세계의 냉동 피자 시장 규모 : 크러스트 유형별, 사이즈별, 유통 채널별, 지역별, 범위 및 예측

Frozen Pizza Market Size and Forecast

Frozen Pizza Market size was valued at USD 20.35 Billion in 2024 and is projected to reach USD 29.62 Billion by 2032, growing at a CAGR of 5.30% from 2026 to 2032.

• Frozen pizza has emerged as a popular and convenient meal choice, catering to individuals seeking a quick and satisfying culinary experience.
• Available in a diverse range of flavors, toppings, and crust types, frozen pizza offers a customizable and accessible option for discerning consumers.
• Frozen pizza often presents a more economical option compared to homemade pizza.
• Frozen pizza can be stored for an extended period, providing a convenient meal option for future consumption.
• Frozen pizza preferences can vary across different regions. For instance, deep-dish pizza is particularly popular in the United States, while thin-crust pizza is favored in Italy.
• High-end frozen pizza brands have gained popularity, offering premium ingredients and gourmet flavors to cater to discerning consumers.
• Some frozen pizza manufacturers are focusing on sustainability initiatives, such as reducing packaging waste and sourcing ingredients from ethical and sustainable suppliers.

Global Frozen Pizza Market Dynamics

The key market dynamics that are shaping the global frozen pizza market include:

Key Market Drivers

• Rising Demand for Convenience Foods: The fast-paced modern lifestyle is driving demand for convenient meal options like frozen pizza. Consumers seek quick, easy-to-prepare meals that require minimal effort and time. According to the U.S. Department of Agriculture, convenience food sales increased by 12% in 2024 compared to the previous year.
• Growing Health-Conscious Consumer Base: Health-conscious consumers are fueling demand for healthier frozen pizza options. Manufacturers are responding with pizzas featuring whole grain crusts, organic ingredients, and vegetable toppings. The Food and Drug Administration reported in January 2024 that 65% of Americans actively seek healthier food options.
• Increasing Product Innovation and Variety: Innovation in flavors, ingredients, and cooking techniques is driving market growth. Companies are introducing unique toppings and crust variations to cater to diverse consumer preferences. The National Frozen Pizza Institute reported a 20% increase in new frozen pizza product launches in 2024.
• Fueling E-commerce and Online Grocery Shopping: The rise of e-commerce and online grocery shopping is boosting frozen pizza sales. Consumers find it convenient to order frozen pizzas along with other groceries for home delivery. The U.S. Census Bureau reported that online grocery sales grew by 25% in 2024.

Key Challenges:

• Rising Costs are Hindering the Affordability: The cost of ingredients, packaging, and energy has been on the rise, impacting the overall cost of producing frozen pizza. This can make it challenging for manufacturers to maintain competitive prices, particularly in a market with price-sensitive consumers.
• Intense Competition Hampering the Market Growth: The frozen pizza market is highly competitive, with numerous brands and product offerings. This competition can make it difficult for new entrants to gain market share and for existing players to differentiate their products.
• Changing Consumer Preferences are Challenging the Market Dynamics: Consumer preferences for food are constantly evolving, and frozen pizza is no exception. The demand for healthier, more natural, and ethically sourced ingredients can pose challenges for manufacturers who need to adapt their products to meet these changing preferences.
• Supply Chain Disruptions are Obstructing the Production: Global supply chain disruptions, such as those caused by pandemics or geopolitical events, can impact the availability of ingredients and materials used in frozen pizza production. This can lead to production delays, increased costs, and potential shortages of popular products.

Key Trends

• Rising Global Urbanization: Increasing urbanization worldwide is contributing to the growth of the frozen pizza market. Urban dwellers often have busier lifestyles and smaller kitchens, making frozen pizzas an attractive option. The United Nations reported in December 2024 that 56% of the global population now lives in urban areas.
• Growing Millennial and Gen Z Consumer Base: Millennials and Gen Z consumers are driving frozen pizza consumption with their preference for convenient, customizable meal options. The U.S. Bureau of Labor Statistics reported in February 2024 that millennials spend 20% more on convenience foods than other age groups.
• Increasing Investments in Cold Chain Infrastructure: Improvements in cold chain logistics and storage are expanding the reach of frozen pizza markets. This enables better distribution and longer shelf life for frozen products. The Global Cold Chain Alliance reported a 15% increase in global cold storage capacity in 2024.
• Fueling the Demand for the Plant-Based and Vegan Options: The growing trend towards plant-based diets is driving demand for vegan and vegetarian frozen pizza options. Manufacturers are innovating with plant-based cheese and meat alternatives. The Plant Based Foods Association reported a 30% growth in plant-based frozen meal sales in 2024.

Global Frozen Pizza Market Regional Analysis

Here is a more detailed regional analysis of the global frozen pizza market:

North America

• North America continues to dominate the global frozen pizza market, holding the largest revenue share.
• This dominance is attributed to the region's high consumption rates, busy lifestyles, and well-established frozen food culture. The United States, in particular, leads the market with its diverse consumer base and strong retail infrastructure.
• According to the National Frozen & Refrigerated Foods Association, frozen pizza sales in the U.S. reached $6.2 billion in 2024, a 5% increase from the previous year.
• For instance, in March 18, 2024, Nestle USA announced a $100 million investment in expanding its frozen pizza production facilities across the country to meet growing demand.
• Canada and Mexico also contribute significantly to North America's market leadership, with increasing frozen pizza consumption trends. The market is characterized by intense competition among key players, driving innovation and product diversity.
• Agriculture and Agri-Food Canada reported that frozen pizza sales in the country grew by 7.5% in 2024, outpacing overall frozen food category growth.
• For instance, in February 8, 2024, Dr. Oetker launched a new line of premium frozen pizzas featuring locally sourced Canadian ingredients, aiming to capitalize on the growing demand for high-quality frozen options in the North American market.

Europe

• The Europe is projected to experience a rapid CAGR growth during the forecast period, driven by changing consumer lifestyles and increasing demand for convenient meal options.
• The region's diverse culinary traditions are reflected in innovative frozen pizza offerings, appealing to a wide range of tastes.
• According to Eurostat, the European Union's statistical office, frozen pizza sales increased by 18% across EU member states in 2024 compared to the previous year.
• For instance, in February 12, 2024, Dr. Oetker, a leading European frozen pizza manufacturer, announced the expansion of its production capacity by 30% to meet growing demand, investing €100 million in new facilities across Germany, Italy, and Poland.
• Italy is leading the charge in premium frozen pizza offerings, while countries like Germany and the UK are seeing a surge in demand for healthier and plant-based options.
• This diversification is contributing to the market's rapid growth. The European Food Safety Authority reported in January 2024 that 40% of European consumers now purchase frozen pizza at least once a month, up from 30% in 2022.

Global Frozen Pizza Market: Segmentation Analysis

The Global Frozen Pizza Market is segmented based on By Crust Type, By Size, By Distribution Channel, and Geography.

Frozen Pizza Market, By Crust Type

• Thin Crust
• Thick Crust
• Stuffed Crust
• Others

Based on Crust Type, the Global Frozen Pizza Market is bifurcated into Thin Crust, Thick Crust, Stuffed Crust, and Others. The thin crust segment is dominating the frozen pizza market, driven by the consumer preferences for healthier and lower-calorie options, as well as the desire for a crispier and more flavorful crust. However, the stuffed crust segment is growing at a rapid CAGR within the global frozen pizza market, fueled by the popularity of indulgent and unique pizza options that offer a combination of flavors and textures.

Frozen Pizza Market, By Size

• Small
• Medium
• Large

Based on Size, the Global Frozen Pizza Market is bifurcated into Small, Medium, and Large. The medium segment is dominating the frozen pizza market. This segment's appeal lies in its balance of affordability and quality, making it a preferred choice for consumers. However, the home care segment is growing at a rapid CAGR within the global frozen pizza market, driven by the rising demand for family-sized meals and the introduction of innovative, large-format frozen pizza options featuring unique toppings and crust variations.

Frozen Pizza Market, By Distribution Channel

• Food Chain Services
• Modern Trade
• Departmental Stores
• Online Stores
• Others

Based on Distribution Channel, the Global Frozen Pizza Market is bifurcated into Food Chain Services, Modern Trade, Departmental Stores, Online Stores, and Others. The food chain services segment is dominating the frozen pizza market, leveraging the extensive distribution networks of supermarkets and convenience stores to reach a broad consumer base. However, the online stores segment is growing at a rapid CAGR within the global frozen pizza market, driven by the increasing popularity of online grocery shopping and the convenience of home delivery.

Frozen Pizza Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Frozen Pizza Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America has consistently maintained a dominant position in the global frozen pizza market, attributed to the region's high consumption rates, busy lifestyles, and well-established frozen food culture. However, the Europe is projected to experience a rapid CAGR growth during the forecast period, driven by changing consumer lifestyles and increasing demand for convenient meal options.

Key Players

The "Global Frozen Pizza Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Amy's Kitchen Inc., Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company), Conagra Brands Inc., Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.), Dr. Oetker GmbH, Freiberger Lebensmittel GmbH & Co. (Sudzucker AG), General Mills Inc., McCain Foods Limited, Nestle S.A., Newman's Own Inc., The Kraft Heinz Company.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Frozen Pizza Market Key Developments

• In November 2022, with its distinctive stone-baked crust, marinated chicken-style chunks, creamy mozzarella, and additional toppings, Dr. Oetker's Meat-Free Chicken Style pizza was introduced under the Good Baker brand.
• In October 2022, to expand its selection of home delivery products, Schwan's Consumer Brands, Inc. introduced five new pizzas and frozen pies.
• In September 2022, Schwan's Consumer Brands, Inc. launched Hearth & Fire, a new pizza brand. The launch featured material on the new brand's website and social media accounts, as well as digital advertisements on Vox Media and Kroger's websites.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Frozen Pizza Market, By Type

• Regular Frozen Pizza
• Premium Frozen Pizza
• Gluten-Free Frozen Pizza
• Vegetarian and Vegan Frozen Pizza

5. Frozen Pizza Market, By Crust Type

• Thin Crust
• Thick Crust
• Stuffed Crust
• Others

6. Frozen Pizza Market, By Size

• Small
• Medium
• Large

7. Frozen Pizza Market, By Distribution Channel

• Food Chain Services
• Modern Trade
• Departmental Stores
• Online Stores
• Others

8. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

9. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

10. Competitive Landscape

• Key Players
• Market Share Analysis

11. Company Profiles

• Amy's Kitchen Inc.
• Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company)
• Conagra Brands Inc.
• Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.)
• Dr. Oetker GmbH
• Freiberger Lebensmittel GmbH & Co. (Sudzucker AG)
• General Mills Inc.
• McCain Foods Limited
• Nestle S.A.
• Newman's Own Inc.
• The Kraft Heinz Company.

12 Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

13. Appendix

• List of Abbreviations
• Sources and References