세계의 맞춤형 인쇄(Print On Demand) 시장 규모 조사 : 구성요소별, 제품별, 최종 사용자별, 지역별 예측(2022-2032년)

The Global Print on Demand Market is valued approximately at USD 8.08 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 26.22% over the forecast period 2023-2032. Print on demand (PoD) is a business model enabling individuals and enterprises to develop customized products without the need for inventory or production facilities. Using PoD solutions, sellers can upload their designs to online platforms, where users place orders for items featuring these designs, and the PoD solutions manage production, packaging, and shipping directly to the users. This model offers fewer initial costs, mitigates inventory risks, and allows for a diverse range of personalized products. Print on demand has gained popularity due to its scalability, global reach, and suitability for e-commerce, enabling businesses and start-ups to offer personalized services and enhance their market presence. Moreover, the expansion of e-commerce sectors and increased internet penetration are expected to provide significant opportunities for market growth during the forecast period.

The print on demand industry is experiencing significant growth, fueled by increasing consumer interest in fashion apparel and unique products. As disposable incomes rise across various demographics, consumers are seeking personalized and niche items that reflect their individuality. Print on demand services cater perfectly to this demand by offering customizable designs and products, from clothing to accessories and home decor. This trend is further accelerated by the accessibility of digital design tools and platforms that enable artists and creators to produce and sell their designs without the need for large upfront investments in inventory. This democratization of product creation allows for a wide array of designs and styles to cater to diverse tastes and preferences. Moreover, the convenience of online shopping and the ability to order personalized items from the comfort of home are attractive factors driving the industry's growth. As the market continues to expand, print on demand is poised to capitalize on these trends, transforming how consumers engage with and purchase fashion and lifestyle products. However, challenges such as lack of control and transparency for artists and creators and difficulties in printing on various fabrics limit the market's potential.

Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. In 2023, North America emerged as the dominant region in the global print on demand market, capturing a significant share. North America boasts a mature e-commerce ecosystem and a strong culture of online shopping, which has facilitated the rapid adoption of print on demand services. Consumers in this region are accustomed to personalized products and quick delivery, aligning well with the offerings of print on demand businesses. North America is home to a large number of creative entrepreneurs, artists, and designers who leverage print on demand platforms to showcase their unique designs. These platforms provide a low-barrier entry for individuals to start their own businesses without the overhead costs of traditional manufacturing and inventory management. Additionally, robust logistics networks and reliable shipping services in North America support the timely delivery of customized products, enhancing customer satisfaction and loyalty. However, Asia-Pacific is expected to exhibit the fastest growth during the forecast period 2024-2032.

Major market players included in this report are:

• Printful
• Teespring
• Zazzle
• Redbubble
• CafePress
• Spreadshirt
• CustomCat
• Gooten
• Society6
• Gelato

The detailed segments and sub-segment of the market are explained below:

By Component:

• Software
• Service

By Product:

• Apparel
• Home Decor
• Drinkware
• Accessories
• Others

By End-User:

• Businesses
• Individuals

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
• Brazil
• Mexico
• Rest of Latin America
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Print on Demand Market Executive Summary

• 1.1. Global Print on Demand Market Size & Forecast (2022- 2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Component
  • 1.3.2. By Product
  • 1.3.3. By End-User
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Print on Demand Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Print on Demand Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Inclination Toward Fashion Apparel and Unique Products
  • 3.1.2. Rising Disposable Income
  • 3.1.3. Growth of E-commerce and Internet Penetration
• 3.2. Market Challenges
  • 3.2.1. Lack of Control and Transparency for Artists
  • 3.2.2. Challenges in Printing on Various Fabrics
  • 3.2.3. High Infrastructure Costs
• 3.3. Market Opportunities
  • 3.3.1. Expansion in Emerging Markets
  • 3.3.2. Integration with IoT and Mobile Devices
  • 3.3.3. Technological Advancements and Innovations

Chapter 4. Global Print on Demand Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top investment opportunity
• 4.4. Top winning strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Print on Demand Market Size & Forecasts by Component 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global Print on Demand Market: Component Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 5.2.1. Software
  • 5.2.2. Service

Chapter 6. Global Print on Demand Market Size & Forecasts by Product 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global Print on Demand Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 6.2.1. Apparel
  • 6.2.2. Home Decor
  • 6.2.3. Drinkware
  • 6.2.4. Accessories
  • 6.2.5. Others

Chapter 7. Global Print on Demand Market Size & Forecasts by End-User 2022-2032

• 7.1. Segment Dashboard
• 7.2. Global Print on Demand Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 7.2.1. Businesses
  • 7.2.2. Individuals

Chapter 8. Global Print on Demand Market Size & Forecasts by Region 2022-2032

• 8.1. North America Print on Demand Market
  • 8.1.1. U.S. Print on Demand Market
    • 8.1.1.1. By Component breakdown size & forecasts, 2022-2032
    • 8.1.1.2. By Product breakdown size & forecasts, 2022-2032
    • 8.1.1.3. By End-User breakdown size & forecasts, 2022-2032
  • 8.1.2. Canada Print on Demand Market
    • 8.1.2.1. By Component breakdown size & forecasts, 2022-2032
    • 8.1.2.2. By Product breakdown size & forecasts, 2022-2032
    • 8.1.2.3. By End-User breakdown size & forecasts, 2022-2032
• 8.2. Europe Print on Demand Market
  • 8.2.1. UK Print on Demand Market
  • 8.2.2. Germany Print on Demand Market
  • 8.2.3. France Print on Demand Market
  • 8.2.4. Spain Print on Demand Market
  • 8.2.5. Italy Print on Demand Market
  • 8.2.6. Rest of Europe Print on Demand Market
• 8.3. Asia-Pacific Print on Demand Market
  • 8.3.1. China Print on Demand Market
  • 8.3.2. India Print on Demand Market
  • 8.3.3. Japan Print on Demand Market
  • 8.3.4. Australia Print on Demand Market
  • 8.3.5. South Korea Print on Demand Market
  • 8.3.6. Rest of Asia Pacific Print on Demand Market
• 8.4. Latin America Print on Demand Market
  • 8.4.1. Brazil Print on Demand Market
  • 8.4.2. Mexico Print on Demand Market
  • 8.4.3. Rest of Latin America Print on Demand Market
• 8.5. Middle East & Africa Print on Demand Market
  • 8.5.1. Saudi Arabia Print on Demand Market
  • 8.5.2. South Africa Print on Demand Market
  • 8.5.3. Rest of Middle East & Africa Print on Demand Market

Chapter 9. Competitive Intelligence

• 9.1. Key Company SWOT Analysis
• 9.2. Top Market Strategies
• 9.3. Company Profiles
  • 9.3.1. Printful
    • 9.3.1.1. Key Information
    • 9.3.1.2. Overview
    • 9.3.1.3. Financial (Subject to Data Availability)
    • 9.3.1.4. Product Summary
    • 9.3.1.5. Market Strategies
  • 9.3.2. Teespring
  • 9.3.3. Zazzle
  • 9.3.4. Redbubble
  • 9.3.5. CafePress
  • 9.3.6. Spreadshirt
  • 9.3.7. CustomCat
  • 9.3.8. Gooten
  • 9.3.9. Society6
  • 9.3.10. Gelato

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes