전기자전거 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 배터리별, 유형별, 프레임 소재별, 지역별 및 경쟁(2021-2031년)

The Global E-Bikes Market is projected to expand from USD 40.13 Billion in 2025 to USD 67.08 Billion by 2031, registering a CAGR of 8.94%. An electric bicycle is characterized as a cycle integrated with a rechargeable battery and electric motor intended to aid rider propulsion. This market is fundamentally underpinned by government initiatives focused on decarbonizing transportation and the increasing need for effective urban mobility solutions to relieve traffic congestion. These factors are cementing a structural transition towards sustainable commuting methods rather than merely reflecting temporary consumer fads. As reported by the Confederation of the European Bicycle Industry, sales of electric bicycles within the European Union and the United Kingdom totaled 5.1 million units in 2023.

However, a major hurdle currently slowing rapid market growth is the existence of elevated inventory levels throughout the supply chain following a post-pandemic surge in demand. This issue of oversupply forces manufacturers to cut back on production output and offer steep discounts on existing stock, which temporarily burdens profitability and delays the launch of new models globally.

Market Driver

Supportive regulatory frameworks and government subsidies act as essential catalysts for market penetration by directly mitigating the substantial upfront costs linked to electric bicycles. Legislators globally are introducing financial incentives, such as purchase rebates and tax credits, to harmonize consumer actions with wider environmental objectives like traffic alleviation and carbon reduction. These fiscal interventions render e-bikes economically accessible to a broader population, thereby speeding up adoption rates beyond early enthusiasts and boosting demand even during inflationary periods. Illustrating this financial leverage, the Minnesota Department of Revenue announced in July 2024 that the state had designated $2 million in funding for its 'e-Bike Rebate Program' to offer discounts to residents buying new electric bicycles.

Simultaneously, the development of urban planning and dedicated cycling infrastructure plays a crucial role in creating a favorable environment for e-bike adoption. Municipalities are increasingly repurposing road space to establish secure parking and protected lanes, directly addressing the primary safety concerns of riders in dense city centers. This evolution in infrastructure promotes the use of electric bicycles for daily commuting rather than just leisure, effectively weaving them into the essential public transport fabric. According to a June 2024 press release from Transport for London, daily cycling trips in the city rose by 20 percent in 2023 against pre-pandemic levels, underscoring the link between better access and rider numbers. This shift is mirrored in broader market trends, with the Zweirad-Industrie-Verband reporting that electric bicycles secured a 53 percent market share of all bicycle sales in Germany in 2024, overtaking conventional bikes for the first time.

Market Challenge

The central obstacle hindering the progress of the Global E-Bikes Market remains the continued presence of high inventory levels across the supply chain. Retailers and manufacturers are currently dealing with a significant overstock accumulated during the production surge following the pandemic, which met with a subsequent leveling off in consumer demand. This excess supply compels the industry to focus on liquidating current assets through deep price cuts, a tactic that severely tightens profit margins and restricts working capital. As a result, companies are forced to postpone the development and launch of new product lines, leading to a stagnation in market innovation and limiting the flow of fresh inventory.

The consequences of this supply chain contraction are clearly reflected in recent manufacturing data. As reported by the Taiwan Bicycle Association, e-bike exports amounted to 331,262 units between January and November 2024, marking a decrease of roughly 49% relative to the same timeframe the prior year. This substantial drop in export volume demonstrates how manufacturers are aggressively reducing output to align with saturation levels in major global markets. This period of correction restrains immediate market growth as the industry concentrates on depleting excess stock rather than chasing expansion goals.

Market Trends

The widespread adoption of cargo e-bikes for last-mile logistics is fundamentally altering urban delivery networks as commercial operators look to evade traffic congestion and comply with stringent low-emission zones. Logistics companies are moving away from diesel vans in favor of electrically assisted cargo cycles, motivated by the distinct operational efficiency these vehicles offer in dense metropolitan settings where agility is essential. This trend signifies a structural shift in fleet management approaches, establishing electric cargo bicycles as a core method of freight transport instead of a niche option. According to a September 2025 article by GreenFleet, an analysis of data from Transport for London showed that cargo bike usage in the capital surged by 104% between 2022 and 2024, highlighting the rapid replacement of conventional delivery vehicles.

Additionally, the growth of the second-hand and refurbished e-bike economy is becoming a vital trend, creating structured marketplaces that bring professionalism to the resale sector. Specialized platforms are superseding informal peer-to-peer exchanges by providing warrantied, certified units, which directly alleviates consumer concerns about component integrity and battery health that previously stalled the used market. This evolution supports a circular economy, enabling premium assets to maintain value over several ownership cycles while making high-quality models accessible to a wider audience. As noted by Zag Daily in February 2025, the refurbished marketplace Upway reached a gross merchandise value run rate of $100 million in 2024, proving the strong commercial viability of these standardized second-hand sales channels.

Key Market Players

• Giant Manufacturing Co. Ltd.
• Trek Bicycle Corporation
• Specialized Bicycle Components, Inc.
• Merida Industry Co. Ltd.
• Haibike GmbH
• Yamaha Motor Co., Ltd.
• Rad Power Bikes, Inc.
• Pedego Electric Bikes, Inc.
• Accell Group N.V.
• Hero Electric Vehicles Pvt. Ltd.

Report Scope

In this report, the Global E-Bikes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

E-Bikes Market, By Battery

• Lithium-Ion
• Sealed Lead Acid
• Others

E-Bikes Market, By Type

• Pedal Assist
• Throttle Control
• Others

E-Bikes Market, By Frame Material

• Carbon Fiber
• Carbon Steel
• Aluminum
• Aluminum Alloy
• Others

E-Bikes Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global E-Bikes Market.

Available Customizations:

Global E-Bikes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global E-Bikes Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Battery (Lithium-Ion, Sealed Lead Acid, Others)
  • 5.2.2. By Type (Pedal Assist, Throttle Control, Others)
  • 5.2.3. By Frame Material (Carbon Fiber, Carbon Steel, Aluminum, Aluminum Alloy, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America E-Bikes Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Battery
  • 6.2.2. By Type
  • 6.2.3. By Frame Material
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States E-Bikes Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Battery
      • 6.3.1.2.2. By Type
      • 6.3.1.2.3. By Frame Material
  • 6.3.2. Canada E-Bikes Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Battery
      • 6.3.2.2.2. By Type
      • 6.3.2.2.3. By Frame Material
  • 6.3.3. Mexico E-Bikes Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Battery
      • 6.3.3.2.2. By Type
      • 6.3.3.2.3. By Frame Material

7. Europe E-Bikes Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Battery
  • 7.2.2. By Type
  • 7.2.3. By Frame Material
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany E-Bikes Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Battery
      • 7.3.1.2.2. By Type
      • 7.3.1.2.3. By Frame Material
  • 7.3.2. France E-Bikes Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Battery
      • 7.3.2.2.2. By Type
      • 7.3.2.2.3. By Frame Material
  • 7.3.3. United Kingdom E-Bikes Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Battery
      • 7.3.3.2.2. By Type
      • 7.3.3.2.3. By Frame Material
  • 7.3.4. Italy E-Bikes Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Battery
      • 7.3.4.2.2. By Type
      • 7.3.4.2.3. By Frame Material
  • 7.3.5. Spain E-Bikes Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Battery
      • 7.3.5.2.2. By Type
      • 7.3.5.2.3. By Frame Material

8. Asia Pacific E-Bikes Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Battery
  • 8.2.2. By Type
  • 8.2.3. By Frame Material
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China E-Bikes Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Battery
      • 8.3.1.2.2. By Type
      • 8.3.1.2.3. By Frame Material
  • 8.3.2. India E-Bikes Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Battery
      • 8.3.2.2.2. By Type
      • 8.3.2.2.3. By Frame Material
  • 8.3.3. Japan E-Bikes Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Battery
      • 8.3.3.2.2. By Type
      • 8.3.3.2.3. By Frame Material
  • 8.3.4. South Korea E-Bikes Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Battery
      • 8.3.4.2.2. By Type
      • 8.3.4.2.3. By Frame Material
  • 8.3.5. Australia E-Bikes Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Battery
      • 8.3.5.2.2. By Type
      • 8.3.5.2.3. By Frame Material

9. Middle East & Africa E-Bikes Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Battery
  • 9.2.2. By Type
  • 9.2.3. By Frame Material
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia E-Bikes Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Battery
      • 9.3.1.2.2. By Type
      • 9.3.1.2.3. By Frame Material
  • 9.3.2. UAE E-Bikes Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Battery
      • 9.3.2.2.2. By Type
      • 9.3.2.2.3. By Frame Material
  • 9.3.3. South Africa E-Bikes Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Battery
      • 9.3.3.2.2. By Type
      • 9.3.3.2.3. By Frame Material

10. South America E-Bikes Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Battery
  • 10.2.2. By Type
  • 10.2.3. By Frame Material
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil E-Bikes Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Battery
      • 10.3.1.2.2. By Type
      • 10.3.1.2.3. By Frame Material
  • 10.3.2. Colombia E-Bikes Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Battery
      • 10.3.2.2.2. By Type
      • 10.3.2.2.3. By Frame Material
  • 10.3.3. Argentina E-Bikes Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Battery
      • 10.3.3.2.2. By Type
      • 10.3.3.2.3. By Frame Material

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global E-Bikes Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Giant Manufacturing Co. Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Trek Bicycle Corporation
• 15.3. Specialized Bicycle Components, Inc.
• 15.4. Merida Industry Co. Ltd.
• 15.5. Haibike GmbH
• 15.6. Yamaha Motor Co., Ltd.
• 15.7. Rad Power Bikes, Inc.
• 15.8. Pedego Electric Bikes, Inc.
• 15.9. Accell Group N.V.
• 15.10. Hero Electric Vehicles Pvt. Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer