세계의 블루투스 비콘 시장 규모 조사 : 기술별, 기능별, 최종사용자별, 지역별 예측(2022-2032년)

Global Bluetooth Beacons Market is valued approximately at USD 4.22 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 16.62% over the forecast period 2024-2032. Bluetooth beacons, small wireless devices based on Bluetooth Low Energy (BLE), are widely used to monitor workspace occupancy, track visitor flow, and provide seamless indoor navigation. The surge in Bluetooth technology adoption has spurred demand for innovative wireless applications, including home automation, location-based services, personal monitoring and tracking, and remote access control. Increasingly, Bluetooth beacons are employed in logistics and warehouse management to deliver an affordable and adaptable infrastructure, making them a scalable and cost-effective solution for traditional challenges. Moreover, ongoing investments in Industry 4.0 have bolstered the demand for Bluetooth beacons to automate equipment identification and tracking across manufacturing facilities. However, limited awareness and concerns about data privacy and security, as well as maintenance issues, have restricted the deployment of Bluetooth beacons across various end-user industries. Nevertheless, the introduction of ultra-long-ranged and long-ranged Bluetooth beacons, along with their growing adoption in the healthcare sector to streamline operations and simplify indoor navigation, is expected to create growth opportunities for the Bluetooth beacons market in the coming years.

The rising adoption of Apple Bluetooth beacons is driven by improved developer support and strong brand recognition. AltBeacon, an open and non-proprietary protocol, promotes interoperability and creativity across platforms. Google's Eddystone protocol offers versatile frame types that cater to various applications, enhancing its industry position with comprehensive capabilities and broad platform compatibility. Apple's iBeacon technology has revolutionized location-based services on iOS devices, facilitating personalized user experiences such as in-store navigation and targeted advertising. URIBeacon initially provided a unique approach to URL broadcasting for IoT interactions and location-based services, later replaced by Eddystone's more flexible URL frame type.

The automotive sector uses Bluetooth beacons to enhance vehicle tracking, offer proximity marketing in dealerships, and personalize the customer journey, thus streamlining operations and enriching the connected car experience. In the financial sector, Bluetooth beacons refine client interactions and bolster security through targeted advertising, efficient queue management, enhanced customer insights via behavior analysis, and proximity-based validation. The healthcare industry benefits from meticulous asset tracking, comprehensive patient supervision, and improved navigation in medical facilities, significantly enhancing operational productivity, patient welfare, and resource allocation. In retail, Bluetooth beacons revolutionize consumer interactions by enabling seamless proximity marketing, contactless transactions, personalized engagements, and gathering vital consumer behavior data. They also refine inventory management and elevate customer service. In travel and tourism, Bluetooth beacons offer essential navigational aid, contextual promotions, and enriched visitor experiences in transit hubs and cultural institutions with customized information and notifications.

The key regions considered for the global Bluetooth Beacons Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the Bluetooth beacon market in 2023, driven by expanding retail sectors, supportive government initiatives for industrial digitization, and ongoing advancements in Bluetooth beacon technologies. High deployment of Bluetooth beacons by large retail stores and healthcare facilities in developed American economies has further supported market growth. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by the introduction and expansion of 5G services, exponential growth of eCommerce sectors, and significant investments in logistics and warehouse activities.

Major market players included in this report are:

• beaconsmind AG
• Beaconstac
• BeaconZone Ltd.
• BlueCats Australia Pty Limited
• blukii by hard&softWERK GmbH
• ECOM Instruments GmbH
• ELA Innovation SA
• EM Microelectronic
• Estimote, Inc.
• Gimbal, Inc.
• Google LLC by Alphabet Inc.
• GPS Tracking Canada
• Hewlett Packard Enterprise Development LP
• HID Global Corporation
• infsoft GmbH

The detailed segments and sub-segment of the market are explained below:

By Technology

• AltBeacon
• Eddystone
• iBeacon
• URIBeacon

By Functions

• Content Delivery
• Event Management
• Payment
• Proximity Marketing
• Transportation

By End-User

• Automotive
• Financial Institutions
• Healthcare
• Retail
• Travel & Tourism

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• RoLA
• Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Bluetooth Beacons Market Executive Summary

• 1.1. Global Bluetooth Beacons Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Technology
  • 1.3.2. By Functions
  • 1.3.3. By End-User
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Bluetooth Beacons Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Bluetooth Beacons Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Proliferation of Bluetooth Technology
  • 3.1.2. Rising Adoption in Logistics and Warehouse Management
  • 3.1.3. Growth of Industry 4.0 and IoT Networks
• 3.2. Market Challenges
  • 3.2.1. Limited Awareness and Data Privacy Concerns
  • 3.2.2. Maintenance Issues
• 3.3. Market Opportunities
  • 3.3.1. Introduction of Ultra-Long-Ranged and Long-Ranged Bluetooth Beacons
  • 3.3.2. Expansion into the Healthcare Sector

Chapter 4. Global Bluetooth Beacons Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top investment opportunity
• 4.4. Top winning strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Bluetooth Beacons Market Size & Forecasts by Technology 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global Bluetooth Beacons Market: Technology Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 5.2.1. AltBeacon
  • 5.2.2. Eddystone
  • 5.2.3. iBeacon
  • 5.2.4. URIBeacon

Chapter 6. Global Bluetooth Beacons Market Size & Forecasts by Functions 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global Bluetooth Beacons Market: Functions Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 6.2.1. Content Delivery
  • 6.2.2. Event Management
  • 6.2.3. Payment
  • 6.2.4. Proximity Marketing
  • 6.2.5. Transportation

Chapter 7. Global Bluetooth Beacons Market Size & Forecasts by End-User 2022-2032

• 7.1. Segment Dashboard
• 7.2. Global Bluetooth Beacons Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 7.2.1. Automotive
  • 7.2.2. Financial Institutions
  • 7.2.3. Healthcare
  • 7.2.4. Retail
  • 7.2.5. Travel & Tourism

Chapter 8. Global Bluetooth Beacons Market Size & Forecasts by Region 2022-2032

• 7.1. North America Bluetooth Beacons Market
  • 7.1.1. U.S. Bluetooth Beacons Market
    • 7.1.1.1. Technology breakdown size & forecasts, 2022-2032
    • 7.1.1.2. Functions breakdown size & forecasts, 2022-2032
    • 7.1.1.3. End-User breakdown size & forecasts, 2022-2032
  • 7.1.2. Canada Bluetooth Beacons Market
• 7.2. Europe Bluetooth Beacons Market
  • 7.2.1. UK Bluetooth Beacons Market
  • 7.2.2. Germany Bluetooth Beacons Market
  • 7.2.3. France Bluetooth Beacons Market
  • 7.2.4. Spain Bluetooth Beacons Market
  • 7.2.5. Italy Bluetooth Beacons Market
  • 7.2.6. Rest of Europe Bluetooth Beacons Market
• 7.3. Asia-Pacific Bluetooth Beacons Market
  • 7.3.1. China Bluetooth Beacons Market
  • 7.3.2. India Bluetooth Beacons Market
  • 7.3.3. Japan Bluetooth Beacons Market
  • 7.3.4. Australia Bluetooth Beacons Market
  • 7.3.5. South Korea Bluetooth Beacons Market
  • 7.3.6. Rest of Asia Pacific Bluetooth Beacons Market
• 7.4. Latin America Bluetooth Beacons Market
  • 7.4.1. Brazil Bluetooth Beacons Market
  • 7.4.2. Mexico Bluetooth Beacons Market
  • 7.4.3. Rest of Latin America Bluetooth Beacons Market
• 7.5. Middle East & Africa Bluetooth Beacons Market
  • 7.5.1. Saudi Arabia Bluetooth Beacons Market
  • 7.5.2. South Africa Bluetooth Beacons Market
  • 7.5.3. Rest of Middle East & Africa Bluetooth Beacons Market

Chapter 8. Competitive Intelligence

• 8.1. Key Company SWOT Analysis
• 8.2. Top Market Strategies
• 8.3. Company Profiles
  • 8.3.1. beaconsmind AG
    • 8.3.1.1. Key Information
    • 8.3.1.2. Overview
    • 8.3.1.3. Financial (Subject to Data Availability)
    • 8.3.1.4. Product Summary
    • 8.3.1.5. Market Strategies
  • 8.3.2. Beaconstac
  • 8.3.3. BeaconZone Ltd.
  • 8.3.4. BlueCats Australia Pty Limited
  • 8.3.5. blukii by hard&softWERK GmbH
  • 8.3.6. ECOM Instruments GmbH
  • 8.3.7. ELA Innovation SA
  • 8.3.8. EM Microelectronic
  • 8.3.9. Estimote, Inc.
  • 8.3.10. Gimbal, Inc.
  • 8.3.11. Google LLC by Alphabet Inc.
  • 8.3.12. GPS Tracking Canada
  • 8.3.13. Hewlett Packard Enterprise Development LP
  • 8.3.14. HID Global Corporation
  • 8.3.15. infsoft GmbH

Chapter 9. Research Process

• 9.1. Research Process
  • 9.1.1. Data Mining
  • 9.1.2. Analysis
  • 9.1.3. Market Estimation
  • 9.1.4. Validation
  • 9.1.5. Publishing
• 9.2. Research Attributes