DIY 스마트홈 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 기술별, 제품별, 지역별, 경쟁(2021-2031년)

The Global DIY Smart Home Market is projected to experience substantial growth, rising from USD 48.33 Billion in 2025 to USD 114.98 Billion by 2031, with a compound annual growth rate of 15.54%. This market consists of residential automation devices designed for consumer installation without professional help, primarily using wireless connectivity and mobile applications to control functions like lighting, security, and climate. Key drivers fueling this expansion include the reducing cost of smart components and the broad availability of high-speed internet, which simplifies the setup process for non-technical users, alongside increasing consumer confidence in managing personal technology which supports the demand for flexible, self-monitored systems.

According to the Z-Wave Alliance, the ecosystem grew significantly in 2024 with the certification of nearly 100 new devices utilizing the Long Range protocol, bringing the total number of certified products to over 4,500. Despite this progress, a major challenge limiting wider adoption is the lack of interoperability, where devices from different manufacturers do not communicate effectively. This fragmentation often leads to a disjointed user experience and causes hesitation among consumers who are concerned about potential compatibility issues between their various smart devices.

Market Driver

The widespread adoption of AI-enabled voice assistants and centralized control hubs is serving as a major catalyst for market growth, streamlining how consumers engage with fragmented device ecosystems. As users transition from standalone gadgets, there is an accelerated shift toward unified platforms that consolidate device management into a single intelligent interface, frequently driven by open-source innovation. This trend toward centralized orchestration is evidenced by the rapid expansion of enthusiast platforms; for instance, Home Assistant reported in their April 2025 "State of the Open Home" address that their active user base had doubled to two million households, highlighting a consumer preference for comprehensive systems that offer local control and broad integration.

Simultaneously, the rising demand for flexible and renter-friendly security solutions is expanding access to home protection, particularly for tenants and urban residents limited by permanent installation restrictions. Manufacturers are meeting this need with adhesive-mounted, wire-free devices that require no professional drilling, combined with contract-free monitoring options that appeal to mobile demographics. The strong penetration of this hardware is clear; SafeHome.org's "2025 Home Security Market Report" from February 2025 indicates that over 50% of U.S. homes now use at least one security camera, a segment that significantly boosts industry performance, with Assa Abloy reporting a 7% total sales increase in 2025 driven largely by acquisitions and access solution demand.

Market Challenge

A significant barrier hampering the Global DIY Smart Home Market is the lack of interoperability among devices from different manufacturers. Consumers who purchase automation products such as smart locks, thermostats, and cameras often encounter fragmented communication protocols that prevent these devices from operating as a unified system. This technical disconnect forces users to toggle between multiple, disjointed mobile applications to manage their homes, thereby undermining the convenience that smart automation promises and creating a "walled garden" effect that discourages non-technical buyers from expanding their systems due to fear of incompatibility.

This friction directly restricts market penetration, limiting adoption primarily to tech-savvy enthusiasts rather than the mass market. Data from the Fiber Broadband Association in January 2025 revealed that smart home device adoption had reached only 45% of U.S. internet households, suggesting that a vast portion of the addressable market remains untapped despite the availability of high-speed internet. The reluctance of the "early majority" to enter the sector is largely fueled by this compatibility confusion, which stalls broader expansion and suppresses the industry's overall revenue potential.

Market Trends

The integration of connected kitchen and appliance technologies is redefining the residential automation landscape, establishing major appliances as the new command centers for the DIY smart home. Manufacturers are increasingly embedding high-definition displays and logic processors into refrigerators and ovens, allowing these foundational devices to control security, lighting, and energy workflows that were previously managed by standalone hubs. This architectural shift is exemplified by major product launches merging utility with connectivity; notably, Samsung Electronics announced at "CES 2025" in January 2025 that it expanded its "AI Home" ecosystem by integrating a 9-inch LCD touchscreen into its Bespoke refrigerator lineup to serve as a comprehensive IoT controller.

Concurrently, the rise of subscription-based premium smart services is fundamentally altering the market's economic model, shifting focus from one-time hardware purchases to recurring revenue streams. As hardware margins compress due to commoditization, companies are gating advanced AI capabilities-such as object classification, rich notifications, and cloud archives-behind paid tiers, which consumers are increasingly willing to adopt for enhanced security. This transition is supported by robust industry performance; Arlo Technologies reported in their "Third Quarter 2025 Financial Results" in November 2025 that cumulative paid accounts grew by 27.4% year-over-year to 5.4 million, underscoring the growing consumer reliance on value-added service packages.

Key Market Players

• Google LLC
• Amazon.com, Inc.
• Samsung Electronics Co., Ltd.
• Apple Inc.
• Philips Lighting Holding B.V.
• Honeywell International Inc.
• Bosch Security Systems
• Legrand SA
• IKEA Group
• TP-Link Technologies Co., Ltd.

Report Scope

In this report, the Global DIY Smart Home Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

DIY Smart Home Market, By Technology

• Network Technology
• Wireless Communication Technology

DIY Smart Home Market, By Product

• Entertainment Control
• Security & Access Control
• Smart Kitchen

DIY Smart Home Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global DIY Smart Home Market.

Available Customizations:

Global DIY Smart Home Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global DIY Smart Home Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Technology (Network Technology, Wireless Communication Technology)
  • 5.2.2. By Product (Entertainment Control, Security & Access Control, Smart Kitchen)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America DIY Smart Home Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Technology
  • 6.2.2. By Product
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States DIY Smart Home Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Technology
      • 6.3.1.2.2. By Product
  • 6.3.2. Canada DIY Smart Home Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Technology
      • 6.3.2.2.2. By Product
  • 6.3.3. Mexico DIY Smart Home Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Technology
      • 6.3.3.2.2. By Product

7. Europe DIY Smart Home Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Technology
  • 7.2.2. By Product
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany DIY Smart Home Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Technology
      • 7.3.1.2.2. By Product
  • 7.3.2. France DIY Smart Home Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Technology
      • 7.3.2.2.2. By Product
  • 7.3.3. United Kingdom DIY Smart Home Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Technology
      • 7.3.3.2.2. By Product
  • 7.3.4. Italy DIY Smart Home Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Technology
      • 7.3.4.2.2. By Product
  • 7.3.5. Spain DIY Smart Home Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Technology
      • 7.3.5.2.2. By Product

8. Asia Pacific DIY Smart Home Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Technology
  • 8.2.2. By Product
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China DIY Smart Home Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Technology
      • 8.3.1.2.2. By Product
  • 8.3.2. India DIY Smart Home Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Technology
      • 8.3.2.2.2. By Product
  • 8.3.3. Japan DIY Smart Home Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Technology
      • 8.3.3.2.2. By Product
  • 8.3.4. South Korea DIY Smart Home Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Technology
      • 8.3.4.2.2. By Product
  • 8.3.5. Australia DIY Smart Home Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Technology
      • 8.3.5.2.2. By Product

9. Middle East & Africa DIY Smart Home Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Technology
  • 9.2.2. By Product
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia DIY Smart Home Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Technology
      • 9.3.1.2.2. By Product
  • 9.3.2. UAE DIY Smart Home Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Technology
      • 9.3.2.2.2. By Product
  • 9.3.3. South Africa DIY Smart Home Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Technology
      • 9.3.3.2.2. By Product

10. South America DIY Smart Home Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Technology
  • 10.2.2. By Product
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil DIY Smart Home Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Technology
      • 10.3.1.2.2. By Product
  • 10.3.2. Colombia DIY Smart Home Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Technology
      • 10.3.2.2.2. By Product
  • 10.3.3. Argentina DIY Smart Home Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Technology
      • 10.3.3.2.2. By Product

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global DIY Smart Home Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Google LLC
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Amazon.com, Inc.
• 15.3. Samsung Electronics Co., Ltd.
• 15.4. Apple Inc.
• 15.5. Philips Lighting Holding B.V.
• 15.6. Honeywell International Inc.
• 15.7. Bosch Security Systems
• 15.8. Legrand SA
• 15.9. IKEA Group
• 15.10. TP-Link Technologies Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer