B2B SaaS 시장 규모, 점유율, 성장 분석 : 소프트웨어 유형별, 도입 형태별, 애플리케이션별, 기업 규모별, 업계별, 지역별 - 업계 예측(2026-2033년)

Global B2B SaaS Market size was valued at USD 393.01 Billion in 2024 and is poised to grow from USD 470.03 Billion in 2025 to USD 1967.79 Billion by 2033, growing at a CAGR of 19.6% during the forecast period (2026-2033).

The global B2B SaaS market is experiencing transformative growth driven by widespread digitalization and technological advancement. As businesses leverage cloud-first strategies and transition from traditional software licensing to subscription-based models, operational efficiency, reduced IT costs, and enhanced remote collaboration become paramount. The surge in smartphone penetration is a significant catalyst, facilitating increased internet access, even in remote regions, and enabling seamless participation in B2B e-commerce. This accessibility accelerates transaction speeds and enriches the overall purchasing experience. Notably, the Asia Pacific region shows promising expansion potential, characterized by rapid economic growth, greater digital adoption, and a robust increase in businesses moving online. Collectively, these trends underscore the B2B SaaS market's dynamic evolution and widening base of adopters.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global B2B SaaS market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global B2B SaaS Market Segments Analysis

Global B2B SaaS Market is segmented by Software Type, Deployment Type, Application, Enterprise Type, Industry and region. Based on Software Type, the market is segmented into Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Supply Chain Management (SCM) and Others. Based on Deployment Type, the market is segmented into Public, Private and Hybrid. Based on Application, the market is segmented into Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content, Collaboration, and Communication, BI and Analytics, Human Capital Management and Others. Based on Enterprise Type, the market is segmented into Large Enterprises, SMEs, By Industry, IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing and Others (Travel and Hospitality). Based on Industry, the market is segmented into IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing, Others (Travel and Hospitality). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global B2B SaaS Market

The increasing prevalence of remote and hybrid work models has fundamentally transformed business operations. Organizations are turning to cloud-based solutions for essential functions such as communication, collaboration, project management, and overall productivity. Platforms like Microsoft Teams, Zoom, and Trello have become vital in ensuring seamless business continuity. This evolution is compelling even traditional companies to expedite their digital transformation processes, leading to significant adoption of B2B SaaS across various industries. These innovative tools enhance operational efficiency while enabling businesses to support flexible work arrangements, making it easier to attract talent from diverse geographical locations.

Restraints in the Global B2B SaaS Market

Although advancements in cloud technology continue to evolve, businesses exhibit reluctance in entrusting sensitive data to external platforms. Major concerns regarding data breaches, unauthorized access, and adherence to strict regulations-such as GDPR, HIPAA, and CCPA-pose considerable obstacles, particularly for industries like healthcare, legal, and finance. This climate of caution compels even the most prominent SaaS providers to maintain vigilant updates of their security measures, regularly perform audits, and secure relevant certifications to instill confidence in their enterprise clients. Such apprehensions underscore the challenges faced by the global B2B SaaS market in fostering widespread adoption.

Market Trends of the Global B2B SaaS Market

The Global B2B SaaS market is experiencing a significant shift as Artificial Intelligence (AI) evolves from being a differentiating feature to an essential element of software offerings. Leading platforms are integrating AI across their products, enabling functionalities like automated task management, sophisticated data analysis, and insightful recommendations. AI-driven innovations such as chatbots, predictive lead scoring, and automated content creation are becoming standard, fundamentally redefining operations for sales, marketing, and customer support teams. This transformation is not just enhancing productivity but also facilitating more informed decision-making, positioning AI as a pivotal player in driving B2B SaaS growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global B2B SaaS Market Size by Software Type & CAGR (2026-2033)

• Market Overview
• Enterprise Resource Planning (ERP)
• Customer Relationship Management (CRM)
• Human Capital Management (HCM)
• Supply Chain Management (SCM)
• Others

Global B2B SaaS Market Size by Deployment Type & CAGR (2026-2033)

• Market Overview
• Public
• Private
• Hybrid

Global B2B SaaS Market Size by Application & CAGR (2026-2033)

• Market Overview
• Customer Relationship Management (CRM)
• Enterprise Resource Planning (ERP)
• Content, Collaboration, and Communication
• BI and Analytics
• Human Capital Management
• Others

Global B2B SaaS Market Size by Enterprise Type & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• SMEs
• By Industry
• IT and Telecom
• BFSI
• Retail and Consumer Goods
• Healthcare
• Education
• Manufacturing
• Others (Travel and Hospitality)

Global B2B SaaS Market Size & CAGR (2026-2033)

• North America (Software Type, Deployment Type, Application, Enterprise Type)
  • US
  • Canada
• Europe (Software Type, Deployment Type, Application, Enterprise Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Software Type, Deployment Type, Application, Enterprise Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Software Type, Deployment Type, Application, Enterprise Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Software Type, Deployment Type, Application, Enterprise Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ServiceNow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlassian (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intuit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Workday (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datadog (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdStrike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Autodesk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snowflake (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DocuSign (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asana (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations