IoT 시장 조사 서비스

Understand how end users’ goals and challenges inform their decisions to deploy solutions for supply chain visibility, Industrial Internet of Things (IIoT), and the digital transformation of energy and utilities.

IoT Markets Coverage Areas

IoT Markets focuses on the role of data carriers and software in the digital transformation of end use markets.The service provides market intelligence where IoT solutions meet customer implementation requirements, focusing on three broad end use markets: supply chain visibility, industry 4.0, and the energy and utilities markets. The service empowers solution providers with insights on end users’ needs for IoT within the broader solution landscape, their digital transformation goals and challenges, and their perception and selection of key technologies and suppliers.

IoT Markets Research Powers Technology Innovation & Implementation

For Innovators

IoT Markets empowers technology suppliers to understand the technologies their customers are investing in, contextualize the role of IoT within the broader solution landscape, and understand the impact of technology threats and disruptions in each end use market. Armed with this intelligence, technology suppliers can make better decisions on products, portfolio, and partnerships to enhance their position as leaders in technology innovation.

For Implementers

IoT Markets empowers solution implementers by providing deep intelligence on the end use markets in which they operate, backed up by wide knowledge of the technologies and solutions which may be brought to bear on the challenges that they face. Using insights from IoT Markets, implementers both know how to speak about the technologies they can use to further their digital transformation strategies and can assess how aligned technology suppliers’ portfolios and roadmaps are with these strategies.

Our IoT Markets Research Helps Solve Real Business Challenges For Key Stakeholders

Data Aggregators and Enterprise Systems

• What challenges can we help you solve?
  • Understand the needs of different customer types for SCV, and the approaches used to solve them.
  • Visualize the future ‘unified visibility platform’ and its core components.
  • Compare competing approaches to SCV and understand which are creating value over others.
  • Quantify addressable market for applications within SCV.
  • Understand how customers are adopting systems permitting visibility into their supply chains, the gaps they have, and the value which different types of solution providers are offering.
  • Stay up to date with the evolution of product offerings in the SCV market, and understand why these transitions are happening.
• What key questions can we help you answer?
  • Looking beyond ‘tracking’ and ‘monitoring’, what does visibility mean to customers?
  • How are different SCV technologies adding value to customers?
  • What are customers’ gaps in their SCV roadmaps, and who is solving them, or failing to solve them?
  • Beyond ‘mainstream’ categories of SCV, what vendors are looking to change the paradigm around the SCV market?

IoT Solution Providers

• What challenges can we help you solve?
  • Understand the role of IoT within SCV and the evolution of approaches.
  • Identify competing technologies and how they are disrupting the SCV market.
  • Quantify addressable market for different SCV applications.
  • Contextualize point solutions within broader solution landscape to help product, portfolio, and partnership planning.
• What key questions can we help you answer?
  • What are key end use markets for IoT in SCV?
  • How do customers in end use markets think about SCV to solve their pain points or enhance their business?
  • How do customers make decisions on SCV technologies and suppliers?
  • What is the hardware technology mix within SCV enabling customers to reach their goals, and how can IoT solution providers capitalize on these?
  • Which suppliers and solution types are creating the most value, and how should suppliers adapt their strategies accordingly?

Serialization, RFID, and Traceability

• What challenges can we help you solve?
  • Understand the role of serialization within the broader SCV market.
  • Identify key data carrier technologies and software partners for traceability applications, and the applications they will serve.
  • Quantify the market opportunity for traceability applications and the vertical market segments they will serve.
• What key questions can we help you answer?
  • What are key end use markets for serialization and traceability?
  • Who are the main suppliers, and what is the value they are looking to add to customers?
  • How are enterprises implementing traceability platforms as part of their broader SCV goals?