세계의 온라인 분류 시장 : 시장 규모 조사 - 수익원별, 비즈니스 모델별, 유형별, 지역별 예측(2022-2032년)

The global Online Classified Market was valued at approximately USD 100.76 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 24.92% over the forecast period 2024-2032. Online classifieds have revolutionized the way individuals and businesses connect with potential customers by providing a cost-effective and user-friendly platform to advertise products and services. This digital transformation is further bolstered by the increasing reliance on smart devices, such as smartphones, laptops, and tablets, enabling users to access classified platforms seamlessly. Moreover, the ongoing advancements in mobile advertising and the growing adoption of social platforms are set to create numerous opportunities for market players in the coming years. For instance, the affordability and ease of use of online classifieds are particularly beneficial for small businesses and individuals, allowing them to reach a wider audience without incurring significant costs. The burgeoning growth of the Online Classified Market is largely driven by the rising internet penetration, increased use of smartphones, and the burgeoning popularity of social media platforms.

The increased use of smartphones has been a pivotal driver in expanding the demand for the online classified market. In recent years, smartphones have become ubiquitous, providing easy access to internet connectivity and mobile applications. This accessibility has empowered users to browse, list, and transact goods and services conveniently through online classified platforms anytime and anywhere. The user-friendly interfaces of these platforms, optimized for mobile devices, have further facilitated seamless interactions and transactions. Moreover, smartphones have enabled a broader demographic to participate in the online classified market, including those in remote or underserved areas who may have limited access to traditional advertising channels. The ability to take and upload photos directly from smartphones has simplified the process of listing items for sale, enhancing the market's efficiency and reach. However, high cost of implementation and increase in security concerns restrain demand for the Global Online Classified Market during the forecast period 2024-2032.

The key region in the Global Online Classified Market includes North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Geographically, in 2023, North America accounted for the largest market share in terms of revenue, driven by the region's high rate of adoption of advanced technologies and the presence of numerous e-commerce companies. The region's robust digital infrastructure, high internet penetration rates, and widespread adoption of e-commerce platforms fuelled its leadership position. The market saw significant growth driven by the increasing reliance on digital platforms for buying and selling goods, services, and real estate. North America's advanced technological landscape and strong consumer spending further bolstered its online classified market, highlighting its pivotal role in shaping global trends and setting benchmarks for innovation and market expansion in the digital marketplace. Asia-Pacific expected to exhibit the fastest growth rate during the forecast period due to substantial investments in digital advertising and the rising number of businesses.

Major market players included in this report are:

• Masig
• Singapore Press Holdings Ltd. Co.
• Syoknya
• Jualo
• Craigslist
• OLX Group
• Gumtree
• eBay Classifieds Group
• Facebook Marketplace
• Quikr

The detailed segments and sub-segment of the market are explained below:

By Revenue Source:

• Website Classified
• Social Media Classified
• Search Engine Marketing

By Business Model:

• Horizontal Model
• Vertical Model

By Type:

• Product Classified
• Service Classified

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Rest of Latin America
• Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Online Classified Market Executive Summary

• 1.1. Global Online Classified Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Revenue Source
  • 1.3.2. By Business Model
  • 1.3.3. By Type
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Online Classified Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Online Classified Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Affordability of Online Classified
  • 3.1.2. Increased Social Media Traffic
  • 3.1.3. Rising Smartphone Users
• 3.2. Market Challenges
  • 3.2.1. High Cost of Implementation
  • 3.2.2. Increase in Security Concerns
• 3.3. Market Opportunities
  • 3.3.1. Rise in Remote Working Culture
  • 3.3.2. Utilization of Classified Data for Decision Making

Chapter 4. Global Online Classified Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top investment opportunity
• 4.4. Top winning strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Online Classified Market Size & Forecasts by Revenue Source 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global Online Classified Market: Revenue Source Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 5.2.1. Website Classified
  • 5.2.2. Social Media Classified
  • 5.2.3. Search Engine Marketing

Chapter 6. Global Online Classified Market Size & Forecasts by Business Model 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global Online Classified Market: Business Model Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 6.2.1. Horizontal Model
  • 6.2.2. Vertical Model

Chapter 7. Global Online Classified Market Size & Forecasts by Type 2022-2032

• 7.1. Segment Dashboard
• 7.2. Global Online Classified Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 7.2.1. Product Classified
  • 7.2.2. Service Classified

Chapter 8. Global Online Classified Market Size & Forecasts by Region 2022-2032

• 8.1. North America Online Classified Market
  • 8.1.1. U.S. Online Classified Market
    • 8.1.1.1. Revenue Source breakdown size & forecasts, 2022-2032
    • 8.1.1.2. Business Model breakdown size & forecasts, 2022-2032
    • 8.1.1.3. Type breakdown size & forecasts, 2022-2032
  • 8.1.2. Canada Online Classified Market
• 8.2. Europe Online Classified Market
  • 8.2.1. U.K. Online Classified Market
  • 8.2.2. Germany Online Classified Market
  • 8.2.3. France Online Classified Market
  • 8.2.4. Spain Online Classified Market
  • 8.2.5. Italy Online Classified Market
  • 8.2.6. Rest of Europe Online Classified Market
• 8.3. Asia-Pacific Online Classified Market
  • 8.3.1. China Online Classified Market
  • 8.3.2. India Online Classified Market
  • 8.3.3. Japan Online Classified Market
  • 8.3.4. Australia Online Classified Market
  • 8.3.5. South Korea Online Classified Market
  • 8.3.6. Rest of Asia Pacific Online Classified Market
• 8.4. Latin America Online Classified Market
  • 8.4.1. Brazil Online Classified Market
  • 8.4.2. Mexico Online Classified Market
  • 8.4.3. Rest of Latin America Online Classified Market
• 8.5. Middle East & Africa Online Classified Market
  • 8.5.1. Saudi Arabia Online Classified Market
  • 8.5.2. South Africa Online Classified Market
  • 8.5.3. Rest of Middle East & Africa Online Classified Market

Chapter 9. Competitive Intelligence

• 9.1. Key Company SWOT Analysis
• 9.2. Top Market Strategies
• 9.3. Company Profiles
  • 9.3.1. Masig
    • 9.3.1.1. Key Information
    • 9.3.1.2. Overview
    • 9.3.1.3. Financial (Subject to Data Availability)
    • 9.3.1.4. Product Summary
    • 9.3.1.5. Market Strategies
  • 9.3.2. Singapore Press Holdings Ltd. Co.
  • 9.3.3. Syoknya
  • 9.3.4. Jualo
  • 9.3.5. Craigslist
  • 9.3.6. OLX Group
  • 9.3.7. Gumtree
  • 9.3.8. eBay Classifieds Group
  • 9.3.9. Facebook Marketplace
  • 9.3.10. Quikr

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes