세계 온라인 평판 관리 소프트웨어 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장 및 동향 예측(2024-2032년)

The global demand for Online Reputation Management Software Market is presumed to reach the market size of nearly USD 823.3 Million by 2032 from USD 195.83 Million in 2023 with a CAGR of 17.3% under the study period 2024 - 2032.

Online Reputation Management (ORM) software helps businesses monitor, analyze, and influence their online reputation. It tracks mentions, reviews, and social media sentiment, allowing companies to respond to feedback, manage brand perception, and address issues promptly. The software maintains a positive online image, building trust with customers and ensuring a favorable digital presence.

MARKET DYNAMICS

The online reputation management (ORM) software market is driven by factors such as the increasing influence of online reviews, the importance of brand perception, and the need for businesses to maintain a positive digital presence. With consumers relying on online information for purchasing decisions, businesses recognize the significance of managing and enhancing their online reputation. ORM software enables companies to monitor and respond to online reviews, social media mentions, and other digital content affecting their brand image. The rise of e-commerce, social media platforms, and the interconnected digital landscape further intensifies the demand for effective ORM solutions. Additionally, the impact of customer feedback on search engine rankings and the potential for reputational crises drive businesses to invest in ORM software. As digital communication continues to shape consumer perceptions, this market remains essential for businesses across various industries seeking to maintain a favorable online image.

The report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of online reputation management software. The growth and trends of Online Reputation Management Software Industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the online reputation management software market report provides detailed data on the segments by analyzing them at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Deployment Type

• On-Premise
• Cloud

By Enterprise Size

• Large Enterprises
• SME

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Online Reputation Management Software market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the online reputation management software market include Qualtrics, Birdeye Inc., BrightLocal Limited, Brandyourself.com Inc., Yext Inc., Hootsuite Inc., Reputation.com Inc., Vendasta, Chatmeter, LocalClarity, Broadly, Yotpo, ReviewTrackers, Trustpilot, MomentFeed, Oktopost, Circus Social, WebPunch., and others. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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TABLE OF CONTENTS

1 . PREFACE

• 1.1. Report Description
  • 1.1.1. Objective
  • 1.1.2. Target Audience
  • 1.1.3. Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1. Market Research Process
  • 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3 . ONLINE REPUTATION MANAGEMENT SOFTWARE - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Deployment Type
  • 3.7.2 Market Attractiveness Analysis By Enterprise Size
  • 3.7.3 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1. List of Raw Materials
  • 4.2.2. Raw Material Manufactures List
  • 4.2.3. Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1. Direct Marketing
  • 4.4.2. Indirect Marketing
  • 4.4.3. Marketing Channel Development Trend

5 . GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET ANALYSIS BY DEPLOYMENT TYPE

• 5.1 Overview by Deployment Type
• 5.2 Historical and Forecast Data
• 5.3 Analysis by Deployment Type
• 5.4 On-Premise Historic and Forecast Sales by Regions
• 5.5 Cloud Historic and Forecast Sales by Regions

6 . GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET ANALYSIS BY ENTERPRISE SIZE

• 6.1 Overview by Enterprise Size
• 6.2 Historical and Forecast Data
• 6.3 Analysis by Enterprise Size
• 6.4 Large Enterprises Historic and Forecast Sales by Regions
• 6.5 SME Historic and Forecast Sales by Regions

7 . GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2. North America By Segment Sales Analysis
  • 7.3.3. North America By Country Sales Analysis
  • 7.3.4. United State Sales Analysis
  • 7.3.5. Canada Sales Analysis
  • 7.3.6. Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2. Europe by Segment Sales Analysis
  • 7.4.3. Europe by Country Sales Analysis
  • 7.4.4. United Kingdom Sales Analysis
  • 7.4.5. France Sales Analysis
  • 7.4.6. Germany Sales Analysis
  • 7.4.7. Italy Sales Analysis
  • 7.4.8. Russia Sales Analysis
  • 7.4.9. Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2. Asia Pacific by Segment Sales Analysis
  • 7.5.3. Asia Pacific by Country Sales Analysis
  • 7.5.4. China Sales Analysis
  • 7.5.5. India Sales Analysis
  • 7.5.6. Japan Sales Analysis
  • 7.5.7. South Korea Sales Analysis
  • 7.5.8. Australia Sales Analysis
  • 7.5.9. South East Asia Sales Analysis
  • 7.5.10. Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2. Latin America by Segment Sales Analysis
  • 7.6.3. Latin America by Country Sales Analysis
  • 7.6.4. Brazil Sales Analysis
  • 7.6.5. Argentina Sales Analysis
  • 7.6.6. Peru Sales Analysis
  • 7.6.7. Chile Sales Analysis
  • 7.6.8. Rest of Latin America Sales Analysis
• 7.7. Middle East & Africa Sales Analysis
  • 7.7.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2. Middle East & Africa by Segment Sales Analysis
  • 7.7.3. Middle East & Africa by Country Sales Analysis
  • 7.7.4. Saudi Arabia Sales Analysis
  • 7.7.5. UAE Sales Analysis
  • 7.7.6. Israel Sales Analysis
  • 7.7.7. South Africa Sales Analysis
  • 7.7.8. Rest Of Middle East And Africa Sales Analysis

8 . COMPETITIVE LANDSCAPE OF THE ONLINE REPUTATION MANAGEMENT SOFTWARE COMPANIES

• 8.1. Online Reputation Management Software Market Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9 . COMPANY PROFILES OF ONLINE REPUTATION MANAGEMENT SOFTWARE INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. Qualtrics
  • 9.3.1. Company Overview
  • 9.3.2. Company Revenue
  • 9.3.3. Products
  • 9.3.4. Recent Developments
• 9.4. Birdeye Inc.
  • 9.4.1. Company Overview
  • 9.4.2. Company Revenue
  • 9.4.3. Products
  • 9.4.4. Recent Developments
• 9.5. BrightLocal Limited
  • 9.5.1. Company Overview
  • 9.5.2. Company Revenue
  • 9.5.3. Products
  • 9.5.4. Recent Developments
• 9.6. Brandyourself.com Inc.
  • 9.6.1. Company Overview
  • 9.6.2. Company Revenue
  • 9.6.3. Products
  • 9.6.4. Recent Developments
• 9.7. Yext Inc.
  • 9.7.1. Company Overview
  • 9.7.2. Company Revenue
  • 9.7.3. Products
  • 9.7.4. Recent Developments
• 9.8. Hootsuite Inc.
  • 9.8.1. Company Overview
  • 9.8.2. Company Revenue
  • 9.8.3. Products
  • 9.8.4. Recent Developments
• 9.9. Reputation.com Inc.
  • 9.9.1. Company Overview
  • 9.9.2. Company Revenue
  • 9.9.3. Products
  • 9.9.4. Recent Developments
• 9.10. Vendasta
  • 9.10.1. Company Overview
  • 9.10.2. Company Revenue
  • 9.10.3. Products
  • 9.10.4. Recent Developments
• 9.11. Chatmeter
  • 9.11.1. Company Overview
  • 9.11.2. Company Revenue
  • 9.11.3. Products
  • 9.11.4. Recent Developments
• 9.12. LocalClarity
  • 9.12.1. Company Overview
  • 9.12.2. Company Revenue
  • 9.12.3. Products
  • 9.12.4. Recent Developments
• 9.13. Broadly
  • 9.13.1. Company Overview
  • 9.13.2. Company Revenue
  • 9.13.3. Products
  • 9.13.4. Recent Developments
• 9.14. Yotpo
  • 9.14.1. Company Overview
  • 9.14.2. Company Revenue
  • 9.14.3. Products
  • 9.14.4. Recent Developments
• 9.15. ReviewTrackers
  • 9.15.1. Company Overview
  • 9.15.2. Company Revenue
  • 9.15.3. Products
  • 9.15.4. Recent Developments
• 9.16. Trustpilot
  • 9.16.1. Company Overview
  • 9.16.2. Company Revenue
  • 9.16.3. Products
  • 9.16.4. Recent Developments
• 9.17. MomentFeed
  • 9.17.1. Company Overview
  • 9.17.2. Company Revenue
  • 9.17.3. Products
  • 9.17.4. Recent Developments
• 9.18. Oktopost
  • 9.18.1. Company Overview
  • 9.18.2. Company Revenue
  • 9.18.3. Products
  • 9.18.4. Recent Developments
• 9.19. Circus Social
  • 9.19.1. Company Overview
  • 9.19.2. Company Revenue
  • 9.19.3. Products
  • 9.19.4. Recent Developments
• 9.20. WebPunch
  • 9.20.1. Company Overview
  • 9.20.2. Company Revenue
  • 9.20.3. Products
  • 9.20.4. Recent Developments
• 9.21. Others
  • 9.21.1. Company Overview
  • 9.21.2. Company Revenue
  • 9.21.3. Products
  • 9.21.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies