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À§¼º ±â¹Ý Áö±¸ °üÃø ½ÃÀå : »ó¾÷ Àü·«Satellite-based Earth Observation Markets: Commercial Strategies |
Áö±¸ °üÃø(EO) À§¼º »ç¾÷ÀÚ¿Í ¼ºñ½º ÇÁ·Î¹ÙÀÌ´õ´Â EO ¼Ö·ç¼ÇÀÇ »ó¾÷Àû äÅÃÀ» ´Ã¸®±â À§ÇØ °¡°Ý ¸ðµ¨À» Àç°ËÅäÇϰí, ºÐ¾ßº° ¼Ö·ç¼ÇÀ» Á¦°øÇØ¾ß ÇÕ´Ï´Ù.
À§¼ºÀ» ÀÌ¿ëÇÑ Áö±¸°üÃø(EO) ¼Ö·ç¼Ç¿¡ ´ëÇÑ ¼ö¿äÀÇ ´ëºÎºÐÀº Á¤ºÎ±â°ü°ú ±º»ç±â°ü¿¡¼ ¹ß»ýÇÏÁö¸¸, EO ÁøÃâ±â¾÷µéÀº »ó¾÷Àû ¼ö¿ä¿¡ ´ëÀÀÇÏ´Â Àü·«À» °³¹ßÇÏ¿© ½ÃÀåÀ» È®´ëÇÒ Çʿ䰡 ÀÖ½À´Ï´Ù.
À§¼º ±â¹Ý Áö±¸ °üÃø ½ÃÀå¿¡ ´ëÇØ Á¶»çÇßÀ¸¸ç, »ó¾÷ °í°´ÀÌ Áö¸®°ø°£ Àü·«À» ¼ö¸³Çϱ⠽ÃÀÛÇÒ ¶§ Á÷¸éÇÏ´Â °úÁ¦, °¡°Ý ¹× °æÀï ȯ°æÀ» ºÐ¼®ÇÕ´Ï´Ù. ÀÌ º¸°í¼´Â ¶ÇÇÑ EO À§¼º »ç¾÷ÀÚ°¡ »ó¾÷ °í°´À» ´õ ¸¹ÀÌ È®º¸ÇÒ ¼ö ÀÖ´Â ¹æ¹ý¿¡ ´ëÇÑ ±ÇÀå »çÇ×µµ Á¦°øÇÕ´Ï´Ù.
"EO satellite operators and service providers must revisit pricing models and offer cross-sector solutions to increase commercial adoption of EO solutions."
Most of the demand for satellite-based Earth observation (EO) solutions comes from government and military organisations but EO players need to expand the market by developing strategies to address commercial demand.
This report analyses the challenges, pricing and competitive landscape of EO markets for commercial customers as they start to build geospatial strategies. The report also provides recommendations for how EO satellite operators can capture a greater share of commercial customers.