세계의 문맥 광고 시장 : 규모 조사 - 어프로치별, 유형별, 전개별, 업계별, 지역별 예측(2022-2032년)

Global Contextual Advertising Market is valued at approximately USD 195.53 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 13.30% over the forecast period 2024-2032. Contextual advertising sends specific ads to users by analyzing the content they are viewing or their recent online activities. It leverages advanced algorithms to analyze the context of web pages, including keywords, topics, and user intent, to ensure that the ads displayed are highly relevant to the user's interests and needs. This method aims to improve engagement and conversion rates by presenting ads that are more likely to resonate with the user in real time. The Global Contextual Advertising Market includes the overall worth and reach of personalized advertising initiatives determined by contextual elements such as webpage content, user actions, and demographics, across different sectors and geographical areas globally. The shift towards personalized ads and AI-powered targeting techniques are gaining the attention in the Global Contextual Advertising Market

Global contextual advertising Market is driven by several factors such as technological advancements, increasing demand for personalized advertising, and the proliferation of digital platforms. Growing technological advancement drives the market, particularly in Artificial Intelligence (AI) and Machine Learning (ML). These innovations empower advertisers to analyze vast troves of data swiftly and accurately, facilitating precise audience segmentation and personalized ad delivery. However, the restrictions imposed by privacy regulations and increased consumer concerns regarding data privacy limit the collection and utilization of user data for targeted advertising can hinder the market growth in the forecasts period.

The key regions considered for The Global Contextual Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America is dominating the Global Contextual Advertising Market in terms of revenue due to the rise in online content consumption which results in the continue digital transformation in various industries. It involves websites, blogs, social media platforms, and other digital channels where contextual ads can appear. The rising online engagement among both businesses and consumers is fueling the demand for contextual advertising solutions.. Additionally, North American companies often have significant marketing budgets, allowing them to allocate substantial resources to contextual advertising campaigns. The market in Asia Pacific, on the other hand, is expected to develop at the fastest rate over the forecast period.

Major market player included in this report are:

• Google LLC
• Facebook Inc.
• Act-On Software Inc.
• Adobe Systems Inc.
• Millennial Media LLC
• Twitter, Inc.
• Yahoo Inc.
• Amobee Inc.
• Amazon.com Inc.
• Media.net

The detailed segments and sub-segment of the market are explained below:

By Approach

• Mass Contextual Advertising
• Focused Contextual Advertising
• Contextual Behavior Advertising
• Contextual Billboard Advertising

By Type

• Activity- Based Advertising
• Location- Based Advertising
• Others

By Deployment

• Mobile Devices
• Desktops
• Digital Billboards

By Industry Vertical

• Retail, & Consumer Goods
• Media & Entertainment
• IT & Telecommunication
• Automative & Transportation
• Banking, Financial Services, & Insurance
• Healthcare
• Government
• Others

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Contextual Advertising Market Definition and Research Assumptions

• 1.1. Research Objective
• 1.2. Market Definition
• 1.3. Research Assumptions
  • 1.3.1. Inclusion & Exclusion
  • 1.3.2. Limitations
  • 1.3.3. Supply Side Analysis
    • 1.3.3.1. Availability
    • 1.3.3.2. Infrastructure
    • 1.3.3.3. Regulatory Environment
    • 1.3.3.4. Market Competition
    • 1.3.3.5. Economic Viability (Consumer's Perspective)
  • 1.3.4. Demand Side Analysis
    • 1.3.4.1. Regulatory frameworks
    • 1.3.4.2. Technological Advancements
    • 1.3.4.3. Environmental Considerations
    • 1.3.4.4. Consumer Awareness & Acceptance
• 1.4. Estimation Methodology
• 1.5. Years Considered for the Study
• 1.6. Currency Conversion Rates

Chapter 2. Executive Summary

• 2.1. Global Contextual Advertising Market Size & Forecast (2022- 2032)
• 2.2. Regional Summary
• 2.3. Segmental Summary
  • 2.3.1. By Approach
  • 2.3.2. By Type
  • 2.3.3. By Deployment
  • 2.3.4. By Industry Vertical
• 2.4. Key Trends
• 2.5. Recession Impact
• 2.6. Analyst Recommendation & Conclusion

Chapter 3. Global Contextual Advertising Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Challenges
• 3.3. Market Opportunities

Chapter 4. Global Contextual Advertising Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top investment opportunity
• 4.4. Top winning strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Contextual Advertising Market Size & Forecasts by Approach 2022-2032

• 5.1. Mass Contextual Advertising
• 5.2. Focused Contextual Advertising
• 5.3. Contextual Behavior Advertising
• 5.4. Contextual Billboard Advertising

Chapter 6. Global Contextual Advertising Market Size & Forecasts by Type 2022-2032

• 6.1. Activity- Based Advertising
• 6.2. Location- Based Advertising
• 6.3. Others

Chapter 7. Global Contextual Advertising Market Size & Forecasts by Deployment 2022-2032

• 7.1. Mobile Devices
• 7.2. Desktops
• 7.3. Digital Billboards

Chapter 8. Global Contextual Advertising Market Size & Forecasts by Industry Vertical 2022-2032

• 8.1. Retail, & Consumer Goods
• 8.2. Media & Entertainment
• 8.3. IT & Telecommunication
• 8.4. Automative & Transportation
• 8.5. Banking, Financial Services, & Insurance
• 8.6. Healthcare
• 8.7. Government
• 8.8. Others

Chapter 9. Global Contextual Advertising Market Size & Forecasts by Region 2022-2032

• 9.1. North America Contextual Advertising Market
  • 9.1.1. U.S. Contextual Advertising Market
    • 9.1.1.1. Approach breakdown size & forecasts, 2022-2032
    • 9.1.1.2. Type breakdown size & forecasts, 2022-2032
    • 9.1.1.3. Deployment breakdown size & forecasts, 2022-2032
    • 9.1.1.4. Industry Vertical breakdown size & forecasts, 2022-2032
  • 9.1.2. Canada Contextual Advertising Market
• 9.2. Europe Contextual Advertising Market
  • 9.2.1. U.K. Contextual Advertising Market
  • 9.2.2. Germany Contextual Advertising Market
  • 9.2.3. France Contextual Advertising Market
  • 9.2.4. Spain Contextual Advertising Market
  • 9.2.5. Italy Contextual Advertising Market
  • 9.2.6. Rest of Europe Contextual Advertising Market
• 9.3. Asia-Pacific Contextual Advertising Market
  • 9.3.1. China Contextual Advertising Market
  • 9.3.2. India Contextual Advertising Market
  • 9.3.3. Japan Contextual Advertising Market
  • 9.3.4. Australia Contextual Advertising Market
  • 9.3.5. South Korea Contextual Advertising Market
  • 9.3.6. Rest of Asia Pacific Contextual Advertising Market
• 9.4. Latin America Contextual Advertising Market
  • 9.4.1. Brazil Contextual Advertising Market
  • 9.4.2. Mexico Contextual Advertising Market
  • 9.4.3. Rest of Latin America Contextual Advertising Market
• 9.5. Middle East & Africa Contextual Advertising Market
  • 9.5.1. Saudi Arabia Contextual Advertising Market
  • 9.5.2. South Africa Contextual Advertising Market
  • 9.5.3. Rest of Middle East & Africa Contextual Advertising Market

Chapter 10. Competitive Intelligence

• 10.1. Key Company SWOT Analysis
• 10.2. Top Market Strategies
• 10.3. Company Profiles
  • 10.3.1. Google LLC
    • 10.3.1.1. Key Information
    • 10.3.1.2. Overview
    • 10.3.1.3. Financial (Subject to Data Availability)
    • 10.3.1.4. Product Summary
    • 10.3.1.5. Market Strategies
  • 10.3.2. Facebook Inc.
  • 10.3.3. Act-On Software Inc.
  • 10.3.4. Adobe Systems Inc.
  • 10.3.5. Millennial Media LLC
  • 10.3.6. Twitter, Inc.
  • 10.3.7. Yahoo Inc.
  • 10.3.8. Amobee Inc.
  • 10.3.9. Amazon.com Inc.
  • 10.3.10. Media.net

Chapter 11. Research Process

• 11.1. Research Process
  • 11.1.1. Data Mining
  • 11.1.2. Analysis
  • 11.1.3. Market Estimation
  • 11.1.4. Validation
  • 11.1.5. Publishing
• 11.2. Research Attributes