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NTN ¹× D2C ºñÁî´Ï½º ¸ðµ¨ÀÇ ÁøÈ­

Evolution of NTN and D2C Business Models

¹ßÇàÀÏ: | ¸®¼­Ä¡»ç: ABI Research | ÆäÀÌÁö Á¤º¸: ¿µ¹® 17 Pages | ¹è¼Û¾È³» : 1-2ÀÏ (¿µ¾÷ÀÏ ±âÁØ)

    
    



¡Ø º» »óǰÀº ¿µ¹® ÀÚ·á·Î Çѱ۰ú ¿µ¹® ¸ñÂ÷¿¡ ºÒÀÏÄ¡ÇÏ´Â ³»¿ëÀÌ ÀÖÀ» °æ¿ì ¿µ¹®À» ¿ì¼±ÇÕ´Ï´Ù. Á¤È®ÇÑ °ËÅ並 À§ÇØ ¿µ¹® ¸ñÂ÷¸¦ Âü°íÇØÁֽñ⠹ٶø´Ï´Ù.

NTN ¹× D2C ºñÁî´Ï½º ¸ðµ¨ ÁøÈ­ µ¿ÇâÀ» Á¶»çÇßÀ¸¸ç, D2C ¿¬°á ¼ö ¹× ¿¬°á ¼öÀÍ ÃßÀÌ ¹× ¿¹Ãø, D2C/D2DÀÇ ÁÖ¿ä »ç¿ë »ç·Ê¿Í ±× ¿µÇâ, ½ÃÀå ÁøÀÔ ¸ð¹ü »ç·Ê ¹× Àü·« µîÀ» Á¶»çÇÏ¿© Á¤¸®Çß½À´Ï´Ù.

½Ç¿ëÀûÀÎ ÀåÁ¡:

  • ºñÁö»óÆÄ ³×Æ®¿öÅ©(NTN) ¹× ´ÙÀÌ·ºÆ® Åõ ¼¿·ê·¯(D2C) ºñÁî´Ï½º ¸ðµ¨ÀÇ ÇöȲÀ» ÀÌÇØÇϰí, »ê¾÷, ±â¼ú, Ç¥ÁØ, ÁöÁ¤ÇÐÀû »óÈ£ ÀÛ¿ë¿¡ µû¶ó ¾î¶»°Ô ÁøÈ­ÇÒ ¼ö ÀÖ´ÂÁö¸¦ ÀÌÇØÇÒ ¼ö ÀÖ½À´Ï´Ù.
  • NTN ¹× D2C/D2D ½ÃÀåÀÇ GTM(Go-to-Market) ¸ð¹ü »ç·Ê¿Í Àü·«À» ÀÌÇØÇÒ ¼ö ÀÖ½À´Ï´Ù.
  • NTN ¹× D2C/D2D ½ÃÀå¿¡¼­ ¼öÀÍÀ» âÃâÇÏ°í °¡Ä¡¸¦ ±Ø´ëÈ­ÇÒ ¼ö ÀÖ´Â ÁÖ¿ä ±âȸ¿Í Àü·«À» ÆÄ¾ÇÇÒ ¼ö ÀÖ½À´Ï´Ù.

Áß¿äÇÑ Áú¹®¿¡ ´ëÇÑ ´äº¯:

  • SCS(Supplemental Coverage from Space)¶õ ¹«¾ùÀ̸ç, D2C/D2D ½ÃÀå¿¡ ¾î¶² ¿µÇâÀ» ¹ÌÄ¥ °ÍÀΰ¡?
  • D2C/D2D ½ÃÀå¿¡¼­ ÁÖ·ù°¡ µÉ ºñÁî´Ï½º ¸ðµ¨Àº ¹«¾ùÀΰ¡?
  • À§¼º°ú ¼¿·ê·¯ ±â¼úÀÇ ÅëÇÕÀ¸·Î ¾î¶² ³×Æ®¿öÅ© ¾ÆÅ°ÅØÃ³¿Í Á֯ļö ÇùÁ¤ÀÌ ÁÖ·ù°¡ µÉ °ÍÀΰ¡?
  • ¼¿·ê·¯ ±â¼úÀ» ÅëÇÕÇϱâ À§ÇØ À§¼º ³×Æ®¿öÅ©´Â ¾î¶»°Ô ´Ù¸£°Ô ÁøÈ­ÇÒ °ÍÀΰ¡?
  • Æ÷½ºÆ® SCS ½Ã´ëÀÇ Åë½Å»ç¾÷ÀÚ¿Í À§¼ºÅë½Å»ç¾÷ÀÚÀÇ ÁÖ¿ä ±âȸ´Â ¹«¾ùÀΰ¡?
  • Æ÷½ºÆ® SCS ½Ã´ë Åë½Å»ç¾÷ÀÚ¿Í À§¼ºÅë½Å»ç¾÷ÀÚÀÇ ÁÖ¿ä °úÁ¦´Â ¹«¾ùÀΰ¡?
  • NTN°ú D2C/D2D ½ÃÀå¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ÁÖ¿ä ÆÄÆ®³Ê½Ê, ±â¼ú, ÁöÁ¤ÇÐÀû, ±ÔÁ¦ Ãø¸éÀÇ µ¿ÇâÀº?
  • À§¼º°úÀÇ ÅëÇÕÀ¸·Î ÀÎÇØ Á֯ļö ´ë¿ªÀÇ °¡°Ý Ã¥Á¤Àº ¾î¶² ¿µÇâÀ» ¹Þ´Â°¡?
  • NTN ¹× D2C/D2D ½ÃÀå¿¡¼­ GTMÀÇ ¸ð¹ü »ç·Ê¿Í Àü·«Àº?

Á¶»ç ÇÏÀ̶óÀÌÆ®:

  • 2031³â±îÁö D2C ¿¬°á ¼ö ¿¹Ãø : ¿¬°á Ç¥Áغ°
  • 2031³â±îÁöÀÇ D2C ¿¬°á ¼öÀÍ ¿¹Ãø : ¿¬°á Ç¥Áغ°
  • D2C/D2D »ýŰè Â÷Æ®
  • D2C/D2DÀÇ ÁÖ¿ä »ç¿ë »ç·Ê¿Í ¿µÇâ

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ÁÖ¿ä Á¶»ç °á°ú

ÁÖ¿ä ¿¹Ãø

ÁÖ¿ä ±â¾÷°ú »ýŰè

½ÃÀå ÁøÀÔ º£½ºÆ® ÇÁ·¢Æ¼½º¿Í Àü·«

D2C »ç¿ë »ç·Ê

D2C ÀáÀçÀû »ç¿ë »ç·Ê

ksm 25.04.15

Actionable Benefits:

  • Understand the current state of Non-Terrestrial Network (NTN) and Direct-to-Cellular (D2C)/Direct-to-Device (D2D) business models, and how these will evolve with the interplay of industries, technologies, standards, and geopolitics.
  • Understand the Go-to-Market (GTM) best practices and strategies for the NTN and D2C/D2D market.
  • Identify key opportunities and strategies to monetize and maximize value in the NTN and D2C/ D2D market.

Critical Questions Answered:

  • What is Supplemental Coverage from Space (SCS) and how will it impact the D2C/ D2D market?
  • What will likely become the dominant business models for the D2C/ D2D market?
  • What network architectures and spectrum agreements will prevail with the integration of satellite and cellular technologies?
  • How are satellite networks evolving differently to integrate cellular technologies?
  • What are the key opportunities for telcos and satellite operators in the post-SCS era?
  • What are the key challenges for telcos and satellite operators in the post-SCS era?
  • What are the key partnerships, technology, geopolitical, and regulatory trends impacting NTN and D2C/ D2D markets?
  • How will spectrum pricing be impacted by satellite integration?
  • What are GTM best practices and strategies for the NTN and D2C/D2D market?

Research Highlights:

  • D2C connections forecast segmented by connectivity standard to 2031.
  • D2C connections revenue forecast segmented by connectivity standard to 2031.
  • D2C/D2D ecosystem chart.
  • Key D2C/D2D use cases and impact.

Who Should Read This?

  • Telcos looking to partner with satellite operators to begin offering D2C services.
  • Decision makers in telco and satellite infrastructure planning that are looking to understand the opportunity for The 3rd Generation Partnership (3GPP) NTN (Internet of Things (IoT) and New Radio (NR)) and D2C.
  • Network infrastructure vendors and solutions providers looking to understand the D2C and NTN market opportunity.
  • Semiconductor vendors looking to understand the D2C and NTN market opportunity.
  • Device vendors looking to understand the D2C and NTN market opportunity.
  • Decision makers within governments and regulatory bodies who are responsible for spectrum allocation and infrastructure.
  • Planners within telco and Satellite Communications (SatCom) organizations who need to chart a path forward to meet the increasing demand for bandwidth and ubiquitous connectivity with 5G and future 6G hybrid networks.

TABLE OF CONTENTS

Key Findings

Key Forecasts

Key Companies and Ecosystems

Go-to-Market Best Practices and Strategies

Direct-to-Cellular Use Case

Direct-to-Cellular Potential Use Case

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