|
시장보고서
상품코드
1937044
이벤트 관리 소프트웨어 시장 규모, 점유율, 동향 및 성장 분석 보고서(2026-2034년)Global Event Management Software Market Size, Share, Trends & Growth Analysis Report 2026-2034 |
||||||
이벤트 관리 소프트웨어 시장 규모는 2025년 101억 9,000만 달러에서 2034년에는 319억 2,000만 달러에 달할 것으로 예측되며, 2026년부터 2034년까지 CAGR 13.52%로 성장할 전망입니다.
조직이 이벤트를 효율적으로 계획하고 실행하는 것의 중요성을 점점 더 많이 인식함에 따라 이벤트 관리 소프트웨어 시장이 크게 성장할 것으로 예상됩니다. COVID-19 팬데믹으로 인한 가상 및 하이브리드 이벤트의 등장으로 종합적인 이벤트 관리 솔루션에 대한 수요가 급증하고 있습니다. 이러한 소프트웨어 플랫폼은 등록, 티켓 발행, 참가자 참여, 사후 분석 등의 프로세스를 효율화하여 궁극적으로 전체 행사 경험을 향상시킵니다. 기업 및 조직이 참여와 브랜드 홍보 수단으로 이벤트에 대한 투자를 지속함에 따라 이벤트 관리 소프트웨어 시장은 빠르게 성장할 것으로 예상됩니다.
또한, 인공지능(AI)과 데이터 분석과 같은 첨단 기술의 통합은 이벤트 관리의 방식을 변화시키고 있습니다. AI를 활용한 도구는 주최자가 참가자의 경험을 개인화하고, 마케팅 전략을 최적화하고, 데이터를 분석하여 향후 이벤트를 개선하는 데 도움이 됩니다. 또한, 가상현실(VR) 및 증강현실(AR) 기술의 활용은 이벤트 경험 방식을 개선하여 참가자들을 새롭고 흥미로운 방식으로 끌어들이는 몰입형 환경을 제공하고 있습니다. 이러한 기술의 접근성이 높아짐에 따라, 이벤트 관리 소프트웨어 시장은 이벤트 주최자와 참가자 모두의 진화하는 요구에 부응하는 형태로 채택이 확대될 가능성이 높습니다.
또한, 지속가능성과 친환경에 대한 관심이 높아지면서 이벤트 관리 소프트웨어 시장에도 영향을 미치고 있습니다. 조직은 종이 폐기물 감소에서 자원 사용 최적화에 이르기까지 환경에 미치는 영향을 최소화하는 솔루션을 점점 더 많이 찾고 있습니다. 디지털 티켓 및 가상 이벤트 옵션과 같은 지속가능성 기능을 통합한 이벤트 관리 소프트웨어는 환경에 대한 인식이 높은 조직에게 더욱 매력적으로 다가갈 수 있습니다. 시장이 계속 진화하는 가운데 기술 발전, 가상 및 하이브리드 이벤트의 부상, 지속가능성에 대한 초점이 결합되어 이벤트 관리 소프트웨어 시장은 역동적인 환경에서 이벤트 주최자의 다양한 요구를 충족시키며 지속적인 성장을 거듭하고 있습니다.
목차
제1장 소개
제2장 주요 요약
제3장 시장 변수, 동향, 프레임워크
제4장 세계의 이벤트 관리 소프트웨어 시장 : 구성요소별
제5장 세계의 이벤트 관리 소프트웨어 시장 : 전개별
제6장 세계의 이벤트 관리 소프트웨어 시장 : 기업 규모별
제7장 세계의 이벤트 관리 소프트웨어 시장 : 용도별
제8장 세계의 이벤트 관리 소프트웨어 시장 : 지역별
제9장 경쟁 구도
제10장 기업 개요
KSM 26.03.11The Event Management Software Market size is expected to reach USD 31.92 Billion in 2034 from USD 10.19 Billion (2025) growing at a CAGR of 13.52% during 2026-2034.
The event management software market is poised for significant growth as organizations increasingly recognize the importance of efficient planning and execution of events. With the rise of virtual and hybrid events, driven by the COVID-19 pandemic, the demand for comprehensive event management solutions has surged. These software platforms enable event organizers to streamline processes such as registration, ticketing, attendee engagement, and post-event analytics, ultimately enhancing the overall event experience. As businesses and organizations continue to invest in events as a means of engagement and brand promotion, the event management software market is expected to expand rapidly.
Moreover, the integration of advanced technologies, such as artificial intelligence (AI) and data analytics, is transforming the event management landscape. AI-powered tools can help organizers personalize attendee experiences, optimize marketing strategies, and analyze data to improve future events. Additionally, the use of virtual reality (VR) and augmented reality (AR) technologies is enhancing the way events are experienced, providing immersive environments that engage attendees in new and exciting ways. As these technologies become more accessible, the event management software market is likely to see increased adoption, catering to the evolving needs of event organizers and attendees alike.
Furthermore, the growing emphasis on sustainability and eco-friendly practices is influencing the event management software market. Organizations are increasingly seeking solutions that help them minimize their environmental impact, from reducing paper waste to optimizing resource usage. Event management software that incorporates sustainability features, such as digital ticketing and virtual event options, is becoming more attractive to environmentally conscious organizations. As the market continues to evolve, the combination of technological advancements, the rise of virtual and hybrid events, and a focus on sustainability positions the event management software market for sustained growth, addressing the diverse needs of event organizers in a dynamic landscape.
Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:
Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.
Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.
Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.
Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.
Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.
Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.
Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.
MARKET SEGMENTATION
By Component
- Software
- Services
By Deployment
- Cloud-based
- On-premises
By Enterprise Size
- Small & Medium Enterprise
- Large Enterprise
By Application
- Event Organizers & Planners
- Corporate
- Government
- Education
- Others
COMPANIES PROFILED
- Active Network LLC, Arlo, Stova, Bitrix24, Eventdexcom, Hopin, webMOBI, Whova, Certain Inc, Cvent Inc, EMS Software LLC, EventBrite, Rainfocus, Ungerboeck, Zoho Corporation Pvt Ltd
We can customise the report as per your requriements
TABLE OF CONTENTS
Chapter 1. PREFACE
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1 Information Analysis
- 1.3.2 Market Formulation & Data Visualization
- 1.3.3 Data Validation & Publishing
- 1.4. Research Scope and Assumptions
- 1.4.1 List of Data Sources
Chapter 2. EXECUTIVE SUMMARY
- 2.1. Market Snapshot
- 2.2. Segmental Outlook
- 2.3. Competitive Outlook
Chapter 3. MARKET VARIABLES, TRENDS, FRAMEWORK
- 3.1. Market Lineage Outlook
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Value Chain Analysis
- 3.4. Regulatory Framework
- 3.4.1 Standards & Compliance
- 3.4.2 Regulatory Impact Analysis
- 3.5. Market Dynamics
- 3.5.1 Market Drivers
- 3.5.2 Market Restraints
- 3.5.3 Market Opportunities
- 3.5.4 Market Challenges
- 3.6. Porter's Five Forces Analysis
- 3.7. PESTLE Analysis
Chapter 4. GLOBAL EVENT MANAGEMENT SOFTWARE MARKET: BY COMPONENT 2022-2034 (USD MN)
- 4.1. Market Analysis, Insights and Forecast Component
- 4.2. Software Estimates and Forecasts By Regions 2022-2034 (USD MN)
- 4.3. Services Estimates and Forecasts By Regions 2022-2034 (USD MN)
Chapter 5. GLOBAL EVENT MANAGEMENT SOFTWARE MARKET: BY DEPLOYMENT 2022-2034 (USD MN)
- 5.1. Market Analysis, Insights and Forecast Deployment
- 5.2. Cloud-based Estimates and Forecasts By Regions 2022-2034 (USD MN)
- 5.3. On-premises Estimates and Forecasts By Regions 2022-2034 (USD MN)
Chapter 6. GLOBAL EVENT MANAGEMENT SOFTWARE MARKET: BY ENTERPRISE SIZE 2022-2034 (USD MN)
- 6.1. Market Analysis, Insights and Forecast Enterprise Size
- 6.2. Small & Medium Enterprise Estimates and Forecasts By Regions 2022-2034 (USD MN)
- 6.3. Large Enterprise Estimates and Forecasts By Regions 2022-2034 (USD MN)
Chapter 7. GLOBAL EVENT MANAGEMENT SOFTWARE MARKET: BY APPLICATION 2022-2034 (USD MN)
- 7.1. Market Analysis, Insights and Forecast Application
- 7.2. Event Organizers & Planners Estimates and Forecasts By Regions 2022-2034 (USD MN)
- 7.3. Corporate Estimates and Forecasts By Regions 2022-2034 (USD MN)
- 7.4. Government Estimates and Forecasts By Regions 2022-2034 (USD MN)
- 7.5. Education Estimates and Forecasts By Regions 2022-2034 (USD MN)
- 7.6. Others Estimates and Forecasts By Regions 2022-2034 (USD MN)
Chapter 8. GLOBAL EVENT MANAGEMENT SOFTWARE MARKET: BY REGION 2022-2034(USD MN)
- 8.1. Regional Outlook
- 8.2. North America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
- 8.2.1 By Component
- 8.2.2 By Deployment
- 8.2.3 By Enterprise Size
- 8.2.4 By Application
- 8.2.5 United States
- 8.2.6 Canada
- 8.2.7 Mexico
- 8.3. Europe Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
- 8.3.1 By Component
- 8.3.2 By Deployment
- 8.3.3 By Enterprise Size
- 8.3.4 By Application
- 8.3.5 United Kingdom
- 8.3.6 France
- 8.3.7 Germany
- 8.3.8 Italy
- 8.3.9 Russia
- 8.3.10 Rest Of Europe
- 8.4. Asia-Pacific Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
- 8.4.1 By Component
- 8.4.2 By Deployment
- 8.4.3 By Enterprise Size
- 8.4.4 By Application
- 8.4.5 India
- 8.4.6 Japan
- 8.4.7 South Korea
- 8.4.8 Australia
- 8.4.9 South East Asia
- 8.4.10 Rest Of Asia Pacific
- 8.5. Latin America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
- 8.5.1 By Component
- 8.5.2 By Deployment
- 8.5.3 By Enterprise Size
- 8.5.4 By Application
- 8.5.5 Brazil
- 8.5.6 Argentina
- 8.5.7 Peru
- 8.5.8 Chile
- 8.5.9 South East Asia
- 8.5.10 Rest of Latin America
- 8.6. Middle East & Africa Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
- 8.6.1 By Component
- 8.6.2 By Deployment
- 8.6.3 By Enterprise Size
- 8.6.4 By Application
- 8.6.5 Saudi Arabia
- 8.6.6 UAE
- 8.6.7 Israel
- 8.6.8 South Africa
- 8.6.9 Rest of the Middle East And Africa
Chapter 9. COMPETITIVE LANDSCAPE
- 9.1. Recent Developments
- 9.2. Company Categorization
- 9.3. Supply Chain & Channel Partners (based on availability)
- 9.4. Market Share & Positioning Analysis (based on availability)
- 9.5. Vendor Landscape (based on availability)
- 9.6. Strategy Mapping
Chapter 10. COMPANY PROFILES OF GLOBAL EVENT MANAGEMENT SOFTWARE INDUSTRY
- 10.1. Top Companies Market Share Analysis
- 10.2. Company Profiles
- 10.2.1 Active Network LLC
- 10.2.2 Arlo
- 10.2.3 Stova
- 10.2.4 Bitrix24
- 10.2.5 Eventdex.Com
- 10.2.6 Hopin
- 10.2.7 WebMOBI
- 10.2.8 Whova
- 10.2.9 Certain Inc
- 10.2.10 Cvent Inc
- 10.2.11 EMS Software LLC
- 10.2.12 EventBrite
- 10.2.13 Rainfocus
- 10.2.14 Ungerboeck
- 10.2.15 Zoho Corporation Pvt Ltd
