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시장보고서
상품코드
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세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 규모 조사 : 기술, 장치, 디스플레이 기술, 최종 사용자 및 지역별 예측(2022-2032년)Global Augmented Reality and Virtual Reality Display Market Size Study by Technology, Device, Display Technology, End-User, and Regional Forecasts 2022-2032 |
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세계 증강현실(AR) 및 가상현실(VR) 디스플레이 시장은 2023년 약 42억 달러로 평가되었고, 2024년부터 2032년까지 17.99% 이상의 견조한 성장률을 나타낼 것으로 예상됩니다.
AR과 VR 기술은 각각 현실 세계에 디지털 정보를 중첩하거나 완전히 시뮬레이션된 환경을 만들어 몰입형 경험을 제공합니다. 이러한 기술을 디스플레이 시스템에 통합함으로써 게임, 전자상거래, 헬스케어, 교육 등 다양한 분야에 혁명을 일으키고 있습니다. 특히 코로나19 사태로 인해 원격 근무와 가상 협업에 대한 수요가 급증하면서 첨단 AR/VR 디스플레이 기술에 대한 수요가 더욱 가속화되고 있습니다. 소매 및 전자상거래 분야에서는 이러한 기술을 활용하여 가상 체험실 및 제품 데모를 제공하여 소비자의 쇼핑 경험을 향상시키고 있으며, AR/VR 기기와 관련된 높은 비용과 복잡한 제조 공정에도 불구하고 시장 참여자들은 비용 효율적이고 고품질의 디스플레이 기술을 개발하기 위해 노력하고 있습니다. 기술을 개발하기 위해 노력하고 있습니다. 기술이 발전함에 따라 디스플레이의 해상도, 시야각 및 사용자 편의성이 향상되어 시뮬레이션 기반 교육, 원격 수술, 의료 분야의 원격 수술 및 치료와 같은 고급 용도으로 이어질 것으로 예상됩니다.
AR 기술은 물리적 세계와 디지털 확장 기능을 융합하여 사용자가 주변 환경을 인식하고 확장된 정보와 상호 작용할 수 있도록 하는 기술입니다. 헤드업 디스플레이(HUD), 핸드헬드 디스플레이, 공간 디스플레이 등 다양한 AR 디스플레이 유형은 고유한 기능 때문에 다양한 산업에서 활용되고 있습니다. 반대로 VR 기술은 사용자를 완전히 디지털 환경에 몰입시키는 것으로, 360도 경험을 제공하기 위해 헤드 마운트 디스플레이(HMD)나 동굴형 자동 가상 환경(CAVE)과 같은 장치가 필요합니다. 이러한 몰입형 디스플레이는 연구 및 상업적 환경에서 특히 유용하게 활용될 수 있습니다.
홀로그램은 디지털 리얼리티의 최고봉으로 소매, 헬스케어 및 기타 산업에 적용되고 있습니다. 홀로그램 투영을 위한 실감형 AR/VR 디스플레이에 대한 수요 증가는 큰 비즈니스 기회를 약속합니다. 특히 자동차 및 국방 분야의 HUD는 운전자가 주의를 분산시키지 않고 중요한 데이터에 접근할 수 있게 함으로써 고해상도 AR/VR 디스플레이에 대한 수요를 촉진하고 있으며, AR/VR 디스플레이가 탑재된 프로젝터는 시청자 중심의 역동적인 경험을 제공함으로써 영화, 이벤트, 게임, 엔터테인먼트, 교육, 의료 등 다양한 분야에 적용되고 있습니다. 관객 중심의 역동적인 경험을 제공함으로써 영화, 이벤트, 교육 분야를 혁신하고 있습니다. 이러한 디스플레이는 시각적 품질을 유지하기 위해 환경 조건에 적응해야 하므로 현재 진행 중인 연구 개발의 중점 분야가 되고 있습니다.
세계 증강현실(AR) 및 가상현실(VR) 디스플레이 시장의 주요 지역으로는 아시아태평양, 북미, 유럽, 라틴아메리카 및 기타 지역이 포함됩니다. 북미는 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 수익에 있어 연구개발(R&D)에 많은 투자를 하고 있는 북미가 지배적인 지역입니다. 이 지역은 게임, 헬스케어, 군사 분야에서의 응용 분야에서 세계 시장의 주요 점유율을 차지하고 있습니다. 한편, 아시아태평양 시장은 현지 전자 기업의 큰 기여와 AR/VR 기술에 대한 투자 증가로 인해 예측 기간 동안 가장 빠른 속도로 성장할 것으로 예상됩니다. 또한, 일부 기업들은 AR/VR 시장 수요를 충족시키기 위해 고해상도 디스플레이에 집중하고 있습니다.
시장 세부 부문 및 하위 부문은 다음과 같이 설명합니다.
목차
제1장 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 주요 요약
- 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 규모와 예측(2022-2032년)
- 지역별 개요
- 부문별 개요
- 기술별
- 디바이스별
- 디스플레이 기술별
- 최종사용자별
- 용도별
- 주요 동향
- 경기후퇴의 영향
- 애널리스트의 결론 및 제안
제2장 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 정의와 조사의 전제조건
- 조사 목적
- 시장의 정의
- 조사의 전제조건
- 포함과 제외
- 제한 사항
- 공급측 분석
- 가용성
- 인프라
- 규제 환경
- 시장 경쟁
- 경제성(소비자 시점)
- 수요측 분석
- 규제 프레임워크
- 기술 진보
- 친환경
- 소비자 의식과 수용
- 조사 방법
- 조사 대상년도
- 통화 환산율
제3장 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 역학
- 시장 성장 촉진요인
- 시장이 해결해야 할 과제
- 시장 기회
제4장 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 산업 분석
- Porter's Five Forces 모델
- 공급 기업의 교섭력
- 바이어의 교섭력
- 신규 진출업체의 위협
- 대체품의 위협
- 경쟁 기업간 경쟁 관계
- Porter's Five Forces 모델에 대한 미래적 접근
- Porter's Five Forces의 영향 분석
- PESTEL 분석
- 정치
- 경제
- 사회
- 기술
- 환경
- 법률
- 주요 투자 기회
- 주요 성공 전략
- 파괴적 동향
- 업계 전문가의 견해
- 애널리스트의 결론 및 제안
제5장 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 규모와 예측 : 기술별, 2022-2032년
- 부문 대시보드
- 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 : 매출 동향 분석, 2022년·2032년
- AR
- VR
제6장 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 규모와 예측 : 디바이스별, 2022-2032년
- 부문 대시보드
- 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 : 매출 동향 분석, 2022년·2032년
- HMD
- 홀로그램
- HUD
- 프로젝터
제7장 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 규모와 예측 : 디스플레이 기술별, 2022-2032년
- 부문 대시보드
- 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 : 매출 동향 분석, 2022년·2032년
- DLP
- LCD
- LCOS
- Micro LED
- OLED
제8장 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 규모와 예측 : 최종사용자별, 2022-2032년
- 부문 대시보드
- 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 : 매출 동향 분석, 2022년·2032년
- 항공우주 및 방위
- 자동차
- 상업
- 소비자
- 교육
- 에너지
- 기업
- 헬스케어
제9장 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 규모와 예측 : 용도별, 2022-2032년
- 부문 대시보드
- 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 : 매출 동향 분석, 2022년·2032년
- 광고 및 마케팅
- 게임
- 메인터넌스
- 제조업
- 시뮬레이션 및 트레이닝
- 스포츠 및 엔터테인먼트
제10장 세계의 증강현실(AR) 및 가상현실(VR) 디스플레이 시장 규모와 예측 : 지역별, 2022-2032년
- 북미
- 미국
- 캐나다
- 유럽
- 영국
- 독일
- 프랑스
- 스페인
- 이탈리아
- 기타 유럽
- 아시아태평양
- 중국
- 인도
- 일본
- 호주
- 한국
- 기타 아시아태평양
- 라틴아메리카
- 브라질
- 멕시코
- 기타 라틴아메리카
- 중동 및 아프리카
- 사우디아라비아
- 남아프리카공화국
- 기타 중동 및 아프리카
제11장 경쟁 정보
- 주요 기업의 SWOT 분석
- 주요 시장 전략
- 기업 개요
- Barco N.V.
- 주요 정보
- 개요
- 재무(데이터 입수가 가능한 경우)
- 제품 개요
- 시장 전략
- BOE Technology Group Co., Ltd.
- eMagin Corporation
- Google LLC
- Holoeye Photonics AG
- Innolux Corporation
- Jasper Display Corp.
- Kopin Corporation
- Kura Technologies
- Lenovo Group Limited
제12장 조사 과정
- 조사 과정
- 데이터 마이닝
- 분석
- 시장 추정
- 검증
- 출판
- 조사 속성
LSH 24.08.06
Global Augmented Reality (AR) and Virtual Reality (VR) Display Market is valued approximately at USD 4.20 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 17.99% over the forecast period 2024-2032. AR and VR technologies provide immersive experiences by overlaying digital information onto the real world or creating completely simulated environments, respectively. The integration of these technologies with display systems has revolutionized multiple sectors, including gaming, e-commerce, healthcare, and education. The surge in remote work and virtual collaboration needs, especially highlighted during the COVID-19 pandemic, has further accelerated the demand for advanced AR/VR display technologies. Retail and e-commerce sectors are leveraging these technologies to offer virtual trial rooms and product demos, thereby enhancing the consumer shopping experience. Despite the high costs and complex manufacturing processes associated with AR/VR devices, market players are striving to develop cost-effective and high-quality display technologies. As technological advancements continue, enhancements in display resolution, field of view, and user comfort are expected, leading to more sophisticated applications such as simulation-based training, remote surgeries, and therapeutic treatments in healthcare.
AR technology merges the physical world with digital enhancements, allowing users to interact with augmented information while remaining aware of their surroundings. Various AR display types, including head-up displays (HUD), handheld displays, and spatial displays, are utilized across different industries for their unique capabilities. Conversely, VR technology immerses users in a fully digital environment, requiring devices such as head-mounted displays (HMDs) and cave automatic virtual environments (CAVE) to deliver 360-degree experiences. These immersive displays are particularly beneficial for applications in research and commercial settings.
Holograms represent the pinnacle of digital reality, with applications spanning retail, healthcare, and other industries. The increasing demand for realistic AR/VR displays for holographic projections promises substantial commercial opportunities. HUDs, especially in automotive and defense sectors, enable operators to access critical data without diverting their attention, thereby driving the demand for high-resolution AR/VR displays. Projectors equipped with AR/VR displays are transforming the film, events, and education sectors by offering dynamic, viewer-centric experiences. These displays must adapt to environmental conditions to maintain visual quality, which is a focus area for ongoing research and development.
The key regions considered for the global Augmented Reality (AR) and Virtual Reality (VR) Display Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Augmented Reality (AR) and Virtual Reality (VR) Display Market in terms of revenue due to significant investments in research and development. The region holds a major share of the global market, with applications in gaming, healthcare, and military sectors. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period owing to the driven by substantial contributions from local electronic companies and increasingly investing in AR/VR technologies. Also, several companies focusing on high-resolution displays to meet the demands of the AR/VR market.
Major market players included in this report are:
- Barco N.V.
- BOE Technology Group Co., Ltd.
- eMagin Corporation
- Google LLC
- Holoeye Photonics AG
- Innolux Corporation
- Jasper Display Corp.
- Kopin Corporation
- Kura Technologies
- Lenovo Group Limited
The detailed segments and sub-segments of the market are explained below:
By Technology:
- AR
- VR
By Device:
- HMD
- Hologram
- HUD
- Projectors
By Display Technology:
- DLP
- LCD
- LCOS
- Micro-LED
- OLED
By End-User:
- Aerospace & Defense
- Automotive
- Commercial
- Consumer
- Education
- Energy
- Enterprise
- Healthcare
- Application
- Advertising & Marketing
- Gaming
- Maintenance
- Manufacturing
- Simulation & Training
- Sports & Entertainment
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- RoLA
- Middle East & Africa
- Saudi Arabia
- South Africa
- RoMEA
Years considered for the study are as follows:
- Historical year - 2022
- Base year - 2023
- Forecast period - 2024 to 2032
Key Takeaways:
- Market Estimates & Forecast for 10 years from 2022 to 2032.
- Annualized revenues and regional level analysis for each market segment.
- Detailed analysis of geographical landscape with Country level analysis of major regions.
- Competitive landscape with information on major players in the market.
- Analysis of key business strategies and recommendations on future market approach.
- Analysis of competitive structure of the market.
- Demand side and supply side analysis of the market.
Table of Contents
Chapter 1. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Executive Summary
- 1.1. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecast (2022-2032)
- 1.2. Regional Summary
- 1.3. Segmental Summary
- 1.3.1. By Technology
- 1.3.2. By Device
- 1.3.3. By Display Technology
- 1.3.4. By End-User
- 1.3.5. By Application
- 1.4. Key Trends
- 1.5. Recession Impact
- 1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Definition and Research Assumptions
- 2.1. Research Objective
- 2.2. Market Definition
- 2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
- 2.3.3.1. Availability
- 2.3.3.2. Infrastructure
- 2.3.3.3. Regulatory Environment
- 2.3.3.4. Market Competition
- 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
- 2.3.4.1. Regulatory frameworks
- 2.3.4.2. Technological Advancements
- 2.3.4.3. Environmental Considerations
- 2.3.4.4. Consumer Awareness & Acceptance
- 2.4. Estimation Methodology
- 2.5. Years Considered for the Study
- 2.6. Currency Conversion Rates
Chapter 3. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Dynamics
- 3.1. Market Drivers
- 3.1.1. Increased adoption in entertainment and education sectors
- 3.1.2. Growing number of AR & VR software companies
- 3.2. Market Challenges
- 3.2.1. High costs and privacy concerns
- 3.2.2. Need for skilled operators
- 3.3. Market Opportunities
- 3.3.1. Innovations in latency reduction and cross-platform compatibility
- 3.3.2. Expanding industrial applications
Chapter 4. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
- 4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
- 4.3. Top investment opportunity
- 4.4. Top winning strategies
- 4.5. Disruptive Trends
- 4.6. Industry Expert Perspective
- 4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecasts by Technology 2022-2032
- 5.1. Segment Dashboard
- 5.2. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market: Technology Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 5.2.1. AR
- 5.2.2. VR
Chapter 6. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecasts by Device 2022-2032
- 6.1. Segment Dashboard
- 6.2. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market: Device Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 6.2.1. HMD
- 6.2.2. Hologram
- 6.2.3. HUD
- 6.2.4. Projectors
Chapter 7. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecasts by Display Technology 2022-2032
- 7.1. Segment Dashboard
- 7.2. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market: Display Technology Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 7.2.1. DLP
- 7.2.2. LCD
- 7.2.3. LCOS
- 7.2.4. Micro-LED
- 7.2.5. OLED
Chapter 8. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecasts by End-User 2022-2032
- 8.1. Segment Dashboard
- 8.2. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 8.2.1. Aerospace & Defense
- 8.2.2. Automotive
- 8.2.3. Commercial
- 8.2.4. Consumer
- 8.2.5. Education
- 8.2.6. Energy
- 8.2.7. Enterprise
- 8.2.8. Healthcare
Chapter 9. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecasts by Application 2022-2032
- 9.1. Segment Dashboard
- 9.2. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 9.2.1. Advertising & Marketing
- 9.2.2. Gaming
- 9.2.3. Maintenance
- 9.2.4. Manufacturing
- 9.2.5. Simulation & Training
- 9.2.6. Sports & Entertainment
Chapter 10. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecasts by Region 2022-2032
- 10.1. North America Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.1.1. U.S. Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.1.1.1. Technology breakdown size & forecasts, 2022-2032
- 10.1.1.2. Device breakdown size & forecasts, 2022-2032
- 10.1.1.3. Display Technology breakdown size & forecasts, 2022-2032
- 10.1.1.4. End-User breakdown size & forecasts, 2022-2032
- 10.1.1.5. Application breakdown size & forecasts, 2022-2032
- 10.1.2. Canada Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2. Europe Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2.1. U.K. Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2.2. Germany Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2.3. France Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2.4. Spain Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2.5. Italy Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2.6. Rest of Europe Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3. Asia-Pacific Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3.1. China Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3.2. India Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3.3. Japan Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3.4. Australia Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3.5. South Korea Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3.6. Rest of Asia Pacific Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.4. Latin America Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.4.1. Brazil Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.4.2. Mexico Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.4.3. Rest of Latin America Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.5. Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.5.1. Saudi Arabia Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.5.2. South Africa Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.5.3. Rest of Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Display Market
Chapter 11. Competitive Intelligence
- 11.1. Key Company SWOT Analysis
- 11.2. Top Market Strategies
- 11.3. Company Profiles
- 11.3.1. Barco N.V.
- 11.3.1.1. Key Information
- 11.3.1.2. Overview
- 11.3.1.3. Financial (Subject to Data Availability)
- 11.3.1.4. Product Summary
- 11.3.1.5. Market Strategies
- 11.3.2. BOE Technology Group Co., Ltd.
- 11.3.3. eMagin Corporation
- 11.3.4. Google LLC
- 11.3.5. Holoeye Photonics AG
- 11.3.6. Innolux Corporation
- 11.3.7. Jasper Display Corp.
- 11.3.8. Kopin Corporation
- 11.3.9. Kura Technologies
- 11.3.10. Lenovo Group Limited
Chapter 12. Research Process
- 12.1. Research Process
- 12.1.1. Data Mining
- 12.1.2. Analysis
- 12.1.3. Market Estimation
- 12.1.4. Validation
- 12.1.5. Publishing
- 12.2. Research Attributes
- 기술별
- 디바이스별
- 디스플레이 기술별
- 최종사용자별
- 용도별
- 포함과 제외
- 제한 사항
- 공급측 분석
- 가용성
- 인프라
- 규제 환경
- 시장 경쟁
- 경제성(소비자 시점)
- 수요측 분석
- 규제 프레임워크
- 기술 진보
- 친환경
- 소비자 의식과 수용
- 공급 기업의 교섭력
- 바이어의 교섭력
- 신규 진출업체의 위협
- 대체품의 위협
- 경쟁 기업간 경쟁 관계
- Porter's Five Forces 모델에 대한 미래적 접근
- Porter's Five Forces의 영향 분석
- 정치
- 경제
- 사회
- 기술
- 환경
- 법률
- AR
- VR
- HMD
- 홀로그램
- HUD
- 프로젝터
- DLP
- LCD
- LCOS
- Micro LED
- OLED
- 항공우주 및 방위
- 자동차
- 상업
- 소비자
- 교육
- 에너지
- 기업
- 헬스케어
- 광고 및 마케팅
- 게임
- 메인터넌스
- 제조업
- 시뮬레이션 및 트레이닝
- 스포츠 및 엔터테인먼트
- 미국
- 캐나다
- 영국
- 독일
- 프랑스
- 스페인
- 이탈리아
- 기타 유럽
- 중국
- 인도
- 일본
- 호주
- 한국
- 기타 아시아태평양
- 브라질
- 멕시코
- 기타 라틴아메리카
- 사우디아라비아
- 남아프리카공화국
- 기타 중동 및 아프리카
- Barco N.V.
- 주요 정보
- 개요
- 재무(데이터 입수가 가능한 경우)
- 제품 개요
- 시장 전략
- BOE Technology Group Co., Ltd.
- eMagin Corporation
- Google LLC
- Holoeye Photonics AG
- Innolux Corporation
- Jasper Display Corp.
- Kopin Corporation
- Kura Technologies
- Lenovo Group Limited
- 데이터 마이닝
- 분석
- 시장 추정
- 검증
- 출판
Global Augmented Reality (AR) and Virtual Reality (VR) Display Market is valued approximately at USD 4.20 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 17.99% over the forecast period 2024-2032. AR and VR technologies provide immersive experiences by overlaying digital information onto the real world or creating completely simulated environments, respectively. The integration of these technologies with display systems has revolutionized multiple sectors, including gaming, e-commerce, healthcare, and education. The surge in remote work and virtual collaboration needs, especially highlighted during the COVID-19 pandemic, has further accelerated the demand for advanced AR/VR display technologies. Retail and e-commerce sectors are leveraging these technologies to offer virtual trial rooms and product demos, thereby enhancing the consumer shopping experience. Despite the high costs and complex manufacturing processes associated with AR/VR devices, market players are striving to develop cost-effective and high-quality display technologies. As technological advancements continue, enhancements in display resolution, field of view, and user comfort are expected, leading to more sophisticated applications such as simulation-based training, remote surgeries, and therapeutic treatments in healthcare.
AR technology merges the physical world with digital enhancements, allowing users to interact with augmented information while remaining aware of their surroundings. Various AR display types, including head-up displays (HUD), handheld displays, and spatial displays, are utilized across different industries for their unique capabilities. Conversely, VR technology immerses users in a fully digital environment, requiring devices such as head-mounted displays (HMDs) and cave automatic virtual environments (CAVE) to deliver 360-degree experiences. These immersive displays are particularly beneficial for applications in research and commercial settings.
Holograms represent the pinnacle of digital reality, with applications spanning retail, healthcare, and other industries. The increasing demand for realistic AR/VR displays for holographic projections promises substantial commercial opportunities. HUDs, especially in automotive and defense sectors, enable operators to access critical data without diverting their attention, thereby driving the demand for high-resolution AR/VR displays. Projectors equipped with AR/VR displays are transforming the film, events, and education sectors by offering dynamic, viewer-centric experiences. These displays must adapt to environmental conditions to maintain visual quality, which is a focus area for ongoing research and development.
The key regions considered for the global Augmented Reality (AR) and Virtual Reality (VR) Display Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Augmented Reality (AR) and Virtual Reality (VR) Display Market in terms of revenue due to significant investments in research and development. The region holds a major share of the global market, with applications in gaming, healthcare, and military sectors. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period owing to the driven by substantial contributions from local electronic companies and increasingly investing in AR/VR technologies. Also, several companies focusing on high-resolution displays to meet the demands of the AR/VR market.
Major market players included in this report are:
- Barco N.V.
- BOE Technology Group Co., Ltd.
- eMagin Corporation
- Google LLC
- Holoeye Photonics AG
- Innolux Corporation
- Jasper Display Corp.
- Kopin Corporation
- Kura Technologies
- Lenovo Group Limited
The detailed segments and sub-segments of the market are explained below:
By Technology:
- AR
- VR
By Device:
- HMD
- Hologram
- HUD
- Projectors
By Display Technology:
- DLP
- LCD
- LCOS
- Micro-LED
- OLED
By End-User:
- Aerospace & Defense
- Automotive
- Commercial
- Consumer
- Education
- Energy
- Enterprise
- Healthcare
- Application
- Advertising & Marketing
- Gaming
- Maintenance
- Manufacturing
- Simulation & Training
- Sports & Entertainment
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- RoLA
- Middle East & Africa
- Saudi Arabia
- South Africa
- RoMEA
Years considered for the study are as follows:
- Historical year - 2022
- Base year - 2023
- Forecast period - 2024 to 2032
Key Takeaways:
- Market Estimates & Forecast for 10 years from 2022 to 2032.
- Annualized revenues and regional level analysis for each market segment.
- Detailed analysis of geographical landscape with Country level analysis of major regions.
- Competitive landscape with information on major players in the market.
- Analysis of key business strategies and recommendations on future market approach.
- Analysis of competitive structure of the market.
- Demand side and supply side analysis of the market.
Table of Contents
Chapter 1. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Executive Summary
- 1.1. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecast (2022-2032)
- 1.2. Regional Summary
- 1.3. Segmental Summary
- 1.3.1. By Technology
- 1.3.2. By Device
- 1.3.3. By Display Technology
- 1.3.4. By End-User
- 1.3.5. By Application
- 1.4. Key Trends
- 1.5. Recession Impact
- 1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Definition and Research Assumptions
- 2.1. Research Objective
- 2.2. Market Definition
- 2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
- 2.3.3.1. Availability
- 2.3.3.2. Infrastructure
- 2.3.3.3. Regulatory Environment
- 2.3.3.4. Market Competition
- 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
- 2.3.4.1. Regulatory frameworks
- 2.3.4.2. Technological Advancements
- 2.3.4.3. Environmental Considerations
- 2.3.4.4. Consumer Awareness & Acceptance
- 2.4. Estimation Methodology
- 2.5. Years Considered for the Study
- 2.6. Currency Conversion Rates
Chapter 3. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Dynamics
- 3.1. Market Drivers
- 3.1.1. Increased adoption in entertainment and education sectors
- 3.1.2. Growing number of AR & VR software companies
- 3.2. Market Challenges
- 3.2.1. High costs and privacy concerns
- 3.2.2. Need for skilled operators
- 3.3. Market Opportunities
- 3.3.1. Innovations in latency reduction and cross-platform compatibility
- 3.3.2. Expanding industrial applications
Chapter 4. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
- 4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
- 4.3. Top investment opportunity
- 4.4. Top winning strategies
- 4.5. Disruptive Trends
- 4.6. Industry Expert Perspective
- 4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecasts by Technology 2022-2032
- 5.1. Segment Dashboard
- 5.2. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market: Technology Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 5.2.1. AR
- 5.2.2. VR
Chapter 6. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecasts by Device 2022-2032
- 6.1. Segment Dashboard
- 6.2. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market: Device Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 6.2.1. HMD
- 6.2.2. Hologram
- 6.2.3. HUD
- 6.2.4. Projectors
Chapter 7. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecasts by Display Technology 2022-2032
- 7.1. Segment Dashboard
- 7.2. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market: Display Technology Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 7.2.1. DLP
- 7.2.2. LCD
- 7.2.3. LCOS
- 7.2.4. Micro-LED
- 7.2.5. OLED
Chapter 8. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecasts by End-User 2022-2032
- 8.1. Segment Dashboard
- 8.2. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 8.2.1. Aerospace & Defense
- 8.2.2. Automotive
- 8.2.3. Commercial
- 8.2.4. Consumer
- 8.2.5. Education
- 8.2.6. Energy
- 8.2.7. Enterprise
- 8.2.8. Healthcare
Chapter 9. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecasts by Application 2022-2032
- 9.1. Segment Dashboard
- 9.2. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 9.2.1. Advertising & Marketing
- 9.2.2. Gaming
- 9.2.3. Maintenance
- 9.2.4. Manufacturing
- 9.2.5. Simulation & Training
- 9.2.6. Sports & Entertainment
Chapter 10. Global Augmented Reality (AR) and Virtual Reality (VR) Display Market Size & Forecasts by Region 2022-2032
- 10.1. North America Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.1.1. U.S. Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.1.1.1. Technology breakdown size & forecasts, 2022-2032
- 10.1.1.2. Device breakdown size & forecasts, 2022-2032
- 10.1.1.3. Display Technology breakdown size & forecasts, 2022-2032
- 10.1.1.4. End-User breakdown size & forecasts, 2022-2032
- 10.1.1.5. Application breakdown size & forecasts, 2022-2032
- 10.1.2. Canada Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.1.1. U.S. Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2. Europe Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2.1. U.K. Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2.2. Germany Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2.3. France Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2.4. Spain Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2.5. Italy Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.2.6. Rest of Europe Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3. Asia-Pacific Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3.1. China Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3.2. India Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3.3. Japan Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3.4. Australia Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3.5. South Korea Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.3.6. Rest of Asia Pacific Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.4. Latin America Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.4.1. Brazil Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.4.2. Mexico Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.4.3. Rest of Latin America Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.5. Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.5.1. Saudi Arabia Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.5.2. South Africa Augmented Reality (AR) and Virtual Reality (VR) Display Market
- 10.5.3. Rest of Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Display Market
Chapter 11. Competitive Intelligence
- 11.1. Key Company SWOT Analysis
- 11.2. Top Market Strategies
- 11.3. Company Profiles
- 11.3.1. Barco N.V.
- 11.3.1.1. Key Information
- 11.3.1.2. Overview
- 11.3.1.3. Financial (Subject to Data Availability)
- 11.3.1.4. Product Summary
- 11.3.1.5. Market Strategies
- 11.3.2. BOE Technology Group Co., Ltd.
- 11.3.3. eMagin Corporation
- 11.3.4. Google LLC
- 11.3.5. Holoeye Photonics AG
- 11.3.6. Innolux Corporation
- 11.3.7. Jasper Display Corp.
- 11.3.8. Kopin Corporation
- 11.3.9. Kura Technologies
- 11.3.10. Lenovo Group Limited
- 11.3.1. Barco N.V.
Chapter 12. Research Process
- 12.1. Research Process
- 12.1.1. Data Mining
- 12.1.2. Analysis
- 12.1.3. Market Estimation
- 12.1.4. Validation
- 12.1.5. Publishing
- 12.2. Research Attributes
