다크 애널리틱스 시장 규모 조사 및 예측 : 구성요소별, 전개 방식별, 비즈니스 용도별, 업계별, 지역별 예측(2025-2035년)

The Global Dark Analytics Market is valued approximately at USD 8.34 billion in 2024 and is anticipated to grow with a remarkable growth rate of more than 14.74% over the forecast period 2025-2035. Dark analytics refers to the process of leveraging advanced analytics, AI, and machine learning to extract meaningful insights from unstructured and underutilized data that traditionally remains untouched within enterprises. This "dark data" includes text, images, videos, log files, emails, and social media conversations that, if analyzed effectively, can unlock competitive advantages. The expansion of digital transformation across industries, coupled with the unprecedented rise in data generation, is fueling demand for advanced analytics frameworks. Organizations are turning to dark analytics solutions to monetize hidden information, enhance decision-making, and deliver personalized experiences, thereby driving robust market growth.

The exponential surge in big data volumes across industries has placed significant pressure on organizations to manage and analyze datasets more intelligently. According to industry estimates, more than 80% of enterprise data is unstructured and often remains untapped, leaving organizations with vast pools of missed opportunities. Dark analytics bridges this gap by enabling enterprises to detect patterns, predict behaviors, and improve operational efficiency. BFSI institutions use it to identify fraud, while healthcare players apply it to enhance diagnostics and treatment outcomes. Meanwhile, the adoption of cloud-based analytics platforms and AI-driven engines is accelerating growth, although concerns over data security, privacy compliance, and the high cost of advanced analytics solutions continue to present challenges during the forecast timeline.

The detailed segments and sub-segments included in the report are:

By Component:

• Solutions
• Services

By Deployment Mode:

• Cloud
• On-premises

By Business Application:

• Marketing
• Operations
• Finance
• Human Resources

By Vertical:

• BFSI
• Healthcare

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
• Solutions Segment is Expected to Dominate the Market
• By component, Solutions are projected to dominate the market throughout the forecast period, accounting for the largest share of revenues. The dominance stems from enterprises' growing reliance on advanced dark analytics platforms that integrate AI, natural language processing, and machine learning models to uncover hidden insights from complex data ecosystems. These solutions help organizations gain real-time intelligence, improve forecasting accuracy, and optimize customer engagement strategies. While Services, including consulting and deployment, play a critical role in supporting adoption, Solutions form the backbone of dark analytics adoption across sectors.
• Cloud Deployment Leads in Revenue Contribution
• By deployment mode, Cloud-based dark analytics solutions currently lead in revenue contribution. Cloud models offer scalability, flexibility, and cost efficiency, making them the preferred choice for enterprises dealing with massive volumes of unstructured data. The cloud's ability to enable real-time data processing and integration with AI-driven tools provides a distinct edge over on-premises systems. On-premises, however, retains a niche presence in industries that prioritize stringent data security and regulatory compliance, particularly within BFSI and healthcare. This dynamic underscores a clear trend: cloud dominates adoption, while on-premises sustains steady demand where compliance takes precedence.
• The key regions considered for the Global Dark Analytics Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. North America captured the largest share of the market in 2025, driven by its advanced digital infrastructure, strong presence of technology leaders, and high adoption rate of analytics solutions across BFSI and healthcare verticals. Europe follows closely, supported by stringent data protection regulations like GDPR, which encourage enterprises to invest in advanced analytics frameworks for compliance and performance optimization. Asia Pacific is forecasted to grow at the fastest rate during 2025-2035, powered by rapid digitalization, increasing internet penetration, and the explosive growth of e-commerce and mobile applications in markets such as China and India. Meanwhile, Latin America and the Middle East & Africa are steadily embracing dark analytics as governments and businesses invest in digital transformation and smart technology ecosystems.

Major market players included in this report are:

• IBM Corporation
• Microsoft Corporation
• Amazon Web Services, Inc.
• Oracle Corporation
• SAS Institute Inc.
• Accenture Plc
• SAP SE
• Teradata Corporation
• Dell Technologies Inc.
• Cisco Systems, Inc.
• Hewlett Packard Enterprise Development LP
• Google LLC
• Micro Focus International plc
• Informatica Inc.
• Cloudera, Inc.

Global Dark Analytics Market Report Scope:

• Historical Data - 2023, 2024
• Base Year for Estimation - 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of the competitive structure of the market.
• Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Dark Analytics Market Report Scope & Methodology

• 1.1. Research Objective
• 1.2. Research Methodology
  • 1.2.1. Forecast Model
  • 1.2.2. Desk Research
  • 1.2.3. Top Down and Bottom-Up Approach
• 1.3. Research Attributes
• 1.4. Scope of the Study
  • 1.4.1. Market Definition
  • 1.4.2. Market Segmentation
• 1.5. Research Assumption
  • 1.5.1. Inclusion & Exclusion
  • 1.5.2. Limitations
  • 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

• 2.1. CEO/CXO Standpoint
• 2.2. Strategic Insights
• 2.3. ESG Analysis
• 2.4. key Findings

Chapter 3. Global Dark Analytics Market Forces Analysis

• 3.1. Market Forces Shaping The Global Dark Analytics Market (2024-2035)
• 3.2. Drivers
  • 3.2.1. Expansion of digital transformation
  • 3.2.2. Unprecedented rise in data generation
• 3.3. Restraints
  • 3.3.1. High cost of advanced analytics
• 3.4. Opportunities
  • 3.4.1. Exponential surge in big data volumes

Chapter 4. Global Dark Analytics Industry Analysis

• 4.1. Porter's 5 Forces Model
  • 4.1.1. Bargaining Power of Buyer
  • 4.1.2. Bargaining Power of Supplier
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Forecast Model (2024-2035)
• 4.3. PESTEL Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top Investment Opportunities
• 4.5. Top Winning Strategies (2025)
• 4.6. Market Share Analysis (2024-2025)
• 4.7. Global Pricing Analysis And Trends 2025
• 4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Dark Analytics Market Size & Forecasts by Component 2025-2035

• 5.1. Market Overview
• 5.2. Global Dark Analytics Market Performance - Potential Analysis (2025)
• 5.3. Solutions
  • 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 5.3.2. Market size analysis, by region, 2025-2035
• 5.4. Services
  • 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 5.4.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Dark Analytics Market Size & Forecasts by Deployment Mode 2025-2035

• 6.1. Market Overview
• 6.2. Global Dark Analytics Market Performance - Potential Analysis (2025)
• 6.3. Cloud
  • 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 6.3.2. Market size analysis, by region, 2025-2035
• 6.4. On premises
  • 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 6.4.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Dark Analytics Market Size & Forecasts by Business Application 2025-2035

• 7.1. Market Overview
• 7.2. Global Dark Analytics Market Performance - Potential Analysis (2025)
• 7.3. Marketing
  • 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 7.3.2. Market size analysis, by region, 2025-2035
• 7.4. Operations
  • 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 7.4.2. Market size analysis, by region, 2025-2035
• 7.5. Finance
  • 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 7.5.2. Market size analysis, by region, 2025-2035
• 7.6. Human Resources
  • 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 7.6.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Dark Analytics Market Size & Forecasts by Vertical 2025-2035

• 8.1. Market Overview
• 8.2. Global Dark Analytics Market Performance - Potential Analysis (2025)
• 8.3. BFSI
  • 8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 8.3.2. Market size analysis, by region, 2025-2035
• 8.4. Healthcare
  • 8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
  • 8.4.2. Market size analysis, by region, 2025-2035

Chapter 9. Global Dark Analytics Market Size & Forecasts by Region 2025-2035

• 9.1. Growth Dark Analytics Market, Regional Market Snapshot
• 9.2. Top Leading & Emerging Countries
• 9.3. North America Dark Analytics Market
  • 9.3.1. U.S. Dark Analytics Market
    • 9.3.1.1. Component breakdown size & forecasts, 2025-2035
    • 9.3.1.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.3.1.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.3.1.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.3.2. Canada Dark Analytics Market
    • 9.3.2.1. Component breakdown size & forecasts, 2025-2035
    • 9.3.2.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.3.2.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.3.2.4. Vertical breakdown size & forecasts, 2025-2035
• 9.4. Europe Dark Analytics Market
  • 9.4.1. UK Dark Analytics Market
    • 9.4.1.1. Component breakdown size & forecasts, 2025-2035
    • 9.4.1.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.4.1.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.4.1.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.4.2. Germany Dark Analytics Market
    • 9.4.2.1. Component breakdown size & forecasts, 2025-2035
    • 9.4.2.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.4.2.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.4.2.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.4.3. France Dark Analytics Market
    • 9.4.3.1. Component breakdown size & forecasts, 2025-2035
    • 9.4.3.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.4.3.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.4.3.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.4.4. Spain Dark Analytics Market
    • 9.4.4.1. Component breakdown size & forecasts, 2025-2035
    • 9.4.4.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.4.4.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.4.4.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.4.5. Italy Dark Analytics Market
    • 9.4.5.1. Component breakdown size & forecasts, 2025-2035
    • 9.4.5.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.4.5.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.4.5.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.4.6. Rest of Europe Dark Analytics Market
    • 9.4.6.1. Component breakdown size & forecasts, 2025-2035
    • 9.4.6.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.4.6.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.4.6.4. Vertical breakdown size & forecasts, 2025-2035
• 9.5. Asia Pacific Dark Analytics Market
  • 9.5.1. China Dark Analytics Market
    • 9.5.1.1. Component breakdown size & forecasts, 2025-2035
    • 9.5.1.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.5.1.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.5.1.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.5.2. India Dark Analytics Market
    • 9.5.2.1. Component breakdown size & forecasts, 2025-2035
    • 9.5.2.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.5.2.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.5.2.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.5.3. Japan Dark Analytics Market
    • 9.5.3.1. Component breakdown size & forecasts, 2025-2035
    • 9.5.3.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.5.3.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.5.3.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.5.4. Australia Dark Analytics Market
    • 9.5.4.1. Component breakdown size & forecasts, 2025-2035
    • 9.5.4.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.5.4.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.5.4.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.5.5. South Korea Dark Analytics Market
    • 9.5.5.1. Component breakdown size & forecasts, 2025-2035
    • 9.5.5.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.5.5.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.5.5.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.5.6. Rest of APAC Dark Analytics Market
    • 9.5.6.1. Component breakdown size & forecasts, 2025-2035
    • 9.5.6.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.5.6.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.5.6.4. Vertical breakdown size & forecasts, 2025-2035
• 9.6. Latin America Dark Analytics Market
  • 9.6.1. Brazil Dark Analytics Market
    • 9.6.1.1. Component breakdown size & forecasts, 2025-2035
    • 9.6.1.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.6.1.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.6.1.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.6.2. Mexico Dark Analytics Market
    • 9.6.2.1. Component breakdown size & forecasts, 2025-2035
    • 9.6.2.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.6.2.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.6.2.4. Vertical breakdown size & forecasts, 2025-2035
• 9.7. Middle East and Africa Dark Analytics Market
  • 9.7.1. UAE Dark Analytics Market
    • 9.7.1.1. Component breakdown size & forecasts, 2025-2035
    • 9.7.1.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.7.1.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.7.1.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.7.2. Saudi Arabia (KSA) Dark Analytics Market
    • 9.7.2.1. Component breakdown size & forecasts, 2025-2035
    • 9.7.2.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.7.2.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.7.2.4. Vertical breakdown size & forecasts, 2025-2035
  • 9.7.3. South Africa Dark Analytics Market
    • 9.7.3.1. Component breakdown size & forecasts, 2025-2035
    • 9.7.3.2. Deployment mode breakdown size & forecasts, 2025-2035
    • 9.7.3.3. Business Application breakdown size & forecasts, 2025-2035
    • 9.7.3.4. Vertical breakdown size & forecasts, 2025-2035

Chapter 10. Competitive Intelligence

• 10.1. Top Market Strategies
• 10.2. IBM Corporation
  • 10.2.1. Company Overview
  • 10.2.2. Key Executives
  • 10.2.3. Company Snapshot
  • 10.2.4. Financial Performance (Subject to Data Availability)
  • 10.2.5. Product/Services Port
  • 10.2.6. Recent Development
  • 10.2.7. Market Strategies
  • 10.2.8. SWOT Analysis
• 10.3. Microsoft Corporation
• 10.4. Amazon Web Services, Inc.
• 10.5. Oracle Corporation
• 10.6. SAS Institute Inc.
• 10.7. Accenture Plc
• 10.8. SAP SE
• 10.9. Teradata Corporation
• 10.10. Dell Technologies Inc.
• 10.11. Cisco Systems, Inc.
• 10.12. Hewlett Packard Enterprise Development LP
• 10.13. Google LLC
• 10.14. Micro Focus International plc
• 10.15. Informatica Inc.
• 10.16. Cloudera, Inc.