications
• Ikegami Electronics U.S.A. Inc.
• NewTek, Inc.
• Panasonic Corporation
• Sony Electronics, Inc.
• Utah Scientific, Inc

Report Scope

In this report, the Global Broadcast Switchers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Broadcast Switchers Market, By Type

• Production Switchers
• Master Control Switchers
• Routing Switchers

Broadcast Switchers Market, By Application

• Studio Production
• Production Trucks
• News Production
• Sports Broadcasting
• Post-Production
• Others

Broadcast Switchers Market, By Number of Ports

• Less than 16 Ports
• 16 to 40 Ports
• 40 to 250 Ports
• More than 250 Ports

Broadcast Switchers Market, By Port Type

• Coaxial
• Uncompressed IP
• Compressed IP
• Others

Broadcast Switchers Market, By Video Resolution

• 4K
• High Definition
• Standard Definition

Broadcast Switchers Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Broadcast Switchers Market.

Available Customizations:

Global Broadcast Switchers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Broadcast Switchers Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Production Switchers, Master Control Switchers, Routing Switchers)
  • 5.2.2. By Application (Studio Production, Production Trucks, News Production, Sports Broadcasting, Post-Production, Others)
  • 5.2.3. By Number of Ports (Less than 16 Ports, 16 to 40 Ports, 40 to 250 Ports, More than 250 Ports)
  • 5.2.4. By Port Type (Coaxial, Uncompressed IP, Compressed IP, Others)
  • 5.2.5. By Video Resolution (4K, High Definition, Standard Definition)
  • 5.2.6. By Region
  • 5.2.7. By Company (2025)
• 5.3. Market Map

6. North America Broadcast Switchers Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Number of Ports
  • 6.2.4. By Port Type
  • 6.2.5. By Video Resolution
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Broadcast Switchers Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Number of Ports
      • 6.3.1.2.4. By Port Type
      • 6.3.1.2.5. By Video Resolution
  • 6.3.2. Canada Broadcast Switchers Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Number of Ports
      • 6.3.2.2.4. By Port Type
      • 6.3.2.2.5. By Video Resolution
  • 6.3.3. Mexico Broadcast Switchers Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Number of Ports
      • 6.3.3.2.4. By Port Type
      • 6.3.3.2.5. By Video Resolution

7. Europe Broadcast Switchers Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Number of Ports
  • 7.2.4. By Port Type
  • 7.2.5. By Video Resolution
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Broadcast Switchers Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Number of Ports
      • 7.3.1.2.4. By Port Type
      • 7.3.1.2.5. By Video Resolution
  • 7.3.2. France Broadcast Switchers Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Number of Ports
      • 7.3.2.2.4. By Port Type
      • 7.3.2.2.5. By Video Resolution
  • 7.3.3. United Kingdom Broadcast Switchers Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Number of Ports
      • 7.3.3.2.4. By Port Type
      • 7.3.3.2.5. By Video Resolution
  • 7.3.4. Italy Broadcast Switchers Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Number of Ports
      • 7.3.4.2.4. By Port Type
      • 7.3.4.2.5. By Video Resolution
  • 7.3.5. Spain Broadcast Switchers Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Number of Ports
      • 7.3.5.2.4. By Port Type
      • 7.3.5.2.5. By Video Resolution

8. Asia Pacific Broadcast Switchers Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Number of Ports
  • 8.2.4. By Port Type
  • 8.2.5. By Video Resolution
  • 8.2.6. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Broadcast Switchers Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Number of Ports
      • 8.3.1.2.4. By Port Type
      • 8.3.1.2.5. By Video Resolution
  • 8.3.2. India Broadcast Switchers Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Number of Ports
      • 8.3.2.2.4. By Port Type
      • 8.3.2.2.5. By Video Resolution
  • 8.3.3. Japan Broadcast Switchers Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Number of Ports
      • 8.3.3.2.4. By Port Type
      • 8.3.3.2.5. By Video Resolution
  • 8.3.4. South Korea Broadcast Switchers Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Number of Ports
      • 8.3.4.2.4. By Port Type
      • 8.3.4.2.5. By Video Resolution
  • 8.3.5. Australia Broadcast Switchers Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Number of Ports
      • 8.3.5.2.4. By Port Type
      • 8.3.5.2.5. By Video Resolution

9. Middle East & Africa Broadcast Switchers Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Number of Ports
  • 9.2.4. By Port Type
  • 9.2.5. By Video Resolution
  • 9.2.6. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Broadcast Switchers Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Number of Ports
      • 9.3.1.2.4. By Port Type
      • 9.3.1.2.5. By Video Resolution
  • 9.3.2. UAE Broadcast Switchers Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Number of Ports
      • 9.3.2.2.4. By Port Type
      • 9.3.2.2.5. By Video Resolution
  • 9.3.3. South Africa Broadcast Switchers Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Number of Ports
      • 9.3.3.2.4. By Port Type
      • 9.3.3.2.5. By Video Resolution

10. South America Broadcast Switchers Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Number of Ports
  • 10.2.4. By Port Type
  • 10.2.5. By Video Resolution
  • 10.2.6. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Broadcast Switchers Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Number of Ports
      • 10.3.1.2.4. By Port Type
      • 10.3.1.2.5. By Video Resolution
  • 10.3.2. Colombia Broadcast Switchers Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Number of Ports
      • 10.3.2.2.4. By Port Type
      • 10.3.2.2.5. By Video Resolution
  • 10.3.3. Argentina Broadcast Switchers Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Number of Ports
      • 10.3.3.2.4. By Port Type
      • 10.3.3.2.5. By Video Resolution

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Broadcast Switchers Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Blackmagic Design Pty. Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Broadcast Pix, Inc.
• 15.3. Evertz Microsystems Ltd.
• 15.4. FOR-A Company Ltd.
• 15.5. Grass Valley USA LLC
• 15.6. Imagine Communications
• 15.7. Ikegami Electronics U.S.A. Inc.
• 15.8. NewTek, Inc.
• 15.9. Panasonic Corporation
• 15.10. Sony Electronics, Inc.
• 15.11. Utah Scientific, Inc

16. Strategic Recommendations

17. About Us & Disclaimer