3D 및 AR 광고 시장 : 규모, 점유율, 동향 분석, 기회, 예측(2019-2030년)

Global 3D and AR Advertising Market Size Set to Expand at Significant CAGR of 8.25% During 2024-2030

Global 3D and AR Advertising Market is thriving due to digitalization, technology adoption, deepening internet penetration, and an increasing demand for immersive advertising experiences.

BlueWeave Consulting, a leading strategic consulting, and market research firm, in its recent study, expects Global 3D and AR Advertising Market size to expand at a CAGR of 8.25% during the forecast period between 2024 and 2030. The market is driven by an increasing level of digitalization, widespread adoption of advanced technologies, rising GDP per capita, and growing internet penetration. Additionally, the demand for immersive and interactive advertising experiences is on the rise, as businesses seek to engage consumers more effectively. The proliferation of mobile devices and advancements in AR and 3D technologies also contribute significantly to the growth of Global 3D and AR Advertising Market.

Opportunity - Increasing investments in augmented reality (AR)

Global 3D and AR Advertising Market is experiencing significant growth due to increasing investments in the development of augmented reality (AR) technology. Major companies like Google, Microsoft, and Apple are heavily investing in AR to enhance user experiences and create innovative advertising solutions. This surge in investment is driving advancements in AR capabilities, making it more accessible and effective for advertisers. Therefore, businesses are increasingly adopting AR to engage consumers in more immersive and interactive ways.

Retail & E-commerce Dominates Global 3D and AR Advertising Market

Retail and e-commerce is the leading industry segment in Global 3D and AR Advertising Market, due to the growing adoption of immersive technologies to enhance customer experiences, drive engagement, and boost conversion rates. Retailers and e-commerce companies increasingly use 3D and AR advertising to allow customers to visualize products in real-world settings, leading to higher sales and reduced return rates, making it the most significant segment of the market. The other major industry segments in Global 3D and AR Advertising Market include Real Estate, Automotive, and Entertainment & Media.

Impact of Escalating Geopolitical Tensions on Global 3D and AR Advertising Market

Escalating geopolitical tensions can significantly impact Global 3D and AR Advertising Market. Heightened tensions often lead to economic instability, disrupting global supply chains and increasing operational costs. Companies may face challenges in sourcing critical components and technologies, leading to delays in product development and deployment. Additionally, geopolitical conflicts can result in regulatory changes and trade restrictions, further complicating market dynamics. The uncertainty associated with geopolitical risks can also deter investment in innovative technologies, slowing down the adoption and advancement of 3D and AR advertising solutions. Overall, these factors can hinder market growth and reduce the effectiveness of advertising campaigns.

Competitive Landscape

Global 3D and AR Advertising Market is fiercely competitive, with numerous companies vying for a larger market share. Major companies in the market include Apple, Google, Meta, Microsoft, WPP, Omnicom Group, Unity Technology, Publicis Group, PTC, and Magic Leap. These companies use various strategies, including increasing investments in their R&D activities, mergers and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Global 3D and AR Advertising Market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global 3D and AR Advertising Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global 3D and AR Advertising Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

1. Research Framework

• 1.1. Research Objective
• 1.2. Product Overview
• 1.3. Market Segmentation

2. Executive Summary

3. Global 3D and AR Advertising Market Insights

• 3.1. Industry Value Chain Analysis
• 3.2. DROC Analysis
  • 3.2.1. Growth Drivers
    • 3.2.1.1. Increasing Smartphone Penetration
    • 3.2.1.2. Growing Consumer Demand for Interactive Experiences
    • 3.2.1.3. E-commerce Growth
  • 3.2.2. Restraints
    • 3.2.2.1. High Production Costs
    • 3.2.2.2. Privacy Concerns
  • 3.2.3. Opportunities
    • 3.2.3.1. Increased Investment in Augmented Reality
    • 3.2.3.2. Advancement in technology
  • 3.2.4. Challenges
    • 3.2.4.1. Limited Measurement and Analytics
    • 3.2.4.2. User Experience Challenges
• 3.3. Technological Advancements/Recent Developments
• 3.4. Regulatory Framework
• 3.5. Porter's Five Forces Analysis
  • 3.5.1. Bargaining Power of Suppliers
  • 3.5.2. Bargaining Power of Buyers
  • 3.5.3. Threat of New Entrants
  • 3.5.4. Threat of Substitutes
  • 3.5.5. Intensity of Rivalry

4. Global 3D and AR Advertising Market Marketing Strategies

5. Global 3D and AR Advertising Market Pricing Analysis

6. Global 3D and AR Advertising Market: Geographical Analysis

• 6.1. Global 3D and AR Advertising Market, Geographical Analysis, 2023
• 6.2. Global 3D and AR Advertising Market, Market Attractiveness Analysis, 2024-2030

7. Global 3D and AR Advertising Market Overview

• 7.1. Market Size & Forecast, 2019-2030
  • 7.1.1. By Value (USD Million)
• 7.2. Market Share & Forecast
  • 7.2.1. By Platform
    • 7.2.1.1. Mobile Devices
    • 7.2.1.2. Desktop and Laptops
    • 7.2.1.3. Digital Billboards and Signage
  • 7.2.2. By Industry
    • 7.2.2.1. Retail & E-commerce
    • 7.2.2.2. Real Estate
    • 7.2.2.3. Automotive
    • 7.2.2.4. Entertainment & Media
    • 7.2.2.5. Others
  • 7.2.3. By Region
    • 7.2.3.1. North America
    • 7.2.3.2. Europe
    • 7.2.3.3. Asia Pacific (APAC)
    • 7.2.3.4. Latin America (LATAM)
    • 7.2.3.5. Middle East and Africa (MEA)

8. North America 3D and AR Advertising Market

• 8.1. Market Size & Forecast, 2019-2030
  • 8.1.1. By Value (USD Million)
• 8.2. Market Share & Forecast
  • 8.2.1. By Industry
  • 8.2.2. By Platform
  • 8.2.3. By Country
    • 8.2.3.1. United States
    • 8.2.3.1.1. By Industry
    • 8.2.3.1.2. By Platform
    • 8.2.3.2. Canada
    • 8.2.3.2.1. By Industry
    • 8.2.3.2.2. By Platform

9. Europe 3D and AR Advertising Market

• 9.1. Market Size & Forecast, 2019-2030
  • 9.1.1. By Value (USD Million)
• 9.2. Market Share & Forecast
  • 9.2.1. By Industry
  • 9.2.2. By Platform
  • 9.2.3. By Country
    • 9.2.3.1. Germany
    • 9.2.3.1.1. By Industry
    • 9.2.3.1.2. By Platform
    • 9.2.3.2. United Kingdom
    • 9.2.3.2.1. By Industry
    • 9.2.3.2.2. By Platform
    • 9.2.3.3. Italy
    • 9.2.3.3.1. By Industry
    • 9.2.3.3.2. By Platform
    • 9.2.3.4. France
    • 9.2.3.4.1. By Industry
    • 9.2.3.4.2. By Platform
    • 9.2.3.5. Spain
    • 9.2.3.5.1. By Industry
    • 9.2.3.5.2. By Platform
    • 9.2.3.6. Belgium
    • 9.2.3.6.1. By Industry
    • 9.2.3.6.2. By Platform
    • 9.2.3.7. Russia
    • 9.2.3.7.1. By Industry
    • 9.2.3.7.2. By Platform
    • 9.2.3.8. The Netherlands
    • 9.2.3.8.1. By Industry
    • 9.2.3.8.2. By Platform
    • 9.2.3.9. Rest of Europe
    • 9.2.3.9.1. By Industry
    • 9.2.3.9.2. By Platform

10. Asia Pacific 3D and AR Advertising Market

• 10.1. Market Size & Forecast, 2019-2030
  • 10.1.1. By Value (USD Million)
• 10.2. Market Share & Forecast
  • 10.2.1. By Industry
  • 10.2.2. By Platform
  • 10.2.3. By Country
    • 10.2.3.1. China
    • 10.2.3.1.1. By Industry
    • 10.2.3.1.2. By Platform
    • 10.2.3.2. India
    • 10.2.3.2.1. By Industry
    • 10.2.3.2.2. By Platform
    • 10.2.3.3. Japan
    • 10.2.3.3.1. By Industry
    • 10.2.3.3.2. By Platform
    • 10.2.3.4. South Korea
    • 10.2.3.4.1. By Industry
    • 10.2.3.4.2. By Platform
    • 10.2.3.5. Australia & New Zealand
    • 10.2.3.5.1. By Industry
    • 10.2.3.5.2. By Platform
    • 10.2.3.6. Indonesia
    • 10.2.3.6.1. By Industry
    • 10.2.3.6.2. By Platform
    • 10.2.3.7. Malaysia
    • 10.2.3.7.1. By Industry
    • 10.2.3.7.2. By Platform
    • 10.2.3.8. Singapore
    • 10.2.3.8.1. By Industry
    • 10.2.3.8.2. By Platform
    • 10.2.3.9. Vietnam
    • 10.2.3.9.1. By Industry
    • 10.2.3.9.2. By Platform
    • 10.2.3.10. Rest of APAC
    • 10.2.3.10.1. By Industry
    • 10.2.3.10.2. By Platform

11. Latin America 3D and AR Advertising Market

• 11.1. Market Size & Forecast, 2019-2030
  • 11.1.1. By Value (USD Million)
• 11.2. Market Share & Forecast
  • 11.2.1. By Industry
  • 11.2.2. By Platform
  • 11.2.3. By Country
    • 11.2.3.1. Brazil
    • 11.2.3.1.1. By Industry
    • 11.2.3.1.2. By Platform
    • 11.2.3.2. Mexico
    • 11.2.3.2.1. By Industry
    • 11.2.3.2.2. By Platform
    • 11.2.3.3. Argentina
    • 11.2.3.3.1. By Industry
    • 11.2.3.3.2. By Platform
    • 11.2.3.4. Peru
    • 11.2.3.4.1. By Industry
    • 11.2.3.4.2. By Platform
    • 11.2.3.5. Rest of LATAM
    • 11.2.3.5.1. By Industry
    • 11.2.3.5.2. By Platform

12. Middle East & Africa 3D and AR Advertising Market

• 12.1. Market Size & Forecast, 2019-2030
  • 12.1.1. By Value (USD Million)
• 12.2. Market Share & Forecast
  • 12.2.1. By Industry
  • 12.2.2. By Platform
  • 12.2.3. By Country
    • 12.2.3.1. Saudi Arabia
    • 12.2.3.1.1. By Industry
    • 12.2.3.1.2. By Platform
    • 12.2.3.2. UAE
    • 12.2.3.2.1. By Industry
    • 12.2.3.2.2. By Platform
    • 12.2.3.3. Qatar
    • 12.2.3.3.1. By Industry
    • 12.2.3.3.2. By Platform
    • 12.2.3.4. Kuwait
    • 12.2.3.4.1. By Industry
    • 12.2.3.4.2. By Platform
    • 12.2.3.5. South Africa
    • 12.2.3.5.1. By Industry
    • 12.2.3.5.2. By Platform
    • 12.2.3.6. Nigeria
    • 12.2.3.6.1. By Industry
    • 12.2.3.6.2. By Platform
    • 12.2.3.7. Algeria
    • 12.2.3.7.1. By Industry
    • 12.2.3.7.2. By Platform
    • 12.2.3.8. Rest of MEA
    • 12.2.3.8.1. By Industry
    • 12.2.3.8.2. By Platform

13. Competitive Landscape

• 13.1. List of Key Players and Their Offerings
• 13.2. Global 3D and AR Advertising Company Market Share Analysis, 2023
• 13.3. Competitive Benchmarking, By Operating Parameters
• 13.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

14. Impact of Escalating Geopolitical Tensions on Global 3D and AR Advertising Market

15. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)

• 15.1. Apple
• 15.2. Google
• 15.3. Meta
• 15.4. Microsoft
• 15.5. WPP
• 15.6. Omnicom Group
• 15.7. Unity Technology
• 15.8. Publicis Group
• 15.9. PTC
• 15.10. Magic Leap
• 15.11. Other Prominent Players

16. Key Strategic Recommendations

17. Research Methodology

• 17.1. Qualitative Research
  • 17.1.1. Primary & Secondary Research
• 17.2. Quantitative Research
• 17.3. Market Breakdown & Data Triangulation
  • 17.3.1. Secondary Research
  • 17.3.2. Primary Research
• 17.4. Breakdown of Primary Research Respondents, By Region
• 17.5. Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.