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세계의 구독형 주문형 비디오 시장 : 규모, 점유율, 동향 분석

Global Subscription Video On Demand Market Size, Share & Industry Analysis Report By End Use, By Revenue Model, By Content Type, By Device Type, By Regional Outlook and Forecast, 2025 - 2032

발행일: | 리서치사: KBV Research | 페이지 정보: 영문 393 Pages | 배송안내 : 즉시배송

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

구독형 주문형 비디오 시장 규모는 예측 기간 동안 9.3%의 연평균 복합 성장률(CAGR)로 성장하여 2032년까지 1,896억 4,000만 달러에 달할 것으로 예상되고 있습니다.

세계적인 디지털 인프라의 변화로 구독형 주문형 비디오(SVOD) 시장의 탄탄한 기반이 구축되었습니다. 특히 신흥국에서는 4G와 보급이 진행되고 있는 5G에 의해 방대한 수의 신규 유저가 원활한 스트리밍 체험을 즐길 수 있게 되었습니다. 이러한 전환으로 인해 인터넷 연결이 제한되었거나 혹은 전혀 존재하지 않는 지역에서 모바일 퍼스트 소비를 촉진하고 프리미엄 비디오 컨텐츠를 시청하는 경향이 높아지고 있습니다. 즉, 견고한 디지털 인프라와 인터넷의 보급은 스트리밍을 사치품에서 주류의 라이프스타일로 바꾸는 세계의 SVOD 혁명의 중요한 추진력이 되고 있습니다.

또한 SVOD 시장에서 중요한 경쟁 요인은 컨텐츠이며 플랫폼은 풍부한 프로그램과 영화 제작 및 큐레이션에 적극적으로 노력하고 있습니다. 콘텐트 애그리게이터에서 오리지널 컨텐트 제작자로의 전환으로 Netflix, Amazon Prime Video, Disney와 같은 서비스는 경쟁이 치열한 시장에서 차별화를 도모할 수 있었습니다. 독점 컨텐츠는 특히 상징적인 인기나 바이럴 히트를 획득한 경우 구독자 획득의 큰 원동력이 됩니다. 결론적으로, 매력적인 오리지널 컨텐츠와 다양한 프로그램 편성이야말로 SVOD의 성공의 핵심이며 시청자의 지속적인 충성과 차별화를 결정짓습니다.

시장 성장 억제요인

SVOD 시장이 성숙함에 따라 시장 포화와 구독 피로가 과제로 드러났습니다. 처음에는 Netflix 및 Amazon Prime Video와 같은 스트리밍 플랫폼의 참신함이 소비자에게 기존의 유료 TV 서비스를 대체하는 매력적인 선택이 되었습니다. 그러나 그 후, Disney, HBO Max, Apple TV, Paramount, 그리고 지역 밀착형 스트리밍 사업자 등 다수의 신규 참가 사업자가 참가해 시장은 혼돈을 맞이했습니다. 이러한 서비스의 급증은 소비자에게 압도적으로 많은 선택지를 제공하고 많은 소비자가 좋아하는 프로그램을 시청하기 위해 여러 플랫폼에 가입하고 있습니다. 이러한 시장 포화와 구독 피로는 SVOD 시장의 기세를 억제하고 공급자는 가치 제공, 사용자 유지 및 장기적인 확장성에 대한 재검토를 요구받고 있습니다.

밸류체인 분석

구독형 주문형 비디오(SVOD) 시장의 밸류체인은 컨텐츠 제작 및 획득으로 시작하여 플랫폼의 핵심을 이루고 있습니다. 그 다음 컨텐츠의 집계와 관리가 진행되고 정리되어 액세스하기 쉬운 미디어 라이브러리가 확보됩니다. 플랫폼 개발 및 기술 인프라에서는 확장성과 사용자 친화적인 시스템을 통해 배포를 지원합니다. 컨텐츠 배포(게재) 단계에서는 원활한 스트리밍 경험을 보장하고 마케팅 및 고객 획득을 통해 사용자 기반을 확장합니다. 구독 관리 및 수익 창출은 결제 및 액세스를 관리하며, 고객 지원과 고객 유지는 고객 만족도와 충성도를 유지하며 이는 컨텐츠 및 서비스 향상으로 이어집니다.

시장 점유율 분석

COVID-19의 영향 분석

COVID-19로 인한 봉쇄 기간 동안 소비자는 집에서 보내는 시간이 크게 증가했으며 구독형 주문형 비디오(SVOD) 서비스에 대한 수요가 급증했습니다. Netflix, Amazon Prime Video, Disney와 같은 플랫폼은 시청자 수와 가입자 수 모두에서 크게 성장했습니다. 예를 들어, Netflix는 2020년에 3,600만 명 이상의 가입자를 획득했으며 Disney는 2021년 초까지 1억명의 가입자를 돌파했습니다. 이는 예상보다 큰 숫자이며 영화관과 극장과 같은 전통적인 시설이 폐쇄된 상태에서 이러한 플랫폼은 필수적인 즐길 거리가 되었습니다. 유행은 또한 소비자 행동의 변화를 가속화했습니다. 시청자들은 점점 더 전통적인 케이블 TV를 떠나 디지털 스트리밍 옵션을 채택했습니다. 가정은 영화와 시리즈뿐만 아니라 어린이 프로그램 및 교육 컨텐츠를 위해 스트리밍 서비스에 의존하게 되었고, 이들은 학교 폐쇄 중에 특히 가치가 높아졌습니다. 이와 같이 COVID-19 팬데믹은 시장에 긍정적인 영향을 미쳤습니다.

최종 용도 전망

구독형 주문형 비디오 시장은 최종사용자별로 개인용 및 업무용으로 분류됩니다., 교육기관(다큐멘터리 및 교육 시리즈 활용), 피트니스 센터(고객용 컨텐츠 제공), 심지어 기업의 연수 환경 등 다방면에 걸쳐 있습니다.

수익 모델 전망

수익 모델별로 구독형 주문형 비디오 시장은 구독형, 광고형, 하이브리드형의 3가지로 나뉘어져 있습니다. 이 중에서 특히 광고형 모델은 눈부신 성장을 보이고 있습니다. 이 모델에서는 사용자가 정기적으로 광고를 시청하여 무료 또는 저렴한 가격으로 컨텐츠에 액세스할 수 있습니다.

컨텐츠 유형별 전망

컨텐츠 유형에 따라 구독형 주문형 비디오 시장은 영화, TV 프로그램, 다큐멘터리 등으로 분류됩니다. TV 프로그램 부문은 2024년 구독형 주문형 비디오 시장에서 수익 점유율의 34%를 기록했습니다. 이는 에피소드형 컨텐츠나 단편 컨텐츠에 대한 수요 증가에 견인되고 있습니다. 시청자의 다양한 취향에 맞는 한정 시리즈, 드라마, 리얼리티 프로그램, 시트콤의 대두에 의해 TV 프로그램은 스트리밍 플랫폼에서 중심 서비스로 자리잡았습니다. Netflix, Hulu, Amazon Prime Video 등의 서비스는 장편 스토리텔링, 캐릭터 개발, 고품질 제작에 중점을 두고 지속적인 시청자를 확보하고 있습니다.

기기 유형별 전망

기기 유형별로 볼 때 구독형 주문형 비디오 시장은 노트북, 스마트폰, 스마트 TV, 태블릿 등으로 분류됩니다. 스마트폰 부문은 2024년 구독형 주문형 비디오 시장에서 수익 점유율의 31%를 차지했습니다. 이는 모바일 퍼스트 스트리밍 행동을 촉진하는데 스마트폰이 중요한 역할을 하고 있음을 반영합니다. 인터넷 접속의 확산, 5G의 도입, HD 디스플레이를 탑재한 저렴한 스마트폰의 보급으로 사용자는 주문형 비디오 컨텐츠에 보다 쉽고 빠르게 액세스할 수 있게 되었습니다. 스트리밍 서비스는 모바일용으로 플랫폼을 최적화하고 데이터 절약 모드, 오프라인 다운로드, 모바일 전용 구독 등을 제공합니다.

지역 전망

지역별로 보면 구독형 주문형 비디오 시장은 북미, 유럽, 아시아태평양, LAMEA(라틴아메리카, 중동, 아프리카) 4개의 지역에 걸쳐 분석하였습니다. 북미는 세계적인 대형 기업의 존재로 리더십을 더욱 강화하고 있습니다. 북미의 소비자는 프리미엄 컨텐츠, 오리지널 작품, 그리고 멀티 디바이스 지원 여부에 강한 관심을 보이고 있습니다.

목차

제1장 시장의 범위와 분석 수법

  • 시장의 정의
  • 목적
  • 시장 범위
  • 세분화
  • 분석방법

제2장 시장 개관

  • 주요 하이라이트

제3장 시장 개요

  • 소개
    • 개요
      • 시장 구성과 시나리오
  • 시장에 영향을 미치는 주요 요인
    • 시장 성장 촉진요인
    • 시장 성장 억제요인
    • 시장 기회
    • 시장의 과제
  • Porter's Five Forces 분석

제4장 경쟁 분석 : 세계 시장

  • 시장 점유율 분석(2024년)
  • 주요 성공 전략
  • 구독형 주문형 비디오 시장에서 전개되고 있는 최근 전략
  • Porter's Five Forces 분석

제5장 구독형 주문형 비디오 시장의 밸류체인 분석

  • 컨텐츠 제작 및 획득
  • 컨텐츠 애그리게이션 및 관리
  • 플랫폼 개발과 기술 인프라
  • 컨텐츠 전달(제공)
  • 마케팅 및 고객 획득
  • 구독 관리 및 수익화
  • 고객 지원 및 유지

제6장 구독형 주문형 비디오 시장의 주요 고객 기준

  • 컨텐츠 라이브러리의 규모와 유형
  • 오리지널 컨텐츠와 독점 컨텐츠
  • 가격과 가치
  • 스트리밍 품질과 성능
  • 사용자 인터페이스와 경험(UX)
  • 개별 대응의 추천 사항
  • 멀티 디바이스 접근성
  • 광고 없는 시청 또는 광고 시청의 유연성
  • 고객 서비스 및 기술 지원
  • 커뮤니티 및 소셜 참여 기능

제7장 세계의 구독형 주문형 비디오 시장 : 최종 용도별

  • 세계의 개인용 시장 : 지역별
  • 세계의 업무용 시장 : 지역별

제8장 세계의 구독형 주문형 비디오 시장 : 수익 모델별

  • 세계의 구독형 시장 : 지역별
  • 세계의 광고형 시장 : 지역별
  • 세계의 하이브리드형 시장 : 지역별

제9장 세계의 구독형 주문형 비디오 시장 : 컨텐츠 유형별

  • 세계의 영화 시장 : 지역별
  • 세계의 TV 프로그램 시장 : 지역별
  • 세계의 다큐멘터리 시장 : 지역별
  • 세계의 기타 유형의 컨텐츠 시장 : 지역별

제10장 세계 구독형 주문형 비디오 시장 : 디바이스 유형별

  • 세계의 노트북 시장 : 지역별
  • 세계의 스마트폰 시장 : 지역별
  • 세계의 스마트 TV 시장 : 지역별
  • 세계의 타블렛 시장 : 지역별
  • 세계의 기타 유형의 디바이스 시장 : 지역별

제11장 세계의 구독형 주문형 비디오 시장 : 지역별

  • 북미
    • 북미의 구독형 주문형 비디오 시장 : 국가별
      • 미국
      • 캐나다
      • 멕시코
      • 기타 북미
  • 유럽
    • 유럽의 구독형 주문형 비디오 시장 : 국가별
      • 독일
      • 영국
      • 프랑스
      • 러시아
      • 스페인
      • 이탈리아
      • 기타 유럽
  • 아시아태평양
    • 아시아태평양 구독형 주문형 비디오 시장 : 국가별
      • 중국
      • 일본
      • 인도
      • 한국
      • 싱가포르
      • 말레이시아
      • 기타 아시아태평양
  • 라틴아메리카, 중동, 아프리카
    • 라틴아메리카, 중동, 아프리카의 구독형 주문형 비디오 시장 : 국가
      • 브라질
      • 아르헨티나
      • 아랍에미리트(UAE)
      • 사우디아라비아
      • 남아프리카
      • 나이지리아
      • 기타 라틴아메리카, 중동, 아프리카

제12장 기업 프로파일

  • Netflix, Inc
  • The Walt Disney Company(Disney)
  • Google LLC(Youtube, LLC)
  • Amazoncom, Inc.(Amazon Prime Video)
  • Apple, Inc(Apple TV)
  • Warner Bros Discovery, Inc.(HBO Max)
  • Paramount Plus
  • Peacock TV, LLC(NBCUniversal Media, LLC)
  • iQIYI, Inc
  • DAZN Limited

제13장 구독형 주문형 비디오 시장의 필수 성공 조건

CSM 25.07.22

The Global Subscription Video On Demand Market size is expected to reach $189.64 billion by 2032, rising at a market growth of 9.3% CAGR during the forecast period.

Personalized recommendations, user-friendly interfaces, and device flexibility (access across mobile, laptop, tablet, and smart TV) further reinforce the appeal of individual subscriptions. This segment is expected to continue leading the market due to the continued shift toward digital-first, self-curated viewing experiences.

Market Growth Factors

The transformation of digital infrastructure globally has laid a strong foundation for the Subscription Video On Demand (SVOD) market. With broadband networks expanding and mobile internet becoming more affordable, the accessibility of high-speed internet has surged dramatically. Particularly in emerging economies, the widespread rollout of 4G-and increasingly 5G-has brought seamless streaming experiences to vast new user bases. This shift has empowered mobile-first consumption, especially in regions where traditional cable and satellite infrastructure is limited or non-existent. Consumers in countries such as India, Nigeria, and Indonesia are increasingly watching premium video content on smartphones, thanks to cost-effective data packages and improved network reliability. In conclusion, robust digital infrastructure and internet penetration are the critical enablers of the global SVOD revolution, turning streaming from a luxury into a mainstream lifestyle.

Additionally, A key competitive lever in the SVOD market is content, and platforms have moved aggressively to produce and curate a rich variety of shows and films. The transition from being content aggregators to original content creators has empowered services like Netflix, Amazon Prime Video, and Disney+ to differentiate themselves in a crowded marketplace. Exclusive content becomes a primary driver for subscriptions, especially when it reaches iconic or viral status. In conclusion, compelling original content and diversified programming lie at the heart of SVOD's success, ensuring sustained viewer loyalty and differentiation.

Market Restraining Factors

As the SVOD market matures, one of the most significant challenges it faces is market saturation and subscription fatigue. Initially, the novelty of streaming platforms like Netflix and Amazon Prime Video offered consumers an attractive alternative to traditional pay-TV services. However, the subsequent influx of numerous new entrants-such as Disney+, HBO Max, Apple TV+, Paramount+, and regional players-has crowded the landscape. This proliferation has led to an overwhelming number of choices for consumers, many of whom now subscribe to multiple platforms just to access their favorite shows. Hence, market saturation and subscription fatigue are curbing the momentum of the SVOD market, challenging providers to rethink value delivery, user retention, and long-term scalability.

Value Chain Analysis

The Subscription Video On Demand (SVOD) market value chain begins with content creation and acquisition, forming the core offering for platforms. This is followed by content aggregation and management, ensuring organized, accessible media libraries. Platform development and technology infrastructure support delivery through scalable, user-friendly systems. The content delivery (distribution) stage ensures seamless streaming experiences, complemented by marketing and customer acquisition to expand the user base. Subscription management and monetization handle payments and access, while customer support and retention maintain satisfaction and loyalty, ultimately cycling back into improving content and services.

Market Share Analysis

COVID-19 Impact Analysis

During the COVID-19 lockdowns, consumers spent significantly more time at home, which led to a sharp increase in demand for Subscription Video On Demand (SVOD) services. Platforms such as Netflix, Amazon Prime Video, and Disney+ saw substantial growth in both viewership and subscriber numbers. For instance, Netflix added over 36 million subscribers in 2020, while Disney+ surpassed 100 million subscribers by early 2021 - figures that exceeded expectations. These platforms became essential sources of entertainment while traditional venues like cinemas and theaters remained closed. The pandemic also accelerated a shift in consumer behavior. Viewers increasingly moved away from traditional cable TV and adopted digital streaming options. Families relied on streaming services not just for movies and series, but also for children's programming and educational content, which became particularly valuable during school closures. Thus, the COVID-19 pandemic had positive impact on the market.

End Use Outlook

Based on end use, the subscription video on demand market is segmented into individual and commercial. The commercial segment acquired 22% revenue share in the subscription video on demand market in 2024. Commercial applications span across hospitality (hotels offering in-room streaming), educational institutions (using documentaries and educational series), fitness centers (providing content for clients), and even corporate training environments. Businesses are increasingly integrating SVOD platforms to enhance customer experiences or support employee engagement and learning.

Revenue Model Outlook

By revenue model, the subscription video on demand market is divided into subscription-based, advertisement-based, and hybrid. The advertisement-based segment garnered 19% revenue share in the subscription video on demand market in 2024. It is showing notable growth driven by price-sensitive viewers and increased platform monetization strategies. This model enables users to access content for free or at a lower subscription cost in exchange for viewing periodic advertisements. It has gained momentum among streaming platforms seeking to expand reach in emerging markets or among cost-conscious consumers.

Content Type Outlook

On the basis of content type, the subscription video on demand market is classified into movies, TV shows, documentaries, and others. The TV shows segment recorded 34% revenue share in the subscription video on demand market in 2024. This is driven by the growing appetite for episodic and binge-worthy content. With the rise of limited series, dramas, reality shows, and sitcoms tailored to diverse viewer preferences, TV shows have become a central offering on streaming platforms. Services such as Netflix, Hulu, and Amazon Prime Video have emphasized long-form storytelling, character development, and high production quality, attracting sustained viewership.

Device Type Outlook

Based on device type, the subscription video on demand market is characterized into laptops, smartphones, smart TVs, tablets, and others. The smartphones segment procured 31% revenue share in the subscription video on demand market in 2024. This is reflecting their critical role in driving mobile-first streaming behavior. With widespread internet access, 5G rollout, and the proliferation of budget-friendly smartphones with HD displays, users now have easier and faster access to on-demand video content. Streaming services have optimized their platforms for mobile use, offering data-saving modes, offline downloads, and exclusive mobile subscriptions.

Regional Outlook

Region-wise, the subscription video on demand market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 43% revenue share in the subscription video on demand market in 2024. This dominance is supported by high internet penetration, widespread adoption of smart devices, and a mature streaming ecosystem. The presence of major global players such as Netflix, Hulu, Amazon Prime Video, and Disney+-all headquartered in this region-further contributes to its leadership. Consumers in North America exhibit a strong appetite for premium content, original productions, and multi-device accessibility.

Recent Strategies Deployed in the Market

  • May-2025: Netflix, Inc. announced the partnership with OzTAM, a market research company to join its VOZ Total TV measurement system, marking the first time a global streamer will have independently reported audience data in Australia. This move enhances transparency for advertisers and signals a shift toward unified TV and streaming audience measurement across all platforms.
  • Mar-2025: DAZN Limited acquired Foxtel, a broadband company, expanding its presence in Australia's sports streaming market. Foxtel, including Kayo Sports and BINGE, will operate independently within DAZN. The deal leverages DAZN's global scale and tech to grow Foxtel's subscriber base and deliver more sports content worldwide.
  • Dec-2024: Warner Bros. Discovery, Inc. announced the partnership with Comcast, provides a wide range of services, including cable TV, internet, phone, and wireless to renew distribution of WBD's linear networks and HBO for Xfinity, while expanding streaming rights for Max and Discovery+. In the UK and Ireland, Sky and WBD will bundle the ad-supported Max app with Sky services, launching in early 2026.
  • Jul-2024: Warner Bros. Discovery, Inc. teamed up with Hepsiburada, an E-commerce company to offer BluTV subscriptions as a benefit for its Premium members. This collaboration enhances BluTV's reach in Turkiye, providing access to Turkish and international content. The move supports growth for both brands and enriches Hepsiburada's value proposition for its 2.6 million subscribers.
  • Apr-2024: Paramount Plus teamed up with the National Park Foundation, offering live streams and on-demand content of U.S. national parks. This collaboration promotes park preservation and provides viewers immersive access to iconic parks through solar-powered live streams and exclusive footage.

List of Key Companies Profiled

  • Netflix, Inc.
  • The Walt Disney Company (Disney+)
  • Google LLC (Youtube, LLC)
  • Amazon.com, Inc. (Amazon Prime Video)
  • Apple, Inc. (Apple TV+)
  • Warner Bros. Discovery, Inc. (HBO Max)
  • Paramount Plus
  • Peacock TV, LLC (NBCUniversal Media, LLC)
  • iQIYI, Inc.
  • DAZN Limited

Global Subscription Video On Demand Market Report Segmentation

By End Use

  • Individual
  • Commercial

By Revenue Model

  • Subscription-Based
  • Advertisement-Based
  • Hybrid

By Content Type

  • Movies
  • TV Shows
  • Documentaries
  • Other Content Type

By Device Type

  • Laptops
  • Smartphones
  • Smart TVs
  • Tablets
  • Other Device Type

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Subscription Video On Demand Market, by End Use
    • 1.4.2 Global Subscription Video On Demand Market, by Revenue Model
    • 1.4.3 Global Subscription Video On Demand Market, by Content Type
    • 1.4.4 Global Subscription Video On Demand Market, by Device Type
    • 1.4.5 Global Subscription Video On Demand Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

  • 4.1 Market Share Analysis, 2024
  • 4.2 Recent Strategies Deployed in Subscription Video On Demand Market
  • 4.3 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of Subscription Video On Demand Market

  • 5.1 Content Creation & Acquisition
  • 5.2 Content Aggregation & Management
  • 5.3 Platform Development & Technology Infrastructure
  • 5.4 Content Delivery (Distribution)
  • 5.5 Marketing & Customer Acquisition
  • 5.6 Subscription Management & Monetization
  • 5.7 Customer Support & Retention

Chapter 6. Key Customer Criteria of Subscription Video On Demand Market

  • 6.1 Content Library Size & Variety
  • 6.2 Original and Exclusive Content
  • 6.3 Price & Value for Money
  • 6.4 Streaming Quality & Performance
  • 6.5 User Interface & Experience (UX)
  • 6.6 Personalized Recommendations
  • 6.7 Multi-Device Accessibility
  • 6.8 Ad-Free Viewing or Ad-Tier Flexibility
  • 6.9 Customer Service and Technical Support
  • 6.10. Community & Social Engagement Features

Chapter 7. Global Subscription Video On Demand Market by End Use

  • 7.1 Global Individual Market by Region
  • 7.2 Global Commercial Market by Region

Chapter 8. Global Subscription Video On Demand Market by Revenue Model

  • 8.1 Global Subscription-Based Market by Region
  • 8.2 Global Advertisement-Based Market by Region
  • 8.3 Global Hybrid Market by Region

Chapter 9. Global Subscription Video On Demand Market by Content Type

  • 9.1 Global Movies Market by Region
  • 9.2 Global TV Shows Market by Region
  • 9.3 Global Documentaries Market by Region
  • 9.4 Global Other Content Type Market by Region

Chapter 10. Global Subscription Video On Demand Market by Device Type

  • 10.1 Global Laptops Market by Region
  • 10.2 Global Smartphones Market by Region
  • 10.3 Global Smart TVs Market by Region
  • 10.4 Global Tablets Market by Region
  • 10.5 Global Other Device Type Market by Region

Chapter 11. Global Subscription Video On Demand Market by Region

  • 11.1 North America Subscription Video On Demand Market
    • 11.1.1 North America Subscription Video On Demand Market by End Use
      • 11.1.1.1 North America Individual Market by Region
      • 11.1.1.2 North America Commercial Market by Region
    • 11.1.2 North America Subscription Video On Demand Market by Revenue Model
      • 11.1.2.1 North America Subscription-Based Market by Country
      • 11.1.2.2 North America Advertisement-Based Market by Country
      • 11.1.2.3 North America Hybrid Market by Country
    • 11.1.3 North America Subscription Video On Demand Market by Content Type
      • 11.1.3.1 North America Movies Market by Country
      • 11.1.3.2 North America TV Shows Market by Country
      • 11.1.3.3 North America Documentaries Market by Country
      • 11.1.3.4 North America Other Content Type Market by Country
    • 11.1.4 North America Subscription Video On Demand Market by Device Type
      • 11.1.4.1 North America Laptops Market by Country
      • 11.1.4.2 North America Smartphones Market by Country
      • 11.1.4.3 North America Smart TVs Market by Country
      • 11.1.4.4 North America Tablets Market by Country
      • 11.1.4.5 North America Other Device Type Market by Country
    • 11.1.5 North America Subscription Video On Demand Market by Country
      • 11.1.5.1 US Subscription Video On Demand Market
        • 11.1.5.1.1 US Subscription Video On Demand Market by End Use
        • 11.1.5.1.2 US Subscription Video On Demand Market by Revenue Model
        • 11.1.5.1.3 US Subscription Video On Demand Market by Content Type
        • 11.1.5.1.4 US Subscription Video On Demand Market by Device Type
      • 11.1.5.2 Canada Subscription Video On Demand Market
        • 11.1.5.2.1 Canada Subscription Video On Demand Market by End Use
        • 11.1.5.2.2 Canada Subscription Video On Demand Market by Revenue Model
        • 11.1.5.2.3 Canada Subscription Video On Demand Market by Content Type
        • 11.1.5.2.4 Canada Subscription Video On Demand Market by Device Type
      • 11.1.5.3 Mexico Subscription Video On Demand Market
        • 11.1.5.3.1 Mexico Subscription Video On Demand Market by End Use
        • 11.1.5.3.2 Mexico Subscription Video On Demand Market by Revenue Model
        • 11.1.5.3.3 Mexico Subscription Video On Demand Market by Content Type
        • 11.1.5.3.4 Mexico Subscription Video On Demand Market by Device Type
      • 11.1.5.4 Rest of North America Subscription Video On Demand Market
        • 11.1.5.4.1 Rest of North America Subscription Video On Demand Market by End Use
        • 11.1.5.4.2 Rest of North America Subscription Video On Demand Market by Revenue Model
        • 11.1.5.4.3 Rest of North America Subscription Video On Demand Market by Content Type
        • 11.1.5.4.4 Rest of North America Subscription Video On Demand Market by Device Type
  • 11.2 Europe Subscription Video On Demand Market
    • 11.2.1 Europe Subscription Video On Demand Market by End Use
      • 11.2.1.1 Europe Individual Market by Country
      • 11.2.1.2 Europe Commercial Market by Country
    • 11.2.2 Europe Subscription Video On Demand Market by Revenue Model
      • 11.2.2.1 Europe Subscription-Based Market by Country
      • 11.2.2.2 Europe Advertisement-Based Market by Country
      • 11.2.2.3 Europe Hybrid Market by Country
    • 11.2.3 Europe Subscription Video On Demand Market by Content Type
      • 11.2.3.1 Europe Movies Market by Country
      • 11.2.3.2 Europe TV Shows Market by Country
      • 11.2.3.3 Europe Documentaries Market by Country
      • 11.2.3.4 Europe Other Content Type Market by Country
    • 11.2.4 Europe Subscription Video On Demand Market by Device Type
      • 11.2.4.1 Europe Laptops Market by Country
      • 11.2.4.2 Europe Smartphones Market by Country
      • 11.2.4.3 Europe Smart TVs Market by Country
      • 11.2.4.4 Europe Tablets Market by Country
      • 11.2.4.5 Europe Other Device Type Market by Country
    • 11.2.5 Europe Subscription Video On Demand Market by Country
      • 11.2.5.1 Germany Subscription Video On Demand Market
        • 11.2.5.1.1 Germany Subscription Video On Demand Market by End Use
        • 11.2.5.1.2 Germany Subscription Video On Demand Market by Revenue Model
        • 11.2.5.1.3 Germany Subscription Video On Demand Market by Content Type
        • 11.2.5.1.4 Germany Subscription Video On Demand Market by Device Type
      • 11.2.5.2 UK Subscription Video On Demand Market
        • 11.2.5.2.1 UK Subscription Video On Demand Market by End Use
        • 11.2.5.2.2 UK Subscription Video On Demand Market by Revenue Model
        • 11.2.5.2.3 UK Subscription Video On Demand Market by Content Type
        • 11.2.5.2.4 UK Subscription Video On Demand Market by Device Type
      • 11.2.5.3 France Subscription Video On Demand Market
        • 11.2.5.3.1 France Subscription Video On Demand Market by End Use
        • 11.2.5.3.2 France Subscription Video On Demand Market by Revenue Model
        • 11.2.5.3.3 France Subscription Video On Demand Market by Content Type
        • 11.2.5.3.4 France Subscription Video On Demand Market by Device Type
      • 11.2.5.4 Russia Subscription Video On Demand Market
        • 11.2.5.4.1 Russia Subscription Video On Demand Market by End Use
        • 11.2.5.4.2 Russia Subscription Video On Demand Market by Revenue Model
        • 11.2.5.4.3 Russia Subscription Video On Demand Market by Content Type
        • 11.2.5.4.4 Russia Subscription Video On Demand Market by Device Type
      • 11.2.5.5 Spain Subscription Video On Demand Market
        • 11.2.5.5.1 Spain Subscription Video On Demand Market by End Use
        • 11.2.5.5.2 Spain Subscription Video On Demand Market by Revenue Model
        • 11.2.5.5.3 Spain Subscription Video On Demand Market by Content Type
        • 11.2.5.5.4 Spain Subscription Video On Demand Market by Device Type
      • 11.2.5.6 Italy Subscription Video On Demand Market
        • 11.2.5.6.1 Italy Subscription Video On Demand Market by End Use
        • 11.2.5.6.2 Italy Subscription Video On Demand Market by Revenue Model
        • 11.2.5.6.3 Italy Subscription Video On Demand Market by Content Type
        • 11.2.5.6.4 Italy Subscription Video On Demand Market by Device Type
      • 11.2.5.7 Rest of Europe Subscription Video On Demand Market
        • 11.2.5.7.1 Rest of Europe Subscription Video On Demand Market by End Use
        • 11.2.5.7.2 Rest of Europe Subscription Video On Demand Market by Revenue Model
        • 11.2.5.7.3 Rest of Europe Subscription Video On Demand Market by Content Type
        • 11.2.5.7.4 Rest of Europe Subscription Video On Demand Market by Device Type
  • 11.3 Asia Pacific Subscription Video On Demand Market
    • 11.3.1 Asia Pacific Subscription Video On Demand Market by End Use
      • 11.3.1.1 Asia Pacific Individual Market by Country
      • 11.3.1.2 Asia Pacific Commercial Market by Country
    • 11.3.2 Asia Pacific Subscription Video On Demand Market by Revenue Model
      • 11.3.2.1 Asia Pacific Subscription-Based Market by Country
      • 11.3.2.2 Asia Pacific Advertisement-Based Market by Country
      • 11.3.2.3 Asia Pacific Hybrid Market by Country
    • 11.3.3 Asia Pacific Subscription Video On Demand Market by Content Type
      • 11.3.3.1 Asia Pacific Movies Market by Country
      • 11.3.3.2 Asia Pacific TV Shows Market by Country
      • 11.3.3.3 Asia Pacific Documentaries Market by Country
      • 11.3.3.4 Asia Pacific Other Content Type Market by Country
    • 11.3.4 Asia Pacific Subscription Video On Demand Market by Device Type
      • 11.3.4.1 Asia Pacific Laptops Market by Country
      • 11.3.4.2 Asia Pacific Smartphones Market by Country
      • 11.3.4.3 Asia Pacific Smart TVs Market by Country
      • 11.3.4.4 Asia Pacific Tablets Market by Country
      • 11.3.4.5 Asia Pacific Other Device Type Market by Country
    • 11.3.5 Asia Pacific Subscription Video On Demand Market by Country
      • 11.3.5.1 China Subscription Video On Demand Market
        • 11.3.5.1.1 China Subscription Video On Demand Market by End Use
        • 11.3.5.1.2 China Subscription Video On Demand Market by Revenue Model
        • 11.3.5.1.3 China Subscription Video On Demand Market by Content Type
        • 11.3.5.1.4 China Subscription Video On Demand Market by Device Type
      • 11.3.5.2 Japan Subscription Video On Demand Market
        • 11.3.5.2.1 Japan Subscription Video On Demand Market by End Use
        • 11.3.5.2.2 Japan Subscription Video On Demand Market by Revenue Model
        • 11.3.5.2.3 Japan Subscription Video On Demand Market by Content Type
        • 11.3.5.2.4 Japan Subscription Video On Demand Market by Device Type
      • 11.3.5.3 India Subscription Video On Demand Market
        • 11.3.5.3.1 India Subscription Video On Demand Market by End Use
        • 11.3.5.3.2 India Subscription Video On Demand Market by Revenue Model
        • 11.3.5.3.3 India Subscription Video On Demand Market by Content Type
        • 11.3.5.3.4 India Subscription Video On Demand Market by Device Type
      • 11.3.5.4 South Korea Subscription Video On Demand Market
        • 11.3.5.4.1 South Korea Subscription Video On Demand Market by End Use
        • 11.3.5.4.2 South Korea Subscription Video On Demand Market by Revenue Model
        • 11.3.5.4.3 South Korea Subscription Video On Demand Market by Content Type
        • 11.3.5.4.4 South Korea Subscription Video On Demand Market by Device Type
      • 11.3.5.5 Singapore Subscription Video On Demand Market
        • 11.3.5.5.1 Singapore Subscription Video On Demand Market by End Use
        • 11.3.5.5.2 Singapore Subscription Video On Demand Market by Revenue Model
        • 11.3.5.5.3 Singapore Subscription Video On Demand Market by Content Type
        • 11.3.5.5.4 Singapore Subscription Video On Demand Market by Device Type
      • 11.3.5.6 Malaysia Subscription Video On Demand Market
        • 11.3.5.6.1 Malaysia Subscription Video On Demand Market by End Use
        • 11.3.5.6.2 Malaysia Subscription Video On Demand Market by Revenue Model
        • 11.3.5.6.3 Malaysia Subscription Video On Demand Market by Content Type
        • 11.3.5.6.4 Malaysia Subscription Video On Demand Market by Device Type
      • 11.3.5.7 Rest of Asia Pacific Subscription Video On Demand Market
        • 11.3.5.7.1 Rest of Asia Pacific Subscription Video On Demand Market by End Use
        • 11.3.5.7.2 Rest of Asia Pacific Subscription Video On Demand Market by Revenue Model
        • 11.3.5.7.3 Rest of Asia Pacific Subscription Video On Demand Market by Content Type
        • 11.3.5.7.4 Rest of Asia Pacific Subscription Video On Demand Market by Device Type
  • 11.4 LAMEA Subscription Video On Demand Market
    • 11.4.1 LAMEA Subscription Video On Demand Market by End Use
      • 11.4.1.1 LAMEA Individual Market by Country
      • 11.4.1.2 LAMEA Commercial Market by Country
    • 11.4.2 LAMEA Subscription Video On Demand Market by Revenue Model
      • 11.4.2.1 LAMEA Subscription-Based Market by Country
      • 11.4.2.2 LAMEA Advertisement-Based Market by Country
      • 11.4.2.3 LAMEA Hybrid Market by Country
    • 11.4.3 LAMEA Subscription Video On Demand Market by Content Type
      • 11.4.3.1 LAMEA Movies Market by Country
      • 11.4.3.2 LAMEA TV Shows Market by Country
      • 11.4.3.3 LAMEA Documentaries Market by Country
      • 11.4.3.4 LAMEA Other Content Type Market by Country
    • 11.4.4 LAMEA Subscription Video On Demand Market by Device Type
      • 11.4.4.1 LAMEA Laptops Market by Country
      • 11.4.4.2 LAMEA Smartphones Market by Country
      • 11.4.4.3 LAMEA Smart TVs Market by Country
      • 11.4.4.4 LAMEA Tablets Market by Country
      • 11.4.4.5 LAMEA Other Device Type Market by Country
    • 11.4.5 LAMEA Subscription Video On Demand Market by Country
      • 11.4.5.1 Brazil Subscription Video On Demand Market
        • 11.4.5.1.1 Brazil Subscription Video On Demand Market by End Use
        • 11.4.5.1.2 Brazil Subscription Video On Demand Market by Revenue Model
        • 11.4.5.1.3 Brazil Subscription Video On Demand Market by Content Type
        • 11.4.5.1.4 Brazil Subscription Video On Demand Market by Device Type
      • 11.4.5.2 Argentina Subscription Video On Demand Market
        • 11.4.5.2.1 Argentina Subscription Video On Demand Market by End Use
        • 11.4.5.2.2 Argentina Subscription Video On Demand Market by Revenue Model
        • 11.4.5.2.3 Argentina Subscription Video On Demand Market by Content Type
        • 11.4.5.2.4 Argentina Subscription Video On Demand Market by Device Type
      • 11.4.5.3 UAE Subscription Video On Demand Market
        • 11.4.5.3.1 UAE Subscription Video On Demand Market by End Use
        • 11.4.5.3.2 UAE Subscription Video On Demand Market by Revenue Model
        • 11.4.5.3.3 UAE Subscription Video On Demand Market by Content Type
        • 11.4.5.3.4 UAE Subscription Video On Demand Market by Device Type
      • 11.4.5.4 Saudi Arabia Subscription Video On Demand Market
        • 11.4.5.4.1 Saudi Arabia Subscription Video On Demand Market by End Use
        • 11.4.5.4.2 Saudi Arabia Subscription Video On Demand Market by Revenue Model
        • 11.4.5.4.3 Saudi Arabia Subscription Video On Demand Market by Content Type
        • 11.4.5.4.4 Saudi Arabia Subscription Video On Demand Market by Device Type
      • 11.4.5.5 South Africa Subscription Video On Demand Market
        • 11.4.5.5.1 South Africa Subscription Video On Demand Market by End Use
        • 11.4.5.5.2 South Africa Subscription Video On Demand Market by Revenue Model
        • 11.4.5.5.3 South Africa Subscription Video On Demand Market by Content Type
        • 11.4.5.5.4 South Africa Subscription Video On Demand Market by Device Type
      • 11.4.5.6 Nigeria Subscription Video On Demand Market
        • 11.4.5.6.1 Nigeria Subscription Video On Demand Market by End Use
        • 11.4.5.6.2 Nigeria Subscription Video On Demand Market by Revenue Model
        • 11.4.5.6.3 Nigeria Subscription Video On Demand Market by Content Type
        • 11.4.5.6.4 Nigeria Subscription Video On Demand Market by Device Type
      • 11.4.5.7 Rest of LAMEA Subscription Video On Demand Market
        • 11.4.5.7.1 Rest of LAMEA Subscription Video On Demand Market by End Use
        • 11.4.5.7.2 Rest of LAMEA Subscription Video On Demand Market by Revenue Model
        • 11.4.5.7.3 Rest of LAMEA Subscription Video On Demand Market by Content Type
        • 11.4.5.7.4 Rest of LAMEA Subscription Video On Demand Market by Device Type

Chapter 12. Company Profiles

  • 12.1 Netflix, Inc.
    • 12.1.1 Company Overview
    • 12.1.2 Financial Analysis
    • 12.1.3 Research & Development Expenses
    • 12.1.4 Recent strategies and developments:
      • 12.1.4.1 Partnerships, Collaborations, and Agreements:
    • 12.1.5 SWOT Analysis
  • 12.2 The Walt Disney Company (Disney+)
    • 12.2.1 Company Overview
    • 12.2.2 Financial Analysis
    • 12.2.3 Segmental and Regional Analysis
  • 12.3 Google LLC (Youtube, LLC)
    • 12.3.1 Company Overview
    • 12.3.2 Financial Analysis
    • 12.3.3 Segmental and Regional Analysis
    • 12.3.4 Research & Development Expenses
    • 12.3.5 SWOT Analysis
  • 12.4 Amazon.com, Inc. (Amazon Prime Video)
    • 12.4.1 Company Overview
    • 12.4.2 Financial Analysis
    • 12.4.3 Segmental Analysis
    • 12.4.4 SWOT Analysis
  • 12.5 Apple, Inc. (Apple TV+)
    • 12.5.1 Company Overview
    • 12.5.2 Financial Analysis
    • 12.5.3 Regional Analysis
    • 12.5.4 Research & Development Expense
    • 12.5.5 SWOT Analysis
  • 12.6 Warner Bros. Discovery, Inc. (HBO Max)
    • 12.6.1 Company Overview
    • 12.6.2 Financial Analysis
    • 12.6.3 Regional Analysis
    • 12.6.4 Recent strategies and developments:
      • 12.6.4.1 Partnerships, Collaborations, and Agreements:
      • 12.6.4.2 Acquisition and Mergers:
  • 12.7 Paramount Plus
    • 12.7.1 Company Overview
    • 12.7.2 Recent strategies and developments:
      • 12.7.2.1 Partnerships, Collaborations, and Agreements:
  • 12.8 Peacock TV, LLC (NBCUniversal Media, LLC)
    • 12.8.1 Company Overview
  • 12.9 iQIYI, Inc.
    • 12.9.1 Company Overview
    • 12.9.2 Financial Analysis
    • 12.9.3 Research & Development Expenses
  • 12.10. DAZN Limited
    • 12.10.1 Company Overview
    • 12.10.2 Recent strategies and developments:
      • 12.10.2.1 Acquisition and Mergers:

Chapter 13. Winning Imperatives of Subscription Video On Demand Market

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