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세계의 온라인 항공권 예약 시장(2019년)

Global Online Airline Booking Market 2019

리서치사 yStats.com GmbH & Co. KG
발행일 2019년 12월 상품 코드 919016
페이지 정보 영문 82 Pages/Charts
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세계의 온라인 항공권 예약 시장(2019년) Global Online Airline Booking Market 2019
발행일 : 2019년 12월 페이지 정보 : 영문 82 Pages/Charts

세계의 온라인 항공권 예약(Online Airline Booking) 시장을 조사했으며, 수익 규모의 추이·예측, 항공편 예약의 각종 행동·인식·취향 분석, 웹사이트·앱 이용의 동향, 항공 여행 웹사이트의 랭킹 등을 세계 및 지역·주요 국가별로 정리하여 전해드립니다.

제1장 관리 요약

제2장 세계 시장의 동향

  • 온라인 항공권 예약 시장의 개요·동향
  • 항공 여행 예약의 내역 : 온라인·오프라인
  • 온라인 항공 여행 수익의 예측·연평균 복합 성장률(CAGR)
  • 디지털 환경의 질을 평가하는 항공편 예약자의 점유율
  • 추가 기능에 의한 예약의 개인화를 희망하는 항공편 예약자의 점유율
  • 표준에 포함된 내용을 이해하기 어려워 불만을 느끼는 항공편 예약자의 점유율
  • 여행의 취향을 기억하지 못하는 것에 불만을 느끼는 항공편 예약자의 점유율
  • 장바구니 포기(Cart Abandonment)율 : 산업별
  • 장바구니 포기의 주요 원인
  • 항공사 앱에서 마감 임박 구매(Last-Minute Purchases) 여객의 점유율
  • 여행객의 스마트폰에 설치되어 있는 여행 앱의 유형
  • 여행 앱의 다운로드 이유
  • 모바일을 통해 구매되는 부속품
  • 광대역 대응 부속품의 매출 : 유형별
  • 항공 승객이 원하는 기내 기술
  • 항공사 웹사이트에서의 구매를 선호하는 항공 여객의 점유율
  • 상위 20 항공 여행 웹사이트 등

제3장 북미

  • 지역 동향
  • 미국
  • 캐나다

제4장 아시아태평양

  • 중국
  • 일본
  • 한국
  • 인도
  • 인도네시아
  • 필리핀

제5장 유럽

  • 지역 동향
  • 영국
  • 독일
  • 프랑스
  • 스페인

제6장 라틴아메리카

  • 지역 동향
  • 브라질
  • 멕시코
  • 아르헨티나

제7장 중동 및 아프리카

  • 지역 동향
  • UAE
  • 사우디
  • 남아프리카공화국
KSA 20.01.06

"Online airline booking competition becomes more intense."

Digital flight bookings on the growth path globally

Above one-half of air travel sales worldwide are generated online, and the growth is projected to continue through 2023, according to the yStats.com report. The airlines' direct booking channel is faced with growing competition from online travel agencies specialized in flight, as well as new entrants such as Amazon. In response to competitive pressure, airlines are investing in improving their digital offerings, adding features powered by innovative technology into their mobile and desktop platforms.

Air travel bookings via mobile apps becoming more popular

Mobile apps especially are growing in popularity as a major channel for booking flights and ancillaries. Close to one-third of respondents in an international survey from 2019 downloaded airline apps, as cited in the yStats.com report. Above one-quarter of respondents in another global survey would use such apps to purchase last-minute air travel items, such as extra luggage. Overall, above seven in ten air travellers valued the digital experience that airlines and travel companies offered to them.

Covered Regions:

Asia-Pacific, Europe, North America, Latin America, Middle East & Africa

Companies Mentioned:

Alphabet Inc, Booking Holdings Inc, Trip.com Group Ltd, Expedia Group Inc, Skyscanner Ltd, Ryanair Holdings Plc, easyJet Plc, Southwest Airlines Co, Traveloka Indonesia PT, Travelstart Online Travel Operations Pty Ltd.

Table of Contents

1. Management Summary

2. Global Developments

  • Online Airline Booking Market Overview & Trends, November 2019
  • Breakdown of Air Travel Bookings by Online and Offline, in %, 2018
  • Online Air Travel Revenue, in USD billion, and CAGR, in %, 2019f & 2023f
  • Share of Flight Bookers Who Value The Quality Of The Digital Experience on Offer, in %, 2018 & 2019
  • Share of Flight Bookers Who Want to Personalize Their Booking Through Add-Ons, in %, 2019
  • Share of Flight Bookers Who Felt Frustrated That They Could Not Easily Understand What Was Included as Standard, in %, 2018 & 2019
  • Share of Flight Bookers Who Felt Annoyed With Companies Not Remembering Their Preferences For Future Trips, in %, 2018 & 2019
  • Cart Abandonment Rate by Selected Industries, in %, 2018
  • Top Reasons Cart Abandonment in Travel and Airline Booking, in % of Respondents, 2018
  • Share of Airline Passengers Who Would Pay for Last-Minute Purchases With An Airline App, in %, 2019
  • Types of Travel Apps Installed on a Smartphone, in % of Travelers, 2018
  • Reasons for Downloading a Travel App, in % of Travelers Who Downloaded a Travel App, 2018
  • Ancillaries Bought via Mobile, in % of Travelers, 2018
  • Broadband-Enabled Ancillary Revenue, by Type, in USD million, 2018e, 2028f & 2035f
  • In-Flight Technology That Air Travelers Would Like To Have, in % of Air Travelers, June 2019
  • Share of Airline Passengers Who Prefer To Book Their Trip Via Airline Website, in %, 2019
  • Top 20 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, October 2019

3. North America

  • 3.1. Regional
    • Breakdown of Air Travel Booking by Online and Offline, in %, 2018
  • 3.2. USA
    • Online Air Travel Revenue, in USD billion, and CAGR, in %, 2018 & 2023f
    • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
    • Share of Leisure Travelers Who Searched for Flight and Accommodation and Booked Them on Mobile, in %, November 2018
    • Travel Booking Channels Used, in % of Travelers, by Generation, October 2018
    • Share of Travelers Who Are Likely to Book a Flight After Receiving a Personalized Notification Digitally, by Generation, 2018
    • Channels Used by Travel Agents to Book Flights, in % of Travel Agents, by Travel Agent Type, April 2019
    • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019
    • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
  • 3.3. Canada
    • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019

4. Asia-Pacific

  • 4.1. China
    • Online Flight Ticket Booking Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2022f
    • Market Shares of Top 3 OTAs in the Online Air Travel Sector, in %, Q2 2019
  • 4.2. Japan
    • Breakdown of Online Travel Sales by Segment, in %, 2018
    • Online Share of Air Travel Bookings, in %, 2018 & 2022f
  • 4.3. South Korea
    • Breakdown of Online Air Travel Bookings by Channels, in %, H1 2018 & H1 2019
    • Top 2 Specialized Air Travel Website/Apps by Market Share, in %, H1 2019
  • 4.4. India
    • Online Share of Air Travel Bookings, in %, 2015 & 2018
  • 4.5. Indonesia
    • Total Travel Sales and Online Travel Sales, by Category, in USD billion, 2018
    • Top 3 Travel Booking Apps Used by the Millennials, in % of Respondents, April 2019
  • 4.6. Philippines
    • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

5. Europe

  • 5.1. Regional
    • Online Air Travel Revenue, in USD billion, and CAGR, in %, 2018 & 2023f
    • Online Air Travel Revenue, in USD billion, and CAGR, in %, by EU-5 Countries, 2018f & 2023f
    • Average Revenue per User in Online Air Travel Booking, by France, Germany, Italy, Spain and the United Kingdom, in USD, 2018 & 2023f
    • Mobile Flight Booking Share, in % of Total Online Flight Bookings, Q4 2016, Q4 2017, Q3 2018, Q4 2018 & Q3 2019
  • 5.2. UK
    • Number of User Conversions on Selected Airline Booking Websites, in thousands, by Desktop and App, April 2018 & April 2019
    • Monthly Mobile Flight App Downloads, by Selected Apps, in thousands, January 2018 - April 2019
    • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019
    • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
  • 5.3. Germany
    • Number of Travelers Who Searched Information About Flights Online, in millions, 2008 & 2018
    • Share of Travelers Who Used Mobile Internet for Booking Flight, Train, Bus, in % of Travelers Who Use Mobile Internet for Travel Purposes, March 2019
    • Online Providers Used to Book Flights via Website or App, in % of Online Airline Ticket Bookers, Q1 2019
  • 5.4. France
    • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
    • Top 20 Travel Websites/Applications, by Number of Unique Visitors per Month, in thousands, incl. Airlines, January 2019
  • 5.5. Spain
    • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019

6. Latin America

  • 6.1. Regional
    • Online Share of Air Travel Bookings, in %, 2018
  • 6.2. Brazil
    • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
    • Use of Channels for Planning and Booking the Last Trip, in % of Online Travel Bookers, March 2018
  • 6.3. Mexico
    • Use of Channels for Planning and Booking the Last Trip, in % of Online Travel Bookers, March 2018
  • 6.4. Argentina
    • Use of Channels for Planning and Booking the Last Trip, in % of Online Travel Bookers, March 2018

7. Middle East & Africa

  • 7.1. Regional
    • Share of Airline Passengers Who Prefer To Book Their Trip Via Airline Mobile App, in %, 2019
  • 7.2. UAE
    • Product and Service Categories Purchased Online, in % of Online Shoppers, incl. “Flight Bookings”, 2017 & 2018
  • 7.3. Saudi Arabia
    • Top 5 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Saudi Arabia's Share of Total Visits, in %, October 2019
  • 7.4. South Africa
    • Estimated Market Share of Travelstart, by Online Travel and Total Travel, in %, April 2019
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