세계의 셀프서비스 BI 시장 : 시장 규모 분석(전개 방식별, 기업 유형별, 산업별, 지역별)과 예측(2025-2035년)

The Global Self-Service BI Market is valued approximately at USD 6.73 billion in 2024 and is anticipated to grow with a growth rate of more than 18.70% over the forecast period 2025-2035. Self-service BI (Business Intelligence) refers to the set of tools and technologies that empower end-users, without technical expertise, to access, visualize, and analyze data independently. It reduces reliance on IT teams, accelerates insights, and supports data-driven decision-making across organizations. This shift toward democratizing data access has transformed how enterprises operate, especially as industries navigate digital transformation and seek agility in competitive markets. The growing demand for real-time analytics, rising adoption of data-driven strategies, and advancements in AI-powered BI platforms are fueling the expansion of the market.

The demand for self-service BI has intensified as enterprises attempt to turn raw data into strategic insights at scale. With the proliferation of structured and unstructured datasets from IoT, cloud applications, and digital interactions, organizations face mounting pressure to ensure data accessibility without bottlenecks. According to recent industry insights, over 60% of global enterprises now prioritize data democratization initiatives to improve operational agility. As the workforce becomes more data-literate, BI solutions that provide user-friendly interfaces and customizable dashboards are being widely embraced. However, data governance challenges, integration complexities across legacy systems, and concerns regarding data security remain critical obstacles. Despite these challenges, the integration of machine learning, NLP-driven querying, and automation within BI solutions presents strong growth opportunities in the coming decade.

The detailed segments and sub-segments included in the report are:

By Deployment:

• Cloud
• On-premises

By Enterprise Type:

• Large Enterprises
• Small & Medium Enterprises

By Industry:

• BFSI
• Retail & E-commerce
• Manufacturing
• IT & Telecom
• Healthcare & Life Science
• Energy & Utility
• Transportation
• Others

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
• Cloud deployment is expected to dominate the global self-service BI market during the forecast period. Enterprises are rapidly migrating to cloud-based BI tools due to scalability, flexibility, and cost-efficiency advantages. Cloud platforms facilitate seamless collaboration, remote data access, and real-time analytics, aligning with modern business requirements. As industries embrace hybrid and multi-cloud strategies, cloud-based self-service BI solutions are emerging as the default choice for enterprises seeking to balance agility with data security. While on-premises deployments retain a presence in sectors with strict compliance requirements, the cloud is projected to lead the market share significantly in the years ahead.
• Large enterprises are currently leading the revenue contribution in the self-service BI market. The dominance of large enterprises stems from their greater investment capacity, complex data ecosystems, and extensive focus on performance optimization across multiple business units. These organizations are leveraging BI tools to streamline operations, forecast trends, and drive profitability through data-backed strategies. In contrast, small and medium enterprises (SMEs) are poised to be the fastest-growing segment, driven by affordable SaaS-based BI offerings and a growing recognition of data analytics as a competitive differentiator. This creates a dynamic landscape where large enterprises dominate revenue, while SMEs contribute to market acceleration.
• The key regions considered for the Global Self-Service BI Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. North America currently holds the largest market share, backed by mature IT infrastructure, high digital adoption across industries, and strong investments in advanced analytics solutions. The U.S., in particular, leads with the widespread integration of AI and cloud-based BI platforms. Europe follows closely, shaped by stringent compliance frameworks such as GDPR, which encourage enterprises to invest in secure and transparent BI systems. Asia Pacific, however, is expected to grow at the fastest pace during the forecast period, propelled by rapid digital transformation in economies such as China and India, government-driven smart initiatives, and the surge of SMEs adopting BI solutions. Meanwhile, Latin America and the Middle East & Africa are showing steady growth trajectories, bolstered by increasing enterprise digitalization and cloud adoption.

Major market players included in this report are:

• Microsoft Corporation
• Tableau Software, LLC (Salesforce)
• IBM Corporation
• QlikTech International AB
• Oracle Corporation
• SAP SE
• MicroStrategy Incorporated
• Sisense Inc.
• Zoho Corporation Pvt. Ltd.
• TIBCO Software Inc.
• SAS Institute Inc.
• Domo, Inc.
• Infor, Inc.
• Google LLC
• Amazon Web Services, Inc.

Global Self-Service BI Market Report Scope:

• Historical Data - 2023, 2024
• Base Year for Estimation - 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of the competitive structure of the market.
• Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Self-Service BI Market Report Scope & Methodology

• 1.1. Research Objective
• 1.2. Research Methodology
  • 1.2.1. Forecast Model
  • 1.2.2. Desk Research
  • 1.2.3. Top Down and Bottom-Up Approach
• 1.3. Research Attributes
• 1.4. Scope of the Study
  • 1.4.1. Market Definition
  • 1.4.2. Market Segmentation
• 1.5. Research Assumption
  • 1.5.1. Inclusion & Exclusion
  • 1.5.2. Limitations
  • 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

• 2.1. CEO/CXO Standpoint
• 2.2. Strategic Insights
• 2.3. ESG Analysis
• 2.4. key Findings

Chapter 3. Global Self-Service BI Market Forces Analysis

• 3.1. Market Forces Shaping The Global Self-Service BI Market (2024-2035)
• 3.2. Drivers
  • 3.2.1. Shift toward democratizing data access
  • 3.2.2. Growing demand for real-time analytics
• 3.3. Restraints
  • 3.3.1. Data governance challenges
• 3.4. Opportunities
  • 3.4.1. Rising adoption of data-driven strategies

Chapter 4. Global Self Service BI Industry Analysis

• 4.1. Porter's 5 Forces Model
  • 4.1.1. Bargaining Power of Buyer
  • 4.1.2. Bargaining Power of Supplier
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Forecast Model (2024-2035)
• 4.3. PESTEL Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top Investment Opportunities
• 4.5. Top Winning Strategies (2025)
• 4.6. Market Share Analysis (2024-2025)
• 4.7. Global Pricing Analysis And Trends 2025
• 4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Self-Service BI Market Size & Forecasts by Deployment 2025-2035

• 5.1. Market Overview
• 5.2. Global Self-Service BI Market Performance - Potential Analysis (2025)
• 5.3. Cloud
  • 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 5.3.2. Market size analysis, by region, 2025-2035
• 5.4. On Premises
  • 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 5.4.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Self-Service BI Market Size & Forecasts by Enterprise Type 2025-2035

• 6.1. Market Overview
• 6.2. Global Self-Service BI Market Performance - Potential Analysis (2025)
• 6.3. Cloud
  • 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 6.3.2. Market size analysis, by region, 2025-2035
• 6.4. On premises
  • 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 6.4.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Self-Service BI Market Size & Forecasts by Industry 2025-2035

• 7.1. Market Overview
• 7.2. Global Self-Service BI Market Performance - Potential Analysis (2025)
• 7.3. BFSI
  • 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 7.3.2. Market size analysis, by region, 2025-2035
• 7.4. Retail & E Commerce
  • 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 7.4.2. Market size analysis, by region, 2025-2035
• 7.5. Manufacturing
  • 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 7.5.2. Market size analysis, by region, 2025-2035
• 7.6. IT & Telecom
  • 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 7.6.2. Market size analysis, by region, 2025-2035
• 7.7. Healthcare & Life Science
  • 7.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 7.7.2. Market size analysis, by region, 2025-2035
• 7.8. Energy & Utility
  • 7.8.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 7.8.2. Market size analysis, by region, 2025-2035
• 7.9. Transportation
  • 7.9.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 7.9.2. Market size analysis, by region, 2025-2035
• 7.10. Others
  • 7.10.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 7.10.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Self-Service BI Market Size & Forecasts by Region 2025-2035

• 8.1. Growth Self Service BI Market, Regional Market Snapshot
• 8.2. Top Leading & Emerging Countries
• 8.3. North America Self Service BI Market
  • 8.3.1. U.S. Self Service BI Market
    • 8.3.1.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.3.1.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.3.1.3. Industry breakdown size & forecasts, 2025-2035
  • 8.3.2. Canada Self Service BI Market
    • 8.3.2.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.3.2.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.3.2.3. Industry breakdown size & forecasts, 2025-2035
• 8.4. Europe Self Service BI Market
  • 8.4.1. UK Self Service BI Market
    • 8.4.1.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.4.1.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.4.1.3. Industry breakdown size & forecasts, 2025-2035
  • 8.4.2. Germany Self Service BI Market
    • 8.4.2.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.4.2.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.4.2.3. Industry breakdown size & forecasts, 2025-2035
  • 8.4.3. France Self Service BI Market
    • 8.4.3.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.4.3.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.4.3.3. Industry breakdown size & forecasts, 2025-2035
  • 8.4.4. Spain Self Service BI Market
    • 8.4.4.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.4.4.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.4.4.3. Industry breakdown size & forecasts, 2025-2035
  • 8.4.5. Italy Self Service BI Market
    • 8.4.5.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.4.5.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.4.5.3. Industry breakdown size & forecasts, 2025-2035
  • 8.4.6. Rest of Europe Self Service BI Market
    • 8.4.6.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.4.6.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.4.6.3. Industry breakdown size & forecasts, 2025-2035
• 8.5. Asia Pacific Self Service BI Market
  • 8.5.1. China Self Service BI Market
    • 8.5.1.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.5.1.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.5.1.3. Industry breakdown size & forecasts, 2025-2035
  • 8.5.2. India Self Service BI Market
    • 8.5.2.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.5.2.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.5.2.3. Industry breakdown size & forecasts, 2025-2035
  • 8.5.3. Japan Self Service BI Market
    • 8.5.3.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.5.3.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.5.3.3. Industry breakdown size & forecasts, 2025-2035
  • 8.5.4. Australia Self Service BI Market
    • 8.5.4.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.5.4.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.5.4.3. Industry breakdown size & forecasts, 2025-2035
  • 8.5.5. South Korea Self Service BI Market
    • 8.5.5.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.5.5.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.5.5.3. Industry breakdown size & forecasts, 2025-2035
  • 8.5.6. Rest of APAC Self Service BI Market
    • 8.5.6.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.5.6.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.5.6.3. Industry breakdown size & forecasts, 2025-2035
• 8.6. Latin America Self Service BI Market
  • 8.6.1. Brazil Self Service BI Market
    • 8.6.1.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.6.1.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.6.1.3. Industry breakdown size & forecasts, 2025-2035
  • 8.6.2. Mexico Self Service BI Market
    • 8.6.2.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.6.2.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.6.2.3. Industry breakdown size & forecasts, 2025-2035
• 8.7. Middle East and Africa Self Service BI Market
  • 8.7.1. UAE Self Service BI Market
    • 8.7.1.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.7.1.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.7.1.3. Industry breakdown size & forecasts, 2025-2035
  • 8.7.2. Saudi Arabia (KSA) Self Service BI Market
    • 8.7.2.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.7.2.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.7.2.3. Industry breakdown size & forecasts, 2025-2035
  • 8.7.3. South Africa Self Service BI Market
    • 8.7.3.1. Deployment breakdown size & forecasts, 2025-2035
    • 8.7.3.2. Enterprise Type breakdown size & forecasts, 2025-2035
    • 8.7.3.3. Industry breakdown size & forecasts, 2025-2035

Chapter 9. Competitive Intelligence

• 9.1. Top Market Strategies
• 9.2. Microsoft Corporation
  • 9.2.1. Company Overview
  • 9.2.2. Key Executives
  • 9.2.3. Company Snapshot
  • 9.2.4. Financial Performance (Subject to Data Availability)
  • 9.2.5. Product/Services Port
  • 9.2.6. Recent Development
  • 9.2.7. Market Strategies
  • 9.2.8. SWOT Analysis
• 9.3. Tableau Software, LLC (Salesforce)
• 9.4. IBM Corporation
• 9.5. QlikTech International AB
• 9.6. Oracle Corporation
• 9.7. SAP SE
• 9.8. MicroStrategy Incorporated
• 9.9. Sisense Inc.
• 9.10. Zoho Corporation Pvt. Ltd.
• 9.11. TIBCO Software Inc.
• 9.12. SAS Institute Inc.
• 9.13. Domo, Inc.
• 9.14. Infor, Inc.
• 9.15. Google LLC
• 9.16. Amazon Web Services, Inc.