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필리핀의 B2C E-Commerce 시장(2019년)

Philippines B2C E-Commerce Market 2019

리서치사 yStats.com GmbH & Co. KG
발행일 2019년 08월 상품 코드 909285
페이지 정보 영문 52 Pages/Charts
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필리핀의 B2C E-Commerce 시장(2019년) Philippines B2C E-Commerce Market 2019
발행일 : 2019년 08월 페이지 정보 : 영문 52 Pages/Charts

필리핀의 B2C E-Commerce 시장에 대해 조사 분석했으며, 매출 데이터, 동향, 소비자의 결제 기호 및 기타 관련 정보를 제공합니다.

제1장 주요 요약

제2장 개요 및 세계와의 비교

  • B2C E-Commerce 시장 개요 및 세계와의 비교
  • 소매 M-commerce 매출 침투율 : 브라질, 인도, 인도네시아, 멕시코, 필리핀, 러시아, 베트남, 소매 E-Commerce 매출 비율
  • B2C E-Commerce 매출 : 인도네시아, 말레이시아, 필리핀, 싱가포르, 태국, 베트남, CAGR
  • 소매 E-Commerce 매출 : 말레이시아, 인도네시아, 필리핀, 싱가포르, 태국, 베트남
  • 디지털 결제 서비스 보급률, 인도네시아, 말레이시아, 필리핀, 싱가포르, 태국, 베트남, 응답자 비율 : 국가별
  • 방문수가 가장 많은 E-Commerce 플랫폼 Top 10, 인도네시아, 말레이시아, 필리핀, 싱가포르, 태국, 베트남 : 국가별
  • 월간 활성 사용자 수가 가장 많은 쇼핑 애플리케이션 Top 10, 인도네시아, 말레이시아, 필리핀, 싱가포르, 태국, 베트남 : 국가별

제3장 동향

  • 인터넷 트래픽 내역 : 디바이스별
  • 온라인 쇼핑에서 사용되는 디바이스 내역 : 온라인 구매 비율
  • 온라인에서 행해지는 쇼핑 관련 활동 : 인터넷 사용자 비율
  • M-commerce 매출, YoY 변동
  • 크로스보더 B2C E-Commerce 지출
  • 온라인 구매객 내역, 국내 구매객 전용, 국내 & 크로스보더 구매객, 크로스보더 구매객 전용
  • 크로스보더 온라인 쇼핑 촉진요인 Top 5, 필리핀의 크로스보더 온라인 구매객 비율
  • 크로스보더로 구매되는 제품 카테고리, 크로스보더 온라인 구매객 비율 등

제4장 매출과 점유율

  • 인터넷 경제 시장 규모 : 부문별
  • B2C E-Commerce 지출
  • 소매 매출 전체에서 차지하는 B2C E-Commerce의 점유율

제5장 인터넷 사용자와 온라인 구매객

  • 인터넷 보급률 : 인구 비율
  • 온라인 구매객 내역 : 연령층별, 성별
  • 온라인 쇼핑 빈도 내역 : 성별, 온라인 구매객 비율
  • 온라인 구매당 지출 내역 : 성별, 온라인 구매객 비율

제6장 제품

  • E-Commerce로 구입한 제품 분류 : 온라인 구매객 비율

제7장 결제

  • 결제 계좌 소유, 전자화폐 계좌 포함, 성인 인구 비율
  • 결제 프로바이더 Top 6, 인지도, 성인 인구 비율

제8장 배송

  • Lazada and Shopee로 쇼핑하는 것을 선호하는 이유 내역 : 온라인 구매객 비율
  • 크로스보더 온라인 쇼핑 장벽 Top 5, 배송 관련을 포함, 필리핀의 크로스보더 온라인 구매객 비율

제9장 기업

  • E-Commerce 기업 개요
  • E-Commerce 웹사이트 Top 10 : 월간 평균 방문수별
  • E-Commerce 플랫폼 Top 3 : 카테고리별, FMCG, 미용 제품, 슈즈, 의류, 백, 주얼리와 액세서리, 온라인 구매객 비율
KSM 19.09.11

“Philippines online retail lags in Southeast Asia but is prepared for growth”, says new yStats.com report.

Philippine's low share of online retail sale in SEA region expected to change in next decade.

Though the population of the Philippines is the second largest in the Southeast Asia region, its share of retail sales compared to other markets is low. However, the young population and growing middle class, couple with increased Internet connectivity especially through smartphones and government initiatives are combining to prepare the way for rapid growth. The yStats.com report includes forecasts of the Philippines surpassing Singapore and Malaysia in total online retail sales by the middle of the next decade.

Philippine Internet connectivity spurs online shopping.

Internet connectivity reached well over half of the Philippine population last year. With the growth in web connections through smartphone, well over half of online shopping in the country was done through mobile device in 2018, as cited in the yStats.com report. Shopping through social media is becoming more popular, with Facebook reaching the rank of third most used site for online purchases of some products.

Regional merchants dominate Philippine E-Commerce

Online shoppers in the Philippines have made two Singapore-based platforms the most popular sites for purchases. Lazada and Shopee were also the top two most used shopping applications in mobile commerce. The yStats.com report lists other merchants in the top five players as Zalora, Argomall, and eBay. Lazada and Zalora have recently announced plans to establish new distribution centers in the Philippines to help overcome the poor logistics infrastructure of the geographically dispersed nation.

Covered Regions:

Southeast Asia.

Companies Mentioned:

Lazada Group S.A., Shopee, Zalora.com.ph, Argomall, Inc., eBay Inc, Facebook, Inc.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, June 2019
  • Retail M-Commerce Sales Penetration, by Brazil, India, Indonesia, Mexico, Philippines, Russia and Vietnam, in % of Total Retail E-Commerce Sales, 2019e
  • B2C E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, and CAGR, in %, 2018e & 2023f
  • Retail E-Commerce Sales, in USD billion, by Malaysia, Indonesia, Philippines, Singapore, Thailand, Vietnam, 2015, 2018e & 2025f, and CAGR, in %, 2018e-2025f
  • Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • M-Commerce Sales, in USD billion and in % Year-on-Year Change, 2017 - 2021f
  • Cross-Border B2C E-Commerce Spending, in PHP billion, 2017 & 2018f
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, May 2018
  • Top 5 Drivers to Cross-Border Online Shopping, in % Cross-Border Online Shoppers in the Philippines, May 2018
  • Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, May 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • Top 5 Payment Methods in Cross-Border Online Shopping, in % Cross-Border Online Shoppers in the Philippines, May 2018

4. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • B2C E-Commerce Spending, in PHP billion, 2017 & 2018e
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018e

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 - 2018e
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018
  • Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e
  • Breakdown of Spending per Online Purchase, by Gender, in % of Online Shoppers, 2018e

6. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

7. Payment

  • Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018
  • Top 6 E-Payment Providers, by Awareness, in % of Adults, February 2018

8. Delivery

  • Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018
  • Top 5 Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % Cross-Border Online Shoppers in the Philippines, May 2018

9. Players

  • Overview of E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
  • Top 3 E-Commerce Platforms by Category, incl. FMCG, Beauty Products, Shoes, Apparel, Bags, Jewelry and Accessories, in % of Online Shoppers, July 2018
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