세계의 모바일 엔터테인먼트 시장 : 시장 규모 분석(서비스별, 광고별, 지역별) 및 예측(2025-2035년)

The Global Mobile Entertainment Market is valued at approximately USD 274.84 billion in 2024 and is projected to expand at an impressive compound annual growth rate (CAGR) of 17.20% over the forecast period 2025-2035. As the world seamlessly pivots toward an on-demand digital culture, mobile entertainment has rapidly evolved into the cornerstone of media consumption. The convergence of mobile-first strategies, 5G deployment, and AI-driven content personalization has radically transformed how entertainment is distributed, accessed, and monetized. From immersive mobile gaming experiences to curated music streaming and live mobile TV, today's entertainment landscape is built on real-time engagement and interactivity-driven primarily by smartphones and enhanced connectivity.

The market is undergoing a tectonic shift catalyzed by the surge in mobile subscribers, escalating smartphone penetration, and rapid urbanization across emerging economies. On the services front, mobile gaming continues to outperform other segments due to its low entry barrier, freemium models, and integration with social features and augmented reality. Meanwhile, mobile music and TV services are capitalizing on consumer preferences for personalization, subscription-based bundles, and multi-screen access. Equally transformative is the growth of mobile advertising-social media ads, in-app promotions, and video commercials are redefining digital revenue streams for content creators and media platforms, thus opening new pathways for user engagement and monetization.

Regionally, North America is expected to hold a commanding share of the market in 2025, driven by a highly digitalized population, high ARPU (Average Revenue Per User), and the maturity of mobile advertising ecosystems. The United States, in particular, leads the innovation curve in mobile content production and monetization. Meanwhile, Asia Pacific is anticipated to experience the fastest growth through 2035, propelled by a booming youth demographic, widespread smartphone adoption, and ongoing investments in high-speed mobile networks in countries such as China, India, and Indonesia. In Europe, rising demand for premium content and increased consumer spend on mobile subscriptions further contribute to the region's robust growth trajectory in this space.

Major market player included in this report are:

• Google LLC
• Apple Inc.
• Amazon.com Inc.
• Tencent Holdings Ltd.
• Netflix Inc.
• ByteDance Ltd.
• Facebook (Meta Platforms Inc.)
• Spotify Technology S.A.
• Electronic Arts Inc.
• Activision Blizzard Inc.
• Snap Inc.
• Glu Mobile Inc.
• Gameloft SE
• Twitter Inc.
• Hulu LLC

Global Mobile Entertainment Market Report Scope:

• Historical Data - 2023, 2024
• Base Year for Estimation - 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

By Services:

• Mobile Games
• Mobile Music
• Mobile TV

By Advertisement:

• Social Media Advertising
• Online Video Advertising
• In-App Advertising

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Mobile Entertainment Market Report Scope & Methodology

• 1.1. Research Objective
• 1.2. Research Methodology
  • 1.2.1. Forecast Model
  • 1.2.2. Desk Research
  • 1.2.3. Top Down and Bottom-Up Approach
• 1.3. Research Attributes
• 1.4. Scope of the Study
  • 1.4.1. Market Definition
  • 1.4.2. Market Segmentation
• 1.5. Research Assumption
  • 1.5.1. Inclusion & Exclusion
  • 1.5.2. Limitations
  • 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

• 2.1. CEO/CXO Standpoint
• 2.2. Strategic Insights
• 2.3. ESG Analysis
• 2.4. Key Findings

Chapter 3. Global Mobile Entertainment Market Forces Analysis

• 3.1. Market Forces Shaping The Global Mobile Entertainment Market 2024-2035
• 3.2. Drivers
  • 3.2.1. Rapid Smartphone Penetration and 5G Network Rollout
  • 3.2.2. Surging Demand for On-Demand, Personalized Content
• 3.3. Restraints
  • 3.3.1. Data Privacy and Security Concerns
  • 3.3.2. High Content Creation and Licensing Costs
• 3.4. Opportunities
  • 3.4.1. Expansion in Emerging Markets and Rising Disposable Incomes
  • 3.4.2. Integration of AR/VR and Cloud Gaming Technologies

Chapter 4. Global Mobile Entertainment Industry Analysis

• 4.1. Porter's 5 Forces Model
  • 4.1.1. Bargaining Power of Buyer
  • 4.1.2. Bargaining Power of Supplier
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Forecast Model 2024-2035
• 4.3. PESTEL Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top Investment Opportunities
• 4.5. Top Winning Strategies 2025
• 4.6. Market Share Analysis 2024-2025
• 4.7. Global Pricing Analysis and Trends 2025
• 4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Mobile Entertainment Market Size & Forecasts by Services 2025-2035

• 5.1. Market Overview
• 5.2. Global Mobile Entertainment Market Performance - Potential Analysis 2025
• 5.3. Mobile Games
  • 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 5.3.2. Market Size Analysis, by Region, 2025-2035
• 5.4. Mobile Music
  • 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 5.4.2. Market Size Analysis, by Region, 2025-2035
• 5.5. Mobile TV
  • 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 5.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global Mobile Entertainment Market Size & Forecasts by Advertisement 2025-2035

• 6.1. Market Overview
• 6.2. Global Mobile Entertainment Market Performance - Potential Analysis 2025
• 6.3. Social Media Advertising
  • 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 6.3.2. Market Size Analysis, by Region, 2025-2035
• 6.4. Online Video Advertising
  • 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 6.4.2. Market Size Analysis, by Region, 2025-2035
• 6.5. In-App Advertising
  • 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 6.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global Mobile Entertainment Market Size & Forecasts by Region 2025-2035

• 7.1. Mobile Entertainment Market, Regional Market Snapshot
• 7.2. Top Leading & Emerging Countries
• 7.3. North America Mobile Entertainment Market
  • 7.3.1. U.S. Mobile Entertainment Market
    • 7.3.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.3.1.2. Market Size Analysis, by Region, 2025-2035
  • 7.3.2. Canada Mobile Entertainment Market
    • 7.3.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.3.2.2. Market Size Analysis, by Region, 2025-2035
• 7.4. Europe Mobile Entertainment Market
  • 7.4.1. UK Mobile Entertainment Market
    • 7.4.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.4.1.2. Market Size Analysis, by Region, 2025-2035
  • 7.4.2. Germany Mobile Entertainment Market
    • 7.4.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.4.2.2. Market Size Analysis, by Region, 2025-2035
  • 7.4.3. France Mobile Entertainment Market
    • 7.4.3.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.4.3.2. Market Size Analysis, by Region, 2025-2035
  • 7.4.4. Spain Mobile Entertainment Market
    • 7.4.4.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.4.4.2. Market Size Analysis, by Region, 2025-2035
  • 7.4.5. Italy Mobile Entertainment Market
    • 7.4.5.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.4.5.2. Market Size Analysis, by Region, 2025-2035
  • 7.4.6. Rest of Europe Mobile Entertainment Market
    • 7.4.6.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.4.6.2. Market Size Analysis, by Region, 2025-2035
• 7.5. Asia Pacific Mobile Entertainment Market
  • 7.5.1. China Mobile Entertainment Market
    • 7.5.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.5.1.2. Market Size Analysis, by Region, 2025-2035
  • 7.5.2. India Mobile Entertainment Market
    • 7.5.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.5.2.2. Market Size Analysis, by Region, 2025-2035
  • 7.5.3. Japan Mobile Entertainment Market
    • 7.5.3.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.5.3.2. Market Size Analysis, by Region, 2025-2035
  • 7.5.4. Australia Mobile Entertainment Market
    • 7.5.4.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.5.4.2. Market Size Analysis, by Region, 2025-2035
  • 7.5.5. South Korea Mobile Entertainment Market
    • 7.5.5.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.5.5.2. Market Size Analysis, by Region, 2025-2035
  • 7.5.6. Rest of APAC Mobile Entertainment Market
    • 7.5.6.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.5.6.2. Market Size Analysis, by Region, 2025-2035
• 7.6. Latin America Mobile Entertainment Market
  • 7.6.1. Brazil Mobile Entertainment Market
    • 7.6.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.6.1.2. Market Size Analysis, by Region, 2025-2035
  • 7.6.2. Mexico Mobile Entertainment Market
    • 7.6.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.6.2.2. Market Size Analysis, by Region, 2025-2035
• 7.7. Middle East & Africa Mobile Entertainment Market
  • 7.7.1. UAE Mobile Entertainment Market
    • 7.7.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.7.1.2. Market Size Analysis, by Region, 2025-2035
  • 7.7.2. Saudi Arabia Mobile Entertainment Market
    • 7.7.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.7.2.2. Market Size Analysis, by Region, 2025-2035
  • 7.7.3. South Africa Mobile Entertainment Market
    • 7.7.3.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.7.3.2. Market Size Analysis, by Region, 2025-2035
  • 7.7.4. Rest of Middle East & Africa Mobile Entertainment Market
    • 7.7.4.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
    • 7.7.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 8. Competitive Intelligence

• 8.1. Top Market Strategies
• 8.2. Google LLC
  • 8.2.1. Company Overview
  • 8.2.2. Key Executives
  • 8.2.3. Company Snapshot
  • 8.2.4. Financial Performance (Subject to Data Availability)
  • 8.2.5. Product/Services Port
  • 8.2.6. Recent Development
  • 8.2.7. Market Strategies
  • 8.2.8. SWOT Analysis
• 8.3. Apple Inc.
• 8.4. Amazon.com Inc.
• 8.5. Tencent Holdings Ltd.
• 8.6. Netflix Inc.
• 8.7. ByteDance Ltd.
• 8.8. Facebook (Meta Platforms Inc.)
• 8.9. Spotify Technology S.A.
• 8.10. Electronic Arts Inc.
• 8.11. Activision Blizzard Inc.
• 8.12. Snap Inc.
• 8.13. Glu Mobile Inc.
• 8.14. Gameloft SE
• 8.15. Twitter Inc.
• 8.16. Hulu LLC