시장보고서
상품코드
1959077

온라인 평판 관리(ORM) 소프트웨어 시장 규모, 점유율, 동향 및 성장 분석 보고서(2026-2034년)

Global Online Reputation Management Software Market Size, Share, Trends & Growth Analysis Report 2026-2034

발행일: | 리서치사: Value Market Research | 페이지 정보: 영문 200 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

온라인 평판 관리(ORM) 소프트웨어 시장 규모는 2025년 64억 6,000만 달러에서 2026-2034년 CAGR 8.82%로 성장하여 2034년에는 138억 3,000만 달러에 이를 것으로 예측됩니다.

온라인 평판 관리(ORM) 소프트웨어 시장은 디지털 시대에 브랜드 평판의 중요성이 커지면서 큰 폭의 성장이 예상되고 있습니다. 소비자들이 구매 결정에 있어 온라인 리뷰와 소셜 미디어에 대한 의존도가 높아짐에 따라, 기업들은 자신의 온라인 존재감과 평판을 적극적으로 관리할 필요성을 인식하고 있습니다. ORM 소프트웨어는 조직이 온라인 평판을 모니터링, 분석 및 개선할 수 있는 도구와 솔루션을 제공하며, 현대 마케팅 전략의 필수적인 요소로 자리 잡았습니다. 디지털 전환의 확대 추세와 전자상거래의 부상은 ORM 솔루션에 대한 수요를 더욱 촉진하고 있습니다.

데이터 분석과 인공지능(AI)의 기술 발전도 온라인 평판 관리(ORM) 소프트웨어 시장 전망을 형성하고 있습니다. 감정 분석, 실시간 모니터링, 자동 응답 시스템 등의 혁신 기술은 ORM 도구의 효과를 높이고 있습니다. 이러한 기술을 통해 기업은 고객의 인식에 대한 귀중한 인사이트를 얻고 부정적인 피드백에 적극적으로 대응할 수 있습니다. 시장이 진화하는 가운데, 연구개발과 효과적인 마케팅 전략을 우선시하는 기업이 온라인 평판 관리(ORM) 소프트웨어 시장에서 더 큰 점유율을 차지할 가능성이 높습니다.

또한, 규제 준수와 데이터 프라이버시에 대한 관심이 높아지면서 ORM 소프트웨어 시장에서 소비자의 선택에 영향을 미치고 있습니다. 정부가 데이터 보호 및 온라인 통신에 대한 규제를 강화함에 따라 기업들은 컴플라이언스를 보장하고 고객 정보를 보호할 수 있는 ORM 솔루션을 요구하고 있습니다. 강력한 보안 기능을 내장하고 규제 기준에 부합하는 ORM 소프트웨어 개발이 주목받고 있으며, 고객과의 신뢰를 구축하고자 하는 조직들의 관심이 집중되고 있습니다. 온라인 평판 관리(ORM) 소프트웨어 시장이 변화하는 소비자 선호도와 규제 요건에 계속 적응하는 가운데, 혁신, 품질, 컴플라이언스를 중시하는 기업은 향후 몇 년 동안 지속적인 성장과 성공을 거둘 수 있는 유리한 입지를 확보할 수 있을 것으로 보입니다.

목차

제1장 서론

제2장 주요 요약

제3장 시장 변수, 동향, 프레임워크

제4장 세계의 온라인 평판 관리(ORM) 소프트웨어 시장 : 도입 모드별

제5장 세계의 온라인 평판 관리(ORM) 소프트웨어 시장 : 솔루션 유형별

제6장 세계의 온라인 평판 관리(ORM) 소프트웨어 시장 : 서비스 유형별

제7장 세계의 온라인 평판 관리(ORM) 소프트웨어 시장 : 최종사용자별

제8장 세계의 온라인 평판 관리(ORM) 소프트웨어 시장 : 산업 분야별

제9장 세계의 온라인 평판 관리(ORM) 소프트웨어 시장 : 지역별

제10장 경쟁 구도

제11장 기업 개요

LSH 26.03.16

The Online Reputation Management Software Market size is expected to reach USD 13.83 Billion in 2034 from USD 6.46 Billion (2025) growing at a CAGR of 8.82% during 2026-2034.

The Online Reputation Management (ORM) Software Market is set to experience substantial growth, driven by the increasing importance of brand reputation in the digital age. As consumers increasingly rely on online reviews and social media to make purchasing decisions, businesses are recognizing the need to actively manage their online presence and reputation. ORM software provides tools and solutions that help organizations monitor, analyze, and improve their online reputation, making it an essential component of modern marketing strategies. The growing trend of digital transformation and the rise of e-commerce are further propelling the demand for ORM solutions.

Technological advancements in data analytics and artificial intelligence are also shaping the future of the online reputation management software market. Innovations such as sentiment analysis, real-time monitoring, and automated response systems are enhancing the effectiveness of ORM tools. These technologies enable businesses to gain valuable insights into customer perceptions and respond proactively to negative feedback. As the market evolves, companies that prioritize research and development, along with effective marketing strategies, will likely capture a larger share of the online reputation management software market.

Moreover, the increasing focus on regulatory compliance and data privacy is influencing consumer choices in the ORM software market. As governments implement stricter regulations regarding data protection and online communications, businesses are seeking ORM solutions that ensure compliance and safeguard customer information. The development of ORM software that incorporates robust security features and adheres to regulatory standards is gaining traction, appealing to organizations looking to build trust with their customers. As the online reputation management software market continues to adapt to changing consumer preferences and regulatory requirements, companies that prioritize innovation, quality, and compliance will be well-positioned for sustained growth and success in the coming years.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

MARKET SEGMENTATION

By Deployment Mode

  • Cloud-Based
  • On-Premise

By Solution Type

  • Review Monitoring
  • Brand Management
  • Search Engine Optimization (SEO) Tools
  • Social Media Management
  • Feedback And Survey Tools
  • Reporting And Analytics

By Service Type

  • Consulting Services
  • Training And Support Services
  • Managed Services

By End-User

  • Small And Medium Enterprises (SMEs)
  • Large Enterprises
  • Government Agencies
  • Non-Profit Organizations

By Industry Vertical

  • Healthcare
  • Retail
  • Finance
  • Education
  • Hospitality
  • Technology
  • Manufacturing

COMPANIES PROFILED

  • Circus Social, BirdEye, Podium, ReviewTrackers, Yotpo, Broadly, LocalClarity, Hootsuite, Oktopost, WebPunch, Yext, Trustpilot, Reputology, MomentFeed

We can customise the report as per your requriements

TABLE OF CONTENTS

Chapter 1. PREFACE

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1 Information Analysis
    • 1.3.2 Market Formulation & Data Visualization
    • 1.3.3 Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1 List of Data Sources

Chapter 2. EXECUTIVE SUMMARY

  • 2.1. Market Snapshot
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. MARKET VARIABLES, TRENDS, FRAMEWORK

  • 3.1. Market Lineage Outlook
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Value Chain Analysis
  • 3.4. Regulatory Framework
    • 3.4.1 Standards & Compliance
    • 3.4.2 Regulatory Impact Analysis
  • 3.5. Market Dynamics
    • 3.5.1 Market Drivers
    • 3.5.2 Market Restraints
    • 3.5.3 Market Opportunities
    • 3.5.4 Market Challenges
  • 3.6. Porter's Five Forces Analysis
  • 3.7. PESTLE Analysis

Chapter 4. GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET: BY DEPLOYMENT MODE 2022-2034 (USD MN)

  • 4.1. Market Analysis, Insights and Forecast Deployment Mode
  • 4.2. Cloud-Based Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 4.3. On-Premise Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 5. GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET: BY SOLUTION TYPE 2022-2034 (USD MN)

  • 5.1. Market Analysis, Insights and Forecast Solution Type
  • 5.2. Review Monitoring Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.3. Brand Management Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.4. Search Engine Optimization (SEO) Tools Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.5. Social Media Management Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.6. Feedback And Survey Tools Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.7. Reporting And Analytics Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 6. GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET: BY SERVICE TYPE 2022-2034 (USD MN)

  • 6.1. Market Analysis, Insights and Forecast Service Type
  • 6.2. Consulting Services Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 6.3. Training And Support Services Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 6.4. Managed Services Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 7. GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET: BY END-USER 2022-2034 (USD MN)

  • 7.1. Market Analysis, Insights and Forecast End-user
  • 7.2. Small And Medium Enterprises (SMEs) Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.3. Large Enterprises Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.4. Government Agencies Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.5. Non-Profit Organizations Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 8. GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET: BY INDUSTRY VERTICAL 2022-2034 (USD MN)

  • 8.1. Market Analysis, Insights and Forecast Industry Vertical
  • 8.2. Healthcare Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 8.3. Retail Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 8.4. Finance Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 8.5. Education Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 8.6. Hospitality Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 8.7. Technology Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 8.8. Manufacturing Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 9. GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET: BY REGION 2022-2034(USD MN)

  • 9.1. Regional Outlook
  • 9.2. North America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 9.2.1 By Deployment Mode
    • 9.2.2 By Solution Type
    • 9.2.3 By Service Type
    • 9.2.4 By End-user
    • 9.2.5 By Industry Vertical
    • 9.2.6 United States
    • 9.2.7 Canada
    • 9.2.8 Mexico
  • 9.3. Europe Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 9.3.1 By Deployment Mode
    • 9.3.2 By Solution Type
    • 9.3.3 By Service Type
    • 9.3.4 By End-user
    • 9.3.5 By Industry Vertical
    • 9.3.6 United Kingdom
    • 9.3.7 France
    • 9.3.8 Germany
    • 9.3.9 Italy
    • 9.3.10 Russia
    • 9.3.11 Rest Of Europe
  • 9.4. Asia-Pacific Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 9.4.1 By Deployment Mode
    • 9.4.2 By Solution Type
    • 9.4.3 By Service Type
    • 9.4.4 By End-user
    • 9.4.5 By Industry Vertical
    • 9.4.6 India
    • 9.4.7 Japan
    • 9.4.8 South Korea
    • 9.4.9 Australia
    • 9.4.10 South East Asia
    • 9.4.11 Rest Of Asia Pacific
  • 9.5. Latin America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 9.5.1 By Deployment Mode
    • 9.5.2 By Solution Type
    • 9.5.3 By Service Type
    • 9.5.4 By End-user
    • 9.5.5 By Industry Vertical
    • 9.5.6 Brazil
    • 9.5.7 Argentina
    • 9.5.8 Peru
    • 9.5.9 Chile
    • 9.5.10 South East Asia
    • 9.5.11 Rest of Latin America
  • 9.6. Middle East & Africa Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 9.6.1 By Deployment Mode
    • 9.6.2 By Solution Type
    • 9.6.3 By Service Type
    • 9.6.4 By End-user
    • 9.6.5 By Industry Vertical
    • 9.6.6 Saudi Arabia
    • 9.6.7 UAE
    • 9.6.8 Israel
    • 9.6.9 South Africa
    • 9.6.10 Rest of the Middle East And Africa

Chapter 10. COMPETITIVE LANDSCAPE

  • 10.1. Recent Developments
  • 10.2. Company Categorization
  • 10.3. Supply Chain & Channel Partners (based on availability)
  • 10.4. Market Share & Positioning Analysis (based on availability)
  • 10.5. Vendor Landscape (based on availability)
  • 10.6. Strategy Mapping

Chapter 11. COMPANY PROFILES OF GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE INDUSTRY

  • 11.1. Top Companies Market Share Analysis
  • 11.2. Company Profiles
    • 11.2.1 Circus Social
    • 11.2.2 BirdEye
    • 11.2.3 Podium
    • 11.2.4 ReviewTrackers
    • 11.2.5 Yotpo
    • 11.2.6 Broadly
    • 11.2.7 LocalClarity
    • 11.2.8 Hootsuite
    • 11.2.9 Oktopost
    • 11.2.10 WebPunch
    • 11.2.11 Yext
    • 11.2.12 Trustpilot
    • 11.2.13 Reputology
    • 11.2.14 MomentFeed
샘플 요청 목록
0 건의 상품을 선택 중
목록 보기
전체삭제