세계의 클라우드 광고 시장 규모 조사 및 예측 : 서비스별, 채널별, 도입별, 기업 규모별, 용도별, 최종 용도 산업별, 지역별 분석(2023-2030년)

Global Cloud Advertising Market is valued at approximately USD 3.84 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 18.1% over the forecast period 2023-2030. Cloud advertising refers to cloud-based services that facilitate transaction processing, manage advertising-related data, and enable product selection with finalized prices and content at the end-user's access. It encompasses data storage, ad serving, analytics, and programmatic advertising, leveraging advanced technologies like AI and ML for personalized ad delivery. By harnessing the scalability and flexibility of cloud platforms, advertisers can optimize campaigns, track performance metrics in real-time, and reach specific audience segments effectively, driving better engagement and ROI in the digital advertising landscape. Marketing strategies have evolved significantly with the widespread adoption of internet services among end-users. It allows marketers to employ targeted strategies to reach specific customers from the comfort of their homes, shifting away from traditional outdoor marketing methods. This shift towards consumer analytics and targeted marketing is a key driver propelling the growth of the cloud advertising market. Also, the increasing adoption of cloud services, rising need for targeted marketing and consumer analytics, increasing demand for programmatic advertising, coupled with the growing focus on improved data analytics and targeting are the most prominent factors that are propelling the market demand across the globe.

In addition, the surge in internet users and digital media consumption has significantly bolstered the demand for Cloud Advertising Market. According to The International Telecommunication Union, in 2012, it was estimated that there were approximately 2.4 billion individuals using the internet around the world. Also, the figure is constantly increased with a growth rate of 8.24% and reached around 5.3 billion internet users in the year 2022. This trend is driven by the vast online presence of users, allowing targeted advertising based on preferences and behaviors. Cloud advertising enables personalized experiences, real-time optimization, and multi-channel marketing across various digital platforms. Its cost-effectiveness and robust data analytics capabilities further attract businesses, empowering data-driven decision-making and enhancing campaign performance. Therefore, the growing impact of digital interactions is fueling the need for cloud-based advertising solutions to reach and engage audiences effectively in digital landscape. Moreover, the growing emphasis on targeted marketing and competitive intelligence, as well as the rising popularity of connected devices and mobile advertising presents various lucrative opportunities over the forecasting years. However, the data security concerns and stringent cloud regulations are hindering the market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Cloud Advertising Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the widespread adoption of cloud computing technology, coupled with the availability of the highly developed cloud infrastructure. Furthermore, the increasing digitalization across various industries in North America has fueled the demand for cloud advertising. This form of advertising enables advertisers to deliver targeted and personalized ads across multiple digital platforms, thereby optimizing marketing efforts and enhancing customer engagement in the competitive North American market. Whereas, Asia Pacific is expected to grow at the highest CAGR over the forecast years. The surge in e-commerce adoption and the growth of digital marketplaces are key factors fueling the demand for cloud advertising in the Asia Pacific region. Countries such as China, India, and various Southeast Asian nations are experiencing rapid expansion in online retail services and e-commerce platforms. Advertisers are increasingly turning to cloud advertising to promote their offerings on these platforms, effectively tapping into a vast online shopper base. Cloud advertising's scalability and data-driven approach enable advertisers to target precise customer segments, tailor their advertisements, and assess campaign effectiveness on e-commerce platforms.

Major market players included in this report are:

• Google LLC
• Oracle Corporation
• IBM Corporation
• Amazon Web Services, Inc.
• Adobe Inc.
• Salesforce.com, Inc.
• Wipro Limited
• The Nielsen Company (US), LLC.
• Viant Technology LLC
• Cavai Inc.

Recent Developments in the Market:

• In September 2021, Acquia, Inc. expanded its Digital Experience Platform (DXP) by acquiring Widen, a company specializing in product information management software and digital asset management services. This acquisition was aimed at enhancing Acquia's ability to deliver unique and engaging customer experiences.
• In September 2021, IBM revealed new AI and automation features within IBM Watson Assistant. These enhancements are tailored to simplify the process of creating exceptional customer service experiences across various communication channels such as phone, web, SMS, and messaging platforms.
• In September 2021, Salesforce unveiled a series of AI-powered advancements for Marketing Cloud, enabling businesses to personalize every interaction, prioritize first-party data for their digital strategies, and enhance marketing effectiveness through integrated analytics.
• In October 2020, SAP SE strengthened its online communication capabilities by acquiring Emarsys, a cloud-based marketing company. This strategic move was intended to improve SAP SE's customer engagement across various online channels.

Global Cloud Advertising Market Report Scope:

• Historical Data - 2020 - 2021
• Base Year for Estimation - 2022
• Forecast period - 2023-2030
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered - Service, Channel, Deployment, Enterprise Size, Application, End-use Industry, Region
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Service:

• Infrastructure as a Software as a Service (IaaS)
• Software as a Service (SaaS)
• Platform as a Service (PaaS)

By Channel:

• Email Marketing
• In-App
• Social Media Marketing
• Company Website
• Others

By Deployment:

• Public
• Private
• Hybrid

By Enterprise Size:

• Large Size Enterprises
• Small and Medium Sized Enterprises (SMEs)

By Application:

• Campaign Management
• Customer Management
• Experience Management
• Analytic and Insights
• Real-Time Engagement

By End-use Industry:

• IT & Telecommunications
• BFSI
• Healthcare
• Travel and Hospitality
• Manufacturing
• Automotive
• Retail & Consumer Goods
• Media & Entertainment
• Others

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1.Executive Summary

• 1.1.Market Snapshot
• 1.2.Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
  • 1.2.1.Cloud Advertising Market, by Region, 2020-2030 (USD Billion)
  • 1.2.2.Cloud Advertising Market, by Service, 2020-2030 (USD Billion)
  • 1.2.3.Cloud Advertising Market, by Channel, 2020-2030 (USD Billion)
  • 1.2.4.Cloud Advertising Market, by Deployment, 2020-2030 (USD Billion)
  • 1.2.5.Cloud Advertising Market, by Enterprise Size, 2020-2030 (USD Billion)
  • 1.2.6.Cloud Advertising Market, by Application, 2020-2030 (USD Billion)
  • 1.2.7.Cloud Advertising Market, by End-use Industry, 2020-2030 (USD Billion)
• 1.3.Key Trends
• 1.4.Estimation Methodology
• 1.5.Research Assumption

Chapter 2.Global Cloud Advertising Market Definition and Scope

• 2.1.Objective of the Study
• 2.2.Market Definition & Scope
  • 2.2.1.Industry Evolution
  • 2.2.2.Scope of the Study
• 2.3.Years Considered for the Study
• 2.4.Currency Conversion Rates

Chapter 3.Global Cloud Advertising Market Dynamics

• 3.1.Cloud Advertising Market Impact Analysis (2020-2030)
  • 3.1.1.Market Drivers
    • 3.1.1.1.Rising need for targeted marketing and consumer analytics
    • 3.1.1.2.Surge in internet users and digital media consumption
  • 3.1.2.Market Challenges
    • 3.1.2.1.Data security concerns
    • 3.1.2.2.Stringent cloud regulations
  • 3.1.3.Market Opportunities
    • 3.1.3.1.Growing emphasis on targeted marketing and competitive intelligence
    • 3.1.3.2.Rising popularity of connected devices and mobile advertising

Chapter 4.Global Cloud Advertising Market Industry Analysis

• 4.1.Porter's 5 Force Model
  • 4.1.1.Bargaining Power of Suppliers
  • 4.1.2.Bargaining Power of Buyers
  • 4.1.3.Threat of New Entrants
  • 4.1.4.Threat of Substitutes
  • 4.1.5.Competitive Rivalry
• 4.2.Porter's 5 Force Impact Analysis
• 4.3.PEST Analysis
  • 4.3.1.Political
  • 4.3.2.Economical
  • 4.3.3.Social
  • 4.3.4.Technological
  • 4.3.5.Environmental
  • 4.3.6.Legal
• 4.4.Top investment opportunity
• 4.5.Top winning strategies
• 4.6.COVID-19 Impact Analysis
• 4.7.Disruptive Trends
• 4.8.Industry Expert Perspective
• 4.9.Analyst Recommendation & Conclusion

Chapter 5.Global Cloud Advertising Market, by Service

• 5.1.Market Snapshot
• 5.2.Global Cloud Advertising Market by Service, Performance - Potential Analysis
• 5.3.Global Cloud Advertising Market Estimates & Forecasts by Service 2020-2030 (USD Billion)
• 5.4.Cloud Advertising Market, Sub Segment Analysis
  • 5.4.1.Infrastructure as a Software as a Service (IaaS)
  • 5.4.2.Software as a Service (SaaS)
  • 5.4.3.Platform as a Service (PaaS)

Chapter 6.Global Cloud Advertising Market, by Channel

• 6.1.Market Snapshot
• 6.2.Global Cloud Advertising Market by Channel, Performance - Potential Analysis
• 6.3.Global Cloud Advertising Market Estimates & Forecasts by Channel 2020-2030 (USD Billion)
• 6.4.Cloud Advertising Market, Sub Segment Analysis
  • 6.4.1.Email Marketing
  • 6.4.2.In-App
  • 6.4.3.Social Media Marketing
  • 6.4.4.Company Website
  • 6.4.5.Others

Chapter 7.Global Cloud Advertising Market, by Deployment

• 7.1.Market Snapshot
• 7.2.Global Cloud Advertising Market by Deployment, Performance - Potential Analysis
• 7.3.Global Cloud Advertising Market Estimates & Forecasts by Deployment 2020-2030 (USD Billion)
• 7.4.Cloud Advertising Market, Sub Segment Analysis
  • 7.4.1.Public
  • 7.4.2.Private
  • 7.4.3.Hybrid

Chapter 8.Global Cloud Advertising Market, by Enterprise Size

• 8.1.Market Snapshot
• 8.2.Global Cloud Advertising Market by Enterprise Size, Performance - Potential Analysis
• 8.3.Global Cloud Advertising Market Estimates & Forecasts by Enterprise Size2020-2030 (USD Billion)
• 8.4.Cloud Advertising Market, Sub Segment Analysis
  • 8.4.1.Large Size Enterprises
  • 8.4.2.Small and Medium Sized Enterprises (SMEs)

Chapter 9.Global Cloud Advertising Market, by Application

• 9.1.Market Snapshot
• 9.2.Global Cloud Advertising Market by Application, Performance - Potential Analysis
• 9.3.Global Cloud Advertising Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
• 9.4.Cloud Advertising Market, Sub Segment Analysis
  • 9.4.1.Campaign Management
  • 9.4.2.Customer Management
  • 9.4.3.Experience Management
  • 9.4.4.Analytic and Insights
  • 9.4.5.Real-Time Engagement

Chapter 10.Cloud Advertising Market, by End-use Industry

• 10.1.Market Snapshot
• 10.2.Global Cloud Advertising Market by End-use Industry, Performance - Potential Analysis
• 10.3.Global Cloud Advertising Market Estimates & Forecasts by End-use Industry 2020-2030 (USD Billion)
• 10.4.Cloud Advertising Market, Sub Segment Analysis
  • 10.4.1.IT & Telecommunications
  • 10.4.2.BFSI
  • 10.4.3.Healthcare
  • 10.4.4.Travel and Hospitality
  • 10.4.5.Manufacturing
  • 10.4.6.Automotive
  • 10.4.7.Retail & Consumer Goods
  • 10.4.8.Media & Entertainment
  • 10.4.9.Others

Chapter 11.Global Cloud Advertising Market, Regional Analysis

• 11.1.Top Leading Countries
• 11.2.Top Emerging Countries
• 11.3.Cloud Advertising Market, Regional Market Snapshot
• 11.4.North America Cloud Advertising Market
  • 11.4.1.U.S. Cloud Advertising Market
    • 11.4.1.1.Service breakdown estimates & forecasts, 2020-2030
    • 11.4.1.2.Channel breakdown estimates & forecasts, 2020-2030
    • 11.4.1.3.Deployment breakdown estimates & forecasts, 2020-2030
    • 11.4.1.4.Enterprise Size breakdown estimates & forecasts, 2020-2030
    • 11.4.1.5.Application breakdown estimates & forecasts, 2020-2030
    • 11.4.1.6.End-use Industry breakdown estimates & forecasts, 2020-2030
  • 11.4.2.Canada Cloud Advertising Market
• 11.5.Europe Cloud Advertising Market Snapshot
  • 11.5.1.U.K. Cloud Advertising Market
  • 11.5.2.Germany Cloud Advertising Market
  • 11.5.3.France Cloud Advertising Market
  • 11.5.4.Spain Cloud Advertising Market
  • 11.5.5.Italy Cloud Advertising Market
  • 11.5.6.Rest of Europe Cloud Advertising Market
• 11.6.Asia-Pacific Cloud Advertising Market Snapshot
  • 11.6.1.China Cloud Advertising Market
  • 11.6.2.India Cloud Advertising Market
  • 11.6.3.Japan Cloud Advertising Market
  • 11.6.4.Australia Cloud Advertising Market
  • 11.6.5.South Korea Cloud Advertising Market
  • 11.6.6.Rest of Asia Pacific Cloud Advertising Market
• 11.7.Latin America Cloud Advertising Market Snapshot
  • 11.7.1.Brazil Cloud Advertising Market
  • 11.7.2.Mexico Cloud Advertising Market
• 11.8.Middle East & Africa Cloud Advertising Market
  • 11.8.1.Saudi Arabia Cloud Advertising Market
  • 11.8.2.South Africa Cloud Advertising Market
  • 11.8.3.Rest of Middle East & Africa Cloud Advertising Market

Chapter 12.Competitive Intelligence

• 12.1.Key Company SWOT Analysis
• 12.2.Top Market Strategies
• 12.3.Company Profiles
  • 12.3.1.Google LLC
    • 12.3.1.1.Key Information
    • 12.3.1.2.Overview
    • 12.3.1.3.Financial (Subject to Data Availability)
    • 12.3.1.4.Product Summary
    • 12.3.1.5.Recent Developments
  • 12.3.2.Oracle Corporation
  • 12.3.3.IBM Corporation
  • 12.3.4.Amazon Web Services, Inc.
  • 12.3.5.Adobe Inc.
  • 12.3.6.Salesforce.com, Inc.
  • 12.3.7.Wipro Limited
  • 12.3.8.The Nielsen Company (US), LLC.
  • 12.3.9.Viant Technology LLC
  • 12.3.10.Cavai Inc.

Chapter 13.Research Process

• 13.1.Research Process
  • 13.1.1.Data Mining
  • 13.1.2.Analysis
  • 13.1.3.Market Estimation
  • 13.1.4.Validation
  • 13.1.5.Publishing
• 13.2.Research Attributes
• 13.3.Research Assumption