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English Language Learning Market Size and Forecast

English Language Learning Market size was valued at USD 29.48 Billion in 2024 and is projected to reach USD 63.56 Billion by 2032, growing at a CAGR of 10.08% from 2026 to 2032.

English Language Learning (ELL) is the process of becoming proficient in the English language by developing listening, speaking, reading, and writing skills. ELL is essential for communicating in international venues, acquiring knowledge from a variety of fields, and engaging with people around the world.

Furthermore, ELL increases employment and personal growth prospects while also promoting understanding and respect among people from various origins.

Global English Language Learning Market Dynamics

The key market dynamics that are shaping the English language learning market include:

Key Market Drivers

Globalization and International Business Communication: The growing demand for English proficiency in worldwide business is a major driver of the English language learning market. According to a British Council report, 1.75 billion people worldwide speak English at a useful level, with that figure expected to rise to 2 billion by 2020. The expanding use of English in international business situations is driving up the demand for English language learning programs and services.

Growth in International Student Mobility: The growing number of students studying abroad, particularly in English-speaking nations, is driving up demand for English language learning. According to UNESCO, there were over 5.6 million international students worldwide in 2020, with English-speaking countries being popular destinations. This trend increases the need for English language preparatory courses and assessments.

Key Challenges:

Shortage of Qualified Instructors: The demand for English language education is increasing worldwide, yet there is a significant shortage of educated experts who can effectively teach English as a second language. This disparity results in lower-quality education, reducing student outcomes and satisfaction. Addressing this issue necessitates investment in teacher training programs and incentives to attract qualified educators to the ELL workforce.

Market Saturation: Market saturation presents a challenge, particularly in areas with a high concentration of language schools and internet platforms. Increased competition causes price wars and lower profit margins for suppliers. As more competitors enter the market, differentiation becomes critical. To attract and retain learners in today's competitive world, businesses must innovate and provide distinct value offerings.

Key Trends:

Rise of Online Learning Platforms: The simplicity and accessibility of digital technologies have resulted in an increase in online language learning opportunities. Learners can participate in interactive classes, video lectures, and practice exercises from any location. This flexibility enables people to study at their own pace, making it easier to fit language learning into their busy schedules while also leveraging gamification and social aspects to increase engagement.

Expansion of Mobile Learning Apps: These apps allow students to study English on the go, using smartphones and tablets for lectures, vocabulary drills, and speaking practice. Many mobile applications include offline features and multimedia information, resulting in an interesting and dynamic learning environment. This trend responds to learners' increasingly mobile lifestyles, making English language education more accessible than ever.

Global English Language Learning Market Regional Analysis

Here is a more detailed regional analysis of the English language learning market:

Asia Pacific:

According to Verified Market Research, the Asia Pacific region is estimated to dominate the English language learning market over the forecast period. The Asia Pacific region has a large population that is actively pursuing English language education. According to a British Council report, China alone had over 400 million English language learners in 2020, accounting for nearly one-third of the country's population. This large learner base is a crucial driving force in the region's English language learning market.

Many Asia Pacific countries have developed strategies to increase English language competency among their populations. For example, Japan's Ministry of Education, Culture, Sports, Science, and Technology (MEXT) estimated that by 2020, 93.6% of junior high schools and 88.9% of high schools in Japan have established English instruction programs. Such government-backed programs are accelerating the expansion of the English language learning market throughout the region.

Furthermore, the number of students from Asia Pacific countries seeking higher education overseas, particularly in English-speaking countries, is increasing. According to UNESCO, China sent more than a million students to study abroad in 2019, while India sent over 460,000. This tendency is increasing demand for English language preparation courses and examinations in the region, contributing significantly to market growth.

Europe:

Europe region is estimated to exhibit significant growth during the forecast period. Many European countries are incorporating English language education into their school systems at an early level. According to the European Commission's Eurydice report on "Key Data on Teaching Languages at School in Europe," around 98% of EU secondary school pupils learned English as a foreign language in 2019. The extensive use of English in educational curricula is fueling the expansion of the English Language Learning Market in Europe.

Furthermore, the growing importance of English in the European labor market is a major driver for language learners. According to a European Commission survey, 81% of European employers believe English is the most useful foreign language for their organization. The growing demand for English competence in the workplace boosts the English Language Learning Market across various professional sectors in Europe.

North America:

North America is estimated to exhibit substantial growth during the forecast period. North America, especially the United States, is a popular destination for immigrants, driving up demand for English language training. According to the U.S. Census Bureau, 44.9 million immigrants lived in the United States in 2019, accounting for 13.7% of the total population. This big and expanding immigrant community provides a significant market for English language learning programs and services in the region.

Furthermore, North American universities attract a large number of overseas students, which increases the demand for English language preparation courses. According to the Institute of International Education, nearly 1 million international students enrolled in the United States alone during the 2019-2020 academic year. This flood of overseas students drives the expansion of English language learning programs, both before and during their studies.

Global English Language Learning Market: Segmentation Analysis

The English Language Learning Market is segmented based on Age Group, Proficiency Level, Delivery Method, and Geography.

English Language Learning Market, By Age Group

0-12 Years

13-18 Years

• Above 18 Years

Based on Age Group, the market is segmented into 0-12 Years, 13-18 Years, and Above 18 Years. The 13-18 years segment is estimated to dominate the English language learning market. This segment's dominance is being pushed by the growing digitization of education, as schools include more English language learning into their curricula. Furthermore, there is a rising recognition among parents and educators of the relevance of early English acquisition in increasing future educational and employment chances. This trend represents a global push to provide important language skills to younger generations to gain a competitive advantage in an interconnected society.

English Language Learning Market, By Proficiency Level

• Beginner
• Intermediate
• Advanced

Based on Proficiency Level, the market is segmented into Beginner, Intermediate, and Advanced. The beginner segment is estimated to dominate the English language learning market. This dominance is fueled by a global emphasis on proficiency in English, particularly in non-native English-speaking nations where many students begin at the fundamental level. The growing acknowledgment of English as a necessary ability for academic and professional success has prompted educational institutions and organizations to spend extensively on beginner-level programs, ensuring accessibility and basic proficiency among a varied population.

English Language Learning Market, By Delivery Method

• Traditional Classroom-based Learning
• Digital Learning
• Hybrid Learning

Based on Delivery Method, the market is segmented into Traditional Classroom-based Learning, Digital Learning, and Hybrid Learning. The hybrid learning segment is estimated to dominate the English language learning market. This delivery method efficiently blends traditional classroom instruction with digital learning platforms to provide a complete and adaptable approach to language acquisition. Hybrid learning accommodates a wide range of learning preferences and lifestyles by combining the benefits of in-person engagement with online resources. This adaptability is fueling its appeal, making it the top choice for students seeking efficient English language education.

English Language Learning Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the English language learning market is classified into North America, Europe, Asia Pacific, and the Rest of the World. According to the VMR Analyst, the Asia Pacific region is estimated to dominate during the forecasted period. Several factors contribute to this domination, including increased digitalization of educational content, a high need for English language skills for cross-border collaboration, and a growing emphasis on English proficiency in educational institutions. Furthermore, the region's rising internet connectivity and government attempts to improve education contribute to its strong market presence and growth prospects.

Key Players

• The "English Language Learning Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Berlitz Languages, Pearson ELT, Sanako Corporation, EF Education First, Inlingua, Houghton Mifflin Harcourt, LearnCube, McGraw-Hill Education, Onwards Learning, and OKpanda.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• English Language Learning Market Recent Developments
• In May 2021, Swiss Education Group (SEG) announced its new partnership with Education First (EF), granting new benefits to SEG students and alumni.
• In June 2021, Pearson Teacher Education & Learning Academy announced the launch of the Pearson English Language Teacher Development Program (Pearson ELTD), a level 6 international teaching qualification accredited by Trinity College London.
• In June 2020, Permira acquired EF Education First - Kids and Teens Business for an undisclosed amount. Permira is a global private equity firm that provides long-term investments to growing businesses.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. English Language Learning Market, By Age Group

• 0-12 Years
• 13-18 Years
• Above 18 Years

5. English Language Learning Market, By Proficiency Level

• Beginners
• Intermediate
• Advanced

6. English Language Learning Market, Delivery Method

• Traditional Classroom-based Learning
• Digital Learning
• Hybrid Learning

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Berlitz Languages
• Pearson ELT
• Sanako Corporation
• Inlingua
• Houghton Mifflin Harcourt
• McGraw-Hill Education
• EF Education First
• OKpanda
• Onwards Learning
• LearnCube

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References