세계의 고급 와인 및 증류주 시장 규모 : 유통 채널별, 유형별, 지역별 범위 및 예측

Luxury Wines And Spirits Market Size And Forecast

Luxury Wines And Spirits Market size was valued at USD 1070.12 Billion in 2024 and is projected to reach USD 1510.21 Billion by 2032, growing at a CAGR of 4.40% from 2026 to 2032.

The luxury wines and spirits market is a segment of the alcoholic beverage industry that focuses on high-end, premium products. These are defined not just by their high price, but also by a combination of key attributes that create a sense of exclusivity, quality, and prestige.

The core definition of luxury wines and spirits includes:

Superior Quality and Craftsmanship: These products are made with the finest ingredients and meticulous, often traditional, production methods. This includes careful sourcing, extended aging periods, and a high level of attention to detail that sets them apart from mass-produced beverages.

Exclusivity and Scarcity: Luxury wines and spirits are frequently produced in limited quantities, making them rare and highly sought after by connoisseurs and collectors. Limited editions, vintage releases, and special collaborations contribute to this sense of rarity.

High Price Point: While not the sole defining factor, a significantly higher price compared to standard products is a key characteristic. Some sources define luxury spirits as those costing over $50 per 750ml bottle, with ultra-premium or icon tiers reaching into the hundreds or thousands of dollars.

Rich Heritage and Storytelling: Many luxury brands have a long, storied history and a compelling narrative about their origin, production process, or the people behind the product. This storytelling adds to the emotional and cultural value of the beverage, making it more than just a drink.

Aesthetics and Packaging: The physical presentation is crucial. Luxury wines and spirits often come in beautifully designed bottles, unique decanters, or elegant packaging that elevates the product to a work of art and a status symbol.

Consumer Experience and Status: The market caters to affluent consumers who are seeking more than just intoxication. They desire a refined and memorable experience, and these products serve as symbols of prestige, social status, and personal taste. They are often consumed during special occasions, social gatherings, or as a component of high-end dining and lifestyle experiences.

In summary, the luxury wines and spirits market is centered on providing a comprehensive, multi-sensory experience that combines exceptional product quality with a narrative of exclusivity, heritage, and craftsmanship, all of which justify a premium price point and appeal to a discerning consumer base.

Global Luxury Wines And Spirits Market Drivers

The global luxury wines and spirits market is experiencing robust growth, driven by a confluence of evolving consumer preferences, increasing disposable incomes, and strategic brand innovations. This dynamic sector thrives on exclusivity, heritage, and the pursuit of unparalleled quality. Understanding the core drivers behind this expansion is crucial for stakeholders looking to navigate and capitalize on its lucrative opportunities.

Here are the key drivers propelling the luxury wines and spirits market forward:

Rising Disposable Incomes and Wealth Accumulation: The steady increase in global wealth, particularly among high-net-worth individuals (HNWIs) and the burgeoning affluent middle class in emerging economies, stands as a primary catalyst for the luxury wines and spirits market. As disposable incomes grow, consumers are more willing and able to invest in premium experiences and products that signify status and refined taste. This demographic shift not only expands the potential customer base but also encourages a drink less, drink better mentality, where quality and exclusivity are prioritized over quantity. Brands that effectively communicate their heritage, craftsmanship, and limited availability are best positioned to capture the attention and spending power of this increasingly affluent clientele.

Growing Demand for Premium and Ultra-Premium Products: The escalating consumer desire for premium and ultra-premium alcoholic beverages is a significant force shaping the luxury market. This trend is fueled by a confluence of factors, including a heightened appreciation for craftsmanship, unique flavor profiles, and authentic storytelling. Consumers are increasingly seeking out products that offer a distinctive experience, moving beyond mere consumption to a deeper engagement with the brand's narrative and production process. This includes a growing interest in single-malt whiskies, aged cognacs, limited-edition wines, and artisanal spirits, all of which represent an elevated drinking occasion and a departure from mass-market offerings. The focus here is on quality ingredients, sophisticated production techniques, and a promise of an exceptional sensory journey.

E-commerce and Digital Marketing Innovations: The rapid expansion of e-commerce platforms and sophisticated digital marketing strategies has revolutionized the accessibility and visibility of luxury wines and spirits. Online retail channels offer unparalleled convenience, allowing consumers to explore and purchase exclusive products from around the globe with ease. Beyond direct sales, digital marketing plays a pivotal role in brand storytelling, engaging consumers through immersive content, virtual tastings, and personalized recommendations. Social media, influencer collaborations, and targeted advertising campaigns create a powerful ecosystem for discovery and connection, enabling luxury brands to reach a global audience and cultivate a loyal community of connoisseurs. The digital landscape not only facilitates transactions but also enhances the perceived value and desirability of high-end offerings.

Emphasis on Craftsmanship, Heritage, and Authenticity: In an era of mass production, the discerning luxury consumer places immense value on craftsmanship, heritage, and authenticity. Brands that can compellingly narrate their history, showcase traditional production methods, and highlight the artisanal skill involved in creating their products resonate deeply with this market segment. This includes emphasizing unique terroirs for wines, specific distillation processes for spirits, and the legacy of master blenders or vintners. Consumers are willing to pay a premium for beverages that offer a genuine story, a sense of place, and a commitment to time-honored traditions. This focus on provenance and meticulous creation transforms a mere drink into a cultural artifact, elevating its perceived value and desirability.

The Rise of Experiential Consumption: Modern luxury consumers are increasingly prioritizing experiences over mere possessions, and this trend significantly impacts the wines and spirits market. Beyond the bottle itself, there is a growing demand for immersive brand experiences, such as exclusive distillery tours, vineyard visits, private tasting events, and curated culinary pairings. These experiences offer a deeper connection to the brand, enhancing appreciation for the product and fostering brand loyalty. Luxury spirit and wine brands are investing in creating memorable moments that go beyond the liquid in the glass, offering consumers an opportunity to engage with the brand's ethos and craftsmanship on a more personal and interactive level. This shift towards experiential consumption transforms a purchase into a lasting memory and a lifestyle statement.

Collectibility and Investment Potential: The luxury wines and spirits market is increasingly driven by its appeal as a viable investment and collectible asset. Rare vintages, limited-edition releases, and unique bottlings of prestigious wines and spirits have demonstrated significant appreciation in value over time, attracting both seasoned collectors and new investors. Factors such as scarcity, critical acclaim, brand prestige, and historical significance contribute to a product's investment potential. Auction houses and specialized marketplaces now cater specifically to this segment, facilitating trades and tracking market trends. This financial dimension adds another layer of allure to the luxury market, transforming coveted bottles into tangible assets that offer both sensory pleasure and potential financial returns.

Health and Wellness Trends Impacting Consumption Habits: While seemingly counter-intuitive for an alcohol market, health and wellness trends are subtly influencing the luxury wines and spirits sector by promoting a shift towards mindful drinking and an emphasis on quality over quantity. Consumers, particularly younger generations, are becoming more conscious about their alcohol intake, leading to a reduction in overall consumption but a simultaneous increase in the desire for higher-quality, more sophisticated options when they do choose to drink. This translates into a preference for premium spirits with transparent ingredient lists, natural wines, and biodynamic options, perceived as being cleaner or more authentic. Luxury brands are adapting by highlighting the natural aspects of their production and positioning their products as a refined indulgence to be savored responsibly, aligning with a broader lifestyle of well-being.

The luxury wines and spirits market, therefore, is not merely about selling expensive drinks. It's about selling a narrative, an experience, and a piece of liquid artistry that resonates with the aspirations and evolving values of a global consumer base.

Global Luxury Wines And Spirits Market Restraints

While the luxury wines and spirits market enjoys a generally upward trajectory, it is not immune to various challenges that can impede its growth. These restraints, ranging from economic volatility to evolving consumer behaviors and regulatory hurdles, necessitate careful navigation by brands aiming to sustain their premium positioning and market share. Understanding these inhibiting factors is crucial for strategic planning and resilient market participation.

Here are the key restraints impacting the luxury wines and spirits market:

Economic Slowdowns and Recessions: Global or regional economic downturns and recessions represent a significant restraint on the luxury wines and spirits market. During periods of economic instability, consumer spending on non-essential, high-priced items, including premium alcoholic beverages, tends to decrease dramatically. Even affluent consumers may pull back on discretionary purchases, opting for less expensive alternatives or reducing consumption altogether. This sensitivity to economic cycles makes the luxury sector particularly vulnerable to shifts in consumer confidence, employment rates, and overall economic prosperity. Brands must strategically manage inventory, pricing, and marketing during such times to maintain perceived value without alienating their core customer base, often resorting to more targeted, value-driven communication despite their luxury positioning.

High Tariffs and Taxation on Alcohol Products: The luxury wines and spirits market is heavily impacted by the imposition of high tariffs, excise duties, and other forms of taxation on alcohol products across various jurisdictions. These governmental levies directly increase the final retail price, making already expensive luxury items even less accessible to a broader consumer base and potentially deterring purchases even among the affluent. Furthermore, fluctuating or unpredictable tax policies can create instability for import/export operations, raise operational costs for producers, and complicate pricing strategies. For international brands, navigating a complex web of differing tax regulations across multiple countries adds a significant layer of administrative burden and can stifle market expansion, ultimately acting as a substantial barrier to growth and profitability.

Changing Consumer Preferences and Health Consciousness: A growing global trend towards health and wellness, coupled with changing consumer preferences, presents a notable restraint on the luxury wines and spirits market. As consumers become more health-conscious, there's a growing inclination towards moderation, low-alcohol or no-alcohol alternatives, and a greater awareness of the caloric and sugar content in alcoholic beverages. This shift can reduce the frequency and volume of luxury alcohol consumption, even among those who can afford it. While some luxury brands adapt by highlighting natural ingredients or sustainable practices, the fundamental desire for reduced alcohol intake can pose a challenge. Brands must innovate by potentially offering lighter options, emphasizing the artisanal quality for mindful consumption, or leveraging their prestige in non-alcoholic luxury experiences to maintain relevance with evolving lifestyle choices.

Intense Competition from Other Luxury Sectors: The luxury wines and spirits market faces fierce competition not only from within its own industry but also from a broad spectrum of other luxury sectors vying for the same high-net-worth consumer's discretionary income. Categories such as high-end fashion, luxury travel, premium automobiles, fine dining, and exclusive experiences all compete for the attention and financial resources of affluent individuals. This intense cross-sector rivalry means that luxury wine and spirit brands must constantly innovate in terms of product offerings, brand experiences, and marketing strategies to differentiate themselves and prove their value proposition. The challenge lies in capturing a share of the luxury wallet against an array of compelling alternatives, necessitating strong brand identity, exceptional quality, and impactful storytelling to stand out in a crowded premium landscape.

Counterfeit Products and Gray Market Activities: The pervasive issue of counterfeit products and illicit gray market activities poses a serious threat and restraint to the integrity and profitability of the luxury wines and spirits market. High-value, prestigious brands are particularly susceptible to counterfeiting, which not only leads to significant financial losses for legitimate producers but also severely damages brand reputation and consumer trust when unsuspecting buyers encounter inferior or fraudulent products. Gray market activities, where genuine products are sold through unauthorized channels, disrupt official distribution networks, undermine pricing strategies, and dilute brand exclusivity. Combating these illicit practices requires substantial investment in advanced security features, robust supply chain management, and legal enforcement, all of which add costs and complexity for luxury brands striving to protect their authenticity and market position.

Supply Chain Disruptions and Raw Material Volatility: The luxury wines and spirits market is highly dependent on stable and efficient supply chains for sourcing premium raw materials and ensuring timely delivery of finished products. However, this reliance exposes the market to significant restraints from supply chain disruptions and volatility in raw material availability and pricing. Factors such as adverse climate change impacting grape harvests or grain yields, geopolitical events affecting trade routes, unforeseen natural disasters, or global pandemics can all disrupt production, increase costs, and lead to shortages of critical ingredients or packaging components. For luxury brands that pride themselves on consistency and quality, managing these external volatilities without compromising product integrity or market availability becomes an ongoing and complex challenge, potentially impacting consumer satisfaction and brand loyalty.

Stringent Regulatory Frameworks and Marketing Restrictions: The luxury wines and spirits market operates within a highly regulated environment, and stringent governmental frameworks, coupled with evolving marketing restrictions, can act as significant restraints. Regulations pertaining to alcohol production, distribution, sales, labeling, and advertising vary widely by country and can be incredibly complex. These rules often dictate everything from permissible alcohol content and ingredient sourcing to health warnings and restrictions on promotional messaging, particularly concerning appeals to younger demographics or claims of health benefits. Navigating this intricate web of legal requirements demands substantial compliance efforts and can limit a brand's ability to market its products creatively or expand into new territories, thereby inhibiting growth and increasing operational overheads for luxury brands globally.

Global Luxury Wines And Spirits Market Segmentation Analysis

The Global Luxury Wines And Spirits Market is Segmented on the basis of Distribution Channel, Type, And Geography.

Luxury Wines And Spirits Market, By Distribution Channel

E-commerce

Retail

Wholesale

Based on Distribution Channel, the Luxury Wines And Spirits Market is segmented into E-commerce, Retail, and Wholesale. At VMR, we observe that the Retail segment is the dominant subsegment, commanding the largest market share. Its dominance is driven by the traditional and enduring consumer preference for in-person shopping, particularly for high-value items like luxury wines and spirits. This channel provides a tangible, sensory experience allowing consumers to physically examine products, receive expert advice from sommeliers or sales associates, and engage in tastings, which are crucial for the luxury purchasing journey. The retail segment's strength is particularly evident in mature markets like North America and Europe, where an established network of specialty liquor stores, fine dining restaurants, hotels, and high-end bars forms the backbone of luxury consumption. Furthermore, retail outlets are key to the on-premise industry, where products are consumed immediately, and are essential for brand building and customer loyalty.

The second most dominant subsegment is E-commerce, which has grown exponentially, driven by digitalization trends and the consumer demand for convenience. The COVID-19 pandemic accelerated its adoption, as consumers embraced online platforms for contactless purchasing and home delivery. E-commerce platforms, including brand-specific websites and online marketplaces, provide an unparalleled selection, often featuring exclusive or limited-edition bottles that might not be available in local stores. It is projected to exhibit the highest CAGR over the forecast period, with key growth in the Asia-Pacific region, as rising disposable incomes and tech-savvy consumer bases in countries like China and India fuel its expansion. The Wholesale subsegment, while not as prominent in direct consumer sales, plays a critical supporting role by serving as the vital link between producers and retailers. It ensures efficient inventory management and broad distribution, enabling products to reach both physical stores and the on-premise venues that drive the majority of luxury sales. While its consumer-facing role is minimal, the wholesale channel's operational efficiency and logistical expertise are foundational to the entire market's supply chain and future growth.

Luxury Wines And Spirits Market, By Type

Wine

Whisky

Rum

Brandy

Vodka

Gin

Tequila

Based on Type, the Luxury Wines And Spirits Market is segmented into Wine, Whisky, Rum, Brandy, Vodka, Gin, and Tequila. At VMR, we observe that the Wine subsegment, which includes champagne, holds the dominant market share due to its established global heritage, diverse product offerings, and strong cultural associations with fine dining and celebratory occasions. The dominance of this segment is driven by the rise of a discerning consumer base that values craftsmanship and authenticity, particularly in mature markets like Europe and North America. Furthermore, the increasing popularity of wine as a collectible and investment asset, with rare vintages and iconic brands from regions like Bordeaux and Tuscany commanding high prices at auctions, further fuels its market leadership. While specific data varies, analyses consistently show the wine segment contributing the largest revenue share and maintaining a significant CAGR.

The Whisky subsegment represents the second most dominant force in the market. Its growth is fueled by a global trend of premiumization, particularly among younger consumers in the Asia-Pacific region, who are increasingly drawn to single malts and aged expressions for their unique flavor profiles and status symbol appeal. The digital marketing of whisky, including virtual tastings and direct-to-consumer sales, has also expanded its reach, positioning it as a key driver of market growth. While other segments like Rum, Brandy, Vodka, Gin, and Tequila hold smaller shares, they are critical to the market's dynamism. Rum and Brandy, for instance, are gaining traction with the resurgence of classic cocktail culture, while premium Gins and Tequilas are seeing niche adoption as consumers seek out artisanal, craft-produced spirits that offer a differentiated experience and support the drink less, drink better philosophy. These subsegments collectively highlight the industry's shift toward diverse, high-quality offerings beyond traditional staples.

Luxury Wines And Spirits Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

The luxury wines and spirits market is a truly global landscape, with each major region presenting distinct characteristics, growth drivers, and consumer behaviors. While North America and Europe have long been the traditional powerhouses, a new wave of demand from Asia-Pacific, Latin America, and the Middle East & Africa is reshaping the industry. This geographical analysis provides a detailed look into the dynamics of the luxury market across these key regions.

North America Luxury Wines And Spirits Market

North America holds a commanding position in the global luxury wines and spirits market, driven by high disposable incomes, a mature consumer base, and a strong culture of premiumization. The United States, in particular, is a dominant force. Consumers here are increasingly adopting a drink less, drink better philosophy, leading to a surge in demand for ultra-premium and craft spirits, as well as fine wines. E-commerce and digital marketing play a pivotal role, with platforms like ReserveBar and Wine.com making exclusive and rare bottles more accessible to a wider affluent audience. Key trends include the growing interest in American-made luxury products, such as high-end Bourbons and Napa Valley wines, and a strong focus on experiential retail and brand storytelling. The market is also seeing a shift towards more diverse spirit categories, with premium tequila and mezcal experiencing rapid growth.

Europe Luxury Wines And Spirits Market

Europe is the historical heartland of the luxury wines and spirits market, with a rich heritage and a deep-rooted culture of consumption. The region's market is characterized by a strong emphasis on tradition, authenticity, and terroir. France, Italy, and Scotland are global leaders, with their renowned wines, cognacs, and whiskies commanding international prestige. While a mature market, Europe continues to grow through the premiumization of classic categories and a renewed consumer interest in organic and sustainable products. The demand for rare vintages and collectible spirits remains high, solidifying the market's position as a hub for connoisseurs and investors. Despite its established nature, the European market is also adapting to modern trends, with a growing on-trade channel driven by luxury hospitality and tourism.

Asia-Pacific Luxury Wines And Spirits Market

The Asia-Pacific region is the fastest-growing market for luxury wines and spirits, fueled by rapid urbanization, a burgeoning affluent population, and a strong cultural affinity for gifting and status symbols. China and India are leading the charge, with a significant increase in the consumption of premium whiskies, cognacs, and fine wines. This growth is driven by rising disposable incomes and a growing desire among millennials and Gen Z to emulate Western luxury lifestyles. The market is highly influenced by e-commerce and digital-first marketing campaigns, which are crucial for reaching a large and tech-savvy consumer base. Key trends include a shift toward unique, artisanal products and a growing appetite for diverse global spirits, with Japanese whisky and high-end soju gaining significant popularity across the region.

Latin America Luxury Wines And Spirits Market

The Latin America luxury wines and spirits market is emerging as a dynamic region, albeit from a smaller base. The market's growth is driven by increasing economic stability in key countries like Brazil and Mexico, as well as a rising middle class that is increasingly able to afford luxury goods. Consumers in this region are developing a taste for both imported products and high-quality local specialties. While wine from countries like Chile and Argentina has a strong foothold, there is growing demand for premium spirits, particularly rum and tequila, which are being repositioned as sophisticated, high-end products. E-commerce is playing a crucial role in expanding market reach, especially in countries with vast geographical areas, by connecting consumers with a broader range of premium products.

Middle East & Africa Luxury Wines And Spirits Market

The luxury wines and spirits market in the Middle East & Africa is a complex landscape shaped by a mix of cultural, economic, and regulatory factors. In the Middle East, market growth is primarily concentrated in tourist hubs and expatriate communities in countries like the UAE and Qatar, where luxury hotels and fine dining establishments drive on-premise consumption. High-net-worth individuals and tourists are key consumers, with a strong demand for exclusive and ultra-premium products. In Africa, South Africa is the dominant player, with a long-standing wine industry and a sophisticated consumer base. The overall market is poised for growth, driven by rising tourism, a growing urban population, and a loosening of regulations in some areas. However, high taxes and strict religious and cultural regulations in many countries remain significant barriers to broader market penetration.

Key Players

• The Global Luxury Wines And Spirits Market study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Brown-Forman Corporation
• Suntory Holdings Limited
• LVMH, HITEJINRO Co. Ltd.
• Thai Beverage Public Company Limited
• Diageo plc
• Bacardi Limited
• Davide Campari-Milano N.V.
• Pernod Ricard
• The Edrington Group Limited

TABLE OF CONTENTS

1 INTRODUCTION OF LUXURY WINES AND SPIRITS MARKET

• 1.1 MARKET DEFINITION
• 1.2 MARKET SEGMENTATION
• 1.3 RESEARCH TIMELINES
• 1.4 ASSUMPTIONS
• 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

• 2.1 DATA MINING
• 2.2 SECONDARY RESEARCH
• 2.3 PRIMARY RESEARCH
• 2.4 SUBJECT MATTER EXPERT ADVICE
• 2.5 QUALITY CHECK
• 2.6 FINAL REVIEW
• 2.7 DATA TRIANGULATION
• 2.8 BOTTOM-UP APPROACH
• 2.9 TOP-DOWN APPROACH
• 2.10 RESEARCH FLOW
• 2.11 DATA SOURCES

3 EXECUTIVE SUMMARY

• 3.1 GLOBAL LUXURY WINES AND SPIRITS MARKET OVERVIEW
• 3.2 GLOBAL LUXURY WINES AND SPIRITS MARKET ESTIMATES AND FORECAST (USD BILLION)
• 3.3 GLOBAL LUXURY WINES AND SPIRITS MARKET ECOLOGY MAPPING
• 3.4 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM
• 3.5 GLOBAL LUXURY WINES AND SPIRITS MARKET ABSOLUTE MARKET OPPORTUNITY
• 3.6 GLOBAL LUXURY WINES AND SPIRITS MARKET ATTRACTIVENESS ANALYSIS, BY REGION
• 3.7 GLOBAL LUXURY WINES AND SPIRITS MARKET ATTRACTIVENESS ANALYSIS, BY TYPE
• 3.8 GLOBAL LUXURY WINES AND SPIRITS MARKET ATTRACTIVENESS ANALYSIS, BY END-USER
• 3.9 GLOBAL LUXURY WINES AND SPIRITS MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
• 3.10 GLOBAL LUXURY WINES AND SPIRITS MARKET, BY TYPE (USD BILLION)
• 3.11 GLOBAL LUXURY WINES AND SPIRITS MARKET, BY END-USER (USD BILLION)
• 3.12 GLOBAL LUXURY WINES AND SPIRITS MARKET, BY GEOGRAPHY (USD BILLION)
• 3.13 FUTURE MARKET OPPORTUNITIES

4 LUXURY WINES AND SPIRITS MARKET OUTLOOK

• 4.1 GLOBAL LUXURY WINES AND SPIRITS MARKET EVOLUTION
• 4.2 GLOBAL LUXURY WINES AND SPIRITS MARKET OUTLOOK
• 4.3 MARKET DRIVERS
• 4.4 MARKET RESTRAINTS
• 4.5 MARKET TRENDS
• 4.6 MARKET OPPORTUNITY
• 4.7 PORTER'S FIVE FORCES ANALYSIS
  • 4.7.1 THREAT OF NEW ENTRANTS
  • 4.7.2 BARGAINING POWER OF SUPPLIERS
  • 4.7.3 BARGAINING POWER OF BUYERS
  • 4.7.4 THREAT OF SUBSTITUTE TYPES
  • 4.7.5 COMPETITIVE RIVALRY OF EXISTING COMPETITORS
• 4.8 VALUE CHAIN ANALYSIS
• 4.9 PRICING ANALYSIS
• 4.10 MACROECONOMIC ANALYSIS

5 LUXURY WINES AND SPIRITS MARKET, BY DISTRIBUTION CHANNEL

• 5.1 OVERVIEW
• 5.2 E-COMMERCE
• 5.3 RETAIL
• 5.4 WHOLESALE

6 LUXURY WINES AND SPIRITS MARKET, BY TYPE

• 6.1 OVERVIEW
• 6.2 WINE
• 6.3 WHISKY
• 6.4 RUM
• 6.5 BRANDY
• 6.6 VODKA
• 6.7 GIN

7 LUXURY WINES AND SPIRITS MARKET, BY GEOGRAPHY

• 7.1 OVERVIEW
• 7.2 NORTH AMERICA
  • 7.2.1 U.S.
  • 7.2.2 CANADA
  • 7.2.3 MEXICO
• 7.3 EUROPE
  • 7.3.1 GERMANY
  • 7.3.2 U.K.
  • 7.3.3 FRANCE
  • 7.3.4 ITALY
  • 7.3.5 SPAIN
  • 7.3.6 REST OF EUROPE
• 7.4 ASIA PACIFIC
  • 7.4.1 CHINA
  • 7.4.2 JAPAN
  • 7.4.3 INDIA
  • 7.4.4 REST OF ASIA PACIFIC
• 7.5 LATIN AMERICA
  • 7.5.1 BRAZIL
  • 7.5.2 ARGENTINA
  • 7.5.3 REST OF LATIN AMERICA
• 7.6 MIDDLE EAST AND AFRICA
  • 7.6.1 UAE
  • 7.6.2 SAUDI ARABIA
  • 7.6.3 SOUTH AFRICA
  • 7.6.4 REST OF MIDDLE EAST AND AFRICA

8 LUXURY WINES AND SPIRITS MARKET COMPETITIVE LANDSCAPE

• 8.1 OVERVIEW
• 8.2 KEY DEVELOPMENT STRATEGIES
• 8.3 COMPANY REGIONAL FOOTPRINT
• 8.4 ACE MATRIX
  • 8.5.1 ACTIVE
  • 8.5.2 CUTTING EDGE
  • 8.5.3 EMERGING
  • 8.5.4 INNOVATORS

9 LUXURY WINES AND SPIRITS MARKET COMPANY PROFILES

• 9.1 OVERVIEW
• 9.2 BROWN-FORMAN CORPORATION
• 9.3 SUNTORY HOLDINGS LIMITED
• 9.4 LVMH, HITEJINRO CO. LTD.
• 9.5 THAI BEVERAGE PUBLIC COMPANY LIMITED
• 9.6 DIAGEO PLC
• 9.7 BACARDI LIMITED
• 9.8 DAVIDE CAMPARI-MILANO N.V.
• 9.9 PERNOD RICARD
• 9.10 THE EDRINGTON GROUP LIMITED