모바일 보안 소프트웨어 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 운영체제별, 유형별, 지역별 및 경쟁(2021-2031년)

The Global Mobile Security Software Market is projected to expand from USD 10.62 Billion in 2025 to USD 26.87 Billion by 2031, registering a CAGR of 16.73%. This industry encompasses applications and protocols aimed at protecting portable devices, such as smartphones and tablets, from threats like malware, phishing, and unauthorized access. Key drivers include the widespread corporate adoption of Bring Your Own Device policies and the sharp increase in mobile financial transactions, which require strong data protection. Data from the Global Anti-Scam Alliance indicates that global financial losses due to digital fraud and scams surpassed USD 1.03 trillion in 2024, emphasizing the critical need for effective defense mechanisms.

Nevertheless, the market faces significant obstacles due to operating system fragmentation and the difficulty of deploying uniform security measures across diverse hardware. This variation hinders the development of standardized protection tools and often leads to security gaps that attackers can exploit. Furthermore, limited user awareness regarding the severity of mobile risks continues to impede the broader implementation of these essential security solutions.

Market Driver

The increasing frequency and sophistication of mobile cyber threats serve as a primary catalyst for the global mobile security software market. As malicious actors shift their focus from traditional desktops to handheld devices, the complexity of attacks has intensified, necessitating advanced defenses beyond basic antivirus protocols. The rise of "mishing," or mobile-specific phishing, is particularly alarming as these attacks leverage smaller screens and specific user behaviors to deceive victims. Zimperium's '2024 Global Mobile Threat Report' noted that 82% of phishing sites in September 2024 specifically targeted mobile devices, highlighting the need for specialized detection software. Similarly, Check Point reported a 30% year-over-year increase in global cyber attacks in July 2024, prompting organizations to bolster their mobile endpoints against these risks.

Furthermore, the rapid expansion of mobile payments and digital banking channels intensifies the demand for robust mobile security solutions. With consumers and businesses moving financial activities to mobile apps, cybercriminals are crafting targeted malware to steal credentials and siphon funds. This trend has established a profitable avenue for fraud, compelling financial institutions and users to adopt strict security protocols. According to Kaspersky's 'Financial Cyberthreats report' from March 2025, the number of users encountering mobile banking Trojans rose by 3.6 times compared to the previous year. This surge in finance-related malware directly stimulates the market for software capable of real-time transaction scanning, identity verification, and fraud prevention.

Market Challenge

Operating system fragmentation significantly hampers the growth of the Global Mobile Security Software Market by creating structural inefficiencies for both vendors and enterprise clients. Security developers must customize protection protocols for a wide array of operating system versions and hardware configurations, which increases production costs and extends development cycles. This lack of uniformity complicates purchasing decisions for organizations implementing Bring Your Own Device policies, as they cannot guarantee consistent protection across their entire workforce.

According to the GSMA, there were over 6.7 billion smartphones in use globally in 2024, representing a highly diverse ecosystem that challenges the deployment of standardized security measures. This extensive variation often results in coverage gaps where older or less common devices remain vulnerable, effectively limiting the addressable market for security software. Consequently, the inability to provide a unified security assurance across all platforms reduces buyer confidence and slows the widespread adoption of mobile defense solutions.

Market Trends

The integration of AI and Machine Learning for predictive threat detection is reshaping mobile security by enabling proactive defense against automated attacks. With adversaries leveraging generative AI, organizations are embedding autonomous decision-making engines directly into mobile endpoints to analyze device behavior in real time and neutralize zero-day threats without human intervention. This shift is becoming a strategic priority; according to the 'Voice of SecOps V5 2025' report by Deep Instinct in June 2025, 86% of organizations have increased their usage of AI within cyber operations to combat AI-powered threats, signaling a decisive transition toward automated defenses.

Simultaneously, the adoption of mobile-centric Zero Trust security architectures is altering access management by validating requests based on identity and device context rather than network location. This paradigm shifts reliance away from vulnerable passwords toward cryptographically secure, device-bound credentials that verify the mobile device as a trusted token. This transition is driving the mass implementation of phishing-resistant authentication methods. Okta's 'Businesses at Work 2025' report from March 2025 revealed that the year-over-year growth of the mobile-centric Okta Verify FastPass solution reached 69% among Fortune 500 customers, highlighting the critical move toward high-assurance, passwordless verification.

Key Market Players

• Zimperium, Inc.
• Lookout, Inc.
• Fortinet, Inc.
• Sophos Group plc
• Trend Micro Incorporated
• McAfee Corp.
• BlackBerry Limited
• Palo Alto Networks, Inc.
• CrowdStrike Holdings, Inc.
• SentinelOne, Inc.

Report Scope

In this report, the Global Mobile Security Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Security Software Market, By Operating System

• iOS & MacOS
• Android
• Windows
• Others

Mobile Security Software Market, By Type

• Mobile Data Security
• Mobile Identity Management
• Mobile Device Security
• Mobile Security as a Service
• Email Spam Blocking
• Mobile Virtual Private Networks

Mobile Security Software Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Security Software Market.

Available Customizations:

Global Mobile Security Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Security Software Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Operating System (iOS & MacOS, Android, Windows, Others)
  • 5.2.2. By Type (Mobile Data Security, Mobile Identity Management, Mobile Device Security, Mobile Security as a Service, Email Spam Blocking, Mobile Virtual Private Networks)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Mobile Security Software Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Operating System
  • 6.2.2. By Type
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile Security Software Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Operating System
      • 6.3.1.2.2. By Type
  • 6.3.2. Canada Mobile Security Software Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Operating System
      • 6.3.2.2.2. By Type
  • 6.3.3. Mexico Mobile Security Software Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Operating System
      • 6.3.3.2.2. By Type

7. Europe Mobile Security Software Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Operating System
  • 7.2.2. By Type
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile Security Software Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Operating System
      • 7.3.1.2.2. By Type
  • 7.3.2. France Mobile Security Software Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Operating System
      • 7.3.2.2.2. By Type
  • 7.3.3. United Kingdom Mobile Security Software Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Operating System
      • 7.3.3.2.2. By Type
  • 7.3.4. Italy Mobile Security Software Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Operating System
      • 7.3.4.2.2. By Type
  • 7.3.5. Spain Mobile Security Software Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Operating System
      • 7.3.5.2.2. By Type

8. Asia Pacific Mobile Security Software Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Operating System
  • 8.2.2. By Type
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile Security Software Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Operating System
      • 8.3.1.2.2. By Type
  • 8.3.2. India Mobile Security Software Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Operating System
      • 8.3.2.2.2. By Type
  • 8.3.3. Japan Mobile Security Software Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Operating System
      • 8.3.3.2.2. By Type
  • 8.3.4. South Korea Mobile Security Software Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Operating System
      • 8.3.4.2.2. By Type
  • 8.3.5. Australia Mobile Security Software Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Operating System
      • 8.3.5.2.2. By Type

9. Middle East & Africa Mobile Security Software Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Operating System
  • 9.2.2. By Type
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile Security Software Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Operating System
      • 9.3.1.2.2. By Type
  • 9.3.2. UAE Mobile Security Software Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Operating System
      • 9.3.2.2.2. By Type
  • 9.3.3. South Africa Mobile Security Software Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Operating System
      • 9.3.3.2.2. By Type

10. South America Mobile Security Software Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Operating System
  • 10.2.2. By Type
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile Security Software Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Operating System
      • 10.3.1.2.2. By Type
  • 10.3.2. Colombia Mobile Security Software Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Operating System
      • 10.3.2.2.2. By Type
  • 10.3.3. Argentina Mobile Security Software Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Operating System
      • 10.3.3.2.2. By Type

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Mobile Security Software Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Zimperium, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Lookout, Inc.
• 15.3. Fortinet, Inc.
• 15.4. Sophos Group plc
• 15.5. Trend Micro Incorporated
• 15.6. McAfee Corp.
• 15.7. BlackBerry Limited
• 15.8. Palo Alto Networks, Inc.
• 15.9. CrowdStrike Holdings, Inc.
• 15.10. SentinelOne, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer