세계의 온라인 평판 관리 소프트웨어 시장 : 산업 분석, 시장 규모, 점유율, 성장률, 동향 및 예측(2025-2033년)

Global Online Reputation Management Software Market size is anticipated to grow from USD 5.94 Billion in 2024 to USD 12.72 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 8.82% during the forecast period of 2026 to 2033.

The Online Reputation Management (ORM) Software Market is set to experience substantial growth, driven by the increasing importance of brand reputation in the digital age. As consumers increasingly rely on online reviews and social media to make purchasing decisions, businesses are recognizing the need to actively manage their online presence and reputation. ORM software provides tools and solutions that help organizations monitor, analyze, and improve their online reputation, making it an essential component of modern marketing strategies. The growing trend of digital transformation and the rise of e-commerce are further propelling the demand for ORM solutions.

Technological advancements in data analytics and artificial intelligence are also shaping the future of the online reputation management software market. Innovations such as sentiment analysis, real-time monitoring, and automated response systems are enhancing the effectiveness of ORM tools. These technologies enable businesses to gain valuable insights into customer perceptions and respond proactively to negative feedback. As the market evolves, companies that prioritize research and development, along with effective marketing strategies, will likely capture a larger share of the online reputation management software market.

Moreover, the increasing focus on regulatory compliance and data privacy is influencing consumer choices in the ORM software market. As governments implement stricter regulations regarding data protection and online communications, businesses are seeking ORM solutions that ensure compliance and safeguard customer information. The development of ORM software that incorporates robust security features and adheres to regulatory standards is gaining traction, appealing to organizations looking to build trust with their customers. As the online reputation management software market continues to adapt to changing consumer preferences and regulatory requirements, companies that prioritize innovation, quality, and compliance will be well-positioned for sustained growth and success in the coming years.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Deployment Mode

• Cloud-Based
• On-Premise

By Solution Type

• Review Monitoring
• Brand Management
• Search Engine Optimization (SEO) Tools
• Social Media Management
• Feedback and Survey Tools
• Reporting and Analytics

By Service Type

• Consulting Services
• Training and Support Services
• Managed Services

By End-User

• Small and Medium Enterprises (SMEs)
• Large Enterprises
• Government Agencies
• Non-Profit Organizations

By Industry Vertical

• Healthcare
• Retail
• Finance
• Education
• Hospitality
• Technology
• Manufacturing
• COMPANIES PROFILED
• Circus Social
• BirdEye
• Podium
• ReviewTrackers
• Yotpo
• Broadly
• LocalClarity
• Hootsuite
• Oktopost
• WebPunch
• Yext
• Trustpilot
• Reputology
• MomentFeed
• The above list can be customized.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. ONLINE REPUTATION MANAGEMENT SOFTWARE INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis Deployment Mode
  • 3.7.2 Market Attractiveness Analysis Solution Type
  • 3.7.3 Market Attractiveness Analysis Service Type
  • 3.7.4 Market Attractiveness Analysis End-User
  • 3.7.5 Market Attractiveness Analysis Industry Vertical
  • 3.7.6 Market Attractiveness Analysis By Regions

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET ANALYSIS DEPLOYMENT MODE

• 5.1. Overview Deployment Mode
• 5.2. Historical and Forecast Data Analysis Deployment Mode
• 5.3. Cloud-Based Historic and Forecast Sales By Regions
• 5.4. On-Premise Historic and Forecast Sales By Regions

6. GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET ANALYSIS SOLUTION TYPE

• 6.1. Overview Solution Type
• 6.2. Historical and Forecast Data Analysis Solution Type
• 6.3. Review Monitoring Historic and Forecast Sales By Regions
• 6.4. Brand Management Historic and Forecast Sales By Regions
• 6.5. Search Engine Optimization (SEO) Tools Historic and Forecast Sales By Regions
• 6.6. Social Media Management Historic and Forecast Sales By Regions
• 6.7. Feedback and Survey Tools Historic and Forecast Sales By Regions
• 6.8. Reporting and Analytics Historic and Forecast Sales By Regions

7. GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET ANALYSIS SERVICE TYPE

• 7.1. Overview Service Type
• 7.2. Historical and Forecast Data Analysis Service Type
• 7.3. Consulting Services Historic and Forecast Sales By Regions
• 7.4. Training and Support Services Historic and Forecast Sales By Regions
• 7.5. Managed Services Historic and Forecast Sales By Regions

8. GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET ANALYSIS END-USER

• 8.1. Overview End-User
• 8.2. Historical and Forecast Data Analysis End-User
• 8.3. Small and Medium Enterprises (SMEs) Historic and Forecast Sales By Regions
• 8.4. Large Enterprises Historic and Forecast Sales By Regions
• 8.5. Government Agencies Historic and Forecast Sales By Regions
• 8.6. Non-Profit Organizations Historic and Forecast Sales By Regions

9. GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET ANALYSIS INDUSTRY VERTICAL

• 9.1. Overview Industry Vertical
• 9.2. Historical and Forecast Data Analysis Industry Vertical
• 9.3. Healthcare Historic and Forecast Sales By Regions
• 9.4. Retail Historic and Forecast Sales By Regions
• 9.5. Finance Historic and Forecast Sales By Regions
• 9.6. Education Historic and Forecast Sales By Regions
• 9.7. Hospitality Historic and Forecast Sales By Regions
• 9.8. Technology Historic and Forecast Sales By Regions
• 9.9. Manufacturing Historic and Forecast Sales By Regions

10. GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET ANALYSIS BY GEOGRAPHY

• 10.1. Regional Outlook
• 10.2. Introduction
• 10.3. North America Sales Analysis
  • 10.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.3.2 North America By Segment Sales Analysis
  • 10.3.3 North America By Country Sales Analysis
  • 10.3.4 United States Sales Analysis
  • 10.3.5 Canada Sales Analysis
  • 10.3.6 Mexico Sales Analysis
• 10.4. Europe Sales Analysis
  • 10.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.4.2 Europe By Segment Sales Analysis
  • 10.4.3 Europe By Country Sales Analysis
  • 10.4.4 United Kingdom Sales Analysis
  • 10.4.5 France Sales Analysis
  • 10.4.6 Germany Sales Analysis
  • 10.4.7 Italy Sales Analysis
  • 10.4.8 Russia Sales Analysis
  • 10.4.9 Rest Of Europe Sales Analysis
• 10.5. Asia Pacific Sales Analysis
  • 10.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.5.2 Asia Pacific By Segment Sales Analysis
  • 10.5.3 Asia Pacific By Country Sales Analysis
  • 10.5.4 China Sales Analysis
  • 10.5.5 India Sales Analysis
  • 10.5.6 Japan Sales Analysis
  • 10.5.7 South Korea Sales Analysis
  • 10.5.8 Australia Sales Analysis
  • 10.5.9 South East Asia Sales Analysis
  • 10.5.10 Rest Of Asia Pacific Sales Analysis
• 10.6. Latin America Sales Analysis
  • 10.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.6.2 Latin America By Segment Sales Analysis
  • 10.6.3 Latin America By Country Sales Analysis
  • 10.6.4 Brazil Sales Analysis
  • 10.6.5 Argentina Sales Analysis
  • 10.6.6 Peru Sales Analysis
  • 10.6.7 Chile Sales Analysis
  • 10.6.8 Rest of Latin America Sales Analysis
• 10.7. Middle East & Africa Sales Analysis
  • 10.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.7.2 Middle East & Africa By Segment Sales Analysis
  • 10.7.3 Middle East & Africa By Country Sales Analysis
  • 10.7.4 Saudi Arabia Sales Analysis
  • 10.7.5 UAE Sales Analysis
  • 10.7.6 Israel Sales Analysis
  • 10.7.7 South Africa Sales Analysis
  • 10.7.8 Rest Of Middle East And Africa Sales Analysis

11. COMPETITIVE LANDSCAPE OF THE ONLINE REPUTATION MANAGEMENT SOFTWARE COMPANIES

• 11.1. Online Reputation Management Software Market Competition
• 11.2. Partnership/Collaboration/Agreement
• 11.3. Merger And Acquisitions
• 11.4. New Product Launch
• 11.5. Other Developments

12. COMPANY PROFILES OF ONLINE REPUTATION MANAGEMENT SOFTWARE INDUSTRY

• 12.1. Top Companies Market Share Analysis
• 12.2. Market Concentration Rate
• 12.3. Circus Social
  • 12.3.1 Company Overview
  • 12.3.2 Company Revenue
  • 12.3.3 Products
  • 12.3.4 Recent Developments
• 12.4. BirdEye
  • 12.4.1 Company Overview
  • 12.4.2 Company Revenue
  • 12.4.3 Products
  • 12.4.4 Recent Developments
• 12.5. Podium
  • 12.5.1 Company Overview
  • 12.5.2 Company Revenue
  • 12.5.3 Products
  • 12.5.4 Recent Developments
• 12.6. ReviewTrackers
  • 12.6.1 Company Overview
  • 12.6.2 Company Revenue
  • 12.6.3 Products
  • 12.6.4 Recent Developments
• 12.7. Yotpo
  • 12.7.1 Company Overview
  • 12.7.2 Company Revenue
  • 12.7.3 Products
  • 12.7.4 Recent Developments
• 12.8. Broadly
  • 12.8.1 Company Overview
  • 12.8.2 Company Revenue
  • 12.8.3 Products
  • 12.8.4 Recent Developments
• 12.9. LocalClarity
  • 12.9.1 Company Overview
  • 12.9.2 Company Revenue
  • 12.9.3 Products
  • 12.9.4 Recent Developments
• 12.10. Hootsuite
  • 12.10.1 Company Overview
  • 12.10.2 Company Revenue
  • 12.10.3 Products
  • 12.10.4 Recent Developments
• 12.11. Oktopost
  • 12.11.1 Company Overview
  • 12.11.2 Company Revenue
  • 12.11.3 Products
  • 12.11.4 Recent Developments
• 12.12. WebPunch
  • 12.12.1 Company Overview
  • 12.12.2 Company Revenue
  • 12.12.3 Products
  • 12.12.4 Recent Developments
• 12.13. Yext
  • 12.13.1 Company Overview
  • 12.13.2 Company Revenue
  • 12.13.3 Products
  • 12.13.4 Recent Developments
• 12.14. Trustpilot
  • 12.14.1 Company Overview
  • 12.14.2 Company Revenue
  • 12.14.3 Products
  • 12.14.4 Recent Developments
• 12.15. Reputology
  • 12.15.1 Company Overview
  • 12.15.2 Company Revenue
  • 12.15.3 Products
  • 12.15.4 Recent Developments
• 12.16. MomentFeed
  • 12.16.1 Company Overview
  • 12.16.2 Company Revenue
  • 12.16.3 Products
  • 12.16.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies