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아시아태평양의 M-commerce 시장

Asia-Pacific M-Commerce 2018

리서치사 yStats.com GmbH & Co. KG
발행일 2018년 11월 상품 코드 754781
페이지 정보 영문 101 Pages/Charts
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아시아태평양의 M-commerce 시장 Asia-Pacific M-Commerce 2018
발행일 : 2018년 11월 페이지 정보 : 영문 101 Pages/Charts

세계 전체 M-commerce 시장의 발전 동향 분석과 아시아태평양 및 지역 주요 국가의 M-commerce 동향 분석과 예측 정보를 전해드립니다.

제1장 주요 요약

제2장 세계의 발전 동향

  • M-commerce 시장 개요
  • 휴대폰 인터넷 이용자수, 보급률, 인터넷 이용자 대비
  • 세계의 인터넷 트래픽 분석 : 디바이스별, 지역별
  • 소매 M-commerce 매출, 소매 E-Commerce 매출 대비 비율
  • E-Commerce 매출 분석 : 모바일 애플리케이션, 데스크톱, 모바일 웹 브라우저, E-Commerce 총매출, 지역별
  • 모바일 경유로 행해진 거래 점유율, 온라인 거래 대비, 지역별
  • 중국의 세계 M-commerce 매출 점유율
  • 지난 1주간 이용한 쇼핑 채널 : 점포, PC, 태블릿, 모바일, 세계 온라인 구매객 대비
  • 모바일 결제 이용자 보급률, 인터넷 이용자 대비, 지역별, 중국
  • 머천트가 이용하는 M-commerce 부정 검출 툴 및 서비스, 머천트 대비

제3장 아시아태평양

  • 지역
  • 중국
  • 일본
  • 한국
  • 호주
  • 인도
  • 인도네시아
  • 태국
  • 싱가포르
  • 말레이시아
  • 베트남
  • 필리핀
LSH 18.12.26

"Asia leads in share of B2C E-Commerce transacted via Mobile, says yStats.com report."

The APAC region leads globally in M-Commerce sales volume.

The Asia-Pacific region leads the world in online sales through mobile devices, and also in the share of total E-Commerce conducted through mobile. This global leadership is expected to continue at least through the next five years as a greater percentage of the huge population of the region goes online through newly acquired smartphones. According to data cited in the yStats.com report, over a third of total online retail sales in the Asia-Pacific region was conducted on mobile devices last year.

China dominates Asia and the world in M-Commerce.

China alone generates more sales through mobile device than any other nation in the world and by 2021 may be the source of about three-fourths of global M-Commerce, according to projections in the new yStats.com report. Online shopping through a mobile is a driver of continued growth of electronic commerce in South Korea, Japan and other countries of the region as well.

Covered Regions:

Asia-Pacific.

Companies Mentioned:

11Street Co. Ltd., Coupang Corp., Lazada Group SA , Blibli.com, Wemakeprice Inc. , ebay Gmarket Co Ltd , Tokopedia PT.

Table of Contents

1. Management Summary

2. Global Developments

  • Overview of M-Commerce Market, November 2018
  • Mobile Phone Internet Users, in billion, and Penetration, in % of Internet Users, 2016 - 2021f
  • Breakdown of Internet Traffic Worldwide by Device, in %, by Region, February 2018
  • Retail M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021f
  • Breakdown of E-Commerce Sales by Mobile App and Desktop and Mobile Web Browser, in %, and Total E-Commerce Sales, in USD billion, by Region, 2017
  • Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
  • China' Share of Global M-Commerce Sales, in %, 2017 & 2021f
  • Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
  • Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
  • M-Commerce Fraud Detection Tools and Services Used by Merchants, in % Merchants, March 2018

3. Asia-Pacific

  • 3.1. Regional
    • M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, 2016 - 2021f
    • M-Commerce Sales in Asia-Pacific, in USD billion, 2017 & 2022f
    • Share of Internet Users Accessing the Internet via Smartphone, in %, by Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, 2017
    • Devices Used for Browsing and Placing Orders Online, in % of Online Shoppers in Southeast Asia, Q2 2017
    • Breakdown of E-Commerce Transactions with E-Commerce Merchants by Mobile Web, In-App and Desktop, in %, Q4 2017
    • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
    • Average Conversion Rate on E-Commerce Sites Compared to Regional Average, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
    • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • 3.2. China
    • M-Commerce Sales, in USD billion, 2017 & 2021f
    • M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 - 2020f
    • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2017
    • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2017
    • Devices Used for Shopping Online, in % of Online Shoppers, 2013 - 2017
    • Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in % of Urban Middle-Class Internet Users, January 2017
    • The Use of PC and Mobile Phone During the Stages of an Online Purchase, in % of Online Shoppers, December 2017
    • The Use of PC and Mobile Devices When Viewing Shopping Information and Paying, in % of Online Shoppers, December 2017
  • 3.3. Japan
    • Number of Smartphone Users, in millions, and Penetration, in % of Individuals, 2017-2020f
    • M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017
    • M-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, in %, 2016 - 2021f
  • 3.4. South Korea
    • Breakdown of Internet Traffic by Device, in %, March 2018
    • Devices Used for Shopping Online, in % of Online Shoppers, September 2017
    • Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
    • Channels Used to Research and Purchase Products and Services, in % of Online Shoppers, January 2018
    • Average Online Purchase Value, by PC and Mobile Shopping, in KRW, January 2018
    • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
    • Product Categories Purchased Online, by Mobile and PC, in % of Online Shoppers, January 2018
    • M-Commerce Sales by Product Category, in KRW million, and M-Commerce
    • Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
    • Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2018
  • 3.5. Australia
    • Breakdown of Devices Used For Shopping Online, in % of Online Shoppers, February 2017
    • Percentage Share of Online Sales Generated via Mobile, in % of SMEs, 2016 & 2017
  • 3.6. India
    • Devices to Access the Internet, in % of Internet Users, by Urban and Rural, October 2017
    • Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018
    • Smartphone Users, in millions, and Penetration, in % of Population, 2017- 2022f
    • Share of Online Shoppers Who Installed 2 to 5 Retail and Shopping Apps on Their Smartphone, in %, 2017
    • Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
  • 3.7. Indonesia
    • Number of Smartphone Users, in millions, 2017e & 2020f
    • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
    • Breakdown of Internet Traffic by Device, in %, February 2018
    • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
    • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
    • Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
  • 3.8. Thailand
    • Breakdown of Internet Traffic by Device, in %, February 2018
    • Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017
    • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
    • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, June 2017
    • Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
    • Ways to Discover E-Commerce Websites, in % of Online Shoppers, June 2017
  • 3.9. Singapore
    • Breakdown of Internet Traffic by Device, in %, February 2018
    • Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 2017
    • Breakdown of Most Recent E-Commerce Purchases via Mobile and Other Devices, in % of Online Shoppers, August 2017
    • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
  • 3.10. Malaysia
    • Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017
    • Breakdown of Internet Traffic by Device, in %, March 2018
    • Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017
    • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
  • 3.11. Vietnam
    • Breakdown of Internet Traffic by Device, in %, March 2018
    • Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017
    • Share of Companies With a Mobile App for Selling, in %, 2017
    • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
  • 3.12. Philippines
    • M-Commerce Sales, in USD million, 2016 & 2021f
    • Breakdown of Internet Traffic by Device, in %, March 2018
    • Mobile Share of Traffic to E-Commerce Sites, in %, June 2017
    • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
    • Shopping-Related Activities Carried Out Online, in % of Individuals, Q2/Q3 2017
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