웨어러블 카메라 시장 : 제품 유형, 용도, 유통 채널, 지역별(2024-2031년)

Wearable Cameras Market Valuation - 2024-2031

Increased participation in outdoor and extreme sports is propelling the adoption of wearable cameras. The rise of social media platforms and the desire to share personal experiences is driving the market size surpass USD 6.77 Billion valued in 2024 to reach a valuation of aroundUSD 21.44 Billion by 2031.

In addition to this, rising demand for security and surveillance is spurring up the adoption of wearable cameras. Travellers and tourists are using wearable cameras to capture and document their journeys is enabling the market to grow at aCAGR of 15.5% from 2024 to 2031.

Wearable Cameras Market: Definition/ Overview

Wearable cameras are compact, portable devices designed to be worn on the body, allowing users to capture photos and videos hands-free. These cameras are typically mounted on accessories such as helmets, glasses, clothing, or straps, and are equipped with advanced features like high-resolution imaging, video recording, image stabilization, and wireless connectivity for easy sharing and streaming.

Wearable cameras have a wide range of applications across various industries. In sports and adventure, they enable athletes and enthusiasts to record their activities from a first-person perspective, capturing immersive footage. In law enforcement and security, wearable cameras are used for real-time surveillance, evidence collection, and enhancing transparency during interactions. The healthcare sector employs these devices for medical documentation, remote diagnosis, and telemedicine consultations. Additionally, wearable cameras are popular among travelers, vloggers, and social media influencers for capturing and sharing personal experiences and travel adventures.

The future scope of wearable cameras is promising, driven by continuous technological advancements and expanding applications. Innovations in camera technology, such as higher resolution, better image stabilization, and longer battery life, will enhance user experience and functionality.

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How will Rising Demand in Law Enforcement Increase Adoption of Wearable Cameras?

The wearable cameras market is experiencing rapid growth, driven by increasing demand in law enforcement, sports, and consumer applications. According to the U.S. Bureau of Justice Statistics, the use of body-worn cameras by law enforcement agencies increased by 63% between 2016 and 2023. The global wearable camera market size was valued at USD 6.5 Billion in 2023 and is projected to reach USD 18.7 Billion by 2028, growing at a CAGR of 23.5% during the forecast period. In March 2024, Axon Enterprise announced a USD 500 Million contract to supply body cameras to police departments across the United States, highlighting the continued expansion in the law enforcement sector.

Technological advancements are fueling market growth, with improvements in image quality, battery life, and connectivity. The Consumer Technology Association reported that sales of wearable cameras for personal use increased by 35% in 2023 compared to the previous year. GoPro, a market leader, introduced its HERO12 Black camera in September 2023, featuring 5.3K video resolution and improved stabilization, which led to a 20% increase in their Q4 2023 revenue. In February 2024, Apple filed a patent for smart glasses with integrated cameras, signaling potential entry into the wearable camera market and expanded applications in augmented reality.

The sports and adventure segment continues to be a significant driver of the wearable camera market. The Outdoor Industry Association reported that participation in outdoor activities increased by 18% between 2020 and 2023, with a corresponding rise in the use of action cameras. In response to this trend, DJI launched its first action camera, the Osmo Action 4, in April 2024, featuring 8K video capability and advanced AI-powered editing tools. Additionally, Insta360 announced in May 2024 a partnership with Red Bull for exclusive 360-degree footage of extreme sports events, projecting a 40% increase in their sports camera sales over the next year.

Will Battery Life and Technical Limitations of Wearable Cameras Restrain Its Application?

Battery life and other technical limitations are also significant restraints in the wearable cameras market. Many wearable cameras, especially those with high-resolution recording capabilities, suffer from limited battery life, which can be inconvenient for users who need to capture extended footage without frequent recharging. Additionally, issues such as overheating, limited storage capacity, and suboptimal performance in low-light conditions can impact the usability and reliability of wearable cameras. These technical challenges can frustrate users and limit the overall effectiveness and appeal of the devices.

Also, privacy and legal concerns pose significant challenges to the wearable cameras market. The use of wearable cameras in public and private spaces can raise issues related to unauthorized recording and privacy invasion. Different regions have varying regulations regarding the recording of audio and video without consent, which can complicate the deployment and use of wearable cameras. Companies must navigate these legal landscapes carefully, and users need to be aware of the potential legal implications, which can hinder widespread adoption and usage of these devices.

One of the primary restraints of the wearable cameras market is the high cost of advanced devices. Many wearable cameras, especially those with cutting-edge features like high-resolution imaging, advanced stabilization, and extended battery life, come with a significant price tag. This can limit their accessibility to a broader audience, particularly in price-sensitive markets. The high costs can deter potential customers and restrict market growth, as not all consumers are willing or able to invest in these premium devices.

Category-Wise Acumens

Will Rise in Adoption of Action Cameras Drive Wearable Cameras Market?

Action Cameras have established dominance in the wearable cameras market, driven by increasing participation in outdoor activities and adventure sports. According to the Outdoor Industry Association, participation in outdoor recreation activities in the US increased by 7.1% in 2023 compared to 2022, reaching 168.1 million participants. The Consumer Technology Association reported that action camera sales grew by 15% in 2023, accounting for 60% of the total wearable camera market. GoPro, the market leader, announced in February 2024 that its HERO12 Black camera captured 40% of the global action camera market share. In response to this growth, Sony launched its new FDR-X3000R action camera in March 2024, featuring 8K video capability and advanced image stabilization.

Technological advancements are further cementing action cameras' market dominance. The National Association of Broadcasters reported that 65% of professional videographers used action cameras for B-roll footage in 2023, up from 45% in 2021. This trend is driven by improvements in image quality and durability. In April 2024, DJI introduced its Osmo Action 4, featuring AI-powered subject tracking and automatic editing capabilities, projecting a 30% increase in their action camera division revenue over the next year. Additionally, Insta360 reported a 50% year-over-year increase in sales of their 360-degree action cameras in Q1 2024, highlighting the growing demand for immersive content creation.

The integration of action cameras with other technologies is opening new market opportunities. The International Olympic Committee announced in May 2024 that action cameras would be mandatory for certain events in the 2026 Winter Olympics, providing unique perspectives for broadcasters and fans. This decision is expected to boost action camera sales by 20% in the lead-up to the event. GoPro capitalized on this trend by partnering with Qualcomm in June 2024 to develop 5G-enabled action cameras for real-time streaming of high-quality footage. Furthermore, Apple's acquisition of a leading action camera software company in July 2024 signals potential entry into the market, potentially disrupting current dynamics and driving further innovation in the sector.

Which Factors Contributing Sports and Adventure Segment Dominance in Wearable Cameras Market?

The Sports and Adventure segment has emerged as the dominant force in the Wearable Cameras Market, driven by increasing participation in outdoor activities and extreme sports. According to the Outdoor Industry Association, outdoor recreation participation in the US reached a record high of 168.1 million participants in 2023, a 7.1% increase from 2022. The Consumer Technology Association reported that sports and adventure-oriented wearable cameras accounted for 55% of total wearable camera sales in 2023, up from 48% in 2021. GoPro, the market leader, announced in February 2024 that its revenue from adventure sports users grew by 35% year-over-year, representing 70% of its total sales. In response to this trend, DJI launched its Osmo Action 4 in March 2024, specifically targeting the adventure sports market with enhanced durability and water resistance up to 60 meters.

Technological advancements tailored for sports and adventure use are fueling market growth. The International Olympic Committee reported that 80% of winter sports athletes used wearable cameras for training purposes in the 2023-2024 season, a 30% increase from the previous season. This adoption is driven by improvements in image stabilization and motion tracking capabilities. In April 2024, Insta360 introduced its new ONE RS camera, featuring AI-powered subject tracking and automatic highlight reels, projecting a 40% increase in sales to professional athletes over the next year. Additionally, Sony reported a 60% year-over-year increase in sales of their action cameras to surfing and skiing enthusiasts in Q1 2024, highlighting the growing demand across various adventure sports.

Country/Region-wise Acumens

Will Technological Innovation in North America Mature Wearable Cameras Market?

North America has established itself as the dominant region in the wearable cameras market, driven by high adoption rates in law enforcement and adventure sports sectors. According to the U.S. Bureau of Justice Statistics, 80% of large police departments had fully operational body-worn camera programs by 2023, up from 47% in 2016. The U.S. Consumer Technology Association reported that North America accounted for 45% of global wearable camera sales in 2023, with a market value of $2.9 billion. This dominance is further evidenced by GoPro's financial report, which showed that North American sales contributed to 55% of its global revenue in 2023. In February 2024, Axon Enterprise secured a $750 million contract to supply body cameras to U.S. federal law enforcement agencies, reinforcing the region's market leadership.

Technological innovation and strategic partnerships are fueling North America's market growth. The National Association of Sports Commissions reported that 70% of amateur sports events in the U.S. and Canada used wearable cameras for live streaming in 2023, a 40% increase from 2021. Responding to this trend, in March 2024, GoPro announced a partnership with the NFL to provide exclusive point-of-view footage during games, projecting a 25% increase in their professional sports segment revenue. Additionally, Apple's entry into the market with its Apple Watch Ultra 2 in September 2023, featuring an integrated action camera, captured 10% of the North American wearable camera market within six months of launch.

Will Booming Adventure Tourism Industry Enhance Adoption of Wearable Cameras in Asia Pacific?

The Asia Pacific region is experiencing explosive growth in the wearable cameras market, driven by increasing adoption in law enforcement and a booming adventure tourism industry. According to the China Ministry of Public Security, the use of body-worn cameras by police officers increased by 150% between 2020 and 2023. The India Brand Equity Foundation reported that the country's action camera market grew by 85% in 2023, reaching a value of $450 million. This growth is further evidenced by GoPro's financial report, which showed that Asia Pacific sales increased by 60% year-over-year in 2023, now accounting for 30% of its global revenue. In response to this trend, DJI launched its Osmo Action 4 camera in April 2024, specifically tailored for the Asian market with enhanced low-light performance and local language support.

Government initiatives and growing awareness of personal safety are driving further market growth in Asia Pacific. The Australian Federal Police announced in March 2024 that all officers would be equipped with body-worn cameras by 2026, allocating USD 100 Million for the initiative. In India, the Ministry of Tourism reported a 70% increase in the use of wearable cameras by solo travelers in 2023 compared to 2021, citing personal safety concerns. Responding to this trend, Axis Communications partnered with ride-hailing giant Grab in July 2024 to equip all its drivers in Southeast Asia with dashcams and bodycams, projecting to improve passenger safety metrics by 40%. Furthermore, the Singapore Police Force's successful trial of AI-powered wearable cameras in August 2024, resulting in a 30% increase in case resolution rates, is expected to drive similar adoptions across the region, potentially boosting the Asia Pacific wearable camera market by an additional 25% annually through 2027..

Competitive Landscape

The wearable cameras market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the wearable cameras market include:

• GoPro, Inc.
• Garmin Ltd.
• Sony Corporation
• Contour LLC
• Axon Enterprise, Inc.
• Narrative AB
• Pinnacle Response Ltd.
• Drift Innovation Ltd.
• Vievu LLC (a subsidiary of Safariland)
• SJCAM
• Xiaomi Corporation
• Snap, Inc.
• PARROT SA
• Insta360
• Veho World
• iON America LLC
• Spectacles by Snap, Inc.
• Polaroid
• Olympus Corporation
• HTC Corporation

Latest Developments

• In April 2024, Axon Enterprise launched its next-generation body-worn camera, featuring real-time AI-powered facial recognition and automatic incident detection for law enforcement agencies.
• In May 2024, Amazon and Ring collaborated to release a new line of wearable security cameras integrated with Amazon's Alexa AI, targeting both consumer and enterprise markets for personal and property safety.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Wearable Cameras Market, By Product Type

• Body-worn Cameras
• Head-mounted Cameras
• Action Cameras
• Smart Glasses with Cameras

5. Wearable Cameras Market, By Application

• Sports and Adventure
• Security and Surveillance
• Health and Wellness
• Personal and Casual Use
• Business and Industrial

6. Wearable Cameras Market, By Distribution Channel

• Online Retailers
• Offline Retailers

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• GoPro
• Sony
• DJI
• Axon Enterprise, Inc.
• Vievu LLC
• Digital Ally, Inc.
• Vuzix
• Nreal
• Garmin
• Xiaomi
• Narrative Clip

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References