유럽의 농장 ERP 시장 : 용도, 제품, 국가별 분석과 예측(2025-2035년)

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Introduction to Europe Farm ERP Market

The Europe farm ERP market is projected to reach $885.4 million by 2035 from $250.3 million in 2024, growing at a CAGR of 12.48% during the forecast period 2025-2035. The European Farm ERP market is expanding rapidly, owing to the region's growing emphasis on agricultural digitalization to improve productivity, sustainability, and transparency. Through programs like the EU Green Deal and the Common Agricultural Policy (CAP), European governments and the EU are aggressively promoting the integration of cutting-edge technologies across farming operations. These initiatives encourage farmers to implement integrated digital systems by promoting sustainability reporting, data interoperability, and precision agriculture. By increasing the adoption of farm ERP solutions that provide farmers and agribusinesses with real-time, data-driven tools for effective resource management and well-informed decision-making, these initiatives are hastening the digital transformation of Europe's agricultural landscape.

Market Introduction

The European Farm ERP Market is undergoing substantial development, driven by the region's growing emphasis on agricultural digitalization, sustainability, and operational efficiency. Modern European farming is increasingly reliant on farm ERP (Enterprise Resource Planning) systems, which make it possible to manage resources, finance, compliance, and supply chains with ease using integrated digital platforms.

Farmers are encouraged to use digital solutions that improve productivity and traceability since the European Union places a major emphasis on sustainable farming through programs like the EU Green Deal, Farm to Fork Strategy, and Common Agricultural Policy (CAP). In order to facilitate better decision-making and real-time monitoring, these policies encourage the adoption of ERP systems that combine data from soil sensors, drones, IoT devices, and financial modules.

The emergence of cloud-based and modular ERP solutions has boosted acceptance among small and large farms alike, providing scalability and cost efficiency. ERP integration is becoming a strategic requirement for agribusinesses due to the increased customer demand for traceable food supply chains and transparency.

The farm ERP market is anticipated to grow quickly as Europe continues to adopt precision agriculture and smart farming technology, giving farmers access to data-driven insights, better compliance management, and efficient resource use across a range of agricultural operations.

Market Segmentation:

Segmentation 1: By End-Use Application

• Row Crop Farm (cereal grains, pulses, oilseeds (e.g., wheat, corn, soybean))
• Horticulture and Plantation Farm (fruits, vegetables, nuts, vineyards, tea, coffee plantations)
• Protected and Controlled Environment Farm
• Livestock and Dairy Farm
• Others (includes mixed farming enterprises (crop + livestock Silviculture, aquaponics, floriculture, Government/institutional farms)

Segmentation 2: By Business Model

• Subscription (SaaS)
• One-Time License

Segmentation 3: By Module Offering

• Inventory and Input Management Module
• Production and Crop Monitoring Module
• Financial Management Module
• Others (Field Mapping and GIS Module, Labor and Workforce Management Module, Weather and Advisory Integration Module, IoT and Sensor Integration Module, Mobile and Multilingual Access Module)

Segmentation 4: By Region

• Europe

Europe Farm ERP Market Trends, Drivers and Challenges

Key Trends in the Europe Farm ERP Market

Market Growth & Adoption

• Accelerated adoption of ERP platforms due to increased digitization of farms across Europe.
• Rising CAGR supported by small and medium farms embracing cloud-based ERP tools for cost efficiency.

Integration with Precision Agriculture & Analytics

• ERP systems now integrate IoT sensors, drone imagery, and satellite data to optimize crop yields and input usage.
• Advanced analytics features enable better forecasting and sustainability tracking.

Cloud & Modular SaaS Delivery

• Transition from on-premise to cloud-native, subscription-based ERP modules offering scalability and flexibility.
• Cloud-based solutions allow remote monitoring and real-time data sharing across farm sites.

Industry-Specific Customization

• Vendors are developing specialized ERP modules for livestock, greenhouse, and crop-based farms.
• Custom workflows enhance usability and compliance for different farming segments.

Focus on Sustainability and Traceability

• Rising consumer and regulatory demand for transparent supply chains.
• ERP systems increasingly include modules for carbon footprint tracking and sustainability reporting.

Primary Drivers Fueling Market Growth

Regulatory & Policy Support

• EU initiatives like the Green Deal and Farm-to-Fork Strategy drive digital transformation in agriculture.
• Compliance and traceability requirements push farmers to adopt ERP solutions for seamless documentation.

Efficiency and Labour Optimization

• Labour shortages and rising costs make process automation critical.
• ERP systems streamline operations, inventory management, and task scheduling.

Data-Driven Decision Making

• Farms rely on ERP tools for real-time performance monitoring and resource optimization.
• Centralized dashboards combine agronomic, financial, and operational data for actionable insights.

Demand for Supply Chain Transparency

• Food retailers and processors demand end-to-end traceability and data accuracy.
• ERP platforms help farms meet certification and audit requirements efficiently.

Technology Accessibility

• Affordable cloud solutions and rural broadband improvements reduce adoption barriers.
• Increased availability of mobile ERP applications enables use even in remote farm locations.

Key Challenges in the Europe Farm ERP Market

• High Implementation and Integration Costs
• Upfront investment in setup, data migration, and staff training remains a barrier for small-scale farmers.
• ROI realization often takes several seasons, slowing widespread adoption.

Diverse Farm Structures

• Europe's agricultural landscape includes a mix of smallholders and large enterprises, complicating standardization.
• ERP vendors face challenges in designing solutions that fit both scales efficiently.

Connectivity and Skill Gaps

• Limited internet infrastructure in certain rural areas affects system reliability.
• Older farmers or smaller operators may lack the digital literacy needed for effective ERP use.

Data Ownership & Integration Concerns

• Farmers are cautious about data sharing and potential vendor lock-in.
• Interoperability issues with existing farm management tools create integration challenges.

Regulatory Variability Across Regions

• Varying national standards and subsidy frameworks across EU countries affect system compliance requirements.
• ERP providers need localized adaptations to cater to diverse markets.

ROI Uncertainty & Long Sales Cycles

• Farms often require proof of financial benefit before full-scale ERP adoption.
• Vendors face long decision-making processes, especially among traditional or smaller farms.

How can this report add value to an organization?

Product/Innovation Strategy: This report delivers a comprehensive analysis of the Europe farm ERP market segmented by application type, business model, and module offering. By covering diverse applications ranging from row crop farms and horticulture to livestock and protected environment farming, organizations gain clarity on the varying needs across farm types. The segmentation by business model, including subscription (SaaS), one-time license, and pay-per-module offers valuable insight into evolving delivery and pricing strategies. Further granularity is provided through module-level segmentation, such as inventory management, crop monitoring, financial management, and advanced modules including IoT integration and weather advisory. This level of detail allows product teams to identify innovation opportunities tailored to distinct farm operations and optimize solutions for scalability, integration, and cost-effectiveness.

Growth/Marketing Strategy: The Europe farm ERP market continues to expand, driven by technology adoption and digital transformation across agricultural value chains. This report tracks growth patterns, key partnerships, and geographic expansion by leading players, including SAP SE, Oracle Corporation, Cropin Technology, and Shivrai Technologies, among others. It equips marketing teams with insights on high-potential segments, such as protected environment farms and livestock enterprises, enabling alignment of value propositions with specific user needs. By understanding regional demand variations and the prominence of different business models, organizations can craft targeted go-to-market strategies. This focus enhances market penetration, customer engagement, and competitive positioning in a rapidly evolving agricultural technology landscape.

Competitive Strategy: A thorough competitive landscape is provided, profiling leading players based on their product offerings, innovation pipelines, partnerships, and expansion plans. Competitive benchmarking enables readers to evaluate how companies are positioned across product types and application areas.

Table of Contents

Executive Summary

Scope and Definition

1 Market: Industry Outlook

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Rapid Adoption of Cloud-Based SaaS Solutions and the Dominance of Subscription Models in Agriculture
  • 1.1.2 Integration of AI and IoT for Precision Farming and Predictive Analytics
• 1.2 Regulatory Landscape/Government Initiatives
• 1.3 Research and Development Review
  • 1.3.1 Patent Filing Trend (by Country and Company)
• 1.4 Market Dynamics
  • 1.4.1 Market Drivers
    • 1.4.1.1 Growing Dependence on Data-Backed Agronomic Decisions
    • 1.4.1.2 Rising Input Costs Driving Precision in Resource Allocation
    • 1.4.1.3 Need for Field-Level Visibility and Multi-Plot Coordination
  • 1.4.2 Market Challenges
    • 1.4.2.1 High Per-Acre ERP Costs Burdening Smallholder Farmers due to Fragmented Farm Sizes
    • 1.4.2.2 Aging Farmer Demographics Hindering Technology Adoption
    • 1.4.2.3 Poor Internet Connectivity in Rural Regions Hindering ERP Accessibility
  • 1.4.3 Market Opportunities
    • 1.4.3.1 Integration of Smart Advisory Services through AI and Remote Sensing
    • 1.4.3.2 Offline-First ERP Architecture for Connectivity-Challenged Regions
    • 1.4.3.3 Mobile-First Platforms with Vernacular Language and Voice Support
• 1.5 Startup Landscape

2 Region

• 2.1 Regional Summary
• 2.2 Europe
  • 2.2.1 Key Market Participants in Europe
  • 2.2.2 Driving Factors for Market Growth
  • 2.2.3 Factors Challenging the Market
  • 2.2.4 Application
    • 2.2.4.1 End-Use Application
  • 2.2.5 Products
    • 2.2.5.1 By Business Model
    • 2.2.5.2 By Module Offering
  • 2.2.6 Europe (by Country)
    • 2.2.6.1 Germany
      • 2.2.6.1.1 Market (by Application)
      • 2.2.6.1.2 Market (by Products)
    • 2.2.6.2 France
      • 2.2.6.2.1 Market (by Application)
      • 2.2.6.2.2 Market (by Products)
    • 2.2.6.3 Spain
      • 2.2.6.3.1 Market (by Application)
      • 2.2.6.3.2 Market (by Products)
    • 2.2.6.4 U.K.
      • 2.2.6.4.1 Market (by Application)
      • 2.2.6.4.2 Market (by Products)
    • 2.2.6.5 Netherlands
      • 2.2.6.5.1 Market (by Application)
      • 2.2.6.5.2 Market (by Products)
    • 2.2.6.6 Rest-of-Europe
      • 2.2.6.6.1 Market (by Application)
      • 2.2.6.6.2 Market (by Products)

3 Markets - Competitive Benchmarking & Company Profiles

• 3.1 Next Frontiers
• 3.2 Company Profiles
  • 3.2.1 SAP SE
    • 3.2.1.1 Overview
    • 3.2.1.2 Top Products/Product Portfolio
    • 3.2.1.3 Top Competitors
    • 3.2.1.4 Target Customers
    • 3.2.1.5 Key Personnel
    • 3.2.1.6 Analyst View
    • 3.2.1.7 Market Share, 2024
  • 3.2.2 AGRIVI d.o.o.
    • 3.2.2.1 Overview
    • 3.2.2.2 Top Products/Product Portfolio
    • 3.2.2.3 Top Competitors
    • 3.2.2.4 Target Customers
    • 3.2.2.5 Key Personnel
    • 3.2.2.6 Analyst View
    • 3.2.2.7 Market Share, 2024
  • 3.2.3 Sage Group plc
    • 3.2.3.1 Overview
    • 3.2.3.2 Top Products/Product Portfolio
    • 3.2.3.3 Top Competitors
    • 3.2.3.4 Target Customers
    • 3.2.3.5 Key Personnel
    • 3.2.3.6 Analyst View
    • 3.2.3.7 Market Share, 2024
  • 3.2.4 Mprise B.V.
    • 3.2.4.1 Overview
    • 3.2.4.2 Top Products/Product Portfolio
    • 3.2.4.3 Top Competitors
    • 3.2.4.4 Target Customers
    • 3.2.4.5 Key Personnel
    • 3.2.4.6 Analyst View
    • 3.2.4.7 Market Share, 2024

4 Research Methodology

• 4.1 Data Sources
  • 4.1.1 Primary Data Sources
  • 4.1.2 Secondary Data Sources
  • 4.1.3 Data Triangulation
• 4.2 Market Estimation and Forecast