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중동 및 아프리카의 온라인 결제 방법(2017년)

Middle East & Africa Online Payment Methods: Full Year 2017

리서치사 yStats.com GmbH & Co. KG
발행일 2018년 07월 상품 코드 666515
페이지 정보 영문 71 Pages/Charts
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중동 및 아프리카의 온라인 결제 방법(2017년) Middle East & Africa Online Payment Methods: Full Year 2017
발행일 : 2018년 07월 페이지 정보 : 영문 71 Pages/Charts

중동 및 아프리카의 온라인 결제 방법(Online Payment Methods)에 대해 조사 분석했으며, 온라인 및 모바일 결제 이용 상황과 향후 전망에 초점을 맞추어 지역·국가별 주요 동향, 결제 방법, 주요 기업의 최신 상황 등의 정보를 전해드립니다.

제1장 매니지먼트 요약

제2장 세계

  • E-Commerce에서 선호되는 결제 방법 : 온라인 구매객 비율
  • 카드 지출액(달러) 및 내역 : POS, E-Commerce
  • E-Commerce 매출 내역 : 결제 방법별
  • 크로스보더 온라인 쇼핑에서 선호되는 상위 2개 결제 방법 : 크로스보더 온라인 구매객 비율
  • 온라인으로 쇼핑을 하지 않는 이유, 결제 관련 포함, 온라인으로 쇼핑을 하지 않는 인터넷 사용자 비율
  • FinTech의 도입률, 인터넷 사용자 비율 : 주요 국가별
  • 인터넷 사용자가 가장 많이 사용한 FinTech 서비스 등

제3장 중동

  • 지역 전체
  • UAE
  • 사우디아라비아
  • 이스라엘
  • 이란
  • 카타르
  • 쿠웨이트
  • 레바논
  • 바레인

제4장 아프리카

  • 지역 전체
  • 남아프리카공화국
  • 이집트
  • 나이지리아
  • 케냐
KSM 18.08.08

"Online shoppers in Middle East and Africa wary of fraud in online payments."

A new report from Hamburg-based online business research firm yStats.com, “Middle East & Africa Online Payment Methods: Full Year 2017” synthesizes data and trends in online and mobile payment in over 10 economies of the region. One finding is that adoption of online payment methods lags other global regions.

In most countries of the Middle East and many African nations, cash of delivery is the preferred method of payment for goods ordered online, bucking the global trend of credit card usage or other online payment methods such as PayPal and mobile wallets. Survey responses cited in the yStats.com report indicate that one of the reasons for this region-wide hesitance to use online payment methods is a lack of trust in their security.

Specifically, the yStats.com publication shows that a double digit percentage of respondents in the Middle Eastern countries indicate discomfort with online payments. A large share of online shoppers in the UAE, Saudi Arabia, Kuwait and Lebanon prefer cash over all other payment methods when shopping online. Likewise, potential online shoppers in Israel have stated a hesitance to make purchases because of payment security concerns.

On the African continent there is diversity in online payment adoption. In South Africa, online shoppers use credit and debit cards, though some surveyed consumers indicate reluctance to make online purchases for payment safety reasons. Online purchasers in Egypt show the same hesitance to make payment online as their Mideast neighbors. In Kenya, a movement away from cash on delivery is developing, as mobile money solution M-Pesa is the second most popular payment method in E-Commerce. Data cited in the yStats.com report shows that mobile payments are catching on throughout the Middle East and African economies, gaining a few percentage points in penetration in the last three years.

Covered Regions:

Middle East & Africa.

Companies Mentioned:

M-PESA Holding Company Ltd, Paypal Inc.

Table of Contents

1. Management Summary

2. Global Developments

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q1 2017
  • Card Spending, in USD trillion, and Breakdown by POS and E-Commerce, in %, 2015 & 2021f
  • Breakdown of E-Commerce Sales by Payment Methods, in %, 2021f
  • Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016 & 2017
  • Reasons For Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, Q1 2017
  • FinTech Adoption Rate, in % of Internet Users, by Selected Countries, 2017
  • Most Used FinTech Services According to Internet Users, in %, 2017
  • Most Relevant Emerging Technologies for Large FinTech and Financial Companies to Invest In, in % of Respondents in Each Group, April 2017
  • Entities Expected to Be The Most Disruptive in FinTech in the Next Five Years According to Financial Services and FinTech Executives, in %, 2017
  • Top 10 VC-Backed FinTech Unicorns by Valuation, in USD billion, Q3 2017
  • Expected Annual ROI According to Financial Services and FinTech Executives, in %, 2017
  • Mobile Payment User Penetration, in % of Internet Users, by Regions, Q4 2015 & Q2 2017
  • Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Selected Countries, Q1 2017
  • Penetration of Bank Account Holders Willing to Share Personal Financial Data with Third-Party Providers to Use Their Services, in %, by Selected Countries, August 2017
  • Breakdown of the Number of Transactions/Purchases by Payment Methods, in %, as Perceived by Businesses and by Consumers, 2016
  • Factors Most Important to Consumers in Deciding to Use Mobile Payments, in %, 2016
  • Share of Internet Users Who Believe That Mobile Payment is Not Secure, in %, October 2016
  • Mobile Payment Security Features Demanded by Consumers and Implemented by Businesses, in %, 2016
  • Attitudes Towards Mobile Payment and Mobile Money, in % of Consumers, by Developed and Developing Markets, 2016
  • Contactless Payment Transaction Value, in USD billion, 2017e & 2019f
  • Number of Contactless Payment Users of Apple Pay, Samsung Pay and Android Pay, in millions, 2015 - 2017e
  • Apple Pay User Penetration Compared to Overall Mobile Payment User Penetration, in % of Internet Users, by Penetrated Markets, Q2 2017

3. Middle East

  • 3.1. Regional
    • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in GCC, October 2016
    • Top 3 Barriers to Online Shopping, in % of Local Millennials in the GCC Who Did Not Shop Online, July 2017
    • Number of FinTech Startups in MENA, 2013, 2015 & 2020f
    • Share of Online Shoppers in MENA Who Used Smartphone to Pay for Purchases Online, in %, 2016
  • 3.2. UAE
    • Breakdown of Payment Methods Used in E-Commerce by Cash on Delivery and Credit or Debit Card, in % of Online Shoppers, March 2017
    • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
    • Share of Consumers Who Believe That Retailers They Shop at Deploy Payment Security Tools to Prevent Fraud, by Retailers and Online Retailers, in %, 2016
  • 3.3. Saudi Arabia
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, May 2017
    • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
    • Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
    • Perception of Increase in Credit Card Payments in Online Shops Over the Previous Year According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
    • Reasons for Not Offering Credit Card Payments in Online Shops, in % of Surveyed E-Commerce Merchants Who Do Not Accept Credit Card Payments in Their Shops, June 2017
  • 3.4. Israel
    • Perceived Disadvantages of Online Shopping, incl. Payment-Related, in % of Internet Users, September 2016
    • Share of Adult Internet Users in Israel Who Use Mobile Wallet Apps to Purchase Goods or Services At Least Once a Month, in %, May 2017
  • 3.5. Iran
    • Market Shares of the Top 3 Online Payment Gateway Operators, in %, December 2016
  • 3.6. Qatar
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
  • 3.7. Kuwait
    • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
  • 3.8. Lebanon
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
    • List of Selected Payment Providers, by Category, 2016
  • 3.9. Bahrain
    • Barriers to Shopping Online, incl. Payment-Related, in % of Non-Online Shoppers, 2016

4. Africa

  • 4.1. Regional
    • Number of Registered Mobile Money Accounts in Sub-Saharan Africa, in millions, December 2005 & December 2016
  • 4.2. South Africa
    • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, August 2017
    • Breakdown of Factors that Would Encourage to Shop Online More, incl. Payment-Related, in % of Online Shoppers, August 2017
    • Breakdown of Barriers to E-Commerce, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, August 2017
    • Breakdown of Types of Purchases for Which Non-Online Shoppers Would be Most Comfortable to Make Their First Online Payment, in % of Internet Users Who Do Not Shop Online, August 2017
    • Share of Online Shoppers Who Believe Their Credentials Are Not Safe When Shopping Online, in %, March 2017
  • 4.3. Egypt
    • Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
  • 4.4. Nigeria
    • Number and Value of Internet (Web) and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2016 & H1 2017
    • Breakdown of Experience with Mobile Money, in % Adults, 2016
    • Main Purposes of Using Mobile Money Services, in % Mobile Money Users, 2016
  • 4.5. Kenya
    • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, November 2016
    • Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Accounts, in millions, and Number of Agents, in thousands, 2008 - 2017"
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