ATaaS(Agriculture Technology-as-a-Service) 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 용도별, 서비스 유형별, 가격 결정별, 지역별＆경쟁(2021-2031년)

The Global Agriculture Technology-as-a-Service (ATaaS) Market is projected to expand from USD 5.67 Billion in 2025 to USD 10.02 Billion by 2031, achieving a CAGR of 9.95%. This business model facilitates the delivery of agricultural innovations-spanning hardware, software, and data analytics-through flexible leasing, subscription, or pay-per-use arrangements instead of upfront capital investments. The market's growth is largely driven by the necessity to shift farmers from heavy capital expenditures to manageable operational costs, thereby democratizing access to precision farming tools in the face of labor shortages and tightening profit margins. Additionally, increasing climate volatility has heightened the demand for data-centric risk management solutions. As reported by the Association of Equipment Manufacturers in 2025, the adoption of on-site weather monitoring rose by 7% year-over-year, highlighting a growing dependence on real-time, service-based intelligence to handle environmental unpredictability.

Despite this strong growth trajectory, the sector confronts a major obstacle regarding insufficient rural infrastructure. The persistent lack of reliable, high-bandwidth connectivity in remote agricultural areas severely restricts the real-time data transmission required for sophisticated ATaaS platforms to operate effectively, which threatens to stall broader market adoption.

Market Driver

The imperative for sustainable and climate-resilient farming is fundamentally reshaping the Global ATaaS Market as environmental instability becomes the new standard. Farmers are increasingly adopting service-based platforms to mitigate risks without incurring the heavy depreciation costs associated with owning specialized monitoring hardware. This model enables the rapid deployment of predictive modeling and soil health monitoring necessary for adaptation, effectively outsourcing the technical risks of climate response. According to the Association of Equipment Manufacturers' April 2025 '2025 Agricultural Weather Challenges Report', 48% of North American farmers suffered financial losses exceeding $10,000 due to weather-related events in the previous year. This acute financial pressure accelerates the shift toward flexible, subscription-based solutions that offer precise, climate-smart prescriptions to protect yields and preserve working capital.

Simultaneously, the rising demand for real-time data analytics is driving the integration of high-speed connectivity with agronomic services. As operational decision windows narrow, the ability to access and act on live field data becomes a competitive necessity, fueling subscriptions for cloud-based analytics rather than static software purchases. This trend relies heavily on infrastructure improvements to facilitate the seamless transmission of sensor data required by ATaaS providers. As per the USDA National Agricultural Statistics Service's August 2025 'Farm Computer Usage and Ownership' report, 55% of farms utilized a broadband connection, providing the critical digital backbone for these service models. Further illustrating the commercial shift toward digital interactions, the USDA noted that in 2025, 50% of farms used the internet to purchase agricultural inputs.

Market Challenge

Inadequate rural infrastructure, specifically the persistent lack of reliable high-bandwidth connectivity, acts as a primary obstruction to the expansion of the Global ATaaS market. This business model depends heavily on the seamless transmission of data between field equipment and cloud-based systems to deliver real-time insights. When connectivity in remote agricultural areas is unstable, the latency in data transfer disrupts essential functions such as remote monitoring and autonomous operations. Consequently, the inability to guarantee consistent service delivery undermines the reliability of subscription-based platforms, discouraging farmers from transitioning to these operational expenditure models which require always-on network access to justify the recurring cost.

This connectivity gap is substantiated by recent data regarding field-level network availability. According to the National Farmers Union, in 2024, only 22% of farming businesses reported possessing a reliable mobile signal across all outdoor locations on their farms. This statistic highlights a critical disconnect between the technical requirements of modern service-based agricultural tools and the actual digital environment of cultivation zones, directly stalling the adoption of data-dependent solutions in regions where infrastructure development lags behind technological innovation.

Market Trends

The mainstream adoption of Drone-as-a-Service (DaaS) for aerial monitoring and spraying is consolidating as a primary delivery mechanism for precision agronomy, fundamentally altering how inputs are applied. Service providers are scaling fleets of autonomous drones to execute labor-intensive tasks such as crop protection and seeding, allowing farmers to bypass the technical and regulatory complexities associated with operating unmanned aerial systems in-house. This service-led model maximizes resource efficiency by utilizing advanced spray technologies that are often too capital-intensive for individual farm ownership. According to XAG, October 2025, in the 'FAO Global Excellence in Sustainable Plant Production' announcement, the company's autonomous drone solutions have facilitated the conservation of over 70 million tons of water globally, illustrating the massive scale at which these service-based aerial platforms are optimizing agricultural input usage.

Concurrently, the expansion of Equipment-as-a-Service (EaaS) for autonomous agricultural machinery is emerging as a critical response to the prohibitive costs of next-generation farm robotics. Producers are increasingly subscribing to pay-per-acre or pay-per-season models that bundle hardware access with predictive maintenance and software updates, effectively decoupling asset utility from asset ownership. This shift is being accelerated by economic pressures that are discouraging traditional capital investments in heavy machinery, pushing the market toward flexible consumption models. According to the Association of Equipment Manufacturers, December 2025, in the 'United States Ag Tractor and Combine Report', total farm tractor sales decreased by 19.6% in November 2025 compared to the previous year, signaling a decisive market shift where capital acquisition is being deferred in favor of service-oriented access to mechanization.

Key Market Players

• AGRIVI Ltd
• IBM Corporation
• BASF SE
• Airbus SE
• Hexagon AB
• Deere & Company
• 365FarmNet GmbH
• Topcon Positioning Systems, Inc.
• Kubota Corporation
• Trimble Inc.

Report Scope

In this report, the Global Agriculture Technology-as-a-Service (ATaaS) Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Agriculture Technology-as-a-Service (ATaaS) Market, By Application

• Harvest Dynamics Monitoring
• Soil Management and Testing
• Crop Health Monitoring
• Irrigation
• Others

Agriculture Technology-as-a-Service (ATaaS) Market, By Service Type

• Software-as-a-Service (SaaS)
• Equipment-as-a-Service (EaaS)

Agriculture Technology-as-a-Service (ATaaS) Market, By Pricing

• Subscription
• Pay-per-Use

Agriculture Technology-as-a-Service (ATaaS) Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Agriculture Technology-as-a-Service (ATaaS) Market.

Available Customizations:

Global Agriculture Technology-as-a-Service (ATaaS) Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Agriculture Technology-as-a-Service (ATaaS) Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Application (Harvest Dynamics Monitoring, Soil Management and Testing, Crop Health Monitoring, Irrigation, Others)
  • 5.2.2. By Service Type (Software-as-a-Service (SaaS), Equipment-as-a-Service (EaaS))
  • 5.2.3. By Pricing (Subscription, Pay-per-Use)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Agriculture Technology-as-a-Service (ATaaS) Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Application
  • 6.2.2. By Service Type
  • 6.2.3. By Pricing
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Application
      • 6.3.1.2.2. By Service Type
      • 6.3.1.2.3. By Pricing
  • 6.3.2. Canada Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Application
      • 6.3.2.2.2. By Service Type
      • 6.3.2.2.3. By Pricing
  • 6.3.3. Mexico Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Application
      • 6.3.3.2.2. By Service Type
      • 6.3.3.2.3. By Pricing

7. Europe Agriculture Technology-as-a-Service (ATaaS) Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Application
  • 7.2.2. By Service Type
  • 7.2.3. By Pricing
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Application
      • 7.3.1.2.2. By Service Type
      • 7.3.1.2.3. By Pricing
  • 7.3.2. France Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Application
      • 7.3.2.2.2. By Service Type
      • 7.3.2.2.3. By Pricing
  • 7.3.3. United Kingdom Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Application
      • 7.3.3.2.2. By Service Type
      • 7.3.3.2.3. By Pricing
  • 7.3.4. Italy Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Application
      • 7.3.4.2.2. By Service Type
      • 7.3.4.2.3. By Pricing
  • 7.3.5. Spain Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Application
      • 7.3.5.2.2. By Service Type
      • 7.3.5.2.3. By Pricing

8. Asia Pacific Agriculture Technology-as-a-Service (ATaaS) Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Application
  • 8.2.2. By Service Type
  • 8.2.3. By Pricing
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Application
      • 8.3.1.2.2. By Service Type
      • 8.3.1.2.3. By Pricing
  • 8.3.2. India Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Application
      • 8.3.2.2.2. By Service Type
      • 8.3.2.2.3. By Pricing
  • 8.3.3. Japan Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Application
      • 8.3.3.2.2. By Service Type
      • 8.3.3.2.3. By Pricing
  • 8.3.4. South Korea Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Application
      • 8.3.4.2.2. By Service Type
      • 8.3.4.2.3. By Pricing
  • 8.3.5. Australia Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Application
      • 8.3.5.2.2. By Service Type
      • 8.3.5.2.3. By Pricing

9. Middle East & Africa Agriculture Technology-as-a-Service (ATaaS) Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Application
  • 9.2.2. By Service Type
  • 9.2.3. By Pricing
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Application
      • 9.3.1.2.2. By Service Type
      • 9.3.1.2.3. By Pricing
  • 9.3.2. UAE Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Application
      • 9.3.2.2.2. By Service Type
      • 9.3.2.2.3. By Pricing
  • 9.3.3. South Africa Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Application
      • 9.3.3.2.2. By Service Type
      • 9.3.3.2.3. By Pricing

10. South America Agriculture Technology-as-a-Service (ATaaS) Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Application
  • 10.2.2. By Service Type
  • 10.2.3. By Pricing
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Application
      • 10.3.1.2.2. By Service Type
      • 10.3.1.2.3. By Pricing
  • 10.3.2. Colombia Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Application
      • 10.3.2.2.2. By Service Type
      • 10.3.2.2.3. By Pricing
  • 10.3.3. Argentina Agriculture Technology-as-a-Service (ATaaS) Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Application
      • 10.3.3.2.2. By Service Type
      • 10.3.3.2.3. By Pricing

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Agriculture Technology-as-a-Service (ATaaS) Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. AGRIVI Ltd
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. IBM Corporation
• 15.3. BASF SE
• 15.4. Airbus SE
• 15.5. Hexagon AB
• 15.6. Deere & Company
• 15.7. 365FarmNet GmbH
• 15.8. Topcon Positioning Systems, Inc.
• 15.9. Kubota Corporation
• 15.10. Trimble Inc.

16. Strategic Recommendations

17. About Us & Disclaimer