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세계의 M-Commerce 시장(2018년)

Global M-Commerce 2018

리서치사 yStats.com GmbH & Co. KG
발행일 2018년 12월 상품 코드 754782
페이지 정보 영문 122 Pages/Charts
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세계의 M-Commerce 시장(2018년) Global M-Commerce 2018
발행일 : 2018년 12월 페이지 정보 : 영문 122 Pages/Charts

세계의 M-Commerce 시장을 조사했으며, 세계 전체, 주요 지역 및 주요 국가의 M-Commerce 동향·예측을 분석하여 전해드립니다.

제1장 매니지먼트 요약

제2장 세계의 발전 동향

  • M-Commerce 시장의 개요
  • 휴대폰 인터넷 사용자 수, 보급률, 인터넷 사용자비
  • 세계의 인터넷 트래픽 내역 : 디바이스별, 지역비
  • 소매 M-Commerce 판매, 소매 E-Commerce 판매에서 차지하는 점유율
  • E-Commerce 판매의 내역 : 모바일 앱, 데스크톱, 모바일 웹브라우저, E-Commerce 총판매, 지역별
  • 모바일을 통해 시행된 트랜잭션 점유율, 온라인 트랜잭션비, 지역별
  • 중국이 세계의 M-Commerce 판매에서 차지하는 점유율
  • 과거 1주일간 이용한 쇼핑 채널 : 점포, PC, 태블릿, 모바일, 세계의 온라인 구매객비
  • 모바일 결제 사용자의 보급률, 인터넷 사용자비, 지역별, 중국
  • 머천트가 이용하는 M-Commerce 부정 탐지 툴·서비스, 머천트비

제3장 아시아태평양

  • 지역
  • 중국
  • 일본
  • 한국
  • 호주
  • 인도
  • 인도네시아
  • 싱가포르
  • 말레이시아
  • 베트남

제4장 유럽

  • 지역
  • 영국
  • 독일
  • 프랑스
  • 러시아
  • 이탈리아
  • 네덜란드
  • 스페인
  • 벨기에
  • 폴란드
  • 터키

제5장 북미

  • 미국
  • 캐나다

제6장 라틴아메리카

  • 지역
  • 브라질
  • 아르헨티나
  • 멕시코

제7장 중동·아프리카

  • 지역
  • 사우디아라비아
  • 남아프리카공화국
  • 이집트
  • 나이지리아
KSA 18.12.18

"Over half of worldwide online retail sales is through mobile device."

Asia leads increase in global M-Commerce.

While all world regions have experienced expansion of M-Commerce, the growth in Asia has been particularly rapid. According to sources cited in the yStats.com report, shoppers in Asia generated about half of all mobile online purchases last year, with China leading the region. With Asia's lead, global M-Commerce is forecast to double between 2018 and 2021, by which time mobile devices will account for nearly 75% of online retail purchases.

Spread of mobile technology drives shopping growth.

Many of the new connections to the Internet worldwide are due to the increasing penetration of smartphones. Online merchants have responded by developing mobile shopping apps and mobile-friendly websites to facilitate online shopping. The yStats.com publication reports that last year nearly a third of B2C E-Commerce was transacted through a mobile app.

Security concerns grow with increased mobile shopping.

One challenge for merchants engaging in mobile commerce is the detection and prevention of fraud. The yStats.com report includes details on the methods used in this effort, such as authentication and velocity checks, card verification value and address verification.

Covered Regions:

Asia-Pacific, Europe, North America, Latin America, Middle East & Africa.

Companies Mentioned:

11Street Co. Ltd., Coupang Corp., Lazada Group SA , Blibli.com, Wemakeprice Inc. , ebay Gmarket Co Ltd , Tokopedia PT, Alibaba Group Holding Ltd, Amazon.com Inc, eBay Inc, Otto GmbH & Co KG, Cdiscount SA, FNAC SA, Vente-privee.com SA, Groupon Inc., MercadoLibre Inc., Lojas Americanas S.A, Wish Inc, AliExpress Ltd.

Table of Contents

1. Management Summary

2. Global Developments

  • Overview of M-Commerce Market, November 2018
  • Mobile Phone Internet Users, in billion, and Penetration, in % of Internet Users, 2016 - 2021f
  • Breakdown of Internet Traffic Worldwide by Device, in %, by Region, February 2018
  • Retail M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021f
  • Breakdown of E-Commerce Sales by Mobile App and Desktop and Mobile Web Browser, in %, and Total E-Commerce Sales, in USD billion, by Region, 2017
  • Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
  • China' Share of Global M-Commerce Sales, in %, 2017 & 2021f
  • Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
  • Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
  • M-Commerce Fraud Detection Tools and Services Used by Merchants, in % Merchants, March 2018

3. Asia-Pacific

  • 3.1. Regional
    • M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021f
    • Share of Internet Users Accessing the Internet via Smartphone, in %, by Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, 2017
    • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • 3.2. China
    • M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 - 2020f
    • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2017
    • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2017
    • Devices Used for Shopping Online, in % of Online Shoppers, 2013 - 2017
    • Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in % of Urban Middle-Class Internet Users, January 2017
  • 3.3. Japan
    • M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017
    • M-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, in %, 2016 - 2021f
  • 3.4. South Korea
    • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
    • Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
    • M-Commerce Sales by Product Category, in KRW million, and M-Commerce
    • Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
    • Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2018
  • 3.5. Australia
    • Breakdown of Devices Used For Shopping Online, in % of Online Shoppers, February 2017
  • 3.6. India
    • Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018f
    • Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
    • Share of Online Shoppers Who Installed 2 to 5 Retail and Shopping Apps on Their Smartphone, in %, 2017
  • 3.7. Indonesia
    • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
    • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
    • Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
  • 3.8. Thailand
    • Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017
    • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, June 2017
    • Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
  • 3.9. Singapore
    • Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 2017
  • 3.10. Malaysia
    • Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017
    • Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017
  • 3.11. Vietnam
    • Breakdown of Internet Traffic by Device, in %, March 2018
    • Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017

4. Europe

  • 4.1. Regional
    • M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 - 2021f
    • Mobile Shopper Penetration in Selected Countries in Europe, in % of Online Shoppers, June 2018
  • 4.2. UK
    • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • 4.3. Germany
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017
    • Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017
    • Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017
    • Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017
    • Top 10 E-Commerce Platforms by Market Share, 2017/2018
  • 4.4. France
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
    • Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018
  • 4.5. Russia
    • Mobile Shopper Penetration, in % of Online Shoppers, 2017
    • Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017
  • 4.6. Italy
    • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e
  • 4.7. Netherlands
    • Breakdown of Online Purchases by Device, in %, 2017
  • 4.8. Spain
    • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • 4.9. Belgium
    • Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
    • Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in Belgium, Q3 2016 & Q3 2017
  • 4.10. Poland
    • Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018
  • 4.11. Turkey
    • Breakdown of Page Views and Orders in Online Stores, by Desktop and Mobile, in %, 2017

5. North America

  • 5.1. USA
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2018f - 2022f
    • Breakdown of the Number of Retail Apps Installed on the Smartphone, in % of Online Shoppers, and Frequency of Online Shopping via App, in % of Online Shoppers With Shopping App, March 2018
    • Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, December 2017
  • 5.2. Canada
    • Devices Used to Access the Internet, in % of Internet users, 2016 - 2018e
    • Devices Used to Make Purchases Online, in % of Online Shoppers, 2016 - 2018e

6. Latin America

  • 6.1. Regional
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f
    • Breakdown of E-Commerce Transactions by Channel/ Device, in %, Q4 2017
  • 6.2. Brazil
    • Breakdown of E-Commerce Transaction Volume, by Device Used, in % Transactions, February 2017
    • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
    • M-Commerce Sales, in BRL million, Average M-Commerce Order Value, in BRL, and Number of Purchases, in millions, Q1 2017 & Q1 2018
    • B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, 2017
    • Product Categories Purchased via Mobile, in % of Mobile Shoppers, March 2018
    • Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018
    • E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2017 & March 2018
  • 6.3. Argentina
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f
    • Breakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016 & 2017
    • Top 10 E-Commerce Websites/Apps Ranked by Number of Orders Received, February 2018
  • 6.4. Mexico
    • Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May 2016 & May 2017
    • Product Categories Purchased Online by Device, in % of Online Shoppers, August 2017
    • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
    • Transactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017
    • Online Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017
    • 6.5. Colombia 109-110
    • Devices Used to Access the Internet, in % of Internet Users, July 2017
    • Breakdown of Devices Used in E-Commerce, in % of Online Purchases, 2017

7. Middle East and Africa

  • 7.1. Regional
    • Smartphone Penetration, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
    • Devices Used to Access the Internet, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
    • Share of Internet Users Accessing the Internet via Smartphone, in %, by Egypt, Kenya, Morocco, Nigeria, South Africa, Q2 2017
    • Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Kenya, Morocco, Nigeria and South Africa, 2017
  • 7.2. Saudi Arabia
    • Devices Used to Connect to the Internet, in % of Adults, March 2017
    • Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
  • 7.3. South Africa
    • Breakdown of Devices Preferred in Online Shopping, in % of Online Shoppers, August 2017
  • 7.4. Egypt
    • Devices Used to Access the Internet, in % of Adults, July 2017
    • Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017
  • 7.5. Nigeria
    • Breakdown of Internet Traffic by Device, in %, February 2018
    • Share of Internet Users Shopping Online via Smartphone At Least Weekly, in % of Internet Users, 2017
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