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세계의 볼링 시장 규모 : 레인 재료별, 최종사용자별, 지역 범위별, 예측

Global Bowling Market Size By Lane Material (Wooden Lane, Synthetic Lane), By End-User (Theme Parks, Shopping Malls, Gaming Centers), By Geographic Scope And Forecast

발행일: | 리서치사: Verified Market Research | 페이지 정보: 영문 202 Pages | 배송안내 : 2-3일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

볼링 시장 규모와 예측

볼링 시장 규모는 2024년에 9억 2,711만 달러로 평가되며, 2026-2032년에 CAGR 4.52%로 성장하며, 2032년에는 13억 2,047만 달러에 달할 것으로 예측됩니다.

볼링 시장에는 볼링장 운영, 볼, 핀, 신발 등 볼링용품 제조 및 판매, 볼링 리그 및 대회 등 관련 서비스를 제공하는 산업이 포함됩니다.

이 시장에는 아케이드 게임, 식품 및 음료 서비스, 이벤트 관리 등 볼링 센터의 오락 및 레저 산업으로서의 기능도 포함됩니다. 볼링장은 소규모의 지역 밀착형 경영부터 대규모의 다중 레인을 갖춘 시설까지 다양하며, 캐주얼 볼러부터 경쟁 볼러까지 폭넓게 대응하고 있습니다. 또한 이 시장에는 채점 시스템, 레인 운영, 소비자 참여를 위한 기술 및 소프트웨어 솔루션도 포함됩니다.

볼링 시장은 기술 발전과 소비자 취향의 변화로 인해 향후 크게 확대될 것으로 예측됩니다. 자동 채점 시스템, 증강현실(AR) 체험, 인터랙티브 레인 등은 고객 경험을 향상시키고 젊은 층을 볼링으로 끌어들이는 것을 목표로 하고 있습니다.

세계 볼링 시장 역학

세계 볼링 시장을 형성하는 주요 시장 역학은 다음과 같습니다.

주요 시장 성장 촉진요인

볼링 리그 및 토너먼트 참여 증가: 조직화된 볼링 토너먼트가 시장 성장을 주도하고 있습니다. 미국 볼링협회(USBC)에 따르면 2019-2020 시즌 리그 등록 볼러가 120만 명을 넘어섰으며, 팬데믹의 영향으로 소폭 감소했습니다.

볼링 센터 증가: 볼링 센터의 급격한 증가가 산업 성장을 가속하고 있습니다. 국제볼링연맹에 따르면 2022년까지 141개국, 1만개 이상의 볼링 시설에 13만개 이상의 볼링 레인이 설치될 것이라고 합니다.

볼링 장비의 기술 발전: 볼링 장비의 기술 개발은 신규 진출기업을 끌어들이고 있습니다. 미국 볼링경영자협회(BPAA)에 따르면 자동 채점 시스템은 2000년 60%에서 2020년까지 미국내 95% 이상의 볼링 시설에서 사용하게 될 것이라고 합니다.

주요 과제

참여율 감소 볼링 산업이 직면한 가장 큰 문제는 특히 젊은 세대의 참여율 감소입니다. 전통적인 볼링은 비디오 게임, 가상현실 체험, 더 매력적이고 현대적이라고 여겨지는 다른 여가 활동 등 많은 경쟁 오락 옵션에 밀려 매력을 잃어가고 있습니다. 새로운 젊은 세대를 끌어들이기 위해서는 마케팅, 시설 현대화, 볼링 경험의 혁신에 대한 대규모 투자가 필요합니다.

청소년의 참여 감소: 젊은 세대의 볼링 참여가 감소할 수 있습니다. 볼링장은 어린 자녀를 동반한 가족을 끌어들이는 전략을 발굴하고, 청소년을 끌어들일 수 있는 프로그램을 만들어야 합니다.

경기변동의 영향: 경기변동은 볼링 시장에 큰 영향을 미칩니다. 경기 침체기에는 소비자들이 중요한 지출을 우선시하므로 볼링과 같은 여가 활동에 대한 재량 지출이 감소하는 경우가 많습니다. 이러한 불안정성은 볼링 센터가 안정적인 매출을 창출하고 장기적인 개선 계획을 세우는 것을 어렵게 만듭니다.

주요 동향

현대화 및 기술 통합: 볼링 시설은 현대화되고 있으며, 고객 경험을 향상시키기 위해 혁신적인 기술과 통합되고 있습니다. 여기에는 자동 채점 시스템, 증강현실 및 가상현실(AR) 기능, 인터랙티브 터치스크린, 개인별 게임 경험 및 소셜 공유를 제공하는 모바일 앱의 사용이 포함됩니다. 이러한 개발은 기술에 정통한 젊은 층을 끌어들이고 보다 흥미롭고 몰입감 있는 경험을 제공하기 위한 것입니다.

소셜 플레이와 경쟁 플레이에 대한 관심: 볼링은 점점 더 사교적이고 경쟁적으로 변하고 있습니다. 리그전이나 토너먼트는 여전히 일반 볼러들에게 인기가 있지만, 캐주얼하고 사교적인 볼링 활동도 점점 더 중요시되고 있습니다. 많은 센터들이 테마의 밤, 비즈니스 이벤트, 파티 등을 기획하여 그룹 참여와 사회적 교류를 촉진하고 있습니다.

가족 프로그램: 가족 특별가, 유아용 범퍼, 전용 파티 포장 등 어린 자녀를 동반한 가족도 만족할 수 있는 환경을 조성하고 있습니다.

맞춤화 및 개인화: 고급 예약 시스템, 식단 제한이 있는 온라인 메뉴, 맞춤형 레인 설정으로 개인의 취향과 식단 제한을 충족시켜 보다 개인화된 경험을 제공합니다.

목차

제1장 세계의 볼링 시장의 도입

  • 시장의 도입
  • 조사 범위
  • 전제조건

제2장 개요

제3장 VERIFIED MARKET RESEARCH의 조사 방법

  • 데이터 마이닝
  • 밸리데이션
  • 1차 자료
  • 데이터 소스 리스트

제4장 세계의 볼링 시장 전망

  • 개요
  • 시장 역학
    • 촉진요인
    • 억제요인
    • 기회
  • Porter's Five Forces 모델
  • 밸류체인 분석

제5장 세계의 볼링 시장 : 레인 재료별

  • 개요
  • 목재 레인
  • 합성 레인
  • 가디언 레인

제6장 세계의 볼링 시장 : 최종사용자별

  • 개요
  • 테마파크
  • 쇼핑 몰
  • 게이밍 센터
  • 호텔
  • 리조트

제7장 세계의 볼링 시장, 지역별

  • 개요
  • 북미
    • 미국
    • 캐나다
    • 멕시코
  • 유럽
    • 독일
    • 영국
    • 프랑스
    • 기타 유럽
  • 아시아태평양
    • 중국
    • 일본
    • 인도
    • 기타 아시아태평양
  • 기타
    • 라틴아메리카
    • 중동

제8장 세계의 볼링 시장의 경쟁 구도

  • 개요
  • 각사의 시장 순위
  • 주요 개발 전략

제9장 기업 개요

  • Brunswick
  • QubicaAMF
  • Steltronic
  • US Bowling Corporation
  • Computer Score
  • A.K. Microsystems
  • Twelve Strike
  • Switch Bowling

제10장 부록

  • 관련 조사
KSA 25.06.12

Bowling Market Size And Forecast

Bowling Market size was valued at USD 927.11 Million in 2024 and is projected to reach USD 1320.47 Million by 2032, growing at a CAGR of 4.52% from 2026 to 2032.

The Bowling Market includes the industry that operates bowling alleys, manufactures and sells bowling equipment such as balls, pins, and shoes, and provides related services such as bowling leagues and competitions.

This market also encompasses the larger entertainment and leisure industry features of bowling centers, such as arcade games, food and beverage services, and event management. Bowling alleys range from small, local operations to big, multi-lane facilities that serve both casual and competitive bowlers. The market also includes technology and software solutions for scoring systems, lane operations, and consumer engagement.

The Bowling Market is expected to increase significantly in the future, owing to technological advancements and changing consumer tastes. Automated scoring systems, augmented reality (AR) experiences, and interactive lanes are intended to improve the customer experience and attract younger demographics to bowling.

Global Bowling Market Dynamics

The key market dynamics that are shaping the global Bowling Market include:

Key Market Drivers:

Increasing Participation in Bowling Leagues and Tournaments: Organized bowling tournaments are propelling market growth. According to the United States Bowling Congress (USBC), despite a modest decrease owing to the pandemic, there were still over 1.2 million registered league bowlers for the 2019-2020 season.

Rising Number of Bowling Centers: The proliferation of bowling centers is helping to drive industry growth. According to the International Bowling Federation, there will be over 130,000 bowling lanes in more than 10,000 bowling establishments throughout 141 nations by 2022.

Technological Advancements in Bowling Equipment: Technological developments in bowling equipment are luring new players. According to the Bowling Proprietors' Association of America (BPAA), automatic scoring systems will be used in more than 95% of bowling establishments in the United States by 2020, up from 60% in 2000.

Key Challenges:

Declining Participation Rates: The most significant difficulty facing the bowling industry is decreased participation rates, particularly among younger generations. Traditional bowling has begun to lose appeal in the face of a plethora of rival entertainment options, including video games, virtual reality experiences, and other leisure pursuits viewed as more engaging or modern. To attract new and younger participants, major investment in marketing, facility modernization, and bowling experience innovation is required.

Declining Youth Participation: Bowling engagement among younger generations may be diminishing. Bowling alleys must discover strategies to attract families with small children and create programs that engage teenagers.

Impact of Economic Fluctuations: Economic swings have a significant impact on the Bowling Market. During economic downturns, discretionary expenditure on leisure activities, such as bowling, frequently falls as consumers prioritize critical expenses. This instability makes it difficult for bowling centers to generate consistent revenue and plan for long-term improvements.

Key Trends:

Modernization and Technological Integration: Bowling facilities are being modernized and integrated with innovative technologies to improve client experience. This involves the use of automated scoring systems, augmented and virtual reality (AR) features, interactive touchscreens, and mobile apps that provide individualized game experiences and social sharing. These developments are intended to attract tech-savvy younger groups and deliver a more interesting and immersive experience.

Focus on Social and Competitive Play: Bowling is growing more sociable and competitive. Leagues and tournaments remain popular among regular bowlers, but there is an increasing emphasis on casual, social bowling activities. Many centers organize themed nights, business events, and parties to promote group engagement and social interaction.

Family-Friendly Programs: Special pricing for families, bumpers for youngsters, and dedicated party packages make the setting inviting for families with small children.

Customization and Personalization: Advanced booking systems, online menus with dietary filters, and customized lane settings cater to individual tastes and dietary requirements, resulting in a more personalized experience.

Global Bowling Market Regional Analysis

Here is a more detailed regional analysis of the global Bowling Market:

North America:

North America now dominates the Bowling Market. The concentration of major bowling equipment manufacturers in North America contributes greatly to regional market growth. According to the Bowling Proprietors' Association of America (BPAA), over 70% of the world's main bowling equipment manufacturers are headquartered in the United States. As a result of this geographical domination, the US bowling equipment market is expected to reach USD 1.2 Billion by 2021, according to IBISWorld. Furthermore, according to a 2020 poll conducted by the United States Bowling Congress (USBC), 87% of North American bowling facilities use equipment made by these domestic manufacturers, demonstrating the tremendous effect of local industry leaders on market dynamics and technological innovation.

Focus on entertainment, the transition of North American bowling alleys into integrated entertainment facilities is a significant industry driver. According to the Bowling Proprietors' Association of America (BPAA), 78% of centers now include extra entertainment options.

According to the National Bowling Economy Report, such establishments' average customer expenditure increased by 23%. According to the U.S. Census Bureau's 2021 Economic Census statistics, companies with integrated food and beverage services had a 15% increase in annual income. This trend has broadened the market's demographic reach, with a 32% growth in millennial and Gen Z visits between 2018 and 2022, cementing North America's dominant position in the worldwide bowling sector.

Asia Pacific:

The Asia Pacific region is poised for the fastest growth in the Bowling Market. Rapid urbanization in the Asia-Pacific region is driving Bowling Market expansion. According to UNESCAP, the urban population is anticipated to increase from 2.3 billion in 2019 to 3.5 billion in 2050. This trend has resulted in a 35% growth in bowling centers in major Asian cities between 2015 and 2022, according to the Asian Bowling Federation. According to an Asia Pacific Bowling Federation report, bowling participation rates increased by 28% in urban regions of China, Japan, and South Korea between 2018 and 2023.

Increasing disposable incomes in key Asia Pacific countries are propelling the Bowling Market forward. According to the World Bank, China's average yearly disposable income per capita grew from $5,698 in 2015 to $8,750 in 2022, while India's went from $1,750 to $2,466. This economic growth has bolstered leisure spending, with the Asian Development Bank reporting a 7.2% yearly increased in recreational spending between 2018 and 2023.

Global Bowling Market: Segmentation Analysis

The Global Bowling Market is Segmented on the basis of Lane Material, End-User, And Geography.

Bowling Market Segmentation Analysis

Bowling Market, By Lane Material

  • Wooden Lane
  • Synthetic Lane
  • Guardian Lane

Based on Lane Material, the market is bifurcated into Wooden Lane, Synthetic Lane, and Guardian Lane. Synthetic lanes are currently dominating the Bowling Market. Most bowling centers favor them due to their low cost, uniformity, and ease of maintenance. However, Guardian lanes may be the fastest-growing sector. These synthetic overlays added to worn-out wood lanes provide a low-cost solution to rejuvenate outdated bowling alleys, potentially luring new customers into markets where wood lanes are still available.

Bowling Market, By End-User

  • Theme Parks
  • Shopping Malls
  • Gaming Centers
  • Hotels
  • Resorts

Based on End-User, the market is segmented into Theme parks, shopping malls, Gaming centers, Hotels, and Resorts. shopping malls now dominate the Bowling Market location sector. Malls have considerable foot traffic and are convenient, making them an ideal location for casual bowlers looking for a fun activity while shopping. However, hotels and resorts may be the fastest-growing industry. As bowling alleys aim to become entertainment destinations, incorporating them within hotels and resorts provides a whole leisure package for visitors and families, delivering a more immersive and possibly opulent bowling experience.

Key Players

The "Global Bowling Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market Brunswick, QubicaAMF, Steltronic, US Bowling Corporation, Computer Score, A.K. Microsystems, Twelve Strike, and Switch Bowling. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • Bowling Market Recent Developments
  • In April 2022, QubicaAMF, a top bowling equipment company, introduced a new pinspotter. EDGE Free-Fall includes advanced technology features that improve the bowling experience while also lowering long-term operational costs for owners.
  • In July 2021, Isos Acquisition Corporation announced its merger with Bowlero, an American bowling center operator. The merger aimed to bring Bowlero public and list it on the New York Stock Exchange (NYSE).

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL BOWLING MARKET

  • 1.1 Introduction of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL BOWLING MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL BOWLING MARKET, BY LANE MATERIAL

  • 5.1 Overview
  • 5.2 Wooden Lane
  • 5.3 Synthetic Lane
  • 5.4 Guardian Lane

6 GLOBAL BOWLING MARKET, BY END-USER

  • 6.1 Overview
  • 6.2 Theme Parks
  • 6.3 Shopping Malls
  • 6.4 Gaming Centers
  • 6.5 Hotels
  • 6.6 Resorts

7 GLOBAL BOWLING MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East

8 GLOBAL BOWLING MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Brunswick
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 QubicaAMF
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 Steltronic
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 US Bowling Corporation
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Computer Score
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 A.K. Microsystems
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 Twelve Strike
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments
  • 9.8 Switch Bowling
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Outlook
    • 9.8.4 Key Developments

10 Appendix

  • 10.1 Related Research
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