주문형 인쇄 시장 규모, 점유율, 성장 분석 : 플랫폼별, 제품별, 용도별, 최종사용자별, 지역별 - 산업 예측(2024-2031년)

Global Print on Demand Market size was valued at USD 6.18 billion in 2022 and is poised to grow from USD 7.77 billion in 2023 to USD 48.77 billion by 2031, growing at a CAGR of 25.8% during the forecast period (2024-2031).

The print-on-demand (POD) market is poised for robust growth, driven by rapidly evolving fashion trends, advancements in printing technology, and increased purchasing power in the wake of the pandemic. POD services cater to diverse customer needs by offering customizable designs on apparel, shoes, and more. E-commerce platforms like Shopify, Etsy, and Amazon are expanding rapidly, prompting businesses to adopt POD technologies that enable at-home manufacturing without inventory. This growth is further fueled by rising e-commerce sales and heightened smartphone penetration. Innovations in digital printing, such as direct-to-garment methods, enhance product quality and cost-efficiency. Additionally, as consumers prioritize sustainability, POD companies are responding by utilizing eco-friendly materials and processes, aligning with the growing demand for environmentally conscious options in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Print On Demand market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Print On Demand Market Segmental Analysis

Global Print on Demand Market is segmented by platform, product, application, end user and region. Based on platform, the market is segmented into software (stand-alone, integrated) and service. Based on product, the market is segmented into apparel (t-shirts, hoodies, leggings), home decor (wall art, cushions, blankets), drinkware (mugs, bottles), accessories (bags, phone cases) and others (stationery, posters). Based on application, the market is segmented into commercial and personal. Based on end user, the market is segmented into individuals and businesses. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Print On Demand Market

The Global Print On Demand (POD) market is experiencing significant growth, primarily fueled by the rapid expansion of the e-commerce industry. As online shopping continues to gain traction, consumers increasingly seek unique and customized products that POD services readily offer. This innovative approach enables businesses to provide personalized merchandise without the burden of holding extensive inventories. Furthermore, POD solutions seamlessly integrate with leading e-commerce platforms, enhancing the accessibility and convenience of creating tailored items. As a result, the convergence of rising consumer demand for distinct products and the efficiency of POD technology positions the market for sustained growth in the coming years.

Restraints in the Global Print On Demand Market

The Global Print On Demand market faces significant challenges stemming from the substantial initial setup costs required to launch a business in this sector. Entrepreneurs looking to establish a Print on Demand venture must allocate considerable financial resources toward acquiring advanced printing equipment, integrating necessary software solutions, and implementing effective inventory management systems. Such high upfront expenses can deter startups and small enterprises from entering the market, subsequently limiting competition and hindering the potential for innovation. As a result, these economic barriers may restrict market growth and reduce opportunities for new players to flourish within the Print on Demand landscape.

Market Trends of the Global Print On Demand Market

The Global Print On Demand market is experiencing a significant shift towards sustainability, driven by increasing consumer demand for eco-friendly products. Businesses are increasingly adopting sustainable materials and energy-efficient technologies to minimize their environmental footprint, thereby attracting a growing segment of environmentally conscious customers. This trend not only aligns with regulatory requirements but also enhances brand identity and customer loyalty. Companies are investing in audits, certifications, and transparent practices to substantiate their commitment to sustainability, creating a competitive edge in the market. As awareness around sustainability continues to rise, this trend is set to accelerate, paving the way for innovative, green solutions in the print on demand sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies

Global Print on Demand Market Size by Platform & CAGR (2024-2031)

• Market Overview
• Software
  • Stand-alone
  • Integrated
• Service

Global Print on Demand Market Size by Product & CAGR (2024-2031)

• Market Overview
• Apparel
  • T-shirts
  • Hoodies
  • Leggings
• Home Decor
  • Wall Art
  • Cushions
  • Blankets
• Drinkware
  • Mugs
  • Bottles
• Accessories
  • Bags
  • Phone Cases
• Others
  • Stationery
  • Posters

Global Print on Demand Market Size by Application & CAGR (2024-2031)

• Market Overview
• Commercial
• Personal

Global Print on Demand Market Size by End User & CAGR (2024-2031)

• Market Overview
• Individuals
• Businesses

Global Print on Demand Market Size & CAGR (2024-2031)

• North America, (Platform, Product, Application, End User)
  • US
  • Canada
• Europe, (Platform, Product, Application, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Platform, Product, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Platform, Product, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Platform, Product, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Printful Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canva
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cimpress
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CustomCat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gooten
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teespring
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zazzle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redbubble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Society6
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TeePublic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spreadshirt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gelato
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apliiq
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T-Pop
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunFrog Solutions
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Threadless
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bonfire
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Print Aura
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scalable Press
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lulu Direct
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation