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시장보고서
상품코드
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세계의 럭셔리 호텔 시장 : 유형별, 카테고리별, 지역별(2024-2031년)Luxury Hotel Market By Type (Business Hotels, Airport Hotels, Suite Hotels, Resorts & Spa Hotels), Category (Chain, Independent), Region for 2024-2031 |
숙박객들이 첨단 기술을 수용함에 따라, 럭셔리 호텔들은 끊김 없는 혁신적인 솔루션을 통해 고객 경험을 향상시켜야 할 필요성이 대두되고 있습니다. 호스피탈리티 경험에 기술을 통합하면 고객 편의성, 개인화 및 참여도를 향상시킬 수 있습니다. 이러한 첨단 기술 채택 증가는 시장 규모를 급증시켜 2024년에는 1,049억 4,940만 달러, 2031년에는 1,405억 1,000만 달러에 달할 것으로 예상됩니다.
럭셔리 호텔은 맞춤형 액티비티, 개인 맞춤형 여정, 독특한 웰니스 프로그램을 제공함으로써 소비자의 요구에 부응하기 위해 점점 더 많은 노력을 기울이고 있습니다. 새로운 세대, 특히 밀레니얼 세대와 Z세대는 전통적인 관광이 아닌 현지 문화와 자연과 연결되는 몰입형 경험을 원합니다. 이러한 소비자 만족도를 중시하는 경향이 강화됨에 따라 이 시장은 2024년부터 2031년까지 연평균 4.10%의 성장률을 보일 것으로 예상됩니다.
럭셔리 호텔 시장 정의/개요
럭셔리 호텔은 전통적인 숙박 시설을 뛰어넘어 투숙객에게 특별하고 고급스러운 경험을 제공하는 최고급 숙박 시설입니다. 이 호텔들은 높은 수준의 편안함과 탁월한 서비스에 대한 집념이 특징이며, 종종 세련미와 우아함을 반영하여 세심하게 디자인된 인테리어가 특징입니다. 인테리어부터 소재 선택에 이르기까지 세심한 배려를 통해 시각적으로 매력적이고 아늑한 분위기를 보장합니다.
럭셔리 호텔의 주요 목적은 휴식과 여유로운 분위기를 조성하고 더 높은 수준의 접객를 원하는 고객을 만족시키는 것입니다. 이는 고객 개개인의 니즈와 취향을 고려한 맞춤형 서비스를 통해 달성되며, 고객이 대우받고 소중히 여겨지는 환경을 조성하는 것입니다.
호화로운 숙박시설과 더불어 세계적인 수준의 스파, 고급 레스토랑, 고급 라운지 등 다양한 고급 편의시설을 갖추고 있는 경우가 많습니다. 이러한 시설들은 투숙객이 편안하게 휴식을 취하고 고급스러운 서비스를 자유롭게 즐길 수 있도록 총체적인 경험을 제공합니다. 또한, 럭셔리 호텔은 엄선된 이벤트, 현지 여행 등 독특한 경험을 자주 제공하여 투숙객의 전반적인 경험을 향상시킵니다. 결국, 럭셔리 호텔은 접객 산업의 우수성 기준을 설정하고 지속적인 인상을 남기는 기억에 남는 숙박을 만들기 위해 노력하고 있습니다.
관광 산업의 성장이 럭셔리 호텔의 성장을 가속화하고 있습니다. 유엔세계관광기구(UNWTO)에 따르면 2019년 국제 관광객 수는 전년 대비 4% 증가한 15억 명에 달했습니다. 세계여행관광협의회(WTTC)는 2019년 여행관광 부문이 세계 GDP에 10.4%를 기여해 9조 2,000억 달러에 달했다고 보고했습니다. 세계은행은 세계 중산층이 2020년 32억 명에서 2030년 53억 명으로 증가할 것으로 예상했으며, OECD에 따르면 회원국들의 1인당 평균 가처분소득은 2015년부터 2020년까지 매년 0.7%씩 증가했다고 밝혔습니다. 익스피디아의 조사에 따르면 미국인의 74%가 상품이나 물건보다 경험을 우선시하는 것으로 나타났습니다. 어드벤처 여행 무역 협회(Adventure Travel Trade Association)의 보고서에 따르면, 2012년부터 2018년까지 어드벤처 여행 시장은 매년 21%씩 성장했습니다.
비즈니스 여행 및 MICE(회의, 인센티브, 포상관광, 회의, 전시회) 분야의 성장, Global Business Travel Association은 2022년까지 비즈니스 여행 지출이 1조 7,000억 달러에 달할 것으로 예상하며 연간 7%의 성장률을 나타낼 것으로 예측했습니다. 고객 경험을 향상시키는 기술의 발전 Oracle 호스피탈리티(Oracle Hospitality)의 조사에 따르면, 호텔 투숙객의 64%는 호텔이 고객 경험을 향상시키는 기술에 지속적으로 투자하는 것이 "매우 중요" 또는 "매우 중요"하다고 응답했습니다. 호스피탈리티 테크놀로지(Hospitality Technology)의 2020년 숙박 기술 조사에 따르면, 54%의 호텔이 IT 예산을 늘릴 계획인 것으로 나타났습니다. Booking.com의 Sustainable Travel Report 2021에 따르면, 전 세계 여행객의 83%는 지속가능한 여행이 필수적이라고 답했으며, 61%는 팬데믹으로 인해 앞으로 더 지속가능한 여행을 하고 싶다고 답했습니다. 지속가능여행을 더 하고 싶다고 응답했습니다. 세계지속가능관광협의회(World Sustainable Tourism Council)는 2018-2020년 사이 지속가능관광 인증 획득을 원하는 사업체 수가 32% 증가했다고 보고했습니다.
세계 경제의 불확실성과 경기 침체 리스크는 럭셔리 호텔 시장에 큰 영향을 미칩니다. 경기 침체기에는 레저 고객이나 비즈니스 고객 모두 럭셔리 호텔 이용을 자제하는 경향이 있습니다. 세계은행에 따르면 세계 성장률은 2022년 3.1%에서 2023년 2.1%로 둔화될 것으로 예상되며, 이는 2009년과 2020년의 세계 동시 불황을 제외하면 지난 30년간 가장 낮은 성장률입니다. 경영 비용 상승. 인건비, 에너지 비용, 소모품 비용 증가는 럭셔리 호텔의 수익률을 압박하고 있으며, 이는 숙박료 인상과 서비스 저하로 이어질 수 있습니다.
미국 노동 통계국의 보고서에 따르면, 전체 도시 소비자 물가 지수(CPI-U)는 2023년 7 월까지 12 개월 동안 계절 조정 전 3.2% 상승했습니다. 대체 숙박 플랫폼과의 경쟁: 에어비앤비(Airbnb)와 VRBO와 같은 플랫폼의 부상으로 여행자들에게 대체 고급 숙박 옵션을 제공하고 있으며, 종종 경쟁력 있는 가격으로 제공되고 있으며, 2021년 대비 31% 증가하여 전통적인 호텔과의 강력한 경쟁력이 있음을 보여줍니다. 환경 문제에 대한 우려와 지속가능성에 대한 압력. 환경 문제에 대한 인식이 높아짐에 따라 럭셔리 호텔이 지속 가능한 관행을 도입하도록 장려하고 있지만, 이러한 관행을 도입하는 데는 비용이 많이 들 수 있습니다.
The growing acceptance of advanced technologies among guests is prompting luxury hotels to enhance the guest experience through seamless and innovative solutions. Integrating technology into the hospitality experience improves comfort, personalization, and engagement for customers. Thus, the increasing adoption of advanced technology surged the growth of market size surpassing USD 104.94 Billion in 2024 to reach a valuation of USD 140.51 Billion by 2031.
Luxury hotels are increasingly focused on meeting consumer demands by offering tailored activities, personalized itineraries, and unique wellness programs. New generations, particularly millennials and Generation Z, seek immersive experiences that connect them with local cultures and nature rather than traditional tourism. Thus, the increasing focus on consumer satisfaction enables the market to grow at aCAGR of 4.10% from 2024 to 2031.
Luxury Hotel Market: Definition/ Overview
A luxury hotel is a premier lodging establishment that transcends traditional accommodations to provide guests with an extraordinary and opulent experience. These hotels are characterized by their commitment to high levels of comfort and exceptional service, often featuring meticulously designed interiors that reflect sophistication and elegance. Every detail is carefully considered, from the decor to the choice of materials, ensuring a visually stunning and inviting atmosphere.
The primary aim of luxury hotels is to cultivate an ambiance of indulgence and relaxation, catering to guests seeking a higher standard of hospitality. This is achieved through personalized services that anticipate the needs and preferences of each visitor, fostering an environment where guests feel pampered and valued.
In addition to their luxurious accommodations, these hotels often boast a range of upscale amenities, including world-class spas, fine dining restaurants, and exclusive lounges. These facilities provide a holistic experience, allowing guests to unwind and enjoy indulgent services at their leisure. Furthermore, luxury hotels frequently offer unique experiences, such as curated events and local excursions, enhancing the overall guest experience. Ultimately, luxury hotels strive to create memorable stays that leave a lasting impression, setting the standard for excellence in the hospitality industry.
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The increasing tourism industry surges the growth of luxury hotels. According to the United Nations World Tourism Organization (UNWTO), international tourist arrivals reached 1.5 billion in 2019, a 4% increase from the previous year. The World Travel & Tourism Council (WTTC) reported that the travel and tourism sector contributed 10.4% to global GDP in 2019, amounting to USD 9.2 Trillion. The World Bank estimated that the global middle class was expected to grow from 3.2 billion people in 2020 to 5.3 billion by 2030. According to the OECD, the average household disposable income per capita in its member countries increased by 0.7% annually between 2015 and 2020. A survey by Expedia found that 74% of Americans prioritize experiences over products or things. The Adventure Travel Trade Association reported that the adventure travel market grew at an annual rate of 21% between 2012 and 2018.
Growth in business travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. The Global Business Travel Association projected that business travel spending would reach USD 1.7 Trillion by 2022, growing at a rate of 7% annually. Technological advancements enhancing guest experiences A survey by Oracle Hospitality found that 64% of hotel guests said it was "very or extremely important" for hotels to continue investing in technology to enhance the guest experience. According to Hospitality Technology's 2020 Lodging Technology Study, 54% of hotels planned to increase their IT budgets. Sustainable and eco-friendly luxury travel trends. Booking.com's Sustainable Travel Report 2021 found that 83% of global travelers think sustainable travel is vital, with 61% saying the pandemic has made them want to travel more sustainably in the future. The Global Sustainable Tourism Council reported a 32% increase in the number of businesses seeking sustainable tourism certification between 2018 and 2020.
Global economic uncertainties and recession risks significantly impact the luxury hotel market. During economic downturns, both leisure and business travelers tend to cut back on luxury accommodations. According to the World Bank, global growth is projected to decelerate from 3.1% in 2022 to 2.1% in 2023, the weakest growth rate in three decades, excluding the global recessions of 2009 and 2020. Rising Operational Costs. Increasing costs of labor, energy, and supplies are putting pressure on luxury hotels' profit margins, potentially leading to higher room rates or reduced services.
The U.S. Bureau of Labor Statistics reported that the Consumer Price Index for All Urban Consumers (CPI-U) increased 3.2% over the 12 months ending July 2023, before seasonal adjustment. Competition from Alternative Accommodation Platforms. The rise of platforms like Airbnb and VRBO is providing travelers with alternative luxury accommodation options, often at competitive prices. Airbnb reported 393.7 million nights and experiences booked in 2022, a 31% increase from 2021, indicating strong competition for traditional hotels. Environmental Concerns and Sustainability Pressures. Increasing awareness of environmental issues is pushing luxury hotels to adopt sustainable practices, which can be costly to implement.
The business hotels segment is emerging as dominant in the luxury hotel market, driven by the rise of digital nomadism and the remote work culture. This new category of travelers seeks accommodations that blend leisure and business amenities, creating a demand for hotels that cater to both needs. Luxury business hotels are responding to this trend by providing top-tier workspaces, complete with high-speed internet and meeting facilities, alongside spa services, fine dining, and recreational options. This well-rounded approach ensures that guests can seamlessly transition from work to relaxation.
Additionally, sustainability and eco-consciousness have become pivotal factors influencing consumer preferences, even within the luxury sector. Many upscale business hotels are now adopting eco-friendly practices and designs, aligning their operations with the sustainability goals of modern corporations. This commitment to sustainability not only attracts environmentally conscious travelers but also enhances the overall appeal of these hotels.
The chain segment is projected to dominate the luxury hotel market, leveraging a combination of wider distribution, operational efficiency, and consistent quality. Chain hotels benefit significantly from their scale, which allows them to achieve cost advantages in critical areas such as purchasing, marketing, and personnel training. This scale enables them to offer competitive pricing while still upholding high service standards, making them attractive to a broad range of travelers.
Moreover, the operational effectiveness of chain hotels extends to their procurement processes, where they can negotiate favorable terms with vendors and suppliers due to the large volume of business they generate. This ability to control costs without compromising quality translates into enhanced guest experiences, as chains can allocate resources toward maintaining luxurious amenities and personalized services.
North America substantially dominates in luxury hotels market owing to the increasing disposable income and consumer investment. The rise in disposable income in North America has led to increased spending on luxury travel experiences, including high-end hotel accommodations. According to the U.S. Bureau of Economic Analysis, personal income increased by USD 60.1 Billion (0.3 percent) in June 2023, while personal consumption expenditures (PCE) increased by USD 64.8 Billion (0.4 percent). The Conference Board reports that consumer confidence in the U.S. increased in July 2023 to 117.0 (1985=100), up from 110.1 in June, indicating a positive outlook on spending.
Growth in Business Travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) Sector.
The recovery and growth of business travel, particularly in the MICE sector, is driving demand for luxury accommodations in major North American cities. The Global Business Travel Association (GBTA) forecasts that global business travel spending will reach USD 1.4 Trillion in 2024, surpassing 2019 levels. Rising Trend of Experiential Luxury Travel. There's a growing preference among affluent travelers for unique, authentic experiences, which luxury hotels are well-positioned to provide. A study by Euromonitor International found that 76% of consumers in North America prioritize experiences over material possessions.
The ease of travel within the Asia Pacific region, coupled with rising incomes, is boosting intra-regional tourism and driving demand for luxury accommodations. The United Nations World Tourism Organization (UNWTO) reported that Asia and the Pacific recorded 86% year-on-year growth in international arrivals in 2022, reaching 17% of pre-pandemic levels. According to the Pacific Asia Travel Association (PATA), intra-regional travel is expected to account for 74% of all international visitor arrivals into and across Asia Pacific destinations in 2023.
The expanding middle class and increasing disposable income in many Asia Pacific countries are fueling demand for luxury travel experiences, including high-end hotel accommodations. According to the World Bank, GDP per capita (current US$) in the East Asia & Pacific region increased from $11,476 in 2020 to $13,154 in 2021, indicating growing wealth in the region. A report by McKinsey projects that by 2030, 88% of the next billion entrants into the middle class will be from Asia. The Asia Pacific region has seen a significant increase in the number of HNWIs, who are more likely to seek out luxury travel experiences.
The competitive landscape of the Luxury Hotel Market is characterized by a combination of established global brands and independent properties. Success requires a focus on exceptional service, unique experiences, and a commitment to sustainability and social responsibility.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the luxury hotel market include: