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시장보고서
상품코드
1993233
고정형 POS 바코드 스캐너 시장Stationary POS Barcode Scanners |
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VDC Strategy
VDC는 세계 고정형 POS 스캐너(SPOS) 매출이 2024년 3억 4,700만 달러로 전년 대비 6.4% 증가한 반면, 2025년에는 0.6% 감소한 3억 4,500만 달러로 감소할 것으로 예측했습니다. 최근 1년은 1분기에 18% 성장하며 순조롭게 출발했지만, 이후 크게 둔화되었습니다. 이러한 위축의 근본적인 원인은 거시경제적 요인 외에도 소매업체들이 기술 인프라 투자 중 SPOS 이외의 기술에 대한 지출이 줄어들고 있다는 점에 있습니다. 소매업은 POS 매출의 약 90%를 차지하기 때문에 소매업 수요 감소가 POS의 실적을 억제하고 있습니다. 지역별로는 유럽, 중동 및 아프리카이 2024년 대비 약 27% 증가하며 세계 시장을 견인한 반면, 미주와 아시아태평양은 각각 17%와 12% 감소했습니다.
VDC는 이러한 둔화가 2026년 1분기 또는 상반기까지 지속될 것으로 예상하고 있습니다. 회복의 조짐은 몇 가지 요인에 의해 나타날 전망입니다. 구체적으로 거시경제 상황의 개선, 주요 벤더들의 신제품 출시, 셀프 체크아웃에 대한 세계 수요의 지속 등입니다. 이러한 수요 증가는 비바이오틱 폼팩터에 대한 투자 증가, 새로운 소매업체 및 구매자 부문에 대응하기 위한 솔루션 고도화, 기존 SCO에 대한 저항 또는 정체된 신흥 시장에서의 관심 증가, 그리고 SCO의 주요 관심사인 손실 방지 능력 향상에 기인합니다. 손실 방지 능력의 향상 등의 이유에서 비롯된 것입니다. 소매업체의 기술 투자의 목적은 노동, 손실, 고객 경험의 개선이며, SCO 기술은 이를 실현하기 위해 지속적으로 진화하고 있습니다. VDC는 2025년 2분기부터 4분기까지 출하량이 저조했던 분기별 비교도 한 요인으로 작용하여 하반기에는 성장 궤도에 복귀할 것으로 예상하고 있으며, 그 결과 2026년 세계 시장은 3.8%의 성장률을 달성할 것으로 전망하고 있습니다. 나머지 예측 기간 동안은 연간 약 1.5%에서 2.5% 범위로 확대되며, 5년간 CAGR은 2.5%가 될 것으로 예상했습니다.
세계의 고정형 POS(SPOS) 바코드 스캐너 시장을 조사했으며, 주요 전략적 과제, 동향, 시장 성장 촉진요인, 매출 및 출하량 과거 실적과 향후 5년간 예측, 주요 지역 및 35개국의 상세 분석, 경쟁 구도, 주요 벤더 개요 등의 정보를 정리하여 전해드립니다.
This research analyzes the key strategic issues, trends and market drivers for stationary point-of-sale (SPOS) scanners. VDC Strategy continues its industry standard market analysis monitoring historical and five-year forecasts of revenues and unit shipments, and enhances with the SPOS installed base, and granular geographic forecast breakdowns of three major geographies and 35 countries. VDC covers crucial trends in Stationary POS technologies and markets. For technologies, while we focus on bioptic, single-plane and presentation scanner hardware, VDC also addresses the impact of RFID, Artificial Intelligence, and software on the market. Trend analysis revolves around the retail industry, and how initiatives such as self-checkout, frictionless commerce, and GS1 Sunrise 2027 and Digital Product Passport are shaping the SPOS industry. Profiles of all leading vendors reveal intelligence from and about each of the major players. This report delivers comprehensive news and analysis of the worldwide stationary point-of-sale industry.
This annual research program has been carefully designed for senior decision-makers at mobile printer technology and solution provider companies, including those individuals with the following roles:
Global stationary POS scanner sales amounted to $347M in 2024, yielding YoY shifts of +6.4%, with VDC projecting a 0.6% contraction to $345M for 2025. The most recent year started strongly with 18% growth in the first quarter but has slowed considerably since. The root causes are the current contraction are macroeconomics, plus retailer spending on non-SPOS technologies for their investments in technology infrastructure. Retail drives close to 90% of SPOS sales so drops in demand from retailers dampen SPOS performance. Geographically, EMEA led global markets with a nearly 27% uptick in 2025 compared to 2024, while the Americas and APAC fell by 17% and 12% respectively.
VDC expects the slowdown to continue into the first quarter or half of 2026. A likely rebound will stem from several drivers: improving macroeconomic conditions, new product introductions from most vendors, and unimpeded global demand for self-checkout which will expand for several reasons: greater investments in non-bioptic form-factors, solution refinement to meet new segments of retailers and shoppers, rising consideration in emerging markets that previously demonstrated resistance or inertia to SCO, and improved loss prevention capabilities addressing the primary concern over self-checkout. Retailers' goals for technology investments are to improve labor, loss and customer experiences, and SCO technology is continually improving to deliver this. VDC expects that a return to growth by the second half, in part bolstered by QoQ comparisons against subdued shipments from Q2 through Q4 of 2025, will result in growth of 3.8% globally for 2026. For the remaining forecast years, we expect expansion in the range of roughly 1.5% to 2.5% per year, yielding in a five-year CAGR of 2.5%.
Leading vendors had a relatively understated 2025 from the standpoint of innovation. Datalogic introduced a cloud-based version of its latest bioptic scanners to offer cloud- or edge-processing and updated its main presentation scanner. Zebra, Honeywell, Newland AIDC and several smaller players added no new SPOS models. In bioptics and single-planes, category leaders Datalogic and Zebra introduced completely new models in the past two years and in early stages of 5- to 7-year lifecycles. VDC's research suggests most vendors are developing new-generation presentation scanners for launch from 2026-2028. New single-window and presentation scanners will feature integrated RFID and color imaging both to improve shrink reduction, additional designs and dimensions for expanded SCO formats, and the capability to decode GS1 Digital Link codes to facilitate retailer compliance with Sunrise 2027 and Digital Product Passports. Rapid artificial intelligence advances bolster all these use cases; most AI development from SPOS vendors improves read speeds and rates, while AI for SCO, LP and analytics generally comes from a long and growing list of independent software vendors.
Leading vendors are collaborating with POS systems integrators to segment SCO shoppers and develop multiple POS-SCO full solutions to bolster SCO sales. Key parameters of solutions include basket sizes, lane design, scanner form factor, retail segments, and potentially shopper demographics, available store space, the loss profile of the store, and more. Three example pre-configurations include (1) a compact countertop station with presentation scanner (no scale) for urban small-basket (10 items or less) non-food retailers such as a city drug or beauty supply store; (2) pre-fab corrals to hold 6 or more left-to-right bioptic stations (again without scales) for suburban big-box retailers, which include a station for an associate to provide customer assistance and human loss prevention; and (3) single-plane scanners with large vertical windows and scales for self-checkout in grocery stores. This configuration is designed for installation in unused lanes as an economical SCO solution, geared toward Tier 2/3 and smaller grocers.
GS1 Sunrise 2027 represents a significant growth opportunity for vendors of retail scanning and POS technology, not because of new hardware requirements, but because of the expanded role of scanning enabled by GS1 Digital Link. Digital Link allows POS and associated scanning devices to connect directly to inventory and item-level data, enabling automated markdowns, improved sell-through of perishable goods, and data to help determine whether shrink is intentional (i.e. theft) or unintentional (i.e. expired perishables). These capabilities deliver many of the operational benefits traditionally derived from RFID, while leveraging existing barcode-based infrastructure that retailers already understand and trust. Looking ahead, Digital Link is also positioned to connect POS systems with electronic shelf labels, supporting real-time, store-specific pricing and promotions. Although Sunrise 2027 is a voluntary GS1 initiative and separate from the EU-mandated Digital Product Passport, both depend on the same 2D, link-enabled barcode foundation, making Sunrise-driven upgrades a practical way for retailers to future-proof their environments. With the United States identified by GS1 Global as one of the least prepared developed markets for Sunrise 2027, vendors that clearly articulate these operational and investment returns may be well positioned to stimulate a new cycle of POS infrastructure upgrades following a period of subdued spending in late 2025 and early 2026.
As of 2025, only two RFID-enabled POS scanners, developed by a leading vendor, are in widespread use: the PowerScan 9600R (a handheld with optional presentation mode, developed for POS use) from Datalogic and the DS9900R presentation scanner from Zebra. RFID tags can carry GTINs, serial numbers, lot information and expiry dates, which have a strong value proposition for applications including inventory intelligence and loss prevention, among others. Retailers such as Uniqlo and Zara demonstrate the feasibility and value of RFID-based self-checkout, but these also underscore that RFID today is used almost entirely in apparel and is not ready for POS implementations in several additional retail segments where transmitting tags are or could be applied to at least a meaningful fraction of merchandise. At NRF 2026 Datalogic showed two new single-plane scanners at NRF 2026, both with RFID antennae, and Nedap Retail demonstrated POS Pro and SCO Pro as RFID-only assisted- and self-checkout solutions. Vendors have released handheld barcode scanners (Datalogic's PowerScan 9600R and Zebra's DS82R) to read RFID and barcodes at POS in other segments. Retailers and shoppers both quickly grasp the value-proposition of RFID at the point of sale. VDC expects dual-plane scanners with RFID to be available and garner material demand from more segments than just apparel and footware in the second half of VDC's forecast period.
NCR Voyix announced a change in its relationship with Ennoconn, the Chinese contract manufacturer which assembles all NCR SCO and POS terminals. The change transfers the management of hardware procurement for these terminals from NCR to Ennoconn, with the proviso that all hardware must meet or exceed NCR's specifications. For several years NCR has sourced a good deal of its hardware, predominantly bioptic scanners, from Zebra. Ennoconn may select alternate suppliers for bioptics. This would also apply to single-plane and presentation scanners if NCR Voyix specifies these in its terminal designs, which it has evaluated.