세계의 임신 추적 및 산후 케어 앱 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향, 예측(2024-2032년)

The global demand for Pregnancy Tracking And Postpartum Care Apps Market is presumed to reach the market size of nearly USD 1411.23 Million by 2032 from USD 280.58 Million in 2023 with a CAGR of 19.66% under the study period 2024-2032.

Pregnancy tracking and postpartum care apps are digital tools designed to help expectant mothers track their pregnancy and manage their postpartum care. These apps can be downloaded on smartphones or other devices. These apps can provide a range of features and resources, such as pregnancy calendars, symptom tracking, and educational resources, to support expectant mothers throughout pregnancy and in the postpartum period. Pregnancy tracking and postpartum care apps often include online communities and connections to healthcare providers for support and guidance.

MARKET DYNAMICS

The increasing prevalence of smartphone usage has made it easier for expectant mothers to access pregnancy tracking and postpartum care apps. These apps can be downloaded on smartphones and can access anytime, anywhere, which may drive market growth. Moreover, the apps can provide expectant mothers with a convenient and cost-effective way to manage their pregnancy and postpartum care. Furthermore, rising awareness of the importance of prenatal and postpartum care is driving the market for pregnancy tracking and postpartum care apps. However, concerns about the accuracy and reliability of the information provided by these apps may limit the market growth.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Pregnancy Tracking And Postpartum Care Apps. The growth and trends of Pregnancy Tracking And Postpartum Care Apps industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Pregnancy Tracking And Postpartum Care Apps market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Application

• Pre-Partum
• Post-Partum

By Device

• Smartphones
• Tablets
• Others

By Platform

• Android
• IOS
• Others

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Pregnancy Tracking And Postpartum Care Apps market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Pregnancy Tracking And Postpartum Care Apps market include Contraction Tracker, Ovia, Glow Nurture, Hypnobirthing: Calm Birth, Baby2Body, Hello Baby, Pregnancy Tracker, Baby Bump, Pregnancy+. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. PREGNANCY TRACKING AND POSTPARTUM CARE APPS - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Application
  • 3.7.2 Market Attractiveness Analysis By Device
  • 3.7.3 Market Attractiveness Analysis By Platform
  • 3.7.4 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET ANALYSIS BY APPLICATION

• 5.1. Overview By Application
• 5.2. Historical and Forecast Data Analysis By Application
• 5.3. Pre-Partum Historic and Forecast Sales By Regions
• 5.4. Post-Partum Historic and Forecast Sales By Regions

6. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET ANALYSIS BY DEVICE

• 6.1. Overview By Device
• 6.2. Historical and Forecast Data Analysis By Device
• 6.3. Smartphones Historic and Forecast Sales By Regions
• 6.4. Tablets Historic and Forecast Sales By Regions
• 6.5. Others Historic and Forecast Sales By Regions

7. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET ANALYSIS BY PLATFORM

• 7.1. Overview By Platform
• 7.2. Historical and Forecast Data Analysis By Platform
• 7.3. Android Historic and Forecast Sales By Regions
• 7.4. IOS Historic and Forecast Sales By Regions
• 7.5. Others Historic and Forecast Sales By Regions

8. GLOBAL PREGNANCY TRACKING AND POSTPARTUM CARE APPS MARKET ANALYSIS BY GEOGRAPHY

• 8.1. Regional Outlook
• 8.2. Introduction
• 8.3. North America Sales Analysis
  • 8.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.3.2 North America By Segment Sales Analysis
  • 8.3.3 North America By Country Sales Analysis
  • 8.3.4 United States Sales Analysis
  • 8.3.5 Canada Sales Analysis
  • 8.3.6 Mexico Sales Analysis
• 8.4. Europe Sales Analysis
  • 8.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.4.2 Europe By Segment Sales Analysis
  • 8.4.3 Europe By Country Sales Analysis
  • 8.4.4 United Kingdom Sales Analysis
  • 8.4.5 France Sales Analysis
  • 8.4.6 Germany Sales Analysis
  • 8.4.7 Italy Sales Analysis
  • 8.4.8 Russia Sales Analysis
  • 8.4.9 Rest Of Europe Sales Analysis
• 8.5. Asia Pacific Sales Analysis
  • 8.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.5.2 Asia Pacific By Segment Sales Analysis
  • 8.5.3 Asia Pacific By Country Sales Analysis
  • 8.5.4 China Sales Analysis
  • 8.5.5 India Sales Analysis
  • 8.5.6 Japan Sales Analysis
  • 8.5.7 South Korea Sales Analysis
  • 8.5.8 Australia Sales Analysis
  • 8.5.9 South East Asia Sales Analysis
  • 8.5.10 Rest Of Asia Pacific Sales Analysis
• 8.6. Latin America Sales Analysis
  • 8.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.6.2 Latin America By Segment Sales Analysis
  • 8.6.3 Latin America By Country Sales Analysis
  • 8.6.4 Brazil Sales Analysis
  • 8.6.5 Argentina Sales Analysis
  • 8.6.6 Peru Sales Analysis
  • 8.6.7 Chile Sales Analysis
  • 8.6.8 Rest of Latin America Sales Analysis
• 8.7. Middle East & Africa Sales Analysis
  • 8.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.7.2 Middle East & Africa By Segment Sales Analysis
  • 8.7.3 Middle East & Africa By Country Sales Analysis
  • 8.7.4 Saudi Arabia Sales Analysis
  • 8.7.5 UAE Sales Analysis
  • 8.7.6 Israel Sales Analysis
  • 8.7.7 South Africa Sales Analysis
  • 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE PREGNANCY TRACKING AND POSTPARTUM CARE APPS COMPANIES

• 9.1. Pregnancy Tracking And Postpartum Care Apps Market Competition
• 9.2. Partnership/Collaboration/Agreement
• 9.3. Merger And Acquisitions
• 9.4. New Product Launch
• 9.5. Other Developments

10. COMPANY PROFILES OF PREGNANCY TRACKING AND POSTPARTUM CARE APPS INDUSTRY

• 10.1. Top Companies Market Share Analysis
• 10.2. Market Concentration Rate
• 10.3. Contraction Tracker
  • 10.3.1 Company Overview
  • 10.3.2 Company Revenue
  • 10.3.3 Products
  • 10.3.4 Recent Developments
• 10.4. Ovia
  • 10.4.1 Company Overview
  • 10.4.2 Company Revenue
  • 10.4.3 Products
  • 10.4.4 Recent Developments
• 10.5. Glow Nurture
  • 10.5.1 Company Overview
  • 10.5.2 Company Revenue
  • 10.5.3 Products
  • 10.5.4 Recent Developments
• 10.6. Hypnobirthing: Calm Birth
  • 10.6.1 Company Overview
  • 10.6.2 Company Revenue
  • 10.6.3 Products
  • 10.6.4 Recent Developments
• 10.7. Baby2Body
  • 10.7.1 Company Overview
  • 10.7.2 Company Revenue
  • 10.7.3 Products
  • 10.7.4 Recent Developments
• 10.8. Hello Baby
  • 10.8.1 Company Overview
  • 10.8.2 Company Revenue
  • 10.8.3 Products
  • 10.8.4 Recent Developments
• 10.9. Pregnancy Tracker
  • 10.9.1 Company Overview
  • 10.9.2 Company Revenue
  • 10.9.3 Products
  • 10.9.4 Recent Developments
• 10.10. Baby Bump
  • 10.10.1 Company Overview
  • 10.10.2 Company Revenue
  • 10.10.3 Products
  • 10.10.4 Recent Developments
• 10.11. Pregnancy+
  • 10.11.1 Company Overview
  • 10.11.2 Company Revenue
  • 10.11.3 Products
  • 10.11.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies