세계의 스포츠 용품 및 의류 시장 규모 : 제품 유형별, 스포츠 유형별, 유통 채널별, 지역 범위별 예측

Sports Equipment And Apparel Market Size And Forecast

Sports Equipment And Apparel Market size was valued at USD 516.32 Million in 2024 and is projected to reach USD 828.45 Million by 2032, growing at a CAGR of 6.14% during the forecast period 2026 to 2032.

The sports equipment and apparel market is defined as the industry that produces, sells, and distributes tools, gear, and clothing specifically designed for use in various sports and physical activities. This market caters to both professional athletes and recreational enthusiasts.

Key components of this market include:

Sports Equipment: Items essential for a specific sport, aiding in performance, safety, and adherence to rules. Examples include balls, bats, rackets, goalposts, protective gear (helmets, pads), fitness equipment (weights, resistance bands), and specialized accessories.

Sports Apparel: Clothing and footwear designed for athletic activities. The design and materials prioritize comfort, flexibility, breathability, and moisture-wicking properties. Examples include jerseys, shorts, leggings, compression wear, and athletic shoes tailored for specific sports like running, basketball, or cycling.

The market's growth is driven by several factors, including:

Increased health and fitness awareness: A growing global trend towards healthier lifestyles and physical well-being.

Technological innovation: Advancements in materials and design, such as smart textiles, wearable technology, and sustainable fabrics, which enhance performance and consumer appeal.

Rising participation in sports and fitness activities: More people, including women and children, are engaging in organized sports, recreational activities, and home workouts.

Global Sports Equipment and Apparel Market Drivers

The global sports equipment and apparel market is experiencing robust growth, fueled by a confluence of societal shifts, technological advancements, and evolving consumer preferences. From the increasing prioritization of personal well-being to the convenience of online shopping, several key drivers are shaping this dynamic industry. Understanding these factors is crucial for businesses looking to thrive in a competitive landscape.

Rising Health and Fitness Awareness: Growing concerns about sedentary lifestyles, chronic diseases, and overall well-being are profoundly influencing consumer behavior, making health and fitness awareness a primary driver for the sports equipment and apparel market. As individuals become more educated about the benefits of physical activity, there's an increasing motivation to invest in the right gear to support their fitness journeys. This heightened awareness translates into strong demand for everything from running shoes and yoga mats to home gym equipment and performance-enhancing apparel. Brands that effectively communicate the health benefits and performance advantages of their products are well-positioned to capture this expanding segment of health-conscious consumers.

Growth in Sports Participation: The growth in sports participation globally is a significant catalyst for the sports equipment and apparel sector. Whether it's organized team sports, individual fitness activities, or recreational workouts, more people are actively engaging in physical pursuits. This surge in participation spans all demographics, from children joining youth leagues to adults embracing new hobbies like cycling or hiking. Each new participant, regardless of skill level, requires specialized gear, clothing, and accessories, thereby continuously fueling demand. This driver also benefits from the resurgence of outdoor activities and the popularity of diverse fitness regimes, ensuring a steady influx of new customers and repeat purchases.

Popularity of Athleisure and Performance Wear: The meteoric popularity of athleisure and performance wear has transcended the gym, transforming athletic clothing into a staple of everyday fashion. This trend has significantly broadened the sports apparel market beyond professional athletes and serious enthusiasts, appealing to a wider consumer base seeking comfort, style, and versatility. Consumers are now looking for apparel that seamlessly transitions from a workout to social outings, demanding functional fabrics that offer both performance benefits and aesthetic appeal. Brands that successfully blend innovative design with high-quality, comfortable materials are capitalizing on this lifestyle shift, driving sales of items like stylish leggings, functional hoodies, and premium sneakers for both active and casual use.

Technological Innovation: Technological innovation stands as a powerful engine driving advancements and consumer interest within the sports equipment and apparel market. From revolutionary fabric compositions that offer enhanced breathability and moisture-wicking properties to smart equipment integrated with sensors and data tracking capabilities, technology is constantly pushing boundaries. Wearable technology, such as smartwatches and fitness trackers, further complements this trend by monitoring performance and health metrics, creating additional demand for compatible apparel and accessories. These innovations not only improve athletic performance, comfort, and safety but also excite consumers with cutting-edge features, prompting upgrades and new purchases across various product categories.

E-commerce and Direct-to-Consumer Channels: The proliferation of e-commerce and direct-to-consumer (DTC) channels has revolutionized how sports equipment and apparel are sold and purchased, becoming a pivotal market driver. Online platforms offer unparalleled convenience, allowing consumers to browse extensive product catalogs, compare prices, read reviews, and make purchases from anywhere at any time. DTC models empower brands to build stronger relationships with their customers, gather valuable data, and offer exclusive products, often at competitive prices. This shift has democratized access to specialized gear and opened up global markets, enabling smaller brands to compete with established players and providing consumers with a wider array of choices than ever before.

Higher Disposable Incomes and Urbanization: The twin trends of higher disposable incomes and urbanization are significantly boosting consumer spending on sports equipment and apparel. As economies grow and more people move into urban centers, disposable incomes generally increase, allowing consumers to allocate more funds towards leisure activities, fitness, and premium lifestyle products. Urban environments often foster greater awareness of fitness trends and provide easier access to gyms, sports facilities, and specialized retail outlets, further stimulating demand. This demographic and economic shift creates a fertile ground for market expansion, as urban dwellers are often more inclined to invest in high-quality gear and stylish activewear to support their dynamic lifestyles.

Government Initiatives and Infrastructure Development: Government initiatives and infrastructure development play a crucial role in nurturing the sports equipment and apparel market by fostering a culture of physical activity. Policies promoting sports, health, and wellness through funding for school programs, public fitness campaigns, and the construction of new sports facilities directly encourage participation. Investments in parks, cycling paths, community sports centers, and recreational areas create accessible spaces for people to engage in physical activity, thereby increasing the need for appropriate gear and attire. These governmental efforts not only boost current demand but also lay the groundwork for sustained market growth by cultivating a more active and health-conscious population.

Sustainability and Eco-friendly Products: The growing consumer preference for sustainability and eco-friendly products is profoundly impacting the sports equipment and apparel market. With increasing environmental awareness, consumers are actively seeking brands that demonstrate a commitment to ethical sourcing, reduced waste, and the use of recycled or sustainable materials. This demand drives innovation in areas such as manufacturing processes that minimize environmental impact and the development of durable, long-lasting products. Brands that effectively integrate sustainability into their core values and product offerings are not only meeting consumer expectations but also gaining a competitive advantage and fostering greater brand loyalty among environmentally conscious buyers.

Customization and Personalization: The trend towards customization and personalization is emerging as a powerful driver in the sports equipment and apparel market, allowing consumers to express individuality and optimize performance. From custom-fit shoes and apparel tailored to specific body types to personalized equipment with unique designs or engraved names, consumers are increasingly willing to pay a premium for products that meet their exact preferences. This focus on individual needs enhances the user experience, improves product efficacy, and builds strong brand loyalty. As technology advances, options for mass customization are becoming more accessible, enabling brands to cater to diverse tastes and foster a deeper connection with their customer base.

Global Sports Equipment And Apparel Market Restraints

While the sports equipment and apparel market boasts significant growth drivers, it is not without its challenges. A range of restraints, from economic pressures to consumer behaviors and logistical hurdles, can impede market expansion and profitability. Understanding these limitations is critical for businesses navigating this dynamic industry.

High Cost of Premium / Advanced Products: One of the primary restraints on the sports equipment and apparel market is the high cost of premium and advanced products. While technological innovation drives demand, the incorporation of cutting-edge materials, smart features, and sustainable components significantly increases manufacturing costs. This elevates the final retail price, making these high-performance items less accessible and less affordable for a substantial segment of price-sensitive consumers, particularly in mainstream or developing markets. Brands face the delicate balance of offering innovation without alienating a large portion of their potential customer base, who may opt for more budget-friendly, albeit less advanced, alternatives.

Intense Competition and Market Saturation: The sports equipment and apparel market is characterized by intense competition and market saturation. Numerous established global brands, coupled with a constant influx of emerging players and private labels, create a crowded landscape. This fierce competition often leads to aggressive pricing strategies, reduced profit margins, and significant marketing expenditures needed to capture consumer attention. For new entrants, differentiating products and building brand loyalty becomes an uphill battle against deeply entrenched competitors, making sustained growth challenging even in a growing market. The sheer volume of choices can also overwhelm consumers, making purchasing decisions more complex.

Counterfeit and Low-Quality Products: The prevalence of counterfeit and low-quality products poses a significant restraint on the legitimate sports equipment and apparel market. Fake imitations, often sold at significantly lower prices, directly erode the sales and market share of authentic brands. Beyond financial losses, these products damage brand reputation, as consumers may unknowingly attribute the poor performance or lack of durability of a counterfeit item to the legitimate brand. Furthermore, low-quality or fake protective gear can pose serious safety risks to users, leading to potential injuries and eroding overall consumer trust in the market, making consumers hesitant to invest in even genuine products.

Supply Chain Disruptions and Raw Material Cost Volatility: The sports equipment and apparel market is highly susceptible to supply chain disruptions and raw material cost volatility. Global events such as pandemics, geopolitical tensions, or natural disasters can severely impact manufacturing, logistics, and distribution networks, leading to product delays and shortages. Concurrently, fluctuations in the prices of key raw materials like specialized fabrics, rubber, plastics, and metals directly affect production costs and profit margins. Brands are often forced to absorb these increased costs or pass them on to consumers, potentially dampening demand and making inventory planning and pricing strategies incredibly challenging in an unpredictable global economic climate.

Economic Uncertainty and Disposable Income Constraints: Economic uncertainty and constraints on disposable income act as significant restraints, particularly for a market driven by discretionary spending. During periods of economic downturn, recessions, or high inflation, consumers typically prioritize essential goods and services, cutting back on non-essential purchases like new sports equipment or trendy apparel. This reduction in consumer spending directly impacts sales volumes and revenue for sports brands. While core athletes may continue to invest, the broader market, including casual participants and athleisure consumers, becomes more price-sensitive, leading to deferred purchases or a shift towards more affordable alternatives.

Seasonal Demand and Cyclical Trends: The sports equipment and apparel market is heavily influenced by seasonal demand and cyclical trends, which can create significant operational challenges. Sales often peak around specific sports seasons (e.g., winter sports, summer sports), major sporting events, or back-to-school periods, leading to inconsistent demand patterns. Additionally, fashion cycles for activewear and the lifespans of sports equipment can be unpredictable, making inventory management difficult. Brands must accurately forecast demand to avoid overstocking and markdown losses or understocking and missed sales opportunities. This cyclical nature necessitates flexible production and marketing strategies to navigate fluctuating consumer interest throughout the year.

Sustainability and Environmental Compliance Costs: While a driver for some consumers, meeting sustainability and environmental compliance costs can also be a significant restraint for businesses in the sports equipment and apparel market. Adopting eco-friendly materials, implementing ethical labor practices, reducing carbon footprints, and ensuring compliance with evolving environmental regulations often involve substantial investments in research, development, and new manufacturing processes. These costs can increase production expenses and complicate supply chains, especially for large-scale operations. Smaller brands might struggle to absorb these additional costs, potentially limiting their ability to compete on price, even as consumer demand for sustainable options grows.

Price Sensitivity in Emerging / Rural Markets: Price sensitivity in emerging and rural markets presents a considerable restraint on the global expansion of the sports equipment and apparel market. In regions with lower average incomes or less developed retail infrastructure, the relatively high cost of quality sports products can be a major barrier to entry and adoption. Consumers in these markets are often more focused on affordability and basic functionality, making premium or branded items a luxury rather than a necessity. This price sensitivity limits the potential for market penetration and growth, requiring brands to develop specific, often lower-cost, product lines or different distribution strategies to effectively cater to these diverse economic environments.

Shifting Fashion and Consumer Preferences: The sports apparel segment, in particular, is highly vulnerable to shifting fashion and consumer preferences, acting as a continuous restraint. Trends in activewear, colors, styles, and even preferred performance features can change rapidly. This forces brands to constantly innovate, update designs, and frequently refresh product lines, leading to higher research and development costs. Failure to keep pace with these evolving preferences can result in unsold inventory, heavy discounting, and diminished brand relevance. The need to balance long-term functional design with fleeting fashion trends adds complexity and financial risk, especially for companies that don't have agile production cycles.

Cultural Barriers: Cultural barriers can significantly restrain the adoption of certain sports equipment and apparel, particularly in diverse global markets. In some regions or communities, there may be resistance to using specific types of sports gear due to traditional beliefs, social norms, or ingrained habits. For instance, protective equipment, despite its proven safety benefits, might be shunned due to cultural perceptions of masculinity or discomfort. Similarly, certain apparel styles might not align with local dress codes or modesty standards. Overcoming these deep-seated cultural preferences requires extensive market research, sensitivity, and often localized product adaptations, which can be challenging and slow down market penetration.

Global Sports Equipment And Apparel Market Segmentation Analysis

The Global Sports Equipment And Apparel Market is segmented into Product Type, Sports Type, Distribution Channel, and Geography.

Sports Equipment And Apparel Market, By Product Type

Apparels

Equipment

Based on Product Type, the Sports Equipment And Apparel Market is segmented into Apparels and Equipment. At VMR, we observe that the Apparel subsegment holds a dominant position, accounting for a larger share of the market, with some reports indicating its market share is approaching 50% or more. This dominance is driven by a convergence of factors. The most significant driver is the widespread and growing popularity of the athleisure trend, which has expanded the consumer base far beyond traditional athletes to include the general population seeking comfortable, stylish, and versatile clothing for everyday use. Unlike equipment, which is often a one-time or infrequent purchase, apparel is subject to fashion cycles and is a repeat purchase, contributing to consistent revenue. The Asia-Pacific region, with its burgeoning middle class and increasing urbanization, is a major growth engine for sports apparel. From a technological standpoint, innovation in textiles such as moisture-wicking, temperature-regulating, and compression fabrics is a key trend that enhances both performance and consumer appeal.

The Equipment subsegment is the second most dominant in the market, playing a critical role in supporting athletic activities and training. This segment's growth is primarily driven by a global increase in sports participation, ranging from organized team sports to individual fitness routines. Regional factors, such as a strong sports culture in North America and government initiatives promoting physical activity in the Asia-Pacific, fuel demand for everything from balls and rackets to specialized home fitness equipment. Despite being a lower-frequency purchase compared to apparel, the high price point of many equipment items, such as treadmills, golf clubs, and bicycles, contributes significantly to market revenue. The segment is also experiencing a major boost from digitalization, with the rise of smart sports equipment that integrates AI, sensors, and connectivity to track performance and offer personalized training, attracting a tech-savvy consumer base.

Sports Equipment And Apparel Market, By Sports Type

Football/Soccer

Fitness

Tennis

Running

Hockey

Bike

Golf

Ice Skating/Figure Skating

Lacrosse

Ringette

Based on Sports Type, the Sports Equipment And Apparel Market is segmented into Football/Soccer, Fitness, Tennis, Running, Hockey, Bike, Golf, Ice Skating/Figure Skating, Lacrosse, and Ringette. At VMR, we observe that the Football/Soccer subsegment is the dominant force in the global market. This dominance is driven by the sport's unparalleled global popularity and massive fan base. Major tournaments, such as the FIFA World Cup and prominent leagues, consistently generate immense revenue from merchandise, equipment sales, and sponsorships. According to our analysis, football-related products, including jerseys, cleats, and balls, command a significant market share, with one report citing a 34% share of the overall sports equipment market in 2021 for "Ball Games" as a whole. Europe leads this segment due to its deeply ingrained football culture, while the Asia-Pacific and Latin American markets are experiencing rapid growth in both participation and viewership, further expanding the consumer base. This segment benefits from technological innovation, with advancements in cleat design and sustainable materials being key trends that attract a global audience.

The Fitness subsegment stands as the second most dominant category, demonstrating robust and consistent growth. This segment's strength lies in its broad appeal, driven by a global shift towards health and wellness lifestyles, especially post-pandemic, making it less dependent on specific sporting seasons. The market is fueled by a diverse range of consumers, from gym-goers to home workout enthusiasts, creating a consistent demand for equipment such as treadmills, weights, and yoga mats, as well as a wide variety of fitness apparel. North America is the largest market for fitness equipment, with high consumer adoption of smart and connected home gym technologies. The segment's growth is further supported by the athleisure trend, which has normalized the use of fitness apparel in daily life, transforming it into a high-frequency, non-discretionary purchase for a wide demographic.

The remaining subsegments-including Running, Tennis, Hockey, Golf, and Cycling, play supporting yet critical roles within the market. Each caters to a dedicated niche of athletes and enthusiasts, with sales driven by the popularity of specific sports in different regions. For example, Running and Cycling are prominent in Europe and North America, while Tennis has a strong following globally. These segments are characterized by a high willingness to invest in specialized, high-performance equipment and apparel, though they represent a smaller, more concentrated consumer base. Future potential for these segments lies in targeted marketing, community building, and continued innovation in material science and product design to cater to the evolving needs of their loyal participants.

Sports Equipment And Apparel Market, By Distribution Channel

Offline Channel

Online Channel

Based on Distribution Channel, the Sports Equipment And Apparel Market is segmented into Offline Channel and Online Channel. At VMR, we observe that the Offline Channel currently holds the dominant market share, with reports indicating it commands a substantial majority of sales, exceeding 60% in some regions. This dominance is primarily driven by the unique consumer experience that physical retail provides. Consumers, especially those purchasing high-value or specialized equipment like running shoes, tennis rackets, or bicycles, prefer the tangible experience of physically examining and trying products before making a purchase. The ability to receive personalized advice and fitting from knowledgeable sales associates is a key driver, enhancing consumer confidence and ensuring the right product selection, which is particularly crucial for injury prevention and performance optimization. In established markets like North America and Europe, traditional sporting goods stores and department stores have built long-standing brand trust and customer loyalty.

The Online Channel, while currently the second most dominant, is the fastest-growing subsegment, with a projected CAGR that significantly outpaces its offline counterpart. The rise of e-commerce, driven by factors such as convenience, a wider product selection, and competitive pricing, has fundamentally reshaped consumer purchasing habits. Digitalization and advancements in technology, including augmented reality (AR) for virtual try-ons and sophisticated review systems, are actively working to overcome the traditional barriers of online shopping. In the Asia-Pacific region, rapid internet penetration and a tech-savvy consumer base have propelled the online channel to new heights, with some countries showing a strong preference for online purchases. The growth of direct-to-consumer (DTC) brands and the strategic expansion of major players into online-only product lines further fuels this segment, democratizing access to specialized gear and enabling global reach.

Sports Equipment And Apparel Market, By Geography

North America

Europe

Asia-Pacific

Latin America

Middle East And Africa

The global sports equipment and apparel market is a dynamic and expanding industry, driven by rising health consciousness, increased participation in sports and fitness activities, and the growing influence of athleisure. The market's geographical distribution reflects a wide range of regional dynamics, including economic development, cultural preferences, and government initiatives. This analysis provides a detailed look into the key regional markets, highlighting their unique characteristics, growth drivers, and current trends.

United States Sports Equipment And Apparel Market

The United States is a dominant force in the global sports equipment and apparel market, driven by a deeply ingrained sports culture, high disposable incomes, and a large population of sports enthusiasts. The market is projected to continue its robust growth, with key segments including ball games and fitness/strength equipment.

Dynamics: The market is highly competitive, with a mix of global giants like Nike and Under Armour and numerous specialized brands. E-commerce has a significant and growing presence, providing convenience and a wide range of product options to consumers.

Key Growth Drivers: A major driver is the popularity of organized ball sports such as football, basketball, and baseball, which fuels a consistent demand for related equipment and apparel. The rise of "athleisure" has also been a powerful catalyst, as consumers seek comfortable, functional, and stylish sportswear for both athletic and casual use. Increasing health and wellness trends are also contributing, with a growing number of people investing in fitness equipment for at-home workouts.

Current Trends: Athleisure continues to be a defining trend, blurring the lines between sportswear and everyday fashion. There is a rising demand for innovative materials with features like moisture-wicking and temperature regulation. Brands are also focusing on inclusivity, offering a wider range of sizes and designs to cater to diverse body types. Furthermore, the integration of technology, such as smart garments and wearable fitness trackers, is gaining traction.

Europe Sports Equipment And Apparel Market

The European market is a significant player, characterized by a high level of sports participation and a strong cultural emphasis on health and wellness. Countries like Germany and the United Kingdom are key contributors to the market's growth.

Dynamics: The market is driven by a strong interest in a variety of sports, from football (soccer) and cycling to individual fitness regimens. The competitive landscape is dominated by global brands like Adidas and Puma, with a strong presence of local and regional players. E-commerce is a major distribution channel, and its penetration increased significantly during the pandemic.

Key Growth Drivers: The high rate of sports participation, both in organized leagues and for leisure, is a primary driver. Government initiatives promoting active lifestyles also contribute to market expansion. The athleisure trend has been embraced widely in Europe, further boosting demand for comfortable and stylish sportswear.

Current Trends: A notable trend in Europe is the growing focus on sustainability. Consumers and brands are increasingly prioritizing eco-friendly materials and ethical production practices. Brands are responding by incorporating recycled materials and investing in more sustainable manufacturing processes. Technological innovations in fabric and design are also a key trend, with a focus on enhancing performance and comfort.

Asia-Pacific Sports Equipment And Apparel Market

The Asia-Pacific region is the fastest-growing market for sports equipment and apparel, driven by a large and rapidly expanding consumer base, rising disposable incomes, and a cultural shift towards fitness.

Dynamics: The market is highly dynamic, with China and India serving as major growth engines. Rapid urbanization and a burgeoning middle class are creating a massive pool of new consumers. The market is fueled by a mix of traditional sports and modern fitness trends.

Key Growth Drivers: Rising disposable incomes are a crucial factor, enabling consumers to spend more on recreational activities and high-quality sports gear. Government-backed initiatives to promote health and fitness, especially in countries like China, are also playing a vital role. The increasing exposure to international sporting events further stimulates demand.

Current Trends: The integration of technology is a major trend, with wearable fitness trackers and smart sports equipment gaining popularity, particularly in tech-savvy markets like Japan and South Korea. The online retail segment is experiencing significant growth, driven by increasing internet and smartphone penetration. Sustainability is also an emerging trend, with manufacturers exploring eco-friendly materials.

Latin America Sports Equipment And Apparel Market:

The Latin American market is experiencing steady growth, with Brazil emerging as a key player. The market is influenced by a strong passion for sports and a growing health-conscious population.

Dynamics: The market is characterized by a strong consumer preference for international and local brands. Football (soccer) is a dominant sport in the region, driving demand for related apparel and equipment. E-commerce penetration is expanding, offering consumers greater access to a wider variety of products.

Key Growth Drivers: A significant growth driver is the rising health consciousness and increased participation in fitness activities. The influence of athleisure is also evident, as consumers seek versatile clothing for both sports and everyday wear. Brands are leveraging athlete endorsements to build loyalty and drive sales.

Current Trends: There is a growing focus on sustainability and ethical sourcing, with brands incorporating recycled and biodegradable fabrics into their product lines. Consumers, particularly younger generations, are showing a preference for brands that align with environmental and social values. The premium sportswear segment is also showing strong growth, indicating a willingness to invest in high-quality, high-performance gear.

Middle East and Africa Sports Equipment And Apparel Market

The Middle East and Africa (MEA) market is at a nascent stage but holds significant growth potential, driven by a young population and growing affluence in certain areas.

Dynamics: While the overall market is still developing, certain regions, particularly the GCC countries, are experiencing rapid growth due to wealth and government investment in sports. The market is influenced by both traditional sports and Western fitness trends.

Key Growth Drivers: A major driver is the presence of a young and wealthy consumer base in the Middle East, attracted to sports as both a leisure pursuit and a status symbol. Government initiatives and large-scale sporting events, such as the FIFA World Cup in Qatar, are boosting infrastructure development and consumer interest. The rise of sports tourism is also a supporting factor.

Current Trends: The most lucrative segments are ball games and fitness/strength equipment. There is an increasing demand for fashionable sports apparel that blends performance with style. In some regions, the market is also being shaped by rising consumer awareness of the importance of an active lifestyle. The distribution landscape is evolving, with an increasing shift towards online retail and brand outlets.

Key Players

• Nike Inc
• Adidas AG
• Decathlon S.A.
• VF Corporation
• PUMA SE
• Anta Sports
• ASICS Corporation
• Sports Direct International Inc
• Callaway Golf Corporation
• Mizuno Corporation
• Yonex Co. Ltd
• COSCO Limited
• Under Armour Inc
• New Balance Inc

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 MARKET DEFINITION
• 1.2 MARKET SEGMENTATION
• 1.3 RESEARCH TIMELINES
• 1.4 ASSUMPTIONS
• 1.5 LIMITATIONS

2 RESEARCH DEPLOYMENT METHODOLOGY

• 2.1 DATA MINING
• 2.2 SECONDARY RESEARCH
• 2.3 PRIMARY RESEARCH
• 2.4 SUBJECT MATTER EXPERT ADVICE
• 2.5 QUALITY CHECK
• 2.6 FINAL REVIEW
• 2.7 DATA TRIANGULATION
• 2.8 BOTTOM-UP APPROACH
• 2.9 TOP-DOWN APPROACH
• 2.10 RESEARCH FLOW
• 2.11 DATA SOURCES

3 EXECUTIVE SUMMARY

• 3.1 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET OVERVIEW
• 3.2 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET ESTIMATES AND FORECAST (USD BILLION)
• 3.3 GLOBAL BIOGAS FLOW METER ECOLOGY MAPPING
• 3.4 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM
• 3.5 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET ABSOLUTE MARKET OPPORTUNITY
• 3.6 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET ATTRACTIVENESS ANALYSIS, BY REGION
• 3.7 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET ATTRACTIVENESS ANALYSIS, BY PRODUCT TYPE
• 3.8 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET ATTRACTIVENESS ANALYSIS, BY SPORTS TYPE
• 3.9 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET ATTRACTIVENESS ANALYSIS, BY DISTRIBUTION CHANNEL
• 3.10 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
• 3.11 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE (USD BILLION)
• 3.12 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE (USD BILLION)
• 3.13 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL (USD BILLION)
• 3.14 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET, BY GEOGRAPHY (USD BILLION)
• 3.15 FUTURE MARKET OPPORTUNITIES

4 MARKET OUTLOOK

• 4.1 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET EVOLUTION
• 4.2 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET OUTLOOK
• 4.3 MARKET DRIVERS
• 4.4 MARKET RESTRAINTS
• 4.5 MARKET TRENDS
• 4.6 MARKET OPPORTUNITY
• 4.7 PORTER'S FIVE FORCES ANALYSIS
  • 4.7.1 THREAT OF NEW ENTRANTS
  • 4.7.2 BARGAINING POWER OF SUPPLIERS
  • 4.7.3 BARGAINING POWER OF BUYERS
  • 4.7.4 THREAT OF SUBSTITUTE COMPONENTS
  • 4.7.5 COMPETITIVE RIVALRY OF EXISTING COMPETITORS
• 4.8 VALUE CHAIN ANALYSIS
• 4.9 PRICING ANALYSIS
• 4.10 MACROECONOMIC ANALYSIS

5 MARKET, BY PRODUCT TYPE

• 5.1 OVERVIEW
• 5.2 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY PRODUCT TYPE
• 5.3 APPARELS
• 5.4 EQUIPMENT

6 MARKET, BY SPORTS TYPE

• 6.1 OVERVIEW
• 6.2 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY SPORTS TYPE
• 6.3 FOOTBALL/SOCCER
• 6.4 FITNESS
• 6.5 TENNIS
• 6.6 RUNNING
• 6.7 HOCKEY
• 6.8 BIKE
• 6.9 GOLF
• 6.10 ICE SKATING/FIGURE SKATING
• 6.11 LACROSSE
• 6.12 RINGETTE

7 MARKET, BY DISTRIBUTION CHANNEL

• 7.1 OVERVIEW
• 7.2 GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY DISTRIBUTION CHANNEL
• 7.3 OFFLINE CHANNEL
• 7.4 ONLINE CHANNEL

8 MARKET, BY GEOGRAPHY

• 8.1 OVERVIEW
• 8.2 NORTH AMERICA
  • 8.2.1 U.S.
  • 8.2.2 CANADA
  • 8.2.3 MEXICO
• 8.3 EUROPE
  • 8.3.1 GERMANY
  • 8.3.2 U.K.
  • 8.3.3 FRANCE
  • 8.3.4 ITALY
  • 8.3.5 SPAIN
  • 8.3.6 REST OF EUROPE
• 8.4 ASIA PACIFIC
  • 8.4.1 CHINA
  • 8.4.2 JAPAN
  • 8.4.3 INDIA
  • 8.4.4 REST OF ASIA PACIFIC
• 8.5 LATIN AMERICA
  • 8.5.1 BRAZIL
  • 8.5.2 ARGENTINA
  • 8.5.3 REST OF LATIN AMERICA
• 8.6 MIDDLE EAST AND AFRICA
  • 8.6.1 UAE
  • 8.6.2 SAUDI ARABIA
  • 8.6.3 SOUTH AFRICA
  • 8.6.4 REST OF MIDDLE EAST AND AFRICA

9 COMPETITIVE LANDSCAPE

• 9.1 OVERVIEW
• 9.2 KEY DEVELOPMENT STRATEGIES
• 9.3 COMPANY REGIONAL FOOTPRINT
• 9.4 ACE MATRIX
  • 9.4.1 ACTIVE
  • 9.4.2 CUTTING EDGE
  • 9.4.3 EMERGING
  • 9.4.4 INNOVATORS

10 COMPANY PROFILES

• 10.1 OVERVIEW
• 10.2 NIKE INC
• 10.3 ADIDAS AG
• 10.4 DECATHLON S.A.
• 10.5 VF CORPORATION
• 10.6 PUMA SE
• 10.7 ANTA SPORTS
• 10.8 ASICS CORPORATION
• 10.9 SPORTS DIRECT INTERNATIONAL INC
• 10.10 CALLAWAY GOLF CORPORATION
• 10.11 MIZUNO CORPORATION
• 10.12 YONEX CO. LTD
• 10.13 COSCO LIMITED
• 10.14 UNDER ARMOUR INC
• 10.15 NEW BALANCE INC