세계의 주문형 비디오(VoD) 시장 : 서비스 유형별, 플랫폼별, 컨텐츠 유형별, 수익 모델별, 용도별, 가입자 유형별, 지역별, 시장 규모, 산업 역학, 기회 분석 및 예측(2025-2033년)

The video-on-demand (VoD) market represents a rapidly expanding segment within the digital entertainment industry, fundamentally transforming how viewers access and consume video content. In 2024, the VoD market was valued at approximately US$ 270.14 billion, and it is projected to experience robust growth, reaching an estimated US$ 883.35 billion by 2033. This represents a compound annual growth rate (CAGR) of 14.07% during the forecast period from 2025 to 2033, highlighting the strong and sustained consumer demand for on-demand digital video content.

In North America, the VoD market commands a leading position, holding over 30% of the global market share. This dominance is driven by high adoption rates, continuous technological innovation, and a fiercely competitive environment. By 2025, the region's over-the-top (OTT) video revenue is projected to reach $156.55 billion, reflecting the strong willingness of consumers to pay for premium streaming services. On average, U.S. households subscribe to four paid subscription-based video on demand (SVOD) platforms, underscoring the fragmented yet vibrant nature of the market. Major players, such as Netflix, Amazon Prime Video, Disney+, and Hulu, dominate, leveraging expansive libraries of original and exclusive content to attract new subscribers and maintain loyalty.

The rise in mobile and smart TV usage has further accelerated the shift toward convenient, on-the-go, and in-home streaming experiences. Live sports programming and exclusive content have become critical points of differentiation in this crowded market, prompting platforms to invest heavily in acquiring rights and producing unique offerings that appeal to diverse audience segments. Additionally, North America benefits from a robust cloud infrastructure and the rapid rollout of 5G networks, both of which enable seamless, high-quality streaming experiences that meet the growing expectations of consumers.

Noteworthy Market Developments

The market structure of the Video on Demand (VoD) industry is distinctly bifurcated, characterized by a small group of global giants wielding significant influence alongside hundreds of regional or niche services targeting underserved verticals. This dual landscape reflects both the dominance of major players and the opportunities that exist in specialized markets. The leading service providers continuously invest in upgrading their technologies to maintain a competitive edge, focusing on improving efficiency, ensuring content integrity, and enhancing security measures. A recent example of innovation in this space comes from Elcome International, a maritime technology specialist, which has introduced a new VoD service tailored specifically for ship crews. This service delivers high-quality, culturally relevant entertainment directly to the personal devices of crew members without compromising the vessel's internet bandwidth, addressing unique challenges faced in maritime environments.

Alongside such specialized solutions, significant advancements are also occurring in the broader streaming technology sector. MediaKind, for instance, has made notable strides with its self-serve cloud video streaming platform, MK.IO. Within only two years of its launch, MK.IO has surpassed 500 active customers worldwide, demonstrating the rapid growth and expanding reach of video streaming solutions beyond the traditional media industry. In these sectors, video streaming technology has become increasingly important and versatile in meeting the evolving needs of global and niche audiences.

Core Growth Drivers

The Video on Demand (VoD) market is experiencing a significant surge driven by the escalating demand for video content across a wide range of industries. This growth is largely fueled by the widespread adoption of digital platforms and rapid technological advancements, which have made VoD services essential not only for entertainment but also for the effective dissemination of information. By the first quarter of 2024, online videos had achieved an audience reach of 92.3%, indicating that more than nine-tenths of the global population has the ability to access video content online.

This extensive reach underscores the importance of VoD as a dominant medium in today's digital landscape. Despite a slight decline in average video consumption, from 19 hours in 2022 to 17 hours in 2023, according to Wyzowl, the overall demand for video remains robust and widespread. Importantly, the demand for video content is expanding beyond the traditional media and entertainment sectors to include industries such as education, corporate communications, and healthcare.

Emerging Technology Trends

AI-driven personalization is set to remain a key differentiator in the video on demand (VoD) market, as platforms increasingly leverage user data to enhance recommendations and refine content curation. By analyzing viewers' preferences, viewing habits, and interaction patterns, these platforms can tailor their offerings to create a more engaging and relevant experience for each user. This personalized approach not only helps to increase user satisfaction but also boosts retention rates by ensuring that content suggestions closely align with viewers' tastes.

Real-time personalization further enhances the viewing experience by enabling instant content modifications based on a variety of factors, including user interactions, engagement levels, and contextual elements such as location, device type, and time of day. This dynamic approach ensures that the content remains fresh and relevant, adapting continuously to the viewer's current environment and behavior. The rapid growth of the global VoD market is due to several key factors, including the increasing accessibility of high-speed internet, the widespread adoption of smart devices, and a rising consumer demand for high-quality, personalized content experiences.

Barriers to Optimization

Rising concerns among market players regarding video content protection and piracy pose a significant challenge to the growth of the video-on-demand (VoD) market. Piracy threatens to reduce the number of legitimate consumers viewing content, thereby impacting overall revenue and market expansion. Among all forms of piracy, TV piracy remains the largest category, accounting for approximately 96.8 billion visits, which represents nearly 45% of all piracy traffic worldwide.

A substantial portion of this piracy volume is attributed to anime content, driven in part by the policies of certain VoD platforms that share user data with third-party advertisers, content providers, or analytics companies. This data sharing is often used for targeted advertising, content licensing, or data monetization, but it inadvertently increases the risk of piracy by exposing sensitive information.

In response to these challenges, various countries have begun investing heavily in advanced tools and technologies to combat piracy more effectively. Japan, for example, has taken a proactive, technology-driven approach by allocating ¥300 million (roughly $2 million) toward artificial intelligence (AI) tools designed to fight manga and anime piracy. These AI technologies are deployed across more than 1,000 pirate websites, enabling more efficient detection and takedown of unauthorized content.

Detailed Market Segmentation

By service type, subscription-based video on demand (SVOD) services continue to dominate the market, commanding more than 70% of the total market share in 2025. This stronghold reflects a sustained consumer preference for premium, ad-free content that offers a seamless and uninterrupted viewing experience. Netflix, in particular, stands out with over 250 million global subscribers, underscoring its success in both retaining existing audiences and attracting new viewers.

By subscriber type, residential subscribers remain the predominant segment in the Video on Demand (VoD) market, accounting for more than 68% of the total market revenue. This dominance is largely fueled by the widespread adoption of streaming services within households around the world. The convenience of on-demand content, which allows viewers to watch their favorite shows and movies anytime and anywhere, has significantly contributed to this trend. Globally, over 1.2 billion individuals now access VoD platforms, highlighting the massive scale of residential engagement.

By revenue model, Advertising-Based Video on Demand (AVOD) has firmly established itself as a leading force in the video on demand (VoD) market, securing a significant 46% share in 2025. This model's dominance is driven by the growing consumer appetite for free, ad-supported content, which offers accessibility without the need for subscription fees. Platforms such as YouTube and Roku have experienced remarkable growth under this model, capitalizing on the large audiences drawn to no-cost streaming options. For instance, YouTube has expanded its user base to an impressive 2.8 billion logged-in monthly users, who collectively stream over 1.2 billion hours of video content every day.

By application, the media and entertainment industry remains the dominant force in the video on demand (VoD) market in 2025, commanding a substantial market share of over 44.5%. This sector's remarkable success can be attributed to its prolific production and global distribution capabilities, which enable it to deliver a wide array of content to audiences around the world. For instance, each year, the industry produces more than 2,500 films, reflecting a vibrant and continuously expanding content pipeline that fuels consumer demand. Netflix, one of the leading streaming services, offers an impressive catalog exceeding 6,500 titles in its U.S. library alone.

Segment Breakdown

By Service Type

• Subscription Services
  • IPTV (Internet Protocol Television)
  • OTT (Over the Top)
  • Pay-TV
• Professional Services
  • Consulting
  • Training & Support
  • Managed Services

By Platform

• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

By Content Type

• Sports
• Music
• TV Entertainment
• Kids
• Movies
• News
• Others

By Revenue Model

• Transaction Based (TVoD)
• Subscription Based (SVoD)
• Advertising Based (AVoD)
• Others

By Application

• Media and Entertainment
• Education and Training
• Health and Fitness
• Traveling and Gaming
• Other Applications

By Subscriber Type

• Residential
• Commercial
  • Hotels
  • Educational Institutes
  • Hospitals
  • Transportation
  • Enterprises
  • Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia & New Zealand
  • ASEAN
    • Malaysia
    • Singapore
    • Thailand
    • Indonesia
    • Philippines
    • Vietnam
    • Rest of ASEAN
  • Rest of Asia Pacific
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
• South America
  • Argentina
  • Brazil
  • Rest of South America

Leading Market Participants

• Alphabet Inc. (Youtube)
• Amazon Inc.
• Apple Inc.
• Chicken Soup for the Soul Entertainment, Inc. (Crackle Inc.)
• Comcast Corporation
• DirecTV LLC
• Dish TV
• iNDIEFLIX Group Inc.
• Liberty Global plc
• MatrixStream Technologies Inc.
• Netflix Inc.
• TalkTalk Telecom Group Limited
• The Walt Disney Company (Hulu)
• Verizon Communications Inc.
• Warner Bros. Discovery, Inc., (HBO)
• Other Prominent Players

Table of Content

Chapter 1. Research Framework

• 1.1. Research Objective
• 1.2. Product Overview
• 1.3. Market Segmentation

Chapter 2. Research Methodology

• 2.1. Qualitative Research
  • 2.1.1. Primary & Secondary Sources
• 2.2. Quantitative Research
  • 2.2.1. Primary & Secondary Sources
• 2.3. Breakdown of Primary Research Respondents, By Region
• 2.4. Assumption for the Study
• 2.5. Market Size Estimation
• 2.6. Data Triangulation

Chapter 3. Executive Summary: Global Video On Demand (VoD) Market

Chapter 4. Global Video On Demand (VoD) Market Overview

• 4.1. Industry Value Chain Analysis
  • 4.1.1. Content Production
  • 4.1.2. Content Aggregation Channels
  • 4.1.3. Distribution
  • 4.1.4. End User
• 4.2. Industry Outlook
  • 4.2.1 Top OTT Platforms, By Subscribers
  • 4.2.2 % share of amount spent by VoD, By Genre
• 4.3. PESTLE Analysis
• 4.4. Porter's Five Forces Analysis
  • 4.4.1. Bargaining Power of Suppliers
  • 4.4.2. Bargaining Power of Buyers
  • 4.4.3. Threat of Substitutes
  • 4.4.4. Threat of New Entrants
  • 4.4.5. Degree of Competition
• 4.5. Market Dynamics and Trends
  • 4.5.1. Growth Drivers
  • 4.5.2. Restraints
  • 4.5.3. Challenges
  • 4.5.4. Key Trends
• 4.6. Covid-19 Impact Assessment on Market Growth Trend
• 4.7. Market Growth and Outlook
  • 4.7.1. Market Revenue Estimates and Forecast (US$ Bn), 2020 - 2033
• 4.8. Competition Dashboard
  • 4.8.1. Market Concentration Rate
  • 4.8.2. Company Market Share Analysis (Value %), 2024
  • 4.8.3. Competitor Mapping

Chapter 5. Global Video On Demand (VoD) Market Analysis, By Service Type

• 5.1. Key Insights
• 5.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 5.2.1. Subscription Services
    • 5.2.1.1. IPTV (Internet Protocol Television)
    • 5.2.1.2. OTT (Over the Top)
    • 5.2.1.3. Pay-TV
  • 5.2.2. Professional Services
    • 5.2.2.1. Consulting
    • 5.2.2.2. Training & Support
    • 5.2.2.3. Managed Services

Chapter 6. Global Video On Demand (VoD) Market Analysis, By Platform

• 6.1. Key Insights
• 6.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 6.2.1. Laptops & Desktops
  • 6.2.2. Smartphones & Tablets
  • 6.2.3. Smart TV

Chapter 7. Global Video On Demand (VoD) Market Analysis, By Content Type

• 7.1. Key Insights
• 7.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 7.2.1. Sports
  • 7.2.2. Music
  • 7.2.3. TV Entertainment
  • 7.2.4. Kids
  • 7.2.5. Movies
  • 7.2.6. News
  • 7.2.7. Others

Chapter 8. Global Video On Demand (VoD) Market Analysis, By Revenue Model

• 8.1. Key Insights
• 8.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 8.2.1. Transaction Based (TVoD)
  • 8.2.2. Subscription Based (SVoD)
  • 8.2.3. Advertising Based (AVoD)
  • 8.2.4. Others

Chapter 9. Global Video On Demand (VoD) Market Analysis, By Application

• 9.1. Key Insights
• 9.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 9.2.1. Media and Entertainment
  • 9.2.2. Education and Training
  • 9.2.3. Health and Fitness
  • 9.2.4. Traveling and Gaming
  • 9.2.5. Other Applications

Chapter 10. Global Video On Demand (VoD) Market Analysis, By Subscriber Type

• 10.1. Key Insights
• 10.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 10.2.1. Residential
  • 10.2.2. Commercial
    • 10.2.2.1. Hotels
    • 10.2.2.2. Educational Institutes
    • 10.2.2.3. Hospitals
    • 10.2.2.4. Transportation
    • 10.2.2.5. Enterprises
    • 10.2.2.6. Others

Chapter 11. Global Video On Demand (VoD) Market Analysis, By Region

• 11.1. Key Insights
• 11.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 11.2.1. North America
    • 11.2.1.1. The U.S.
    • 11.2.1.2. Canada
    • 11.2.1.3. Mexico
  • 11.2.2. Europe
    • 11.2.2.1. Western Europe
      • 11.2.2.1.1. The UK
      • 11.2.2.1.2. Germany
      • 11.2.2.1.3. France
      • 11.2.2.1.4. Italy
      • 11.2.2.1.5. Spain
      • 11.2.2.1.6. Rest of Western Europe
    • 11.2.2.2. Eastern Europe
      • 11.2.2.2.1. Poland
      • 11.2.2.2.2. Russia
      • 11.2.2.2.3. Rest of Eastern Europe
  • 11.2.3. Asia Pacific
    • 11.2.3.1. China
    • 11.2.3.2. India
    • 11.2.3.3. Japan
    • 11.2.3.4. South Korea
    • 11.2.3.5. Australia & New Zealand
    • 11.2.3.6. ASEAN
    • 11.2.3.7. Rest of Asia Pacific
  • 11.2.4. Middle East & Africa
    • 11.2.4.1. UAE
    • 11.2.4.2. Saudi Arabia
    • 11.2.4.3. South Africa
    • 11.2.4.4. Rest of MEA
  • 11.2.5. South America
    • 11.2.5.1. Argentina
    • 11.2.5.2. Brazil
    • 11.2.5.3. Rest of South America

Chapter 12. North America Video On Demand (VoD) Market Analysis

• 12.1. Key Insights
• 12.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 12.2.1. By Service Type
  • 12.2.2. By Platform
  • 12.2.3. By Content Type
  • 12.2.4. By Revenue Model
  • 12.2.5. By Application
  • 12.2.6. By Subscriber Type
  • 12.2.7. By Country

Chapter 13. Europe Video On Demand (VoD) Market Analysis

• 13.1. Key Insights
• 13.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 13.2.1. By Service Type
  • 13.2.2. By Platform
  • 13.2.3. By Content Type
  • 13.2.4. By Revenue Model
  • 13.2.5. By Application
  • 13.2.6. By Subscriber Type
  • 13.2.7. By Country

Chapter 14. Asia Pacific Video On Demand (VoD) Market Analysis

• 14.1. Key Insights
• 14.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 14.2.1. By Service Type
  • 14.2.2. By Platform
  • 14.2.3. By Content Type
  • 14.2.4. By Revenue Model
  • 14.2.5. By Application
  • 14.2.6. By Subscriber Type
  • 14.2.7. By Country

Chapter 15. Middle East and Africa Video On Demand (VoD) Market Analysis

• 15.1. Key Insights
• 15.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 15.2.1. By Service Type
  • 15.2.2. By Platform
  • 15.2.3. By Content Type
  • 15.2.4. By Revenue Model
  • 15.2.5. By Application
  • 15.2.6. By Subscriber Type
  • 15.2.7. By Country

Chapter 16. South America Video On Demand (VoD) Market Analysis

• 16.1. Key Insights
• 16.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 16.2.1. By Service Type
  • 16.2.2. By Platform
  • 16.2.3. By Content Type
  • 16.2.4. By Revenue Model
  • 16.2.5. By Application
  • 16.2.6. By Subscriber Type
  • 16.2.7. By Country

Chapter 17. China Video On Demand (VoD) Market Analysis

• 17.1. Key Insights
• 17.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 17.2.1. By Service Type
  • 17.2.2. By Platform
  • 17.2.3. By Content Type
  • 17.2.4. By Revenue Model
  • 17.2.5. By Application
  • 17.2.6. By Subscriber Type

Chapter 18. India Video On Demand (VoD) Market Analysis

• 18.1. Key Insights
• 18.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 18.2.1. By Service Type
  • 18.2.2. By Platform
  • 18.2.3. By Content Type
  • 18.2.4. By Revenue Model
  • 18.2.5. By Application
  • 19.2.6. By Subscriber Type

Chapter 19. Russia Video On Demand (VoD) Market Analysis

• 19.1. Key Insights
• 19.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 19.2.1. By Service Type
  • 19.2.2. By Platform
  • 19.2.3. By Content Type
  • 19.2.4. By Revenue Model
  • 19.2.5. By Application
  • 19.2.6. By Subscriber Type19.1. Key Insights
• 19.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 19.2.1. By Service Type
  • 19.2.2. By Platform
  • 19.2.3. By Content Type
  • 19.2.4. By Revenue Model
  • 19.2.5. By Application
  • 19.2.6. By Subscriber Type

Chapter 20. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

• 20.1. Alphabet Inc. (Youtube)
• 20.2. Amazon Inc.
• 20.3. Apple Inc.
• 20.4. Chicken Soup for the Soul Entertainment, Inc. (Crackle Inc.)
• 20.5. Comcast Corporation
• 20.6. DirecTV LLC
• 20.7. Dish TV
• 20.8. iNDIEFLIX Group Inc.
• 20.9. Liberty Global plc
• 20.10. MatrixStream Technologies Inc.
• 20.11. Netflix Inc.
• 20.12. TalkTalk Telecom Group Limited
• 20.13. The Walt Disney Company (Hulu)
• 20.14. Verizon Communications Inc.
• 20.15. Warner Bros. Discovery, Inc., (HBO)
• 20.16. Other Prominent Players