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세계의 온라인 여행 시장(2019년)

Global Online Travel Market 2019

리서치사 yStats.com GmbH & Co. KG
발행일 2019년 11월 상품 코드 917645
페이지 정보 영문 122 Pages/Charts
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세계의 온라인 여행 시장(2019년) Global Online Travel Market 2019
발행일 : 2019년 11월 페이지 정보 : 영문 122 Pages/Charts

세계의 온라인 여행(Online Travel) 시장에 대해 조사 분석했으며, 세계의 주요 동향, 지역 및 국가별 주요 동향 등에 대한 체계적인 정보를 제공합니다.

제1장 주요 요약

제2장 세계의 동향

  • 온라인 여행 시장 개요와 동향
  • 여행 총매출에 대한 온라인의 점유율, 지역별
  • 온라인 여행의 매출
  • 여행 매출에 대한 온라인의 점유율
  • 여행의 혁신이 기대되는 상위 9개 분야
  • 여행 고객 여정에서 AI의 잠재적 이용 사례, 고객 이용/기업 이용별
  • 자신의 예약 정보에 모바일 디바이스를 통해 연중무휴로 액세스할 수 없을 경우 불만을 나타내는 여행자의 점유율
  • AR/VR 기술이 자신의 여행 계획 개선에 도움이 될 가능성이 있다고 생각하는 여행자의 점유율
  • 여행 웹사이트 상위 20개, 웹사이트 순위별(카테고리, 웹사이트 방문수, 평균 방문시간, 이탈률 포함), 상위 5개국, 방문수 점유율별
  • 여행 유니콘(Unicorn) 스타트업 상위 12개사, 평가별

제3장 북미

  • 지역 전체
  • 미국
  • 캐나다

제4장 아시아태평양

  • 지역 전체
  • 중국
  • 일본
  • 한국
  • 인도
  • 호주 및 뉴질랜드
  • 인도네시아
  • 태국
  • 싱가포르
  • 베트남
  • 말레이시아
  • 필리핀

제5장 유럽

  • 지역 전체
  • 영국
  • 독일
  • 프랑스
  • 이탈리아
  • 스페인
  • 네덜란드
  • 러시아
  • 터키
  • 폴란드

제6장 라틴아메리카

  • 지역 전체
  • 브라질
  • 멕시코
  • 아르헨티나

제7장 중동 및 아프리카

  • 지역 전체
  • UAE
  • 사우디아라비아
  • 남아프리카공화국
  • 바레인
  • 모로코
KSM 19.12.23

"Online share of travel sales worldwide nears 50%."

Global digital travel sales are growing

Online travel sales worldwide are projected to increase at a single-digit growth rate annually between 2019 and 2022, outpacing the overall travel market. As a result, the online share of global travel sales nears 50% and is projected to increase further over the next several years.

Leading digital travel markets

The top online travel markets from different global regions include the USA, China, and the UK. Furthermore, the countries of Southeast Asia are expanding rapidly, while the growth rates in the mature markets of Europe and North America are declining. Another fast-growing digital travel market is the Middle East, where currently only around one-third of travel bookings are online.

Top OTAs globally

The leading online travel agencies worldwide include Booking.com, Expedia and Trip.com. Booking.com also ranks as the top travel website by number of visits. In addition, the competition is intensifying and travel unicorns are flourishing, led by Airbnb which is planning an IPO for 2020.

Covered Regions:

Asia-Pacific, Europe, North America, Latin America, Middle East & Africa.

Companies Mentioned:

Airbnb Inc., Booking Holdings Inc, Trip.com Group Ltd, Expedia Group Inc., TripAdvisor Inc., Oravel Stays Private Ltd, Hotels.com, Agoda Co Pte Ltd , Rakuten Travel Inc., Alibaba Group Holdings.

Table of Contents

1. Management Summary

2. Global

  • Online Travel Market Overview & Trends, November 2019
  • Online Share of Total Travel Sales, in %, by Region, 2018
  • Online Travel Sales, in USD billion, 2019f & 2023f
  • Online Share of Travel Sales, in %, 2024f
  • Top 9 Areas of Expected Innovation in Travel, May 2019
  • Potential Use Cases of Artificial Intelligence (AI) in Travel Customer Journey, by Customer Use and Company Use, March 2019
  • Share of Travelers Who Are Frustrated When They Are Not Able to Access Their Booking Information 24/7 on Their Mobile Device, in %, 2019
  • Share of Travelers Who Believe That AR/VR Technology Could Help Them Better Plan Their Trips, in %, 2019
  • Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, October 2019
  • Top 12 Travel Unicorn Startups by Valuation, in USD billion, August 2019

3. North America

  • 3.1. USA
    • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 - 2022f
    • Breakdown of Hotel and Lodging Online Gross Bookings, by Direct and OTAs, in %, 2018 & 2022f
    • Share of Hotel Direct Room Booking Revenues via Mobile Devices, in %, 2018 & 2022f
    • Booking Channels Used, in % of Travelers, by Generation, 2018
    • Share of Travelers Who Believe That Chatbots/Digital Assistants Would Make The Booking Experience Easier and Frictionless, in %, by Generation, 2018
    • Share of Travelers Who Would Be Comfortable Booking a Trip by Voice, in %, 2018
    • Combined Market Share of the Top 2 OTAs, in %, 2018e
  • 3.2. Canada
    • Product Categories Purchased Online, incl. “Flights and Travel Packages”, in % of Adult Internet Users, March 2019

4. Asia-Pacific

  • 4.1. Regional
    • Online Travel Sales, in USD billion, 2018 & 2021f
    • Online Share of Travel Sales, in %, 2018
    • Travel Site Users, in millions, by Selected Countries, January 2019
    • Travel Site User Penetration, in % of Internet Users, by Selected Countries, January 2019
    • Breakdown of Travel Site Users by Device Used, in %, by Selected Countries, January 2019
    • Online Travel Sales, in USD billion, by Vacation Rentals, Hotels and Flights, in USD billion, 2015, 2019f & 2025f
    • Online Ride Hailing Sales, in USD billion, by Online Transportation and Online Food Delivery, in USD billion, 2015, 2019f & 2025f
  • 4.2. China
    • Online Travel Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2022f
    • Online Share of Total Travel Sales, in %, 2015 - 2022f
    • Breakdown of Online Travel Sales by Segment, in %, Q2 2019
    • Online Flight Ticket Booking Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2022f
    • Top 10 Travel Websites by Monthly Unique Visitors, in millions, July 2019
    • Market Shares of Top 3 OTAs, in %, Q2 2019
  • 4.3. Japan
    • B2C E-Commerce Service Sales by Category, in JPY billion, and Year-on-Year Change, in %, incl. Travel Services, 2017 & 2018
    • Online Travel Sales, in USD billion, 2019f & 2023f
    • Online Share of Total Travel Sales, in %, 2018 - 2020f
    • Breakdown of Online Travel Sales by Segment, in %, 2018
    • Top 10 Travel Websites by Visitors, in millions, 2018
  • 4.4. South Korea
    • Retail E-Commerce Sales by Product Category, in KRW bil., incl. Travel, 2017, 2018 & H1 2019
    • M-Commerce Sales by Product Category, in KRW billion, incl. Travel, 2017, 2018 & H1 2019
    • Online Travel Sales, in USD billion, 2019f & 2023f
    • Top 10 Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel Products”, 2017 & 2018
  • 4.5. India
    • Total Travel Spending, in USD billion, Online Share, in %, and Online Travel Spending, in USD billion, 2018 & 2021f
    • Online Share of Total Travel Bookings, in %, 2019e & 2022f
    • Breakdown of Channels Used to Book Travel Tickets and Hotels, by Online and Offline, in % of Travelers, 2018
    • Breakdown of Channels Used to Book Travel Tickets and Hotels, in % of Travelers, 2018
  • 4.6. Australia & New Zealand
    • Online Share of Total Travel Sales, in %, 2018
  • 4.7. Indonesia
    • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
  • 4.8. Thailand
    • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
  • 4.9. Singapore
    • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
    • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018
  • 4.10. Vietnam
    • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
  • 4.11. Malaysia
    • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
  • 4.12. Philippines
    • Online Travel Sales, in USD billion, 2015, 2019f & 2025f
    • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

5. Europe

  • 5.1. Regional
    • Total Travel Sales, in EUR billion, Online Share of Travel Sales, in %, and Online Travel Sales, in EUR billion, 2018e, 2019f & 2022f
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018
    • Share of Individuals Buying “Travel and Holiday Accommodation” Online, by EU Countries and Selected Non-EU Countries, in %, 2018
  • 5.2. UK
    • Product Categories Purchased Online, in % of Adults, incl. “Travel Arrangements” and “Holiday Accommodation”, Q1 2019
    • Share of Adults Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2019
    • Devices Used to Book Holidays Online, in % of Travelers Who Booked Online, 2018
    • Travel Sales Breakdown by Online and Offline, in % and in GBP million, 2023f
    • Top 15 OTAs by Number of Unique Visitors to Websites, in thousands, January 2019
  • 5.3. Germany
    • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel and Holiday Accommodation”, 2017 & 2018
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018
    • Share of Travelers Who Booked Their Trip Online, in %, 2008-2018
    • Channels Used by Travelers to Find Information About Travel or Book Their Trip, in %, 2018
    • Types of Trips Booked via Digital Channels, in % of Travelers Who Book via Digital Channels, by 2-4 Day Trips, and 5+ Day Trips, 2018
  • 5.4. France
    • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel and Holiday Accommodation”, 2017 & 2018
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018
    • Top 20 Travel Websites/Applications, by Number of Unique Visitors per Month, in thousands, January 2019
  • 5.5. Italy
    • Online Travel Sales, in EUR billion, 2018 & 2019f
    • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel and Holiday Accommodation”, 2017 & 2018
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018
  • 5.6. Spain
    • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel and Holiday Accommodation”, 2017 & 2018
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018
  • 5.7. Netherlands
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018
  • 5.8. Russia
    • Online Travel Sales, in RUB billion, 2017 & 2018
    • Share of Online Shoppers Who Purchased Travel Services Online, in %, 2018
  • 5.9. Turkey
    • Online Travel Sales, in TRY billion, 2017 & 2018
    • Product Categories Purchased Online, in % of Online Shoppers, Q1 2018 & Q1 2019
  • 5.10. Poland
    • Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2018

6. Latin America

  • 6.1. Regional
    • Total Travel Sales, by Online Travel Sales, and Offline Travel Sales, in USD billion, 2018
    • Online Share of Total Travel Sales, in %, 2018 & 2021f
  • 6.2. Brazil
    • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel”, May 2018
    • Share of Smartphone Internet Users Who Booked Accommodation via Smartphone App, in %, March 2016 - March 2019
    • Smartphone Apps Used to Book Accommodation, in % of Smartphone Internet Users Who Booked Accommodation via Apps, March 2019
  • 6.3. Mexico
    • Product Categories Purchased Online, incl. “Transportation”, “Travel”, and “Accommodation”, in % of Online Shoppers, 2018
    • Breakdown of Average Quarterly Online Spending on Travel-Related Categories, in % of Online Shoppers Purchasing from Each Category, 2018
  • 6.4. Argentina
    • Online Travel Sales, in ARS billion, and Year-on-Year Change, in %, 2014 - 2018

7. Middle East & Africa

  • 7.1. Regional
    • Online Travel Sales, by OTAs, Supplier Website and Supplier App, in USD billion, 2021f
    • Online Share of Gross Travel Bookings, in %, 2018 & 2022f
  • 7.2. UAE
    • Product and Service Categories Purchased Online, in % of Online Shoppers, incl. “Flight Bookings”, 2017 & 2018
  • 7.3. Saudi Arabia
    • Top 5 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Saudi Arabia's Share of Total Visits, in %, October 2019
  • 7.4. South Africa
    • Share of Online Shoppers Purchasing Flights and Accommodation Online, in %, March 2019
  • 7.5. Bahrain
    • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018
  • 7.6. Morocco
    • Share of Internet Users Who Used Online Travel or Accommodation Services Related to Travel, in %, 2018
    • Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2018
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