퍼블릭 클라우드 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 전개 형태별, 조직 규모별, 최종 사용자 산업별, 지역별, 경쟁(2021-2031년)

The Global Public Cloud Market is projected for substantial growth, expanding from USD 655.06 Billion in 2025 to USD 1543.07 Billion by 2031, demonstrating a compound annual growth rate (CAGR) of 15.35%. This market encompasses computing services, including infrastructure, platforms, and software, delivered by third-party providers via the public internet, enabling organizations to access resources on demand without needing to manage physical data centers. Key factors propelling this growth include the essential drive for cost efficiency through an operational expenditure model, the requirement for swift scalability to manage variable workloads, and the widespread push for digital transformation aimed at improving business agility. These core demands encourage businesses to transition from inflexible on-premises infrastructures to more adaptable, managed cloud environments.Nevertheless, despite this strong growth outlook, significant concerns regarding data security and privacy continue to hinder widespread adoption, especially within highly regulated industries. Businesses are often reluctant to move sensitive workloads due to the intricate challenges of ensuring compliance and safeguarding proprietary data within shared cloud environments. As reported by ISC2 in 2024, a substantial 96% of organizations voiced considerable apprehension about public cloud security. This pervasive worry, further complicated by a severe scarcity of skilled professionals needed to oversee complex cloud architectures, presents a notable obstacle that could slow market penetration in sectors demanding strict data sovereignty.

Market Driver

The integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies is a primary driver for the Global Public Cloud Market. Enterprises deploying generative AI applications demand extensive computational power and scalable storage, capabilities efficiently provided only by hyperscale cloud providers. This necessity prompts organizations to shift workloads to public cloud infrastructure, gaining access to specialized hardware like high-performance GPUs and managed services that would be prohibitively expensive to maintain on-premises. Microsoft's 'First Quarter Fiscal Year 2025 Results' from October 2024 showed Azure and other cloud services revenue grew 33%, with 12 percentage points directly attributable to AI services, highlighting how the need for advanced computing infrastructure for complex algorithms translates into significant public cloud resource consumption.Concurrently, the acceleration of enterprise digital transformation initiatives fuels continued market expansion as businesses modernize legacy systems for sustained viability. Corporations are actively transitioning from rigid physical infrastructure to flexible cloud environments to boost operational agility and shorten time-to-market for new offerings. This strategic move supports a shift from capital expenditure to operational expenditure models, allowing companies to align IT spending with actual usage. Amazon's 'Q3 2024 Financial Results' from October 2024 reported a 19% year-over-year increase in Amazon Web Services segment sales to $27.5 billion, reflecting substantial enterprise investment in cloud modernization. To optimize these investments, companies are increasingly diversifying their environments, with Flexera reporting in 2024 that 89% of surveyed organizations adopted a multi-cloud strategy, indicating a mature ecosystem where entities utilize multiple providers for optimal performance and resilience.

Market Challenge

Data security and privacy concerns represent the foremost challenge constraining the growth of the Global Public Cloud Market. In contrast to on-premises infrastructure where organizations retain full control, public cloud environments utilize a shared responsibility model, which introduces substantial complexities in data governance and access management. Businesses, especially those in finance and healthcare, frequently view this externalization of infrastructure as a potential weakness, fearing that sensitive intellectual property or customer data might be exposed due to misconfigurations or insufficient oversight. This apprehension directly leads to a reluctance to migrate mission-critical workloads, thus curtailing the market's revenue opportunities in crucial sectors.This hesitation is further supported by operational challenges, as confirming security posture across distributed cloud environments remains difficult. The Cloud Security Alliance reported in 2024 that a mere 23% of organizations possessed complete visibility into their cloud environments. This significant lack of transparency hinders security teams from efficiently monitoring threats or ensuring adherence to regulatory requirements. As a result, decision-makers often delay extensive cloud integration, opting to retain vital data within physical data centers to mitigate risks associated with fragmented visibility and control.

Market Trends

The adoption of FinOps and cloud cost optimization strategies has become a vital trend as enterprises transition beyond initial cloud migration to prioritize financial governance. Organizations are increasingly establishing frameworks to manage the unpredictable nature of cloud spending, moving their focus from basic resource acquisition to detailed cost accountability and waste reduction. This strategic shift drives the use of advanced commitment management techniques to maximize return on investment, ensuring operational expenditures align closely with business value. The FinOps Foundation's 'State of FinOps 2024' report from February 2024 indicated that managing commitment-based discounts surged to a top priority for 43% of practitioners, a notable increase from 7% in previous years, highlighting the market's progression towards optimized consumption models.Concurrently, the growing emphasis on sustainable and green cloud computing initiatives is transforming both provider infrastructure and client selection considerations. With computational demands rising, particularly for high-performance workloads, stakeholders are actively seeking transparency regarding energy efficiency and carbon footprints to achieve their corporate sustainability objectives. Cloud providers are responding by developing highly efficient data centers that separate growth from environmental impact, thereby allowing clients to pursue digital innovation without compromising their ecological commitments. Google's '2024 Environmental Report' from July 2024 showed its global data center fleet had an average annual power usage effectiveness (PUE) of 1.09, significantly better than the industry average of 1.56, demonstrating the sector's dedication to minimizing ecological impact through technological advancements.

Key Market Players

• Amazon Web Services, Inc.
• Alibaba Cloud
• NetApp, Inc.
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• IBM Corporation
• Salesforce, Inc.
• Broadcom Inc.
• Adobe Inc.

Report Scope

In this report, the Global Public Cloud Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Public Cloud Market, By Deployment

• Software-as-a-Service (SaaS)
• Platform-as-a-Service (PaaS)
• Infrastructure-as-a-Service (IaaS)

Public Cloud Market, By Organization Size

• Small and Medium Enterprise
• Large Enterprise

Public Cloud Market, By End-user Industry

• BFSI
• Healthcare
• Government
• Manufacturing
• IT & Telecom

Public Cloud Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Public Cloud Market.

Available Customizations:

Global Public Cloud Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Public Cloud Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Deployment (Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS))
  • 5.2.2. By Organization Size (Small and Medium Enterprise, Large Enterprise)
  • 5.2.3. By End-user Industry (BFSI, Healthcare, Government, Manufacturing, IT & Telecom)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Public Cloud Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Deployment
  • 6.2.2. By Organization Size
  • 6.2.3. By End-user Industry
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Public Cloud Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Deployment
      • 6.3.1.2.2. By Organization Size
      • 6.3.1.2.3. By End-user Industry
  • 6.3.2. Canada Public Cloud Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Deployment
      • 6.3.2.2.2. By Organization Size
      • 6.3.2.2.3. By End-user Industry
  • 6.3.3. Mexico Public Cloud Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Deployment
      • 6.3.3.2.2. By Organization Size
      • 6.3.3.2.3. By End-user Industry

7. Europe Public Cloud Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Deployment
  • 7.2.2. By Organization Size
  • 7.2.3. By End-user Industry
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Public Cloud Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Deployment
      • 7.3.1.2.2. By Organization Size
      • 7.3.1.2.3. By End-user Industry
  • 7.3.2. France Public Cloud Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Deployment
      • 7.3.2.2.2. By Organization Size
      • 7.3.2.2.3. By End-user Industry
  • 7.3.3. United Kingdom Public Cloud Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Deployment
      • 7.3.3.2.2. By Organization Size
      • 7.3.3.2.3. By End-user Industry
  • 7.3.4. Italy Public Cloud Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Deployment
      • 7.3.4.2.2. By Organization Size
      • 7.3.4.2.3. By End-user Industry
  • 7.3.5. Spain Public Cloud Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Deployment
      • 7.3.5.2.2. By Organization Size
      • 7.3.5.2.3. By End-user Industry

8. Asia Pacific Public Cloud Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Deployment
  • 8.2.2. By Organization Size
  • 8.2.3. By End-user Industry
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Public Cloud Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Deployment
      • 8.3.1.2.2. By Organization Size
      • 8.3.1.2.3. By End-user Industry
  • 8.3.2. India Public Cloud Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Deployment
      • 8.3.2.2.2. By Organization Size
      • 8.3.2.2.3. By End-user Industry
  • 8.3.3. Japan Public Cloud Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Deployment
      • 8.3.3.2.2. By Organization Size
      • 8.3.3.2.3. By End-user Industry
  • 8.3.4. South Korea Public Cloud Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Deployment
      • 8.3.4.2.2. By Organization Size
      • 8.3.4.2.3. By End-user Industry
  • 8.3.5. Australia Public Cloud Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Deployment
      • 8.3.5.2.2. By Organization Size
      • 8.3.5.2.3. By End-user Industry

9. Middle East & Africa Public Cloud Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Deployment
  • 9.2.2. By Organization Size
  • 9.2.3. By End-user Industry
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Public Cloud Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Deployment
      • 9.3.1.2.2. By Organization Size
      • 9.3.1.2.3. By End-user Industry
  • 9.3.2. UAE Public Cloud Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Deployment
      • 9.3.2.2.2. By Organization Size
      • 9.3.2.2.3. By End-user Industry
  • 9.3.3. South Africa Public Cloud Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Deployment
      • 9.3.3.2.2. By Organization Size
      • 9.3.3.2.3. By End-user Industry

10. South America Public Cloud Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Deployment
  • 10.2.2. By Organization Size
  • 10.2.3. By End-user Industry
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Public Cloud Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Deployment
      • 10.3.1.2.2. By Organization Size
      • 10.3.1.2.3. By End-user Industry
  • 10.3.2. Colombia Public Cloud Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Deployment
      • 10.3.2.2.2. By Organization Size
      • 10.3.2.2.3. By End-user Industry
  • 10.3.3. Argentina Public Cloud Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Deployment
      • 10.3.3.2.2. By Organization Size
      • 10.3.3.2.3. By End-user Industry

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Public Cloud Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Amazon Web Services, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Alibaba Cloud
• 15.3. NetApp, Inc.
• 15.4. Microsoft Corporation
• 15.5. Oracle Corporation
• 15.6. SAP SE
• 15.7. IBM Corporation
• 15.8. Salesforce, Inc.
• 15.9. Broadcom Inc.
• 15.10. Adobe Inc.

16. Strategic Recommendations

17. About Us & Disclaimer